Business school case studies from founder interviews
Classic business cases are long, expensive, and often years old. Meanwhile founders explain fresh decisions on YouTube every week: pivots, pricing changes, near-failures.
This workflow turns one of those interviews into a short case study deck: the situation, the decision, what happened, and questions that get a class debating.
Uses the free YouTube to Case Study skill · No coding needed
What you'll end up with
- A 10 to 16 slide business case study in the Situation → Complication → Decision → Outcome arc
- A discussion slide ("What would you have done?") and a quiz slide
- Speaker notes for leading the session
- A sources slide that links every fact to the video
How to do it
- 1
Choose an interview with a real decision
Look for a moment where the founder had to choose: a pivot, a price change, a hire, a launch.
- 2
Generate the case study
Ask for a business case study for your class level, with discussion questions.
- 3
Assign the video and the deck
Students read the deck before class and watch the key moments using the timestamp links.
- 4
Run the discussion
Use the discussion and quiz slides to structure the session, and the speaker notes to guide it.
Copy-paste prompts
Turn this founder interview into a business case study for my MBA class, with discussion questions: [link]
Make a 12-slide case study for first-year undergraduates. Define any jargon: [link]
Add a slide with the decision the founder faced and three options a student could argue for: [link]
Replace [link] with your YouTube URL.
Tips
- Pause the deck on the Decision slide and let the class vote before revealing the outcome.
- Pair it with the course skill to turn the same interview into a self-study lesson.
- Ask for the deck in another language for international cohorts.
Time and cost
About 15 minutes per case, including a review of the slides.
Get the YouTube to Case Study skill
Turn any YouTube video into a business, marketing, UX, or growth case-study slideshow. Type this into Claude Code:
/plugin install youtube-to-case-study --marketplace tstfully/youtube-to-case-study
FAQ
Can students make their own case studies?+
Yes. It's a great assignment: each student picks a video and presents the deck, with timestamps as citations.
Does it work for non-business subjects?+
The UX and growth styles suit design and product classes. For other subjects, the course skill is usually a better fit.
More ideas
Flipped-classroom lessons from any video
An exam study guide from a lecture series
A competitor teardown swipe file