This app is making $2,000 PER DAY

It's my first iOS app. It took roughly 3

weeks. It's currently averaging around

2-3,000 dollars a day.

>> This is Rasty. A few months ago, he had

never built an iOS app in his life.

Until he decided to build something to

solve a very simple problem. In the

first month, the app made just $66. But,

6 months later, it made $41,000

in a single month. [music] But, here's

the thing. The app he built is crazy

simple.

>> I literally haven't written single line

either of code or the text on the web.

>> The reason you want to watch this

episode is to learn about how he grew

it. Which, no, it wasn't posting on

TikTok and it wasn't doing any paid ads.

I asked Rasty to come on to the channel

and actually break this down. And in

this episode, we're going to dive into

the simple app he built that made

$41,000 in a single month, how he's

taking on really big competitors in a

very crowded space, and the {quote}

outdated growth strategy that is working

really well for him in 2026. All right,

guys. This is one that you cannot miss.

I'm Pat Walls.

>> And I'm Gus.

>> And this is Starter Story.

All right, Rasty. I'm pumped to have you

here on the channel. Welcome to Starter

Story. Tell me a little about who you

are, what you built, and what's your

story.

>> Well, I'm Rasty Turek. I built Vault

Air, which is iPhone app that encrypts

the storage and allows people to store

encrypted files and photos. It's my

first iOS app, mostly thanks to the

Coding Agents. It took roughly 3 weeks.

The first month, it made $66. Got a

couple of downloads. It's currently

averaging around 2-3,000 dollars a day.

>> Wow. Rasty, this is awesome. Off camera

before they said you started this in

March, so it's only like 6 months, which

makes this even more amazing. But, let's

talk about Vault Air. Can you just

explain what the app is, who your users

are?

>> Well, it's very simple. It's very, very

similar to Dropbox with the one caveat

that it is essentially encrypted. It's

encrypted on device. There's no servers,

no shared keys. I have no access to it,

neither does Apple or anyone else. And

so it's actually there's no way to

recover anything. The app is free. In

fact, I was going to put it completely

free app and then literally the day

before I just decided that maybe due to

some advanced features, if users start

sending me support requests, I just

don't want to be bothered as much. So I

literally just set few dollars here and

we'll see. Honestly, majority of my

purchases are for lifetime. I will say

good 60% at this point. They also

accounts for majority of the revenue,

north of 80% I think. And then I just

passed uh 60,000 overall downloads. And

one very different thing about this app

versus others, a lot of the trendy apps

that are very focused on like they have

to convert you immediately. So like Call

AI, like if they don't convert you

immediately, you will never pay. Mine is

the opposite. Like I have the lowest

conversion day one and I have the

highest conversion like day 60.

>> Real quick, what I love about Rasty's

story is that his app is crazy simple.

One of the reason why it works is that

it's just a proven category. People want

to download this app and pay for this.

An app like this and a founder like

Rasty is proof that you do not need a

brand new or complicated idea to win.

Which is why we put together an actual

database of simple app ideas like this

that are making tons of money right now.

Every idea in this database comes with

real revenue numbers. These are real

apps with real pricing models and growth

tactics that you can check out. Just

head to the first link in the

description if you want to download this

database 100% for free. Start browsing,

maybe get an idea and get building. All

right, let's get back to the episode.

>> This is really impressive. I mean,

especially on an app that, you know, you

could potentially use some of it for

free. That's really good.

>> And then finally, could you just pull up

your like analytics, revenue dashboards,

just show to the audience, you know,

this thing is real.

>> Yeah, so this is the App Store

analytics. As you can see, my MRR is

quite low because most people opt in for

the lifetime plans. So daily downloads,

currently as I said, around depending on

the day. So, this is what

>> And that huge spike.

>> Yeah, I have no idea. This is the source

is Apple search. However, what is weird

about it, it doesn't correlate to

revenue. See?

Daily revenue is like hovering around

$2,000 these days. It's like slowly

increasing. This is what we talked

about. Like as you can see, my download

to paid is only 5.47%

on day one, but day 35, it actually

grows. It's weekly is $1.99, annual is

$19.99, and lifetime is $39.99.

>> So, I mean, these numbers, Rusty, are

crazy. Like this growth channel that's

been working for you. That is growing

like really nicely, really linearly. You

have this amazing download to conversion

rate. You're doing over 40,000 a month.

This is soon going to be a

million-dollar per year business.

Congrats for providing a lot of value to

people, which we're going to talk about.

But before we do, I want to learn about

your background cuz I know that you've

done startups before. This isn't your

first business that you started, but you

did way different stuff. So, how do you

get to this point where you have this

awesome $2,000 a day app that you built?

>> Well, my road is pretty windy. I grew up

in Slovakia in a tiny, tiny village of

700 people. After high school, I moved

to Boston to work for a security company

that got acquired by Google. And so, I

worked at Google. I worked on a chunk of

the Gmail where I sat on the Gmail team

and then left and started a couple of

startups. Mostly, the first one started

in security because that was my

background. Then I moved to

entertainment. I built a company.

Company got acquired by Amazon and they

use some of the tech to this day. My

last large-scale one, and this is

venture funded, was Pics, which was kind

of a sassy copyright as a service for

entertainment, mostly focused on music.

And then we sold that last year.

>> That's awesome.

>> So, that leads naturally into how do you

find this idea? How do you build a

encryption utility app?

>> You like if you deal with crypto, a lot

of people have wallet keys stored in all

sorts of places and it's very hard to

put it somewhere close to the device but

also have it available. This was my

solution for it. Especially pictures of

IDs, birth certificates. And as I said,

I was not planning to make this paid. I

didn't even know if anyone is ever going

to use this. So like I put it out with

the idea is like I will have it it will

be there.

>> Yeah. Well, let's talk a little bit more

about that growth thing. We talked about

this a little earlier before but you're

not spending money on ads, you're not

paying people to create content for the

app. You're kind of just growing through

SEO and you know, if you go online these

days everyone's saying SEO is dead. SEO

is dead. [music] You got to do something

else but this is clearly working for you

and it's growing really nicely. So, can

you tell me a little bit more about

that? Like what's been your approach for

this?

>> Most of the apps in this area are 15

years or older. They have millions of

users a lot of downloads so Apple

prioritizes them and like I will have

zero chance to get there but they