ALEX HORMOZI · SEPTEMBER 17, 2026

a video to watch if you're ambitious and in your 20s or 30s

WATCH ON YOUTUBE 8m 1,808 words

Episode Transcript

00:00:00

just got off the phone with a friend of mine who's competing in a fitness thing and she didn't win this fitness thing and she looked at the winner of that fitness thing and was like, I don't know if I would want to look that way in order to win this prize. And so it created a really good conversation that I think I'll share with you, which is that if you play stupid games, you win stupid prizes. I'll say that again. Play dumb games, win dumb prizes. And so I think one of the most tragic things that can happen to us throughout our lives is that we work very hard. We sacrificed a lot. We get to the top of the podium and we're given a trophy that we realize this is not where we want to be and this is not what I wanted to win and this game really didn't matter and it was only to win in the eyes of people that I don't care about. And so I think one of the most interesting ways to think about life is through game design, right? Like we are all playing games. Multi many of us are involved in multiple games, you know, at the same time. We have our business game, we have our fitness game, we have our our relationship games. Like there's these games that are kind we're we're involved in many of them. Some are finite, some are infinite. Um but this

00:01:00

particular thing let's just say your career your interests um understanding who the person is who determines who who wins. And so this in this particular instance um I said to her number one you are not the one who's defining the physique that is going to win this competition. Someone else is. Number two, it's not super clearly defined. Um, and even if it were, would you want it? Now, the way that they do this in the aesthetic shows for for bodybuilding and things like that is they try and signal to the whole sport what they want by who they select as the winners. Seems kind of obvious. Um, it's a little bit backwards, but that's kind of how it works. Like, uh, this person won, by the way, that's what we're looking for. It's like, well, no the g the game's already over, right?

00:01:51

But that's kind of how it works. And so for the next competition, people try and look more like that one and then somebody else wins. And if they want to shift a look over time of what they're looking for, then they start moving what they want the champions to be. All right? But the point is this is that in order for her to look that way, she would have to make sacrifices in her life that I don't think um are worth making. Rather, they would be too costly to the other parts of her life. And so in in talking about this, it was just such a really interesting um notion compared as as you compare it to how people live their lives. And I think so many people live mediocre lives because they play games that other people designed that even if they did win, they wouldn't want the prize.

00:02:35

And so if you're if you're playing a game right now and you're losing, you have to ask yourself, is this a game that when I take it to the natural extreme, I actually want to win? And what is the price of winning? And what is the benefit of winning? And in the and I I think that the fitness in the aesthetic world is kind of interesting because like many people who are in that world believe that if they somehow become a pro or win a certain number of shows or become top on Olympia or whatever that that's somehow going to make them successful in business. And it it really couldn't be further from the truth.

00:03:13

There's tons of broke fitness people. Um and all you have to do is look at past champions and some of them who didn't learn business just are are are broke, right? They stop getting their their moment in the sun. they get their sponsorship go away and then they're back to zero again. And so what I think happens more often is that they have a way that they kind of understand how to do. They know how to increase their reps and and eat and do cardio and all that stuff, improve over time. And so because they understand how to improve at this, they choose not to be a beginner in other places like business, like marketing, like sales, etc.

00:03:44

And so they without conscious knowledge end up dedicating 5 10 plus years of their life and taking years off their life from a health perspective because the sport especially at the highest levels is really tough on you um to not actually get what they want because they never played it out because it was emotionally uncomfortable to think about what it would be like to suck at something new. And so I think it's a really good allegory for how a lot of us, myself included, right? We live our lives where it's like, what thing am I doing? What game am I playing that I am that I'm only playing because I'm comfortable in the game and I understand the variables and the players and I know how to win. And so just because you know how to win doesn't mean you should win.

00:04:30

And it doesn't mean the game's worth playing. and there might be a different or parallel or superior game that if it were played would result in the thing that I actually want. And so I saw this really interesting interview. I can't remember who who who it was um but it was David Senra the founders podcast and there was this the sound by that that I thought was really really intelligent which was the the business that plays the most dominant game wins. So he gives this example between MySpace and Facebook. He said, "So MySpace was playing the get the most users game.

00:05:08

Facebook was playing the monthly active users game and monthly active users game. That metric that they optimized around was the dominant game because it doesn't matter how many people opt into something. What matters is who's actually using it, right? It was a dominant game. And if you accomplish this one, all of the things that come from the inferior game, the spoils of that would go to the the person who played a a superior game. And so this is conceptually the same idea of a um a finite versus an infinite game, right?

00:05:40

Now that's both of those are are I guess technically infinite games. I guess you can keep going, right? Um but from a finite versus infinite perspective, uh a finite game would be like baseball. there's a known, you know, known rules, known players, um, and then there's an agreed upon outcome at the end, right? Whereas in finite game, there are known and unknown players, there are no rules, and the point of the game is to keep the game going. And so whenever you have a in an infinite game player who's going against a finite player, the infinite player always wins. So when the US went to Vietnam, for example, we had a finite frame. We had to we tried to win the war, but Vietnam just the goal for them was to keep the war going until eventually we stopped. And that's exactly what happened, right? We just like kind of like gave up and just went home. Um, again, I'm not trying to, this is not a political thing, but point is is that dominant games, playing dominant games allows you to win better prizes. And so, right now, there are games that you are playing either consciously or

00:06:41

unconsciously. And I think the question to ask is one, am I the person who designed this game? Two, if I didn't design the game, do I want the prize that comes with it? Three, am I willing to pay the price or the sacrifice required to win at this game? And is that globally worth it? So, think about the difference between global and local. Like locally, I can win this game, but globally might lose my life, right? You don't want to have a local thing come at the cost of a global thing. Hopefully, that's tracking subset super. And so this is uh yet another Sunday thought um from a conversation this week that I thought was really important. And so I said, "If I were you, if you enjoy competing and you like having the target, then control the controllables.

00:07:28

Look the way you want to look. Work your ass off on your posing. Prep the way that you know that you should prep. And then go in and do your best. And you judge yourself based on how well you think you did, based on what you wanted. If you think you look the best on stage by your standards, then congratulations, you won. And you don't need the $10 trophy. And if you want to use this to make more money, then this is obviously a terrible way of making more money. There's a hundred other ways that you can make more money besides this. And so that was um that was what I told her and that's what I'll tell you, which is um play your own games of your own design where if you were to win, you would be happy with the W and the price that it came at was one that you were willing to pay.

00:08:11

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00:08:48

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