a deep dive into the business MASTERMIND that is taylor swift

I'm so bored of business lessons from

space Karen or lizard boy let's get some

business lessons from an actual business

Mastermind Taylor Allison Swift in this

video I want to break down the five-step

formula that Taylor used to break about

a million industry records this is a

Formula that most business owners do not

know I sure didn't and why most

businesses fail in their first 5 years I

know very dramatic statement by the end

of this video you're going to see

exactly why she's on her way to a

billion dollar Empire and how to apply

tor

behind the scenes strategies into your

own hustle whatever that might be all

right first up to this formula is

Taylor's Secret Sauce as I call it

without this first part you can do the

best marketing best sales in the world

but your business will still make Zer

this first part of the formula is the

enchanting product a remarkable product

a product that your target is desperate

for Taylor's product is her music for

the most part I mean girls Diversified

by now but let's talk about her music as

the bulk of her product so Taylor

understands three things about creating

a remarkable product that a lot of

businesses do not understand number one

she gets that her product is not about

her so even though Taylor writes songs

about her own breakup her own stories

her own relationships she gets that at

the end of the day the product can't be

about her solely Taylor knows that her

audience needs to see themselves as the

main character people only care and pay

money for products that are relevant to

them they're thinking how does this

thing relate to me and where I am in my

life how does this relate to my problems

to my dreams which leads me nicely into

to the second thing I even ignore this

still in my business Taylor really truly

gets who her person is and Hyper focuses

on just that one person she gets her

person's dreams and hopes she gets the

Heartbreak the 3 and frustrations the

pains the fears she just gets it but

that that is still not enough Taylor's

genius is she knows she is only speaking

to that person and she is ready to

alienate everyone too many businesses

are afraid to lose business so they go

broad they try to speak to everyone and

I make this mistake all the time as well

here on YouTube but the question is do

you want to resonate 20% with everyone

or 100% with your person so in my

experience depth makes more money than

breadth so what would it look like to go

all in on your one person instead of

watering down your branding your

messaging your marketing trying to

appeal to everyone and this is Honestly

by far still the biggest issue I see

when I work with small businesses they

have no clue no Clarity no specificity

on who they work with Okay so her

product is remarkable because she knows

it's about her person she only serves

that person and alienates everyone else

but how she speaks to her person is by

doing something very clever Taylor this

is no surprise I'm sure to you is a

master Storyteller her products always

tell a story all her songs are written

like stories he said this then I said

this then that happen you know we were

in the back seat drunk on something

stronger than the drinks in the bar I

rent a place on Cornelia Street I say

casually in the car story right she

wears short skirts I wear t-shirts she's

sh Captain I'm in the bleachers story

time and time again research shows that

storytelling makes businesses money

research by Dr Jennifer Aker in the

Stanford Graduate School of Business

found a story is up to 22 times more

memorable than facts alone and according

to a 2019 study by headstream if people

love a Brand Story 55% are more likely

to buy the product in the future 44%

will share the story and 15% will

immediately buy the product and I don't

know if you spotted it yet but the

reason her stories are so top tier so so

Elite are because of two specific

reasons one she's so specific in the

sensory sense examples she could have

said when we met right but no she said

flashback when you met me your buzz cut

and my hair bleached so descriptive so

sensory we can see it she could have

said loving him is exhilarating but no

she said loving him is like driving a

new Maserati down a dead end Street

faster than the wind passion is sin

ending so suddenly so descriptive

specificity resonates because it is so

much more unique it's not cliche it's

memorable it comes across way more

genuine too than just trying to be

fluffy and vague and the second reason

her stories are so good they're so

vulnerable they're so raw they're so

real right she's sharing some of the

best and hardest moments of her life in

detail this builds such a strong deep

emotional connection such trust between

her and her people all right now let's

get to the good stuff how has Taylor

Swift stayed relevant for 15 plus years

when most modern musicians are

completely irrelevant after their initi

sh one Peak to fame easy strategic

product Innovation most businesses find

that one Golden Goose of a product and

they cling to it for dear life no risk

no experimentation just milking that one

product one industry one business model

till the cows come home I'm guilty of

this this is calling me out 100% I made

a product that has done well and I'm

terrified of trying something new and

let's be clear I'm also not talking

about basic Innovation basic pivoting

that's not what she's doing really I'm

talking about hyper strategic pivoting

big brain moves I'll talk about the

difference in a second but Innovation is

non-negotiable if you want to have a

long-term business because the world is

not static right your person your

audience is not static one member of her

target audience could be in their lover

era and another person of the same

target audience could be going through

their reputation era that is so clever

she has essentially innovated to reach

every stage of her audience no matter

what they're going through there is an

evergreen Timeless product for them and

this Dynamic nature also speaks to her

like intergenerational appeal like I

read something from the morning consult

that like 45% of Swift us fans are

millennials like 20ish per are baby

boomers 20% Gen X and 11% gen Z because

she features such Timeless Evergreen

experiences right first loves

heartbreaks self-discovery personal

growth so what are the different stages

of your target audience's experience how

can you serve your audience in different

stages of their Journey now here's the

tricky part that Taylor does really well

she does innov strategically by

following two specific principles one

she does soft pivots not hard pivots

soft pivots are like gentle Curves in

the row they introduce something new but

keep the essence consistent soft pivots

mean yes she's switching genres but the

music is still for the same exact

audience yes she's switching genres but

she's still carrying through her USP of

specific storytelling lyrics and that

leads me to the second principle Taylor

always ensures there's a Common Thread

through her Innovation and evolution and

that common thread is her core brand

right Taylor is actually the epitome of

a personal brand business because if she

didn't have such a strong personal brand

her audience would not follow her from

genre to genre and we see that a lot

with content creators who create

educational content without a personal

brand if they change niches Their

audience doesn't follow because there

isn't that level of loyalty there to

that person beyond the content that they

create there such a good lesson there

where you know you should start specific

a niche when you're small so people know

what you're about and then as people

build that attachment to you as a person

outside of just your product

then you can go broader out of your

Niche with more Innovation as she has

and take your audience along with it you

may change your logos your color schemes

or even your taglines but the core the

thing that made fans fall in love with

you in the first place that's got to

stay the same so the enchanting product

The Fearless Innovation are just two

parts of the equation right but there's

something even bigger at Play Enter

stage right the Swifty Nation AKA her

crew her Rider dies not sure if you've

noticed yet but Taylor essentially has

created a hierarchy within her audience

it looks something like this which is

just so so smart and really helps people

aspire to be dieh hard fans like are you

a casual Swifty or a hardcore Swifty

like you want to be hardcore why because

there are rewards for moving up this

triangle so here are four examples of

different types of rewards you get for

moving up this triangle of Taylor Swift

fandom number one exclusivity and sneak

peeks right secret sessions where

selective fans were invited to listen to

our albums before they were released

back in the day I remember also where

she like shoed for Christmas presents

and delivered them to fans like that's

so wild like who does that second reward

Easter eggs we've all seen it we know it

so fun it incentivizes people to pay

attention to her product to her

marketing to her sales it rewards

hardcore fans because they'll discover

things almost like a treasure hunt name

a more detail oriented business owner

than Taylor S I literally can't she

really takes your time with thinking

things through with hiding Clues even

years in advance and in return hella

reciprocity her audience me included

takes their time dissecting things

finding things hidden even if there's

nothing hidden creates essentially not

just one-way marketing from tailored to

fans it's also fan Toof fan marketing

because fans discover things in the

marketing that they then share with

other fans via user generated content it

encourages content encourages discussion

that is what creates Community as

swifties talk to each other right

Community is not just Taylor Swift

talking to our audience Community is

when the fans talk to each other and

these e so weird Easter eggs are a great

way to encourage that discussion next

reward fan shout outs so Taylor's really

out here like on Tumblr on Tik Tok

retweeting reposting commenting it's not

just about making one fans entire year

though I'm sure it does it's also so

strategic because now everyone else is

out there hoping to get that golden

tailor nod we want to be recognized by

her considering she has millions of fans

and probably tons to do it says so much

that she takes time to remember and to

do this because she 100% doesn't have

all right last reward you get for moving

up the triangle protection I don't know

if it's just me but Taylor gives off the

impression like she has our backs like

who can forget Bad Blood the security

guard version I hope I really hope she

drops it on Spotify by creating this

like hierarchy for her fans and offering

rewards it's almost like gamification

like there are levels to climb and

rewards for each level and I love love

love love love gamification strategies

in business all right now we've talked

about some bigger things but let's dive

into some marketing and sales strategy

she has so so many good strategies here

so I'm just going to go through three of

them quite quickly you can grab any of

these right away and plug them into your

businesses and they will work number one

scarcity effect it's always proven in

business that when you limit Supply in

accordance to demand it creates tension

that's super good for you as a business

if you want a really good book that

talks about this check out or subscribed

I read it it's so good so example of

this when I was signing up for the wait

list for the AOS tour here in Europe I

noticed that most cities only actually

had one concert date and that created so

much panic because it was like oh my

gosh all these millions of people are

signing up for the waight list how are

there's going to be like enough seats

and nights for us to all get tickets

right and then I noticed that after a

few days of the wait list they dropped

additional dates for each of the cities

that they didn't have previously getting

signals first from the audience as to

how much interest there is before giving

them a chance to buy this is such a

smart way to gauge demand and then

adjust Supply accordingly to create that

tension and coincidentally how well does

this girl te Teese things before they

are released she does such a good job of

generating hype before she announces

stuff I haven't seen someone who

consistently is so good at generating

hype over and over for her product

launches getting people to buy in before

anything is even available to purchase

is what creates tension in profitable

launches we were all begging for the

checkout link we were all there for like

six hours and refreshing over and over

trying to give her money now the next

thing she does so well in terms of

marketing and sales she does behind the

scenes exclusivity so well with the

whole scooter debacle she spelled out

exactly what was going on to the fans

gave us the enemy so we can stand United

behind her and identifying an enemy is

really useful in marketing it gives

people something to really back you with

and with that documentary with Netflix

that was also so good because it gets

people so invested in the vision that

you have for your business in you as a

3D person rather than just like the one

dimension that we see when you know

Taylor's doing regular PR she has done

such a remarkable job of staying

authentic authentic and relatable

despite the fact that she's super famous

you know it's very very very very hard

to balance being super famous and still

coming across very relatable all right

next marketing and sales strategy overd

delivering forming in the pouring rain

giving us extra songs from The Vault

three and 1 half hour show with 44 songs

on the seters bonus surprise songs every

night she never just does the bare

minimum and overd delivering is so good

for business because it creates such a

good reputation among your customers of

I will get more value than I pay for and

the experience of giving you money is

then always going to be positive and

that's what gets people to talk to other

people about you and to become Mega fans

okay now I want to talk about the last

part of formula that I haven't really

seen anybody else talk about and I see a

lot of beginner business owners make

this mistake and I've definitely made it

as well but this really contributes to

how long her career is and that is she

plays the long game AKA Taylor knows how

to weather storms AKA rough patches in

business there are two parts of this

part one of the long game she knows how

to turn hardship into opportunity and I

have just just one word to say here

snakes just one

sound that's my that's my snake sound

she flipped the narrative we went FAL

for in business there will be so many

hardships no matter how awesome you and

your product are so do you challenge

yourself to turn them into opportunities

when they inevitably arise this whole

scooter thing was probably a huge

hardship for her so what did she do she

decided to turn it into a huge I mean

huge opportunity this has been so

profitable she re-recorded everything

she made it fun she made it exciting she

engage the fans let them in on what was

going told the story to us that is

hardship and to cash opportunity now her

older songs are charting she's making

bank she's winning she's winning and I'm

I'm getting too into this I need to take

a second I need to take a Brea there for

a second now part two of playing the

long game in business she knows how to

weather the Downs of business most

businesses go up and down and up and

down they do not go like this there is

no infinite up forever growth is not

forever everything is periods of ups and

downs the environment macroeconomics etc

etc and Taylor weathers the storm most

business owners do not know how to do

that she knows how to lay low make a

good product in secret be patient be

patient how patient did she have to be

to wait through the snake Emoji drama

fest write and then record and then come

out with the entire reputation album so

patient I don't think I could have done

that patience is a skill many of us do

not have in business we want results now

we want recognition now but not Taylor

she's playing the long game which is so

much harder but so much more rewarding

so that's the Taylor formula for

business I'm obsess she's the business

Mogul I want to be when I grew up so

tell me your thoughts what did I miss or

forget I want to chat about it because

if it wasn't obvious by now I'm unhinged

about this topic I've been talking to

everyone about it if you want to keep

this watch session going I've got a

video where I talk about business

lessons from the Barbie movie launch

which could be up your alley too if you

watch this far and as always thank you

so much for watching actually thank you

so much I loveed make making this video

and I hope to catch you in the next one

bye