3 Instagram Automations To Sell Digital Products (ON AUTOPILOT)

I've used Instagram automations over the

last few years and been able to generate

hundreds and hundreds of thousands of

dollars and been able to sell anything

from a few dollars to something over

$10,000 all through the DMs 100%

automated. My favorite thing about the

automations I'm about to show you are

you're going to be able to set them up

once and then they're going to generate

you a few more sales each and every day

for ever. So, the first automation is

something that's rather new. Actually,

Instagram has recently allowed you to

reach out to your new followers. So,

this is our new

follower

automation.

And what the new follower automation

does is it reaches out to the new

follower and presents them your offer.

Because when someone's new to your

world, letting them know about your

thing is super super helpful. So, what

happens is when someone follows, right,

they follow

using a tool like ManyHat, we're going

to reach out and say something like,

"Hey, thanks for the follow. I have

something super helpful for you. Do you

want me to send it over?" Something

along those lines. And then from there,

they'll say like, "Yes, send it over."

They'll just click the button. You can

tell them about your product. So, you

send over your product plus maybe a

discount code if you want. I think a

discount's really great. someone's brand

new to you, they're kind of on the

fence, they just consume some of your

content. A really great way to get them

to take action is giving them an

incentive to do that. So, some simple

discount, $5 off, $10 off, anywhere up

to 50% off depending on what your offer

is, is a really great way to inspire

someone to take action. So, we have two

messages right now. We have the, "Hey,

thanks for the follow," and then here is

my product with a discount code. What I

like to do is send a third and final

message about an hour after that second

one happens and just send them over to

the YouTube channel where they can see

more free content and get more into my

world. So, if they don't know about your

YouTube channel, what I normally say is,

"Hey, I don't know if you know I have a

YouTube channel where I show how to and

then insert whatever you do. I have a

bunch of free videos on whatever. Here's

a link to check it out." And then you

just drop the link to your YouTube. So,

we got another arrow here and then we

just got YouTube. So, this automation is

broken down into three parts. The

follow, hey, thanks for following. The

second part, hey, I thought you find

this product useful. Here's a discount

code. And then third and final, we'll

use red for this cuz YouTube is red.

Just go over and check out my YouTube

channel. So, this is just maximizing a

new follower and letting them know about

your world. First of all, just showing

appreciation for them following you is a

great way to get started. And then you

can just say, "Hey, I have this thing

that I think you'd find helpful. Do you

want me to send it over?" And you only

send it over if they actually want it.

So, they'll have to say yes. And then if

they do, you say, "Hey, this is the

thing that I have. Here's a little

discount for following." And then third,

you just send them over to YouTube. That

way, they can be bought into your

ecosystem. because we all know people

that spend more time watching your

content turn into long-term followers,

but they also turn into buyers. So, that

is one of my favorite automations. By

the way, if you do want the exact

automations I use and a more in-depth

training, I'll have them linked down

below. Super super recommend. I also

have Many Chat linked down below if you

don't already have that. It's like the

greatest Instagram tool ever. So, I'll

have both of those resources linked down

below. But on to the second automation.

And the second automation is video

plus bump product.

Now what this automation does is you've

probably seen people make an Instagram

reel or Instagram story saying showing

something and say, "Hey, do you want a

more in-depth breakdown of what I just

talked about? Comment the word video and

I'll send it over." So that's really

great and I think people do that pretty

well. The thing that actually works

better is still sending them that video

and getting them over to your YouTube

channel, but then just a few minutes

later letting them know about the

additional resource that goes along with

it, aka your product, and letting them

know that they can grab it. So, it's

just awareness to the product cuz that's

probably what the YouTube video does

anyways. So, this one works really well

because in your content, you can give

something away for free, your YouTube

video. Comment the word video and I'll

send you a more in-depth video showing

you exactly how I do it. In that video,

you probably do use your product or

allude to it at least in some way. But

then on the back end on Instagram, you

send them that product that's attached

to that to go deeper. And this is

something that's really great with

automations is you always want to build

your automations in a way that is

authentic and not super spammy. And this

is just a kind of off-hand comment. You

already gave them the video. You already

gave them what they came for. just

saying, "Hey, if you want more help

doing it, I built this product for it."

And then that way it's not super salesy

like you got to buy it. And tricking

people into automations. I see that

happen a lot on Instagram. People kind

of promise something on the front end of

like, "Hey, comment. I'll send you

this." And then on the back end, it's

just a paid product and you kind of

implied that it was free. versus this is

letting them see that free video and get

help, but then just including the tool

that will help them do something faster,

better, more simple as a friendly

suggestion. Those two automations are

bread and butter. If you're not already

running those automations in your

Instagram, you absolutely need to be

doing it because you're missing out on

so many sales this way. Now, the third

one is a little bit more fun approach

and it's doing a giveaway automation.

Giveaway.

And what this is is basically saying,

"Hey, I'm giving away one of my digital

products. You could do, you know, a huge

discount or you could just be giving it

away for free." And what you do is you

have the automation basically have

people enter and then you can set what

percentage of people actually win the

free thing. Now, the trick with this

automation is it isn't in the one

winner, it's in the 99 losers. Because

what you do is obviously one person

actually wins out of a hundred, but what

you do to the 99 that don't win, you

say, "Hey, unfortunately you didn't win

the whole free product, but for

entering, here's a discount code." And

then you link them to the product. So,

the real magic sauce here isn't actually

the giveaway to the one person. It's the

awareness you get behind it and getting

people hyped up and then letting them

know, hey, you either won and you get

the amazing thing. Amazing. But more

realistically, the vast majority of

people won't be winners, but they will

be winners because you give them some

kind of discount. This is a really

amazing automation because it's really

easy to get people to take that next

action. This could be a simple story

post, right? Hey, I'm giving something

away for free. Comment the word giveaway

and you'll be entered. Boom. Everyone

does that because why would you not want

something for free? Especially if you're

talking to the right audience, which on

your story should be the right audience.

Then obviously a small percentage of

people will win, but the vast majority

of people will lose, but they'll win a

discount code. And you win every single

time because it's just awareness to your

product and you're helping people out.

So you're either giving something away

for free or you're giving a discount

code on a product that is out. This

works really well with like a product

launch when you just release something

new that's exciting that you know a vast

majority of your audience doesn't have

already. But you can do this from time

to time just for fun. I rank these

automations in the order I find

valuable. So that new follower

automation is incredibly valuable,

especially if you're running follower

ads. Basically, if you don't know what

that is, it's spending money on

Instagram to get new followers. That

way, you can basically get new followers

and convert sales at the same time. The

second one's so valuable when you just

have an already existing audience or

you're creating content to get people

over to your other channels like YouTube

and then just attaching a product to it.

And the third and final one is really

great when you launch a product. I would

go through and implement all three of

these automations into your digital

product business if you want to generate

more sales without doing more work. And

if you want access to the exact

templates I have, I'll have them linked

below the video, as well as ManyHat, the

tool that I would recommend to do these

automations if you want to build them

yourself. That's all I got for you guys

on this one. Peace.