I Tried to Start an AI Business. It Didn’t Feel Right.

So, I've probably consumed over a

thousand videos online about how to

start a business, how to sell AI, how to

not fall behind, you know, where the

money is going. And from all that

content and all the resources and all

the books, there's one thing in

particular that none of the resources

could have taught me. And it was

something I learned from actually going

out and starting a business and [music]

failing. And and it was quite surprising

when I realized this because none of the

content creators seem to include it in,

you know, their formulas. And that's a

problem because

it is the thing that I think dictates

success in business or any endeavor kind

of the most. And you know, I I I got

into AI because I truly believed it

could multiply my ability to help

people. And the stuff I learned online

kind of contradicted that that vision

because I fell into a rabbit hole and I

followed the hype and I started selling

systems that didn't align with my own

ethics and and kind of sense of

integrity. I was selling like a chatbot

that was selling to people over SMS and

that just well first of all I hate

getting text messages that are trying to

sell me something and second of all that

felt so disingenuous to me you know and

I got through like my 70th cold call and

the lady was like you know that's

essentially my job I can't buy that from

you and so it was just a an immediate

revelation that you know if this is what

kind of selling an AI business or

starting an AI business meant then you

know I wasn't going to last. [music]

uh and and realizing that led me to a

different path which was just starting

again from scratch. And I just started

asking companies, you know, what are you

struggling with? How can I make your

life easier? Um and and how can we

leverage technology to do that? And

that's when I discovered this

nutritionist that needed help uh

filtering out all these prospects she

was getting to see which ones actually

needed her help and which ones kind of

weren't serious or were in the wrong

place. She also wanted to extend her

expertise to reach more people and she

wasn't really great at social media. She

didn't really love the whole social

media thing. She wanted a different

angle. And so together we started

brainstorming and I was thinking about

the AI part and what we came up with was

this health assessment that uses her

expertise to ask a few educational

questions essentially like a quiz and

anyone can take this anyone on our

newsletter on our website anywhere

[music] and we train this AI model on

her expertise

and it learns the answers as specific as

they want to be. They're open-ended

answers, right, about the symptoms that

people are feeling and then provides

this super intelligent expertise with

real advice like don't eat this food

anymore or you should go to bed earlier

or whatever it was that people can take

home right then and there. And the AI

also scored the people that took the

quiz so that the nutritionist who who

collects all this data knows, you know,

who's, you know, high priority, who

should she reach out to, who who is

really struggling, and then ultimately

across, you know, maybe a hundred quiz

takers, what's the what's the overall

trend, and how can that inform her

marketing or or her business or her

service? And so all of a sudden we had

created this AI, this application of AI

which I never thought would have been

possible. Um it wasn't hallucinating. It

wasn't replacing anyone. And

importantly, it was providing free value

to anyone who wanted to take it, who

needed the help. And so I I I started to

create this wedge with AI that doesn't

replace and doesn't harm, but instead

brings people together who need each

other and personalizes experiences at

scale. And I really think there's

something quite ethical and quite

exciting in that broader underlying

application of AI. It doesn't just have

to be for health quizzes. It can be for

anything, right? It's it's just a way to

extend what you can do for humans, not

replace it. And so it got me thinking.

It got me quite excited and I started

reaching out to other practices and

started a company from it called Pulse

Quiz. And now we we sell these high-end

premium health quizzes that only serve

to help people while also doubling as a

as a marketing tool for doctors. Um and

and it really is it's getting quite

exciting now, but it's only one

application. And so the real reason for

this this video is to implore, you know,

whatever audience is watching this to to

truly consider this this new framing of

AI. How can we personalize things

without replacing, you know, how can we

connect people? How can we serve as this

kind of layer in between? I'd love to

hear your feedback in the comments and

thank you for the