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Cal Newport: The Secrets of Slow Productivity

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0:00

hello and welcome back to Deep dive the

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podcast where it's my immense pleasure

0:03

to sit down with entrepreneurs academics

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creators authors and other inspiring

0:07

people and we find out how they got to

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where they are and the strategies and

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tools we can learn from them to help

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build a life that we love what you're

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about to hear is a wonderful if I say so

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myself conversation between me and the

0:16

amazing Cal Newport this was the first

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time Cal and I were meeting in real life

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we've been internet buddies for a while

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uh we have blured each other's books

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have we blured each other yep we have

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blurbed each other's books and he has

0:28

recently released an absolute Bang of a

0:30

book called slow productivity the Lost

0:33

Art of accomplishment without burnout in

0:35

this conversation we talk about the

0:36

concept of deep work we talk about

0:38

productivity principles that overwhelmed

0:40

people can use to apply to their life

0:42

not just if you're an entrepreneur but

0:43

also if you have a normal corporate day

0:45

job or if you're a student for example

0:47

and we talk a lot about how the concepts

0:48

of slow productivity can help us have

0:50

more of a chill relationship with life

0:52

but also weirdly be more productive

0:54

because we're not trying to do all of

0:56

this stuff and be super overwhelmed with

0:57

all the things that we're doing but

0:58

instead taking a lower more relaxed

1:00

approach to meaningful accomplishment

1:03

anyway I hope you enjoy this interview

1:04

with Cal neport as much as I did Cal

1:07

neport welcome to the podcast hey it's

1:09

good to see you we meet in person for

1:10

the first time I know I feel like we've

1:12

been talking for a long time we've done

1:13

each other's shows but uh for the first

1:15

time been following your blog since like

1:17

2012 uh Adventure studying all all the

1:20

stuff oh that's an Insider reference

1:21

right there yeah I love it 2012 is kind

1:24

of recent though right because that

1:25

thing goes all the way back to 2007 so

1:27

you could get the real oh yeah you the

1:29

old

1:30

yeah I think I trolled through about

1:31

catalog to figure out has Cal said

1:34

anything like 20 years ago that I can

1:35

make a YouTube video about like students

1:38

today may not have heard of so I've I've

1:40

done the the trolling through the

1:41

archives I'll tell you what's

1:42

interesting about that though by the way

1:43

is so when that blog started it was all

1:45

student advice because the books I wrote

1:48

early on were for students in my memory

1:50

was oh for years that blog uh was

1:53

student advice right and then like

1:55

eventually as I got closer to my first

1:57

non-student book in 2012 it shifted over

1:59

I went back recently to read the archive

2:01

it student advice for like a year I

2:04

didn't realize how early I began talking

2:07

about things like follow your passion is

2:09

bad advice what's going on with careers

2:11

deep work I didn't have that term I

2:13

called it hard Focus back then it was a

2:15

lot earlier than I thought so so I guess

2:17

I had sort of moved on from the student

2:19

stuff uh my mind had moved on earlier

2:22

than I realized because you know I

2:23

didn't actually publicly move on in my

2:25

books for years later so it was an

2:26

interesting surprise to go back um

2:28

revisiting a bit of an old classic why

2:30

is following your passion bad advice oh

2:32

man wrote a whole book about this yeah

2:35

yeah we we've we've done a whole video

2:37

about it as well yeah well now it's the

2:38

big thing I think a lot of people talk

2:40

about it the latest is I think Scott

2:41

Galloway has been talking about this in

2:43

his new book and Mark juen talked about

2:45

this uh so let me just set the context

2:47

though like why I was writing about that

2:49

was I was finishing up academic work

2:52

right so I gone to grad school got my

2:54

PhD was doing the a postto which is like

2:57

the holding pattern before you go on the

3:00

academic job market right I had this

3:02

thought if I was ever going to

3:04

understand what leads people to really

3:06

love their work this would be the the

3:08

highest leverage point in my life to

3:09

figure that out because if I go on this

3:11

academic route that the momentum was

3:13

going towards that's it that's job for

3:14

life right it's like okay I I want to

3:16

make sure I really understand this

3:18

question of how people love their work

3:20

so it that's what motivated the book so

3:22

I look into the question the first

3:24

answer that comes up everywhere back

3:26

then at least was follow your passion

3:28

right so I look into that like okay so

3:29

why do we think this is true the whole

3:31

thing is nonsense right we we think this

3:34

is some wisdom that you know Plato wrote

3:37

about and then you know Thomas aquinus

3:40

then talked about and the founding

3:41

fathers and it's this old piece of

3:43

advice no if you go back and look at the

3:45

emology the phrase follow your passion

3:48

is from the early 1990s oh wow okay it's

3:51

like a very new idea right this was not

3:53

the way we thought about careers I was

3:55

the first generation because I I went

3:57

through school in the 90s graduated went

3:59

to college in like 2000 right I was the

4:01

first generation to be told this so it's

4:04

not ancient advice right in fact ancient

4:07

advice is much more different about how

4:09

to actually build a life of meaning or

4:11

do work of meaning right so the advice

4:13

was new so I looked at a little further

4:14

do we have scientific evidence that says

4:17

yeah when you match a pre-existing

4:20

inclination with your occupation your

4:22

happier no none of that research exists

4:24

what does exist if you study the

4:26

research literature on job satisfaction

4:29

is way more more General traits like do

4:31

I have autonomy do I have a sense of

4:33

Mastery in my work am I connected to

4:35

other people in my work do I feel like

4:37

my work is important and none of these

4:38

have to do with matching your job to a

4:42

really specific passion so then I said

4:43

okay why is everyone giving this advice

4:45

and so I started tracking down the

4:47

backstories of famous people who had

4:50

famously said Follow Your Passion nine

4:53

times out of 10 it's not what they did

4:55

right they stumbled into whatever they

4:57

ended up doing and it trans formed into

5:00

a passion so all this evidence came

5:01

together and I said this is nonsense

5:03

passion is great you don't start with it

5:06

you're probably not wired for a

5:09

particular job that happens to exist in

5:10

the 21st century knowledge economy

5:12

there's probably not a gene that you

5:13

inherited that said you were meant to be

5:16

a brand manager for like an athletic

5:18

apparel company based out of whatever

5:20

right uh so that's not that's not how

5:23

you end up passion about your work you

5:24

cultivate passion and and the more I

5:27

looked into it the more it became clear

5:29

uh you good at something as you get

5:30

better at something you get more control

5:32

over your life and your career and then

5:33

you got to take that control for a spin

5:35

and that's when you really begin

5:37

crafting your working life over time

5:38

into something that really resonates

5:40

right so the passion is cultivated the

5:42

passion is grown you want to end up

5:45

passionate about your work but if you're

5:47

22 and saying let me figure out now what

5:50

I'm supposed to do and if I just figure

5:51

that out and match that to my job I'll

5:53

be happy from here on out it's a Disney

5:56

fairy tale what about natural

5:58

inclinations in the sense that you know

6:00

uh Visionary versus operator or you know

6:04

systems people versus big idea people

6:05

you know that sort of idea where does

6:07

that fit into this into this thing

6:09

around well it matters right uh because

6:12

ultimately what you're trying to do is

6:13

if you get good at something you get

6:15

control so you want to say what

6:17

advantages do I already have uh pushing

6:19

me towards getting good at something

6:20

right so if you've already been training

6:23

for something well let's keep that in

6:25

mind because I've already done a lot of

6:26

work for this if you feel like you have

6:28

an inclination towards a certain type

6:29

typ of thing you're very technical okay

6:31

it's probably going to be easier for you

6:33

to get really good at something in a

6:34

technical field right maybe you have

6:36

some sort of uh family connection to

6:39

whatever hey let's not ignore that right

6:41

I mean this whatever is going to get me

6:44

quicker towards being good at something

6:45

that's valuable uh is what I want to

6:47

care about so what I often say it's

6:49

about lowering the threshold right so

6:51

Follow Your Passion the threshold is

6:54

find your one true passion and if you

6:56

miss you're screwed right I'm learn to

6:58

threshold to there's a lot of things you

7:01

could probably cultivate into uh a

7:04

really passionate professional life

7:05

there's a lot of things not everything

7:06

for sure right but there's probably a

7:08

lot of things the the hard part is not

7:10

finding one of those things it's what

7:11

you do once you choose it it's the work

7:13

you do for the next 10 years so you know

7:15

I'm not throwing a dart at a job listing

7:17

board and saying I guess that's what I'm

7:19

going to do but I'm also not super

7:21

fedding that if I don't make this Choice

7:23

exactly right I'm going to be in trouble

7:25

if it's like this seems interesting to

7:27

me I have an inclination for this it

7:29

looks like there would be a lot of

7:30

flexibility and opportunities if I got

7:32

good at this be like that's good enough

7:36

that's good enough now let's do the hard

7:37

work of actually cultivating passion

7:39

here nice okay so um yeah so the first

7:42

book of yours I read was so good they

7:44

can't can't ignore you and very much

7:45

vibed with the message and then the next

7:47

book of yours I read was deep work yeah

7:49

um where it's it seems like so many

7:52

people that that word has really seeped

7:54

into the world and do you have a sense

7:58

of how many people know that you

8:00

originated that word versus it's just

8:02

part of English vocabulary now oh that's

8:04

a good question I mean that was my goal

8:06

for sure is I wanted that that piece of

8:08

vocabulary to spread because my thought

8:10

was more important than any particular

8:12

piece of advice was just people

8:13

separating deep work from non- Deep work

8:15

and like once you recognize deep workk

8:17

is very important then people can kind

8:19

of figure out oh I'm not doing a lot

8:21

about this how do I do more of this

8:22

what's happening in my job I mean I give

8:24

advice in that book obviously but the

8:26

variety of what people are actually

8:27

doing is much greater than that so like

8:28

that was my goal

8:29

I don't know how many people associate

8:32

it with me it shows up in weird places

8:34

there's a menu somewhere in Microsoft

8:36

Outlook where it's it's not a deep work

8:40

option but there's a little explanation

8:42

for like a focus mode option and it says

8:44

to support deep work so it's kind of

8:46

floating around in there I don't know if

8:48

I haven't got my royalty check on that

8:50

yet uh I do hear people say it I people

8:52

often attributed to me I mean here's the

8:54

thing about that book um it came out

8:57

quiet right like I published that book

9:00

super

9:01

disappointed it it just it didn't have a

9:03

lot of uh Buzz around it when it came

9:05

out they had lowered my advance for that

9:07

book versus so good they can't ignore

9:09

you because like so good they can't

9:10

ignore you didn't do great at the time

9:12

uh and so they had lowered the advance

9:14

the book came out I I was I was thinking

9:16

because I I didn't understand publishing

9:18

back then right so what I knew was I was

9:20

like this is a killer idea so why is

9:23

this not being promoted everywhere and

9:26

spread everywhere and you know my agent

9:28

sat me down and was like that's not how

9:29

it works it's what did your last book do

9:32

like that's what's going to matter and

9:33

your last book didn't take off right

9:36

away so like they're not going to put as

9:37

much into this and because I was really

9:39

upset I had a friend who his family went

9:40

to pick it up from a bookstore they're

9:43

not even carrying it on publication week

9:45

right I was like I'm kind of down with

9:47

this and then quietly in the background

9:50

at some point they're like you know this

9:51

is kind of selling never on a bestseller

9:53

list has never been on a bestseller list

9:55

like this is just kind of selling oh

9:56

it's still kind of selling oh then more

9:58

people were talking about it and then

10:00

more people were inviting me to come on

10:01

their podcast and it was just this

10:03

really interesting Slow Burn where there

10:05

was no one point where I realized like

10:07

oh this book is doing really well but I

10:09

look back now that thing's closing in on

10:11

like two million copies oh nice yeah

10:12

it's just it's been out there without

10:14

ever having been on a bestseller list

10:16

yeah yeah and I imagine the people who

10:17

have read the book are like a a zillion

10:20

X lower than the people who use the word

10:22

and know what the word means that's

10:23

probably

10:24

true yeah you know the the most

10:26

interesting person I heard use it was on

10:28

the Tim Ferris podcast years ago Jamie

10:31

Fox I I'm sure he has no idea who I am

10:35

or that I wrote it but I was like okay

10:37

my work here is done so um being able to

10:40

cultivate time for deep focused work

10:42

this is something I struggle with yeah

10:43

you and I are vaguely in similar sort of

10:46

careers sort of you've got the academic

10:48

thing going I sort of have the business

10:49

thing I guess on the side which it keeps

10:51

occupied some percentage of our time

10:53

yeah really I guess one thing I often

10:55

think is oh man I wish I had more time

10:56

in my life for deep work yeah um any any

10:58

tips for what you know about me and this

11:01

this career that that we're both in yeah

11:03

maybe a slower definition of

11:04

productivity see what I did there I'm

11:06

connecting it I'm connecting it back to

11:08

my work I mean I think to me and this is

11:10

the research that kind of win this slow

11:12

productivity uh overload is the the the

11:15

key villain here right so like every

11:17

active project that you're working on is

11:19

going to necessarily bring with it

11:21

overhead right like we have to talk

11:23

about it we have to have meetings about

11:24

it we have to have emails about it which

11:25

isn't bad like projects require

11:27

collaboration I'm more and more realized

11:29

the problem then is when we aggregate

11:31

too many of those projects because all

11:32

that overhead adds up right so if

11:35

there's six different active projects

11:36

going on it's really really difficult to

11:39

find time for deep work because that's

11:41

six projects worth of administrative

11:43

overhead that all just overlap now right

11:45

and it's all all competing for the same

11:47

time so I've really never found a better

11:50

General solution than reducing the

11:53

number of things that I'm working on

11:54

yeah which which I'm like you I mean I I

11:57

have so many interesting ideas and

11:58

opportunities and so I don't know if you

12:00

do this I go cyclical right so I'll I'll

12:02

have a bunch of ideas I'll start doing

12:04

things and then I get really overloaded

12:06

like this is not good I can't do deep

12:07

work anymore and then I really scale

12:09

back and then I get bored and then I

12:11

start like adding things back in So my

12:12

last overload was pandemic right so like

12:16

pandemic hits I start to get kind of in

12:19

a entrepreneurial hustle mode because

12:22

look I'm a professor and a writer right

12:24

uh in those early months of the pandemic

12:27

it was are the University's going to

12:28

shut down like I mean it would they were

12:31

we have to freeze parts of your pay

12:33

because you know the money wasn't coming

12:34

in and then at the same time there's all

12:36

these rumors that the publishing

12:37

industry was going to start climing back

12:40

uh advances and like slashing and and

12:43

that you know Barnes & Noble was going

12:44

to go out of business and all this type

12:45

of stuff and so I went into a mode of I

12:47

got to get more irons in the fire I

12:49

gotta whatever and then you fast forward

12:51

a year and a half and I'm like oh no oh

12:54

like I have too much I can't the

12:56

overhead so that's the killer the

12:58

projects are awesome

12:59

it's the overhead that comes with the

13:01

projects that that adds up so you either

13:02

reduce the number of projects or uh you

13:05

find a way with the projects you have

13:07

you have to be really careful about

13:09

controlling that admin overhead like

13:11

this is when we talk about it this is

13:13

the processes for like where the

13:15

information goes like you have to

13:17

liberate those Pro those those projects

13:19

from just send me a message when you

13:22

need something let's just have a ad hoc

13:24

back and forth communication to figure

13:25

things out so you either have to get

13:26

super structured or you have to simplify

13:29

yeah yeah yeah is uh there was a time I

13:31

think last year before your book had

13:33

come out uh you had done a casual

13:35

episode on Tim Ferris I mean to the

13:38

degree that any episode on Tim F is

13:39

casual but it's like the book hadn't

13:41

quite come out and you were like

13:42

exploring the idea of slow slow

13:44

productivity yeah and you mentioned this

13:46

the this overhead thing and it it sort

13:48

of clicked something in me where where I

13:50

realized kind of like in in in physics

13:52

you know like parallel versus series

13:54

circuits it's like you assume a parallel

13:56

circuit is actually better because like

13:57

oh if I have these three things than

13:58

doing all through at the same time yeah

14:00

the whole like consistency thing you

14:02

know I thought that the best way to

14:03

write a book is work on it a little bit

14:05

each day yeah and if you work on the

14:07

book a little bit each day and work on

14:08

your YouTube videos a little bit each

14:09

day and work on the business a little

14:10

bit each day surely everything gets done

14:13

yeah no it doesn't like basically zero

14:15

gets done and instead what I found super

14:17

helpful was doing things in series

14:19

rather than parallel Yep this week I'm

14:21

just going to intensely focus on just

14:22

the book and then I'm going to forget

14:24

about it and then next week is I'm going

14:25

to Bach some YouTube videos and then

14:26

next week I'm going to work on the

14:27

product and then go back to the book

14:29

yeah and even that it was sort of felt

14:33

annoying because I what I really wanted

14:35

to do was I'm just going to not make

14:37

YouTube videos until I finish this book

14:39

yeah but then the business would have

14:39

died and so it's like I I've been trying

14:41

over time to figure out what is the

14:43

absolute minimum well what's what what

14:46

is the minimum number of the maximum

14:47

number of projects that I have to have

14:50

going at any one time yeah and how do I

14:51

just limit it to those things so once I

14:53

do one thing then I move on to another

14:55

Well actually that's that's a really

14:55

good strategy I was actually just

14:57

talking about something like this the

14:59

event I was at before this because I was

15:00

talking to actually a corporate crowd um

15:03

who had a lot of work they they tended

15:04

to have a lot of work put on their plate

15:06

that they couldn't say no to yeah so

15:07

it's an interesting case so what do we

15:09

do about that and what I was advising

15:10

they do is they said okay so you have

15:12

this list of things you have to do uh

15:14

write them down now let's put at the

15:16

head of the list a a small section that

15:18

we call Active it's like okay these are

15:21

the things I'm actively working on right

15:22

now everything else let's sort and call

15:24

that waiting Y and what you're going to

15:26

tell everyone and what you're going to

15:28

do is only work on the active things

15:30

right and that means like that's what

15:32

you're sending emails about having

15:33

meetings about if it's not on the active

15:34

list you're not you're not dealing with

15:36

it and as you finish an active thing you

15:37

can pull something else from the waiting

15:39

list to have something new so you only

15:41

have one to three active things right uh

15:43

and I said look this works really well

15:45

because uh you're only generating admin

15:47

overhead from a small number of things

15:48

so you've agreed to all these things but

15:49

you've you've neutralized the admin

15:51

overhead also be super transparent about

15:53

this I told him put it in a Google doc

15:55

and show everybody here's your thing

15:57

it's position seven and like as soon as

15:59

it gets pulled in the active I will let

16:01

you know I'm like I'm all in on this

16:03

right now like call me this is what I'm

16:04

doing this week like let's get into it

16:06

like let's get this done like people

16:07

know you have your act together and so

16:09

then they ask like well what about we

16:11

have really big projects sometimes like

16:13

it's going to take a whole year and the

16:15

answer is yeah you have to break it into

16:16

these smaller things and use these

16:18

smaller chunks with the same method I

16:20

think that's what you were doing right

16:22

and it's not right it's not great in the

16:24

sense that it's not what your mind wants

16:25

to do because it's not really the right

16:27

way is what you said and by right way I

16:30

mean the human brain has evolved right

16:33

is probably I obsessed about this book

16:35

till it's done I'm obsessed with making

16:37

these YouTube videos until like the

16:39

season is over or whatever like that's

16:40

probably the right way to do it but

16:42

taking a chunk one chunk at a time and

16:45

just doing that chunk that's sort of

16:46

like the best compromise because at the

16:48

very least during that week you're not

16:51

in the impossible micro situation of

16:53

having to jump back and forth between 10

16:55

things and because it's just impossible

16:56

yeah uh the macro switching is still

16:59

frustrating yeah but at least the work

17:00

gets done but yes that's a little I mean

17:02

I feel the same way I mean all I want to

17:04

do when I write is just write and I can

17:07

get away with about three months of that

17:09

I take the Summers so like I can do

17:11

about three months of just writing and

17:13

nothing else but I need more than three

17:14

months to to finish a book so like I'm

17:16

happy for three months of my book

17:18

writing yeah how how are you thinking of

17:21

that in relation to your podcast now and

17:23

I guess the the the YouTube channel

17:24

which seems to be blowing up yeah so the

17:26

podcast gets a half day a week oh that

17:28

was the was the the the agreement I made

17:30

with myself when I finally started a

17:31

podcast in in 2020 was it gets a half

17:34

day a week so to develop it it's going

17:36

to be slow slow productivity it's going

17:39

to be slow because I have to figure out

17:41

what I'm doing you know get good at what

17:42

I'm doing first before I can do

17:44

something else and if I want to if I

17:45

want to add more it has to fit within a

17:47

half week right so for me that meant it

17:49

starts simpler um and then I finally

17:53

could make enough money from

17:54

advertisements to have a producer and

17:56

now the producer can take these things

17:58

off my plate late so now I can spend

17:59

more time on that and then finally we're

18:01

like okay we can we want to do video but

18:02

it's got to fit within a half day a week

18:04

okay how are we going to do this well

18:05

we're going to have to set up this video

18:07

rig and here's the people who are going

18:09

to work on it and here's the pipeline

18:11

and I don't ever want to see a video

18:13

editing piece of software or anything

18:14

ever right it it we have this pipeline

18:16

figured out um and it's we we can't do X

18:20

Y or Z for video which would be better

18:22

for the YouTube channel because that

18:23

would take too much time so what we can

18:25

do is take the video straight from the

18:27

podcast and put it out there and then

18:28

over time we're like you know YouTube

18:29

doesn't really love that it's like okay

18:31

we're able to bring on someone now who

18:33

can work on the video produced by the

18:36

podcast and figure out how to like where

18:38

to start and what thumbnail to put on

18:40

but all of it was slow because the

18:42

podcast couldn't get more than a half

18:43

day a week so I treat the podcast more

18:46

like a service obligation as opposed to

18:49

uh a one-time project I'm trying to do

18:51

and I I treat those two things

18:52

differently because I'm always going to

18:53

be doing the podcast so now I have to

18:55

really contain it and understand it and

18:57

control its footprint so that it cannot

18:59

expand beyond that footprint but like a

19:01

book chapter is different it's like I

19:02

got to get this done it's best that I

19:04

just focus focus on this as hard as I

19:06

can till it's finished yeah nice yeah

19:08

I've landed on a similar conclusion with

19:10

my YouTube channel in that it gets one

19:12

day a week yeah so fascinating yeah so

19:15

most Wednesdays except today where where

19:17

it's tomorrow so tomorrow is filming day

19:19

all day yeah where Tintin our producer

19:21

will come in in the morning at 9: a.m

19:22

with a coffee and

19:25

we'll chat [ __ ] for about an hour and

19:27

then we'll film a video and and the

19:29

video will be prepped there and then he

19:31

will he will have rocked up with some

19:32

tit and thumbnail ideas we may have some

19:34

research that a researcher has done but

19:35

broadly I'll sit down with a title

19:37

that's given to me and I'm like okay how

19:39

would I teach this topic yeah and then I

19:41

draw some stuff on a whiteboard or

19:43

whatever and then I hit record and I

19:44

talk yeah then we go out for lunch and

19:46

we come back and we do another video and

19:47

we get two videos done in a day and it's

19:49

a really fun day it's fairly chill yeah

19:50

and the YouTube channel is is like still

19:54

growing with with that method this is

19:56

the opposite of Mr Beast oh yeah yeah

19:58

he's like I'm going to spend the next

19:59

month building some crazy thing I by the

20:02

way I love the same day prep I do the

20:03

same thing right I think there's a lot

20:05

of energy in it yeah it's like like I

20:07

vaguely have an idea of like here's a

20:08

topic we're going to do but yeah I come

20:10

in I go to my studio and it's like let's

20:12

prep it takes like 90 minutes you know

20:14

my my producer pulls the questions and

20:15

stuff like that and but yeah I love the

20:17

energy of let's figure out what we're

20:19

going to say o this is good press play

20:22

like let's let's like write it with it

20:24

okay but it pro I'm assuming it took you

20:27

I mean you you've probably evolved this

20:29

whole process over time right like

20:31

someone if they were new to making

20:32

YouTube videos couldn't jump straight

20:33

into this process I'm assuming you

20:35

figured out what's the pipeline like who

20:37

needs to edit what what type of things

20:39

work what prep matters what prep has

20:41

been a waste of time it's that like sort

20:42

of evolution I'm assuming we've run the

20:44

entire gamut all the way from me

20:46

spending five days seven days a week

20:47

working on YouTube videos and word for

20:49

word writing scripts bullet points

20:51

what's the difference what was the

20:52

difference for your channel between

20:53

seven days a week and bullet point

20:55

scripts and the one day a week two

20:57

videos a week you're doing now

20:59

um basically none this is this is kind

21:02

of this is kind of the key Point yeah

21:03

this is kind of the key point is uh yeah

21:05

activity doesn't by default alchemize

21:08

into results right this the thing like I

21:11

get this question a lot in our in our

21:12

YouTuber Academy where people are like

21:14

okay you know only saying make one video

21:15

a week but what if I spend more time

21:18

making higher quality videos isn't that

21:20

better and I'm like yes in the yes

21:24

that's true if more time actually leads

21:26

to a better quality video which is

21:29

like you know our highest performing one

21:31

one of our highest performing videos of

21:32

all time we put out about a month ago

21:34

and I had a

21:35

conversation at a friend's birthday

21:37

party with a dude who was asking me some

21:39

questions about how to get rich yeah the

21:41

following day I thought hm let me talk

21:43

about this on camera I hit record no

21:45

prep boom we got a million views in like

21:46

a week and I was like what yeah zero

21:49

prep and videos that we painstakingly

21:51

prepared for six months with a whole

21:52

producer and whole research team have

21:54

gotten a fraction of the views yeah

21:56

there's just like no Rhyme or Reason to

21:57

yeah activity and outcome well it's what

21:59

I like about I don't know if it's your

22:00

YouTube Academy or maybe some the videos

22:02

you did about like how to be a

22:04

professional or just be a YouTuber what

22:06

I liked I was watching that what I like

22:08

is how much of it is um yeah you have to

22:10

train how to be like how to be on camera

22:13

you got to get just practice it's you

22:15

know it's not the like here you're gonna

22:18

come up with like the magic idea and

22:20

then you're guaranteed to succeed it's

22:21

like no it takes time it's you got you

22:23

got to keep doing things but things that

22:24

take time that you have to keep doing

22:26

are not conducive with overload

22:29

right like a lot of things this reminds

22:30

me of Steve Martin's Memoir right his

22:32

born standing up his which is very

22:34

influential to me uh it's where I got

22:36

the term so good they can't ignore you

22:38

for that the book about don't follow

22:39

your passion that's a Steve Martin quote

22:40

right oh when is that is that when

22:42

someone asked him how do I get an agent

22:43

or some [ __ ] like that like Charlie Rose

22:45

Charlie Rose asked Steve Martin like

22:47

what advice do you not like being asked

22:49

about or whatever and he said the thing

22:50

everyone asked me is how do I get ahead

22:52

in the entertainment industry and

22:54

everyone thinks I'm going to tell them

22:56

like here's how you get the right age in

22:57

or here's how you pick the next project

22:58

he says no what I always tell them and

23:00

they don't want to hear it is be so good

23:01

they can't ignore you that's Steve

23:03

Martin Charlie Rose 2007 right it's like

23:05

this this like classic quote um and he

23:08

his book I reread it recently 10 years

23:10

right I actually had a whole chapter in

23:12

my book I cut but just sort of

23:14

indulgently because I like Steve Martin

23:16

I I wrote a really long sort of story of

23:19

his rise and how did he become the

23:21

biggest comedian in the world it took

23:23

about 10 years um and you know he talks

23:25

about in the book that he was diligent

23:27

and what he means by Dil was not just

23:29

doing the work but saying no to the

23:30

other things would get in the way of the

23:31

work but when you're doing that type of

23:34

push like it's going to take me years to

23:37

master this but the rewards are going to

23:38

be great there is no reason to be

23:40

overloaded because you can't be

23:42

overloaded for 10 years you can't like

23:45

uh do the comedy five times faster you

23:48

can't do I'm GNA do five shows a night

23:50

instead of one like this stuff takes

23:52

time right like what's often

23:54

relentlessness is needed for things but

23:56

relentlessness is not about it's not

23:57

super stress stressful it doesn't make

23:59

you super busy it's this uh ability to

24:02

return I'm just going to do this again

24:04

and again and again bring in feedback

24:07

adjust try to do better take another

24:09

swing no one day looks super hard what's

24:12

hard is that I did this for the last

24:14

five years and on the other end of that

24:15

I'm a really good comedian on the other

24:17

end of that I figured out how to

24:18

broadcast and finally found an angle

24:21

that's like really working for me on

24:23

YouTube like none of that can be forced

24:26

right you can't avoid the hard work but

24:27

the hard work o can't be compressed and

24:29

I think a lot of people now want to

24:31

compress the hard work like can I trade

24:34

uh get after it be hard like let's just

24:37

go forward can I trade that type of

24:38

energy to speed the stuff up and it it

24:40

doesn't work that way yeah yeah this is

24:42

where I I keep on flip flopping because

24:46

you know for

24:47

us just doing YouTube one day a week has

24:50

has worked for you doing the podcast

24:51

half a day a week has worked but for me

24:55

trying to write for 3 hours each morning

24:56

to work on the book didn't work nearly

24:58

as well as sending myself to a random

25:01

Airbnb in Wales and just like cranking

25:02

it out the first draft in like a week

25:04

yeah and just thinking okay it's going

25:05

to be [ __ ] but it's just going to at

25:06

least I've got the 50,000 words on a

25:08

page you know that kind of idea how how

25:10

do you balance the I guess doing things

25:13

reg I guess consistently over time with

25:15

these bursts of intensity yeah but I

25:16

mean I think these are the same things

25:18

just different scale right so so uh for

25:21

a YouTube video right you want to have a

25:24

serendipitous idea you need to hold that

25:26

idea in your head manipulate it and

25:28

figure out like how am I going to turn

25:29

this into a script for a video that's

25:31

going to be like 15 minutes long right

25:33

so you can do that in a few hours a book

25:36

it's 75 80,000 words right and you're

25:39

trying to okay how do I pull together a

25:40

lot of ideas and make them make sense

25:43

and build a consistent thing uh that

25:46

takes a long time to work through and

25:47

that's why it makes more sense to like

25:49

sit down and you have to really it's

25:50

just going to take longer to work it

25:51

through I mean a book is just much

25:52

bigger than a YouTube video so I think

25:54

it's the same principle that play nice

25:56

what I do because I can't

25:58

it take I I I'm a slow writer just in I

26:01

mean I I write fast but I write slow in

26:03

the sense that I the New Yorker kind of

26:05

ruined me for this but wordcraft is very

26:07

important to me like the Rhythm and

26:08

sounds of sentences so I what I have to

26:11

do is make my chapters pretty they're

26:13

pretty self-contained like the chapter

26:15

has to be my unit because I can't go

26:16

away and write a whole draft of my book

26:18

I just it would be too many months um

26:20

and I just can't get away from the other

26:22

things that like my university is going

26:24

to make me do so you'll notice in my

26:26

books often the chapters are they're

26:28

long and they have like an arc and

26:31

they're kind of self-contained because

26:32

like that I can go away with and like I

26:34

can do 7,000 words you know and like

26:37

that I can I can get obsessed so I think

26:38

the time require so that requires like a

26:40

week or two a YouTube video requires

26:42

half a day a full book requires a month

26:44

right I think it's a scaling law yeah

26:46

that's good and as as you were saying

26:48

that I was also thinking around you know

26:49

how we talked about how every new

26:51

project has an administrative cost it

26:53

also has has a startup cost like trying

26:56

to work on the book for two hours and

26:58

and then doing other things and then

26:59

coming back the following day to it

27:01

takes like half an hour at least for me

27:03

to try and read through what I wrote

27:05

yesterday figure out where was I in my

27:06

research find the 18 zillion tabs and my

27:09

scrier documents to see to sort of load

27:12

it up into my Ram yeah and then be able

27:14

to work on it by which time half an hour

27:15

is already gone oh yeah it takes forever

27:17

yeah yeah well like a YouTube video uh

27:20

because it's it's completely from

27:21

scratch you don't have to load a bunch

27:22

of stuff up in fact what you're trying

27:24

to do is like encounter the world fresh

27:25

and have a serendipitous idea of like o

27:27

this hits me like you almost want to be

27:29

mind like water open like that's how I

27:31

often do it I'm like what hits me and

27:33

you're right it's kind of Hit or Miss

27:34

right because sometimes it works

27:35

sometimes sometimes it doesn't but the

27:37

other thing I spend a lot of time doing

27:39

like when I write books is I treat the

27:41

the idea creation process like here's

27:44

the here's the framework for this book

27:45

here are the ideas um here's the pieces

27:48

of this idea right so like slow

27:50

productivity you know how do I

27:52

understand where the problem came from

27:54

what are my principles you know that I

27:56

will spend an inord amount of time try

27:59

to get macr structure the macro

28:00

structure yeah I mean I will send like

28:02

I'm in the early stages of a new book

28:04

idea right now that I'm I'm not really

28:05

talking about yet but like I like to

28:07

work on the ideas of a new book when I'm

28:09

publicizing a past book so I can just

28:11

sort of get out of my head about what's

28:13

going on and be like no there's

28:14

something else coming um I have spent

28:18

probably 50 hours so far just outline

28:21

just outlining ideas not even book

28:23

outlines idea outlines right um because

28:26

I just this isn't quite right this works

28:28

okay how is this fit to hear so when it

28:29

comes time for me to write now I really

28:32

can focus on a chapter because I know

28:34

like what this chapter is about and how

28:36

it fits into the broader thing and so I

28:37

don't have to load up the entire

28:39

framework of all the ideas I'm trying to

28:41

write and make sure it all fits together

28:43

um I have that working before I write

28:45

any words and then that allows me be

28:46

like okay so how do I then write a

28:48

chapter on this piece of the puzzle

28:50

that's really good and then that's

28:52

that's like a smaller scale for me nice

28:55

that's really good oh by the way quick

28:57

thing in case you are interested in

28:58

starting and or growing and or

29:00

monetizing a YouTube channel then you

29:01

might like to check out my part-time

29:03

YouTuber Academy it is a course that has

29:05

dozens and dozens of hours of content in

29:07

it along with templates and worksheets

29:08

and resources that basically open source

29:10

absolutely everything that me and my

29:12

team have learned about growing my

29:13

YouTube channel and also this podcast

29:15

YouTube channel over the last 7 plus

29:16

years so you can check that out at

29:18

academy. al.com that'll be linked Down

29:20

Below in the video description and the

29:21

show notes as well feel free to check

29:23

out the parttime YouTuber Academy when I

29:25

read Morgan hell's psychology of money

29:27

it's like 20 chapters each are the

29:29

length of a short blog post yeah and

29:31

that was I was like oh how nice must it

29:34

be to be able to write a book where

29:36

you've got 20 chapters each that of the

29:37

length of a short blog post he sold he

29:38

sold a couple copies of that book too I

29:41

understand that are all like

29:41

selfcontained with really interesting

29:43

stories it's really good I felt good

29:44

listening to an audible cuz he you know

29:47

it didn't take long to get through I was

29:48

like Wow and like a handful of ideas

29:50

stuck with me I'm like wow why did I

29:52

spend all this time trying to architect

29:55

a whole freaking 70,000 word thing when

29:58

actually had I just chunked it down a

29:59

little bit more and thought of it as

30:00

self-contained ideas almost like YouTube

30:02

videos maybe things might have worked

30:04

better yeah yeah he he's thee of the

30:06

game I had that same thought once when I

30:08

read I don't know if you know jiren

30:09

lenir sort of uh he's a techn Critic

30:11

computer scientist invented VR

30:13

interesting guy right brilliant guy um

30:16

uh but I remember reading and he just

30:18

has like ideas right I remember reading

30:20

one of his books when I was working on

30:22

maybe a world without email and he's

30:23

like all these ideas I looked in the

30:25

back and like there's no footnotes I was

30:27

like oh I didn't know you could do that

30:28

he's just like look guys I have ideas

30:31

and I'm just going to give you here if

30:32

you look at my books because I'm an

30:33

academic I mean it's like laboriously in

30:36

noted it's all blinded notes so it

30:38

doesn't get in the way of the reading

30:39

but it's like a big chunk of the back

30:41

and it's inotes there's footnote I got

30:43

this from here but some sources disagree

30:45

with this or whatever his techno idea

30:47

books he just rock and rolls he's like I

30:49

don't know something like this is right

30:50

I like I didn't know you could do that

30:52

and I bet he wrote those books he could

30:53

write those they're brilliant because

30:54

he's a smart guy probably spends like a

30:56

month just like you know smart and just

30:58

like rocks Rock and rolls and like

31:00

writes this thing or whatever yeah there

31:02

something around you know a question

31:04

that I I often ask is uh what would this

31:07

look like if it were fun and I and I

31:09

didn't ask that question enough of

31:10

myself when I was writing my book

31:12

because I I thought oh it's it's a book

31:14

it's a big deal it has to be a thing

31:15

it's like you know I vaguely have a

31:18

somewhat academic background so I want

31:19

to make sure I cite every freaking

31:20

source for everything and like that

31:22

citation is a bit dodgy because that

31:23

study was a bit dodgy but you worry

31:25

people are going to everyone worries

31:26

this the people are going to come after

31:27

after you for this no one cares no car

31:30

you're convinced that like all these all

31:31

these professors are going to like pull

31:33

their pipe out and be like uh uh uh I

31:36

don't know about this citation right

31:37

here and like some sort of alarm's going

31:39

to go off and no one cares there are

31:41

stuff people get upset about but it's

31:43

never the citations yeah it's like I

31:45

don't like the word productivities in

31:47

your title which is yeah I'm sure

31:49

something we both dealt with oh yeah

31:51

exactly I I kind of flip-flopped between

31:53

different like over the over the last

31:55

like four years like especially during

31:56

the pandemic there was a very an

31:58

productivity wave yeah and well

31:59

initially there was a very Pro

32:00

productivity wave then there became a

32:02

very anti- productivity wave yeah so the

32:04

time we were thinking about titles we

32:05

like do we not have the word

32:06

productivity in it because people don't

32:07

like the word how how did you decide to

32:09

lean into the word productivity well

32:11

this I I mean this is the phrase I like

32:12

right I think this is right and I think

32:14

this could stick I think it I think it

32:16

describes right what I'm trying to do

32:18

and I'm actually following the framework

32:19

of the slow movements in general here so

32:21

like I think it's appropriate there's

32:22

slow food there's slow cities uh and so

32:24

I think you know for the broader

32:26

audience it's the right I think the term

32:28

is self-explanatory in a way I think

32:29

it's the right thing they do the sort of

32:31

more Elite media did not like this term

32:33

no really oh yeah yeah how's it uh they

32:36

just were not happy because I don't know

32:38

it I don't know if you have the same

32:40

experience but the the people who are

32:42

unhappy about the book are they're like

32:44

we're unhappy with the word productivity

32:46

um and here's like the acceptable way to

32:49

talk about it which is essentially uh

32:52

productivity is a construction of

32:54

capitalist narratives and we have to

32:55

like take down capitalism if you're

32:58

willing to make that critique we're

33:01

willing to like take you as a serious

33:03

think thinker if you're not we are not

33:06

going to be happy so it's interesting I

33:08

definitely got I definitely got some of

33:09

that how do you personally find ways to

33:12

make writing fun I mean writing is my

33:15

number one thing yeah I mean I've been

33:17

I've done it my entire adult life it's

33:19

my that's my art form that's my you know

33:22

the thing I admire the thing I want to

33:25

do it's it's my sport if I was a

33:29

professional athlete like I so I've just

33:31

always done it I started in University

33:34

you know I I'd been a good writer in

33:37

school and knew it was hard and I went

33:39

to University and said the one thing

33:41

this is true I said to myself the one

33:43

thing you cannot do when you're here is

33:46

become a writer it's like too hard

33:48

anything else but do not become a writer

33:50

so in about a year I started writing

33:52

right I didn't listen I tried to become

33:54

an athlete actually right so I uh was

33:56

rowing crew

33:58

um and was like doing well at that I

34:00

like this is great I was like I'll be

34:01

like a like a dock and it's like fun

34:04

like you know hang out with all of these

34:06

because I'm not I'm not you know crew is

34:08

not like a big thing in the states

34:10

except for at you know like the ivy Le

34:12

schools and I I was just from like a

34:14

public school but I went to an Ivy

34:15

League school where they had the boat

34:17

houses and the ratas I was like this is

34:19

great this is what I assume College

34:21

people do is they row boats and stuff

34:23

and I developed a heart condition uh

34:26

completely idiopathic or um you know

34:30

just was there congenital I guess would

34:31

be the ter is that you're the doctor

34:33

right uh you were born it's just what

34:34

you were born with it yeah um so you

34:37

would probably an atrial flutter so yeah

34:39

like a rapid tardia right and it just

34:41

out of nowhere later in the year just

34:44

exercise induced uh that's annoying yeah

34:48

right so I couldn't row anymore yeah um

34:49

and like what am I going to do like I'll

34:51

write okay and the next year I started

34:52

writing right so that and I've made

34:54

peace with it being really hard um at

34:56

first I was just you know I'm going to

34:57

do this even though it's hard I was my

34:59

in University was my mindset was um just

35:02

do it and do more I was writing for the

35:04

paper I was writing for The Humor

35:05

Magazine and I was like I'm just going

35:06

to outright everyone just through like

35:08

effort yeah if we have a magazine issue

35:10

coming out I'm gonna give you five

35:11

pieces they're going to be good and

35:12

they're going to be whatever um and then

35:14

over time I like okay I'm starting to

35:16

enjoy this and like it and now I see it

35:18

as like a craft I see as like an art

35:20

form um you know I've written a bunch of

35:23

books I get to do it for the New Yorker

35:24

which is like a dream of mine like this

35:25

is really hard writing you know and I

35:28

don't dread it at all um I just like it

35:31

being hard so I just got used to it it's

35:33

like the athlete that like after a while

35:36

likes the hard training because they

35:37

know this is what I do and this is part

35:39

of like performing on the field and it

35:42

gets there okay CU I don't feel that way

35:44

about writing yeah and so I'm kind of

35:45

thinking I mean I do sort of I do feel

35:47

that way about doing like uh chill

35:50

YouTube videos where I can do the bullet

35:51

point thing like that feels very alive

35:53

for me yeah I feel like I yeah I come

35:54

alive when someone poses a question be

35:57

like how do I stop procrastinating and

35:58

I'm like but you've been doing that for

36:00

a long time right like you've been doing

36:02

it goes back to the beginning of the

36:03

conversation like you've cultivated a

36:06

passion for that over time oh yeah I was

36:07

I wasn't very good at it or really

36:09

enjoyed it initially yeah back to like

36:10

your initial here's how to like prepare

36:11

for the medical exam videos it's not

36:13

like you finish that we're like this is

36:15

my calling like like but but like you're

36:17

just a perfect example of like you you

36:19

passion follows you doing something not

36:22

you start with your passion I mean I've

36:23

been writing for a long time I I signed

36:26

with my agent when I was 20 years old

36:28

how how old are you now 41 oh D yeah so

36:31

I've been writing and I signed my first

36:32

book deal right after I turned 21 like a

36:34

few months after that right so I've been

36:37

writing professionally now for two

36:39

decades damn okay yeah so I've been

36:41

doing it for a long time yeah you know

36:43

good to know because I'm sort of

36:43

comparing I'm like man I really don't

36:45

enjoy writing as much as as much as K

36:47

does but you've been doing it for five

36:48

times longer

36:50

so okay where

36:53

um what are some of your favorite

36:56

stories around this idea slow

36:57

productivity for people who maybe

36:59

haven't read the book on because it's

37:01

really good well and there are a lot of

37:02

stories what I did and I should preface

37:04

this as long as we're talking about

37:05

writing like a writing decision I made

37:07

in this book is uh there's two things I

37:10

decided not to do in this book just

37:11

because I've done it before and I wanted

37:12

to try something different right so I

37:13

decided um not for the most part not to

37:16

focus on contemporary examples of

37:19

knowledge work organizations or

37:20

individuals and say uh look what they're

37:23

doing here this is interesting yeah um

37:26

also I wasn't going the studies route

37:28

yep right researchers from University of

37:30

Michigan said that you know in a control

37:31

group I was like okay I don't want to do

37:33

that either um what I did instead and

37:35

this this was the slow movement

37:37

inspiration is I went back and I looked

37:40

at the stories what I call traditional

37:41

knowledge workers who were people who

37:43

used their mind to create value um but

37:45

did it in times past with huge

37:47

flexibility and autonomy all right why

37:49

did I care about knowled we're talking

37:51

Galileo we're talking Mary cury we're

37:53

talking Jane Austin right why am I

37:55

looking at these knowledge workers that

37:57

don't work in office and don't deal with

37:58

email don't because the fact that they

38:00

had a lot of flexibility and autonomy

38:01

meant they could experiment and I said

38:03

okay let me see what they gravitated

38:05

towards like when you said you have

38:06

patronage you can all that matters is

38:09

how good the stuff you produce you

38:10

figure out how to do it what do they

38:12

gravitate towards right that's where I

38:14

identified the key principles of slow

38:15

productivity and then because I've just

38:17

written about technology knowledge work

38:19

for a long time I said can I adapt these

38:21

Timeless principles to a 21st century

38:24

job where you have a slack handle an

38:25

email address and like the reality of

38:27

modern work and then I adapt those

38:29

principles so the stories are of like

38:31

Timeless figures in the past the advice

38:34

is like needle accurate for I have

38:37

exactly this job you know in a modern

38:39

company and I'm dealing with this

38:40

Dynamic for with my yeah I found it

38:43

really um engaging in a way that most

38:47

non-fiction self-help books rarely are

38:49

because I was I was like oh I didn't

38:51

know this about Jane Austin or like John

38:53

MC or like Galileo

38:55

or cool it's like oh it it sort of made

38:58

me imagine like oh how nice it would be

39:00

to you know go to The Meadows and just

39:02

sort of lie on the Park Bench thinking

39:04

for a seven days my thought if like

39:07

trigger that response and then follow it

39:09

with and here's how you could kind of

39:10

simulate that same effect in your actual

39:12

life right now I thought that would be

39:13

like an interesting pairing but I'll

39:15

give you an example though so like the

39:16

Jane Austin example is a good one right

39:18

um because I thought this was a really

39:20

interesting story so you know Jane

39:21

Austin the novelist um there's lore

39:24

about her right there's this lore that

39:27

Jane would write surreptitiously while

39:30

she was in like the sitting room and

39:32

when people would come like visitors or

39:34

whatever she had a a creaky hinge on the

39:36

door when they would hear that Creek

39:38

that would warn her like let me hide

39:40

what I'm working on so it was like this

39:41

story of her like fitting in work like

39:43

wherever she could like and then I fit

39:46

it in whenever I had these moments and

39:47

like that's how she wrote her books

39:48

right and everyone told this story uh

39:51

Virginia wolf references this in a room

39:54

of Room of One's Own um Mason Curry

39:56

tells the story and daily rituals like

39:58

it's been around it turns out like I'm

40:00

looking into this like it's all

40:01

completely made up right it was her

40:03

nephew James wrote a biography of her

40:06

decades after she died and basically

40:08

just made a lot of stuff up that like he

40:10

thought would help the story of his aunt

40:14

and it would be interesting uh but now

40:15

there's more recent biographies that

40:17

look at primary sources that's not at

40:19

all what happened um Jane was too busy

40:21

to write and was super frustrated about

40:23

it she had these ideas but they had so

40:25

much going on she could not not make

40:27

progress on them and it was like a huge

40:29

source of frustration in her life she

40:30

was not fitting in the writing into

40:32

little Open Spaces um she didn't have

40:34

the Open Water to get things done later

40:36

in her life uh her father dies her her

40:39

mom her sister and a family friend are

40:41

like we're tapping out of this whole

40:43

busy life and the social scene and all

40:45

this type of stuff we doing and they

40:46

move into a cottage that her brother

40:48

owned uh he had inherited land and they

40:51

had a c they moved in this Cottage and

40:53

just no more no more active life and

40:56

they free time for the first time Jane

40:58

writes all five of her famous books in

40:59

like two years not by by squeezing it

41:03

into little free time in a busy life but

41:05

by becoming much less busy right so I

41:08

thought this was a really cool story so

41:09

like what's the principle there is like

41:10

well okay um sometimes to do something

41:12

good you have to do a lot less right

41:14

like uh good things require time and

41:16

space and sometimes simplifying what's

41:18

going on is what actually allows you to

41:19

break through and do not pushing more

41:21

stuff in well we can easily adapt this

41:23

over to knowledge work like that goes

41:24

back to like what we were talking about

41:25

before I said yes to 10 projects as a

41:28

knowledge worker that each have

41:29

administrative overhead that's clogging

41:31

up my schedule now I can't finish my

41:33

proverbial novel if I cleaned out what I

41:35

was working on you know worked on fewer

41:38

things at the same time built my own

41:40

version of Jane Austin's Chon Cottage

41:42

now I can start finishing Emily in sense

41:44

in Emma I should say in Sense and

41:46

Sensibility right I could start making

41:47

like actual progress on stuff that

41:49

matters so it's like a Timeless

41:50

principle and then we can give really

41:52

tactical advice for leveraging it in a

41:54

modern job what so I so a few hours ago

41:58

I was I was I was teaching a live

41:59

session for our our productivity lab and

42:01

loads of people in the in the in the

42:02

zoom chat were asking this thing of like

42:04

cuz we were planning um you know the the

42:07

the ideal week like blocking out what

42:08

would your dream week look like and

42:10

everyone's kind of realizing [ __ ] my

42:12

dream week there are not enough hours in

42:15

the week to do all of the things that I

42:16

would like to do oh interesting so they

42:17

were reacting that question by

42:19

enumerating lots of different things

42:20

they wanted they were like oh yeah you

42:21

know you you know in my dream week I

42:23

would have time for this and this and

42:24

this and I'd also spend 10 to 20 hours a

42:26

day on my hobbies and blah have time for

42:27

the kids have time for the wife blah

42:28

blah blah BL blah blah um and then they

42:31

were like wait a minute there's like

42:32

they just aren't enough hours in the day

42:34

yeah and so I found myself saying that

42:35

like yeah well you know you just need to

42:37

do less and stuff but then they were

42:39

like well easy for you to say you're a

42:41

YouTuber you can do what you want what

42:42

about those of us with the corporate job

42:44

and so I wonder

42:45

if what would you say to like the

42:48

corporate employee who's like yeah but

42:49

Kell I can't just not do these 10 things

42:52

like we we've talked about how one of

42:54

the strategies is this like Google doc

42:56

showing active and what's passive are

42:59

there any other things that you found

43:00

helpful that corporate corporate workers

43:02

have found in as as a way of reducing

43:05

the amount of stuff that they're working

43:07

on at one time yeah oh yeah there's a

43:08

bunch of things you can do okay so like

43:10

another thing is never give a hard yes

43:12

or hard no in the room okay so your boss

43:14

says uh hey look here's this important

43:16

project I want you to work on can you do

43:17

this for me don't say yes or no be like

43:20

that sounds like really important that

43:22

sounds um like a really high priority um

43:25

I'll tell you what I I will go back like

43:26

right away away and because I keep track

43:29

of my time very carefully and I'll get

43:30

right into my schedule right away and

43:31

get right back to you about

43:33

like when I can do this or how it's

43:35

going to fit in now you bought yourself

43:36

some time and you've established I'm

43:39

very organized right and you've escaped

43:41

the social pressure of I'm in the room

43:43

and the hands on my shoulder and like

43:44

what are you g to say yes or no and then

43:46

a few hours later you can come back and

43:47

be like uh you know look I take I I keep

43:50

track of this stuff really carefully I

43:51

have like four things like I'm actively

43:53

working on it's eating up basically like

43:55

most of the time honestly it would

43:57

probably be like 6 weeks till enough of

43:59

this stuff is clear that I could give

44:00

this attention right so no I I I

44:02

wouldn't be able to turn this around

44:03

that is like an effective no because

44:06

it's not in the room yeah uh you've

44:08

established that you're very organized

44:10

which is like gives you credibility in

44:11

the conversation you've social proof the

44:14

I I have this is my workload I'm not

44:16

complaining I'm just being really like

44:18

uh effective about organizing my time so

44:20

that works well quotas work well there's

44:23

a common type of thing you get asked to

44:25

do and it's not something you can always

44:26

say no to as a part your job but you get

44:28

asked to do it way more than you have

44:29

time to do have a quota like I do three

44:31

of these a month I do five of these each

44:33

quarter and so you say yes until you hit

44:35

the quota and then you say I would love

44:37

to do it these are important I do a

44:39

quota of like three of these per month

44:40

they already hit the quota so I can't do

44:41

this one nice now they're in a position

44:43

where if they're

44:44

complaining all they can complain about

44:46

is oh your quota is wrong you know like

44:48

well maybe like your quota should be for

44:50

but they're not going to do that like no

44:51

look you you've thought about this or

44:53

you do this like what what you're

44:54

validating what they're afraid of is it

44:56

like you're lazy and you don't want to

44:57

do work and you're like I'm just going

44:59

to say no to things I don't want to do

45:01

things but like these type of things uh

45:03

make a big difference another thing you

45:04

can do schedule the time for your

45:05

commitments on your calendar and it's

45:08

there and now the time is blocked off

45:09

and if something else comes in let me

45:11

find time to do this and now you can

45:13

just be super transparent with people

45:15

like okay uh happy to do it uh I think

45:18

this will take about 10 hours U I

45:21

actually presch all my work on my

45:22

calendar the next time I can get 10

45:24

hours in like reasonably large chunks is

45:26

you know it's going be 3 or four weeks

45:27

from now so I can do that in three or

45:29

four weeks and take up that time so what

45:31

what you're doing in that example is

45:33

making your workload transparent making

45:35

the reality of your all of these things

45:36

are sort of making your workload

45:38

transparent making your systems

45:40

transparent uh this works right like you

45:44

think your boss is a mustache twirler

45:47

that's like I'm going to catch you and

45:49

you know it's not the way it works

45:51

people think their bosses are evil that

45:53

um they they want to make your life hard

45:55

and that they're looking for an excuse

45:57

to fire you that's not the case first of

45:59

all if you're good they stay up at night

46:02

worried about you leaving the hardest

46:03

thing in business you know this right is

46:05

hiring good people right they are not

46:07

looking for an excuse to fire you if

46:08

you're good they're uh desperately

46:10

afraid you're going to leave what does

46:13

your boss really want from you then

46:15

right what they want is for you to take

46:16

stress away from them y so when they

46:18

come to you with a thing y it's a source

46:21

of stress for them that they have to

46:22

keep track of this thing right now it's

46:24

their responsibility they want that

46:25

stress to go away if they know nothing

46:27

about how you organize yourself if they

46:29

know nothing about your workload um just

46:32

giving you the project is not enough to

46:33

take their stress away they still have

46:35

to worry about it till you tell them

46:37

it's done so what are they going to say

46:38

do this right away because I want my

46:40

stress to go away right away if you're

46:42

organized you're showing them your queue

46:44

you're showing them like where okay

46:46

here's this takes this many hours here's

46:47

when I have time I you you're giving

46:49

them this type of information they're

46:51

like of course he's going to get this

46:52

done I trust them that also takes my

46:54

stress away right away I don't need it

46:56

done to tomorrow I need my stress to go

46:58

away by tomorrow right so you can get

47:00

away with a lot more than you think if

47:02

you're really on your game and you're

47:04

organized and you're not complaining and

47:05

your whole focus is on like because I

47:07

want to be super effective and I'm very

47:08

realistic about my time so that I can do

47:10

really good work you get away with a lot

47:13

more than you think May that's great um

47:16

that's that's golden advice um what sort

47:19

of quotas or stuff have you got in your

47:21

life so as an academic uh pure reviews

47:24

is a big one right because you get more

47:26

review requests you have time to do it's

47:28

an important part of your service to

47:29

your academic Community you can't say no

47:30

to all reviews but you can't do all the

47:32

reviews right program committees is

47:34

another thing this is very like Insider

47:36

baseball um book blurbs to some degree

47:40

yeah like uh a pretty sort of tight

47:43

quotas unless it's someone I already

47:46

know um so I do pretty tight quotas on

47:49

that uh I also have a lot of walls too

47:52

like so there's quotas and there's walls

47:53

right so quotas are all do some but not

47:55

too many uh a lot of times you know

47:57

especially in in like our typee of work

47:59

you have to just wall off certain things

48:01

even though you're like this could be

48:03

good this could be interesting like I've

48:05

had the wall off direct communication

48:07

with my readers for example um I don't

48:09

have a general purpose email address

48:11

where you can just like email me and ask

48:15

whatever I used to and I loved it but

48:17

it's completely unsustainable and I

48:19

don't know how to quoif that because it

48:21

and so at at some point if it's the

48:23

delus is too strong to quo toy you have

48:25

to think about just Walling it off it's

48:26

like I W that off and it was it was

48:27

really hard I mean years ago I had to do

48:29

this it was really hard because I really

48:30

liked answering people's questions and

48:32

now I do it I broadcast it on a podcast

48:34

and now I answer six people's questions

48:36

a week but you know 60 or 7,000 people

48:38

will hear those answers and that's

48:40

better than me answering 70 questions a

48:42

week right the number of people who are

48:44

getting information but like so

48:46

sometimes you got to wall things off as

48:48

well talks I don't know about I strongly

48:51

quote a talks they don't like giving

48:52

talks drives my speaking agent

48:55

crazy like I'm doing a talk this fall

48:57

already what are you talking about he's

48:59

like do you realize like these other

49:00

business authors they'll do like 50

49:02

talks a year do you realize I was like I

49:04

just don't like it yeah nice um what

49:07

does let's say the summer's coming up

49:09

and you've got your half day cord for

49:10

the podcast what does like a day in your

49:13

life look like oh the summer is very

49:15

specific for me right because I'm an

49:17

academic at a research institution right

49:20

um the way that works at one of these

49:21

institutions is they don't pay you

49:22

salary in the summer right they pay you

49:25

10 months salary uh and typically

49:27

because what what you do is for the the

49:29

summer months in your research grants

49:32

part of what you ask for in the budget

49:34

is salary for those two months so that's

49:36

how if you're at a research institution

49:38

that's how you get your your like full

49:40

sort of salary that they they hired you

49:42

at right uh I realized at some point

49:45

like my books were doing well enough

49:46

that I could just not take salary in

49:49

those summer months not budget salary

49:52

from the grants and actually just say

49:53

these are mine um and you could

49:55

absolutely do that right there's no hey

49:58

it's summer like they're not paying the

49:59

university has no expectations there's

50:00

no Grant bearing organization that

50:03

thinks are going to be doing anything

50:04

the summer is actually mine so so I I

50:06

take that really seriously um I call it

50:08

summer so I have no uh administrative

50:11

academic work for the most part in the

50:12

summer because I'm not taking paycheck

50:14

yeah right okay um and then I run what I

50:16

call Summer hours so nothing can be

50:18

scheduled on a calendar professionally

50:21

on Monday or Friday right so I want

50:23

Friday through Monday nice clean

50:25

calendar right

50:27

uh the things that can be sched on

50:28

Tuesday Wednesday Thursday only in the

50:30

afternoon so that's where like if

50:33

because there stuff you know I I want to

50:35

talk to people I want to do a podcast

50:36

interview with someone you know I have

50:37

meetings with people or whatever I I

50:39

kind of consolidate it there um big push

50:43

deep work Monday big push deep work

50:44

Friday deep work half day Tuesday

50:47

Wednesday Thursday weekend's completely

50:49

off yeah so that's my summer hours which

50:51

by the way is basically my dream

50:52

schedule yeah if if I sound like my

50:55

dream schedule as well doing your

50:57

productivity lab exercise that's what I

50:59

that is my dream schedule now I'm only

51:00

able to do this uh and then the podcast

51:03

is uh I have to figure out what I'm

51:05

gonna do about it this summer it might

51:07

be its own half day on Monday or Friday

51:09

but maybe I really what I should do is

51:11

take one of those Tuesday Wednesday

51:12

Thursday meeting half days like all

51:14

right let's take one of those for the

51:15

podcast yeah Mee be two days yeah so I I

51:19

also have Mondays and Fridays completely

51:20

CED off yeah Wednesdays are filming days

51:23

Tuesday mornings are team meetings and

51:25

Thursday afternoon is any ad hoc thing

51:27

that needs scheduling yeah which leaves

51:29

Monday completely free Friday completely

51:30

free Thursday morning completely free

51:31

Tuesday afternoon somewhat completely

51:33

free and Wednesday's filming day anyway

51:34

which is my service obligation to my

51:36

YouTube channel yeah um and that's nice

51:38

oh one one difficulty I have

51:41

is let's say the Monday is free or the

51:43

Friday's free

51:47

and someone wants to come on the podcast

51:49

and it's someone that I kind of want to

51:51

talk to and I I sort of know them a bit

51:53

of a social obligation to get them on

51:54

the podcast I would really it if it

51:56

could fit into my Thursday afternoon

51:58

slot but for whatever reason they're

51:59

only London for like a certain day and

52:01

I'm like you're you're looking at me

52:03

really hard right now because we're

52:05

recording right now we're recording

52:06

right now category I love doing podcast

52:09

in the evening because then it's like oh

52:10

the workday is done we're just having a

52:11

chat life is sometimes we get takeway

52:13

Etc but I find that the amount of sort

52:16

of yes but not hell yes starts to eat

52:20

into the schedule yeah how how do you

52:22

deal with this cuz I imagine you have a

52:23

lot of yes but not like hell yes

52:25

shouting from oh it's the podcast

52:26

interview thing is hard specifically I

52:29

guess I shouldn't use his name because

52:31

we were talking off the air but I had

52:32

this exact conversation with uh a major

52:35

another major podcaster and and this is

52:37

his big problem too like he really likes

52:39

the way we're talking about structuring

52:40

his days and his time but also his show

52:43

is based on awesome guest yeah and

52:45

there's like only to some degree can he

52:47

fit like awesome guest into a certain

52:49

time um I like your Solution by the way

52:50

of like how do I make the guest

52:52

interviews itself into something I

52:54

really enjoy doing in the evening it's

52:55

not stepping on it's not in the middle

52:57

of the day in a way that's stepping on

52:59

it um but yeah I mean look we all have

53:02

our version of that I think right like

53:05

for me it's it's not gonna be a podcast

53:07

I don't do a lot of interviews M

53:08

exception for you but know it's not

53:10

really an interview show and kind of on

53:11

purpose because it's that's a treadmill

53:13

that's like complicated yeah but for me

53:16

it's like interesting people in town for

53:17

example like I used to struggle like I

53:19

want to see this person I want to go

53:20

like whatever and there's a while where

53:22

I would be frustrated like this is

53:24

stepping on the free point of the

53:26

calendar and at some point I changed my

53:27

mindset about that I was like no this is

53:29

like the type of thing that your

53:31

flexibility is rewarding you with it's

53:33

like someone's in town who's really

53:35

interesting and we can like go for a

53:37

hike or whatever like go get drinks or

53:39

something like that like that's actually

53:41

like great that I can do that and so I

53:43

I've been I've been trying to have that

53:45

mindset shift for for those type of

53:47

interruptions yeah same thing for going

53:49

on pod I don't I do a fair number of

53:51

podcasts just always like just as a

53:52

background drum beat but when I'm not

53:54

doing book publicity I'm really like

53:57

kind of picky I just like I don't know

53:58

if you say sit in your schedule and and

54:00

sort of take up time but for me it'll be

54:02

if like um because a lot of the big

54:04

podcasts I've done typically the first

54:06

time I've done them has been randomly

54:08

over the transom right so not we pitched

54:11

them because a book was out it's just

54:13

you know whatever Sam Harris wants you

54:15

to come on and talk about and this is

54:16

when he records or something yeah it's

54:18

like great and that yeah and I'm like

54:20

okay yeah I'll do it yeah and like

54:22

psychologically I try not to be too much

54:24

like okay you're stepping on my schedule

54:25

because in in the what's the point of

54:27

having this schedule it's so that like

54:28

you don't feel busy you don't feel

54:29

rushed your life is interesting you can

54:31

work on stuff you care about this is

54:32

like a fun thing to do yeah yeah know

54:34

I've I've kind of landed on the same

54:36

general idea there were times in the

54:39

past where someone would be in town for

54:41

a coffee and and I'd be like okay well

54:43

you know my my lunch hour should really

54:45

be one to two because I've got this

54:46

thing at two and I'm like I I just block

54:49

off one to 300 p.m. as like my lunch

54:51

break nice cuzz if cuz if anyone is in

54:54

town like 2 hours is a good amount of

54:55

time for thing yeah or if there's like

54:58

time in the day and like my significant

55:00

other is you know needs some emotional

55:02

support or whatever and I will try to

55:04

the best of of my ability to give that

55:05

emotional support um in the past I used

55:07

to be like ah it's kind of interrupting

55:09

the work day but now I'm like actually

55:11

the whole point of doing this

55:13

flexibility entrepreneur thing is so

55:15

that I can interrupt my workday to lend

55:17

some emotional support so what do you do

55:19

in that that one to 3:00 lunch hour if

55:21

nothing comes up oh then I'll just go

55:23

for lunch and like take a walk or

55:24

something yeah take a walk listen to do

55:26

some deep work like yes reality

55:29

transerfing is a book I've had on my

55:30

desk bookshelf for years finally I have

55:33

a spare hour to sit down and actually I

55:35

love this idea well I'll tell you

55:37

another thing I do this with another

55:38

mindset shift is I had to be very

55:40

careful about um not shifting

55:42

professional productivity mindsets over

55:44

to personal life right because I have

55:46

three kids they're all like a school age

55:48

now right so um there's a lot of stuff

55:51

yeah right and I had that there's a

55:53

moment where I was like hm the

55:55

schedule's too clut because I have these

55:57

beautiful summer hour schedules or

55:58

whatever and it's like wait a second

55:59

it's like baseball and then picking up

56:01

this kid and doing this and doing that

56:02

and then I this mindset shift of like no

56:04

this is this is the good stuff right

56:07

this is where like the flexibility of

56:09

your work is great because like I can go

56:11

see the thing at the school and actually

56:13

having a whole evening like shuttling

56:15

kids around and doing various activities

56:17

is like that's what you want to be doing

56:19

in your evening right like that's good

56:21

clutter so I like this let's use a term

56:23

uh like good clutter or productive

56:24

clutter versus clutter destructive

56:27

clutter like good schedu clutter is like

56:29

you can stuff that is important can show

56:32

up and you can make room for it there's

56:34

a the there's a phrase I've been

56:36

thinking about for a few years um people

56:38

often asking how do you cope with

56:39

distractions I'm like there are welcome

56:41

distractions and unwelcome distractions

56:43

so when I was at University I would

56:44

leave my door propped open all the time

56:46

because a welcome distraction is a

56:47

friend you know coming up the stairs

56:49

looking the head in and having a chat

56:51

like that's the point yeah and you're

56:52

like yeah maybe it reduces my

56:53

productivity by 3% because I was

56:55

interrupted and F and blah blah blah BL

56:57

but the point is the point of university

56:59

is not that I got an extra 3% on my exam

57:01

it's that I had those connections yeah

57:03

so that's a welcome distraction

57:04

similarly when I have kids I hope you

57:06

know I I've I've heard from from from

57:08

parents that like you know when the kid

57:09

knocks on your office door and wants to

57:11

tell you something you like oh got my

57:13

work but it's the kid yeah and they

57:15

always are glad that they made made the

57:18

decision to prioritize the kid in that

57:19

context that should be our our metric

57:21

then like the metric for you have the

57:23

right definition of productivity of the

57:24

right approach to work is that like if

57:25

the kid knocks on your door it's not

57:27

stressful right because if you're pseudo

57:30

productivity busy out the gills having

57:32

to put out the fires of 10 projects

57:34

worth of administrative overhead it is

57:36

stressful if there's any Interruption

57:38

because you're like this house of cards

57:39

is barely staying together I'm just like

57:41

putting water on this fire and it jumps

57:43

over here whereas if you're slowing down

57:45

your definition of productivity I'm not

57:47

doing too much I'm I don't have too much

57:49

on my plate today I'm giving things a

57:51

lot of time for it to unfold and develop

57:52

I'm not too crowded then when someone

57:54

the kid knocks on the door like it's not

57:56

a big deal you know I'm I'm working on

57:58

my book right now yeah come in let's

57:59

talk so like maybe that's demetric how

58:01

stressed do you get by like a innocuous

58:05

distraction if you if you're getting

58:06

super stressed about that your

58:08

productivity notion is probably off off

58:10

base yeah one one area where I currently

58:12

get stressed by this is recently I've

58:14

realized I should take my health more

58:15

seriously so I schedule in 7: a.m. gym

58:18

sessions with a personal trainer and so

58:21

if a dinner with friends is running late

58:23

till like 11:00 p.m. I'm like oh no this

58:25

eating it into the sleep oh [ __ ] oh no

58:27

you're going to be good at being a

58:28

parent this is the whole thing that's

58:30

the whole thing is like what time is

58:32

that movie start I got to wake up what

58:35

is you talking about um how do you

58:37

approach this like slow productivity

58:40

stuff while at the same okay one of my

58:43

issues is I'm like there's still part of

58:45

me that feels this if I'm not cranking

58:48

out the YouTube videos at the right time

58:49

then I might become irrelevant or if I'm

58:51

not doing more and more book promo then

58:53

you know we've only sold X number of

58:54

copies and the publisher says if sell 3x

58:56

number of copies then the book will take

58:57

on a life of its own and maybe I should

58:59

just push hard now so that I can chill

59:01

out later yeah and then it gets into

59:04

this sort of seed of productivity

59:05

pushing pushing pushing mode again yeah

59:07

where's later though is the problem well

59:09

you know because in later there's going

59:10

to be something else to yeah I'm a big

59:12

fan of like sustainable hard work yeah

59:14

like I'm trying to do something I think

59:16

about books this way I'm taking a great

59:18

swing at this like I want to give a good

59:19

time I want to try to write something

59:21

I'm proud of I'm going to give it good

59:22

attention um and then it's done it's

59:24

done it's go out I'll give it a good

59:25

push we'll see what it does and maybe

59:27

it'll do really great and maybe it won't

59:29

and we'll sort of tip our cap and then

59:30

we'll sort of move on to the next one

59:32

you know um because I you again I

59:34

started giving advice to college kids

59:36

and this was like the number one source

59:37

of stress for for for University

59:40

students was this idea of um I'm going

59:42

to grind it out here because that'll get

59:45

me to whatever medical school to this

59:47

job in the law school and I'll be so

59:49

happy with that accomplishment that'll

59:50

be worth it but when you get there it's

59:52

like well I got to grind it out here but

59:54

then I'll be so happy to finish that

59:56

because I'll get the great residency

59:57

well okay I have to grind it out through

59:58

the residency but then I'll get the

59:59

great and it's it's endless right I mean

60:01

I have a lot of friends who've gone

60:02

through this like through the the law

60:04

process right because I'm of an age

60:05

where people my age are like becoming

60:07

Partners in law firms right and that's

60:09

like the final thing um and it's just

60:12

been brutal and they get there and the

60:15

work there is brutal as well like wait a

60:17

second what what is the game we were

60:19

playing here it's not when you get there

60:21

they're like okay like here's your house

60:22

on an island go have fun it's like you g

60:24

to do this for the rest of your life uh

60:26

yeah it's a dangerous mindset I mean I'm

60:27

a big fan and like sometimes something

60:29

needs like a big hard push right I mean

60:31

you're like a movie director it's like

60:32

you got to you got to go all in to make

60:34

this movie but if you have control over

60:36

the schedule like bookwriting you can

60:38

say here's how long I need to write this

60:39

book you can do it in a reasonable way

60:41

right do it in a reasonable way nice

60:43

yeah all right cal um I know you have to

60:45

go because you have a dinner date with

60:47

your wife which is the perfect reason to

60:50

say goodbye here um thank you so much

60:52

any potting wisdom for people who have

60:53

listened this far look I mean I I think

60:56

important thing is like when it comes to

60:57

productivity you talk about productivity

60:59

I talk about productivity uh if you're

61:01

thinking about productivity Define your

61:03

terms right like so much of the issues

61:06

around this concept comes from different

61:08

definitions of it right so never just

61:10

use the word productivity by itself have

61:13

a have a modifier feel good slow fast

61:17

like whatever it is like you we need to

61:19

get more specific when we talk about

61:21

productivity what are we trying to do

61:22

how do we do it how well is this

61:24

technique act you know how well is this

61:25

philosophy actually working um that's

61:27

like half the work I'm trying to do with

61:29

this book it's just saying here's what

61:31

our current implicit definition of

61:33

productivity really is a knowledge we're

61:34

going to call it pseudo productivity

61:35

let's just name it what it is let's

61:37

define it let's see where it came from

61:38

if you like it you can like it but once

61:40

we see what it is maybe you're going to

61:41

say that doesn't make a lot of sense

61:43

let's seek out another alternative just

61:45

naming things I think really matters

61:47

right so there is no capital P

61:49

productivity period done right there's

61:53

philosophies and ideas of what

61:54

productivity means to you um and how you

61:57

go after it and so you got to be pretty

61:59

specific about it and I think that's

62:00

what we're starting to see now we're

62:02

starting to see modifiers added to

62:04

productivity which is like exactly where

62:06

this conversation I think right now

62:07

Needs to Go amazing ke thank you so much

62:09

thanks for having me all right so that's

62:11

it for this week's episode of Deep dive

62:12

thank you so much for watching or

62:13

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62:15

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62:16

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62:17

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62:18

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62:19

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62:30

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62:31

episode that would be awesome and if you

62:32

enjoyed this episode you might like to

62:33

check out this episode here as well

62:35

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62:36

that we talked about in the episode so

62:38

thanks for watching uh do hit the

62:39

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