the real reason my hair is green...

uh you won't believe the reason why but

you will believe that the courses on

building your wealth have an expiring

coupon code tonight expires tonight

price goes up tomorrow so use it before

it's gone hey everyone me kevin here

what's the real reason i dyed my hair

why would i dye my hair because after

all look at the comments that i get for

having dyed my hair

some things like your hair makes it hard

to watch i voted for you shake my head i

get one here love the hair but generally

i get things like this have not seen

kevin for some time is this his real

hair why did he dye his hair the hair is

ridiculous i voted for the yellow-haired

youtuber running for governor yeah i

can't take this dude seriously with his

hair within 50 seconds wrong okay

whatever we're talking over here

uh your advice is as green as your hair

i asked my five-year-old daughter do you

like his hair she hmm is green girl's

hair yes

can't take you seriously with that hair

i used to respect this green haired

idiot just cause you rich don't mean you

not dumb bra

love the hair kevin is the hair color

symbolic for something not judging his

look just curious if i missed something

why that color

you are just finding that calculator you

didn't mention burns douche hair

green hair equals green light to buy

more sheep kevin you're gonna kill your

hair bro dye your hair back to normal

you effing california liberal douche

why is your hair yellow why is your hair

green your wife let you keep that hair

why is your hair green did you lose a

bet uh what the f did he do to his hair

someone please explain what the f

happened

i haven't actually looked at all these

this is just within the last 16 hours

i'm just looking at the recent hair

comments

[Laughter]

um wow wow okay so um

why this oh yeah every time i see that

hair it makes me feel so unprofessional

yeah okay

we're doing so in other words we're

doing really good here i'd say about

nine out of ten of the comments about my

hair are negative uh comments so i i

guess we should finally explain what

happened here so what about three weeks

ago i

decided to dye my hair green and the

thought process went a whole lot like

hmm

i should dye my hair green what shade of

green should i use okay let's do it and

the next day my hair was getting tied

and it actually took me a while to

figure out what changed why why did i

decide

i should dye my hair because it's

something i've never done before never

ever in my life dyed my hair

uh

and uh

what it really came down to was

post

election

things changed and the reason for that

was

when i first announced that i was going

to run for governor i thought hey i

could just be normal silly crazy kevin

just like i am

except i'm also going to run for

governor and everybody when i first

announced was very very supportive back

in may that it was going to run for

governor of california very very

supportive folks were throwing their

support

at me i mean we raised what somewhere

around 300 thousand dollars in political

donations within the first week it was

absolutely incredible uh we ended up

getting one vote for every dollar we

spent

which is also extremely incredible it

means that uh you know compared to

people like the governor who spent ten

dollars per vote he got or competitors

who spent five or six dollars per vote

they got it means we're really really

efficient with money which we expected

we would be uh by leveraging social

media right

and uh throughout the entire campaign

folks would always leave supportive

comments and say things like kevin just

whatever you do don't change don't let

politics change you right

and uh what i realized after doing

interviews almost every single day with

different news stations whether it was

the sac b the l.a times the sf chronicle

fox national kennedy newsmax it didn't

matter what agency it was it could be

you know npr the wall street journal you

name it i've been interviewed so many

times during the course of the campaign

i realized that in every single

interview

the goal

of the journalists was basically to find

something negative they could say about

me so i'll give you a very quick example

i came up with the this in my opinion

incredible plan

to finally provide the mental health

treatment the food treatment the drug

treatment

and really the the facilities that we

need in california throughout california

to end our homeless crisis by declaring

essentially a war on homelessness by

actually helping people by providing the

services they need imagine that not

shipping people to a different area but

providing optional care facilities in

different areas right throughout

throughout the state uh and then

preventing people from being able to

sleep on the floor by saying hey like

we've got a bed right there for you you

could go you could leave just don't

sleep on the floor because it's unsafe

for you and put these facilities where

where people need them it would clean up

so many different parts of california la

venice beach manhattan beach you name it

anyway i had this plan and then i also

had the plan to introduce financial

education to schools with future schools

where people would learn careers

and uh they would get educated in

finances business sales skills and other

sales skills to be able to actually

succeed in the real world not graduate

at 18 with nothing to look forward to

but a bunch of student debt or uh or a

minimum wage job right so these two

things were massive priorities for me

it's ending the homeless crisis because

it's ridiculous that the fifth largest

economy in the world has people dying in

the streets with more people dying on

the streets in california to

homelessness than we do gun violence and

gun violence is deemed an epidemic in

california right now so it goes to show

you how bad homelessness is right now

somebody's got to do something right

like what's being done now isn't isn't

going to work

and then uh as schools it's ridiculous

that we don't teach financial education

right about uh economics before people

get to college or how to bounce a you

know a bank account of quickbooks to to

balance your your credit card statements

or to make sure that you actually build

credit anyway

so these these were just some of the

core priorities and i think these are

priorities that both people on the left

and the right get support

problem was every single interviewer

that i would talk to would end up trying

to take my plans and summarize

what is a detailed explanation i mean i

i gave what i thought was a summary and

it still took me a while

uh and and they would take my plans and

turn them into sort of one-liners and

they would say things like

oh kevin wants to introduce financial

education to schools good luck getting

through the teachers unions and it's

like

well wait a minute we have a plan for

that we've already addressed that and we

talked about that in the interview but

they wouldn't talk about the solution

in their articles

same thing happened with the

homelessness plan people would hear

that we're creating these facilities to

provide services and journalists would

write things like kevin's going to lock

up all the homeless people and that's

literally not what i said but those were

the sorts of summaries that i would get

and so here i am thinking myself oh my

goodness

the

media seems steadfast

on

keeping governor newsome in power

because in california what they don't

want is anyone remotely associated with

donald trump there's like this there's

this like trump fear in california it's

like 70

70 plus percent of californians are like

oh my gosh trump over my dead body right

it's it's so crazy so when there was a

republican running against the existing

governor the governor jumped on that and

he's like if you elect the other guy

we're gonna have a trump republican and

it ended up scaring all the democrats to

come out and i consider myself right in

the middle right so to me like

uh you know i don't really care about

the far extremes because i don't think

that's what people want i think we want

what's in the middle but the problem is

you can't win an election on onyx on on

the middle you can't win an election

let's solve homelessness and let's put

let's have financial education at our

schools you win an election on if that

guy gets elected you're gonna die

right so anyway and i did a video watch

my video on breaking all of that down

it's called becoming president so just

type into youtube meet kevin becoming

president and uh it's a really great

breakdown of how the election went uh

what went well what went wrong

so

i found this this sort of journalistic

uh

narrative was was being regularly

scripted and since then i've spoken with

numerous different anchors people

familiar with with news desks uh people

who manage news desks and uh what i

found was something that i already had a

suspicion of but it was just reiterated

to me both in person uh and and off the

record on the phone or whatever and

these are these are things obviously i

can't name names here because i would be

totally wrong but

what i found in journalism is that

journalists want to do whatever they can

to make sure that they continue to get

the views and what they think is going

to be the highest likelihood of success

and so that was in this election

supporting the governor

against the trump republican

larry elder uh and so what that meant

was do whatever you could as a

journalist to get on the governor's good

side to interview the governor to throw

softball questions at the governor that

make the governor look bad

and then to drill anybody else and make

them look like an idiot so any

competitor to the governor was let's

misconstrue their plan and make them

seem like an idiot while making the

governor seem like god because that's

gonna let the governor or encourage the

governor to let us platform him more

with interviews or whatever and that'll

increase our views because people want

to hear from our godly governor that

that's essentially what went down in

media in california and i heard this

from from the some of the top news

stations in california and reporters who

are frustrated with the way the process

works they would say hey we'd have an

entire article written

and our managers would change article

say no you know we're going to say it

this way and you're going to have to

read that script on air without making

any modifications to it but we're

changing it this way because that way it

fits their narrative oh that's too hard

on newsome we're going to soften that oh

you want to do a report here's a

specific example somebody wanted to do a

report on how there aren't enough

u-hauls at u-haul's in california

because so many people are taking the

u-hauls out of california but then the

u-hauls aren't coming back like usually

you would have cars go out and then cars

come back but you're really only having

them leave right now so some u-hauls

have this massive shortage of u-haul

some just don't have any that are

available to rent because they haven't

been coming back they're going one way

out of california and some an anchor

wanted to write a story on this and they

were

shut down

because that would make the existing

governor look bad during the election

isn't that crazy so what happened was

and i saw this even though folks were

saying kevin don't change whatever you

do don't change don't change i found

myself

catering the way i was explaining myself

to journalists

and i had to

any question that i would get asked i

would have to modify the way i wanted to

reply

it to

make sure that i wasn't going to be

quoted out of context

so for example

if i would say something like we're

going to help or we're going to help

let's go with this one we're going to

deploy the national guard to make sure

we can provide

food to homeless folks where they are

and that was actually what part of my

plan was hey the national guard they

don't have to come out with tanks and

guns and none of that right the national

guard provides services it's expensive

though the national guard so you have to

use it short term and my goal was let's

just try for 30 days while we build

facilities let's use the national guard

give food to all the homeless where they

are we will take all the liability as

government we're going to give food to

the homeless folks where they are we're

going to put porta-potties up we're

going to have clean clothes and we're

going to make sure no people aren't

getting beaten uh and raped on our

streets anymore we're gonna have safe

spaces in california again right

and so it was all part of a transition

to eventually have these beautiful build

facilities with with mental health care

drug care the services that are really

impossible for folks right now because

homelessness isn't just about here's the

house it's about everything right anyway

i had to be really careful with how i

talked to journalists because all they

would hear is

national guard facility

sounds crazy

it's like what it's not at all what i

said so

you had to be really really careful

knowing that the media was not going to

be super supportive of you with the

exception of fox news okay shout out to

fox they were supportive of me but in

fairness i helped their narrative of

being against the governor

so it kind of makes sense

it just worked in the opposite direction

in that case which was the positive

direction but anyway i'd have become so

careful about what i said when i said it

because i was so worried about being

clipped and i was so worried about being

judged

on on a sentence and that really became

even though again people are saying

don't change kevin don't change kevin it

became this really

uh

this thing that i didn't even realize

was happening but i kind of transformed

into somebody who was always worried

about being clipped i was always worried

that one little portion of what i said

or did was gonna be misconstrued so it's

like okay i gotta wear a suit every day

i gotta look perfect i gotta have the

right things to say i can't say anything

potentially risque because that would be

bad you know people are gonna vote for

you if you say one thing that people

don't like you start getting comments

like ah you had my vote just lost my

vote you know all that kind of stuff and

it really became this oh my gosh you

could have a discussion for an hour and

everything makes sense you say one wrong

word lost my vote right so i became

and i always go back to this because i

always said like i wouldn't change but

even though i said i wouldn't change and

people like kevin don't change i changed

i became so worried about the clip i

became so worried about being perfect

that i kind of lost

the

like ins like

the kevin that i was

it's kind of sad to say that even though

i'm kind of laughing about it because

it's really depressing that that happens

in politics and it's something that you

don't even realize is happening unless

you actually look back and reflect upon

it so

how does all this relate to the hair

well it substantially does because my

hair was

came

right after the election

and in my opinion it was the perfect way

to say

f that

f caring about

being clipped f caring about being

politically correct i'm gonna say what i

think and do what i feel

and

if green hair is a way for me to look at

stupid comments like this and go screw

you if if you don't like

the information that i'm providing

because my hair is too bright for you

well f off i don't care like unsubbed

leave

screw off you suck

like you are a shallow idiot

see i can't say that

in politics because

a candidate goes off and melts down

cause some

shallow idiot you know

like

get over it

uh and so that's that's the beautiful

thing in america is we have freedoms to

express ourselves and do things that we

want unless you're in politics

then you really

have to mold to this narrative and so to

me the hair is really a protest of

politics and i purposely did not choose

red or blue because that would be

politically associated i didn't choose

purple either because any time i would

wear purple tie people like no there's

kevin being in the middle with politics

so i chose green

and a loud green so i don't know that

i'll dye my hair again so i'll probably

just grow away so soon at some point

we'll have green tips

uh but yeah that's um

that's the best i got

that's why and they really i think it uh

it took a lot of sort of hindsight

analysis to figure it out there wasn't

there wasn't a bet there wasn't sort of

one thing that's like oh yeah this is

why it was it was a little bit of

everything so anyway thank you so much

for watching for this explanation i know

it's kind of an odd one but anyway we'll

see you next one thanks again bye

[Music]