Best Facebook Ads Campaign Structure To Scale In 2025

this is the best Facebook ads structure

to run in

2025 so we recently took over this ad

account and we were getting somewhere

around like $45 cost per purchase and we

were able to get it down to roughly $30

and I'm going be showing you exactly

step by step of Us coming into the ad

account what changes we need to make to

go to our kind of one campaign per

business objective structure and then

how we are able to swing from multiple

campaigns all the way down to one per

business objective so let's just dive

into the account first this is October

6th through the 12th we pretty much took

things over for this decline around that

time and you can notice right here they

have a lot of campaigns going they have

a creative testing campaign they have uh

this image hook campaign ASC campaign

DCT campaign another DCT campaign and

this Magic's interest testing campaign

they have a lot of different campaigns

inside of the ad accounts and again

multiple campaigns are not a problem

it's when you have multiple campaigns

that all share the same objective an

objective is when we're coming into the

business and we want to push a part of

the business to grow it so like for

example in this particular client's case

they had one main product they wanted to

push to grow and scale so all of these

campaigns are pushing that same product

which makes no sense if they had

multiple different products and they

want to do one campaign for this product

another campaign for this product that

would be fun but multiple for one

product all it does is create auction

overlap it the account competes against

itself and it makes it much more

difficult to scale so we need to get the

account in the proper you know what I

would say foundation for us to start

doing everything else to scale it so the

first thing we do is create a campaign

we call it TS prospecting you know you

call it whatever the [ __ ] you want at

the end of the

day uh but always always like to do my

little initials and what we do this we

create a CBO campaign CBO campaign where

the budgets control r at the ad or the

campaign level versus ad set level where

you have to actually set the budget for

each ad set I like it at the campaign

level that way Facebook can spend freely

based off what's the highest confidence

to perform now what I do is I set this

campaign at like $100 a day I know right

here it's $1,000 a day it's just because

that's the time I screenshot it was

after you know we already scaled up this

account and stuff but yeah so that's the

first thing right there and then just to

kind of show you a little bit more let's

see this is going into yeah so first

thing we do is create that adet and this

is just to show you how that campaign is

set up again it's one campaign which is

that prospecting campaign CBO and then

we have one adset inside of it the adset

has no interest no look likes no custom

audiences it's purely just the location

you want to Target the age group you

want to Target and then the gender you

want to Target that's it that's all

we're putting in that ad set we're doing

automatic placements or advance vage

plus placements and we're optimizing for

purchases and then we're also doing

manual like audience or manual targeting

we're not using Advantage Plus targeting

I have plenty of other videos on that of

why I don't do that and then all we do

inside of that ad set is we put our top

five best performing ads so what I did

was is I looked at all of these F

campaigns right here and I pulled like I

went I sorted by amount spent to see all

the ads that are running collectively

together between all these campaigns and

I just pulled the top five highest

spending ads that's it I put it inside

of our prospecting CBO campaign right

here inside that one ad set we created

and we just pulled the post ID for each

one so we have our five best performing

ads running in this one prospecting CBO

campaign and you can see right here this

is the same week that we launched

everything October 13th through the 19th

having everything in that one campaign

and we could already see some decent

performance getting started now keep in

mind I don't typically expect this

campaign to perform right after we

create it and the main reason why is

because we still have all these other

campaigns that's competing against it

and these campaigns have been running

longer they have more data behind it so

they're always going to be priority to

Facebook versus this campaign we just

created so we have to intentionally

Force these to start like force scaling

these down and then start Force scaling

this campaign up and there will be a

period of time where yeah like this

campaign will have a worse performance

but we have to trust the process that

over time things will get better when we

scale all the these all these down to

zero and then we scale this one all the

way up to take whatever budget it was so

we're originally spending about $1,000 a

day before we launched this campaign

when we came into the account with a $45

CPA so our goal is to scale all these

down to zero and this one all the way up

to $11,000 a day that's our whole goal

from there and you can see right here

this is the following week October 20th

through 26th you can see we're starting

to scale this one up more now we're

spending about $2,400 over a 7day period

which is a little over $3,400 a day in

adman uh we're starting to scale these

down as well and you can see this one

still has the best cost per purchase

which is really good also two for my CPM

people this one also has a much higher

CPM than some of these others and a

lower cost for purchase so yeah another

reason why I just don't give a [ __ ]

about CPM now around October 27th

through November 2nd again we're still

scaling on those other campaigns but

this is where we actually start

launching inside of that prospecting CBO

campaign we created this is where we

start launching those new adsets with

new creatives if you watch my video 0 to

30k with Facebook ads I literally show

you step by step of how we know over the

course of 60 days with new adsets with

new creatives and all that to to keep

testing and finding new winning ads

you'll notice exactly how we do that or

if you watch my video like the ultimate

Guides of flexible ads I show you in

both of those videos exactly step by

step of how we create new adsets with

with new creatives to find new winning

ads to where we can actually start you

know being able to lower that cost per

purchase even further to scale the

account and we found this new winning ad

uh 103 where it took overall spin almost

immediately lowered cost per purchase

all the way down to $26 and then we were

able to keep scaling up till we hit that

$1,000 of they have ad spin um and from

October 7th to November 2nd all of these

other campaigns are officially off we've

had them all scale down to zero our

process respecting CBO campaign is

taking all the spin it's intentionally

taking all the spin because we scaled it

all the way up to $1,000 a day and we

lowered cost for purchase down to

$26 yeah so just to start off $45 to $26

our Target CPA is $30 so we're able to

originally we're doing $15 above Target

CPA now we're doing $4 below it because

we're below Target CPA we're able to

keep scaling this campaign up and

further you know being able to because

again we have $4 to basically like start

spending more so we can hit that um cost

for purchase of $30 so we can keep

scaling this up even further and we'll

continue to keep testing new ads to hit

other pockets of audiences of people

inside of uh the ad account so uh yeah

that's exactly how we took an account

from $45 to $26 in the exact add a

campaign structure that you need to run

I know I'll probably get some questions

like well should I do multiple campaigns

should I do one campaign so first off

here couple things number one I like to

do one campaign per location that I'm

targeting so if I was targeting Canada

and Australia as well in this account I

would have one campaign for Australia

one campaign for uh Canada so that's one

if like this for example is a women's

product right here if I were to Target

like men for example let's say I wanted

to run some gifting ads uh right now

it's you know bfcm time so maybe I

wanted to get like men to give this

product to their wife then I could run a

whole campaign designated to men and

only targeting men and again that's

perfectly okay cuz they're two different

business objectives and they won't

overlap with each other if I wanted to

run other products then I would create

new campaigns for those products it

would really just depend though um I

always like to ask myself do I need to

create a new campaign for this product

or can I use this product as an upsell

for the product we're already spending

money on and getting customers into the

business another big problem with

promoting too many products is Focus

right like when you're highly focused

and go really deep with your customer

Avatar it allows you to create much

better ads but if you have 10 different

products you have to split your focus

between you won be to go deep with that

customer and you'll be creating a lot of

surface level advertising so just from a

pure perspective of like writing better

ads I always recommend as few products

as possible and use all the other

products as upsells again Facebook is a

customer acquisition tool once you get

that customer in your business all of

those other products are really good

upsells through email and SMS and if

people aren't buying it through email

and SMS then it's either a [ __ ] product

or you're terrible at email and SMS

that's like the long story short right

there or three you're like your first

product experience is terrible so that's

the only reason why people are buying

your other products but yeah hope you

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thank you all for watching hope you have

a great rest of your day peace out