The Coming Apple Stock Crisis and Product Failure.
FULL TRANSCRIPT
hey everyone me Kevin here I thought I
was done for the day making videos but
no apple was hacked bad financial news
came out for apple on top of that and
I'm gonna talk a little bit about
product reviews for Apple now this is
going to be uh you know not a specific
product related I'm gonna sort of talk
ecosystem wide more towards the end of
the video first we're going to talk
about the news and the financial news
and then we'll get a little bit into my
opinion on some of these products so
even though I'm not a tech review
YouTube channel you're going to get a
little bit of tech review here for
whatever you actually think that's worth
I'll just give you my raw and unedited
thoughts on Tesla mostly unedited since
I really don't edit my videos but anyway
the first piece of news that we have is
that I've actually moved my little box
over here to the uh this bottom left
corner because people tell me when I put
up charts on screen uh that usually the
most important information is on the
right side of the chart so uh for
example if I jump in over here and I
don't know I drop into housing disaster
or whatever like the more relevant
information is on the right and they're
kind of not wrong about that so thank
you but anyway apparently Apple news was
either hacked or there was a failure of
governance and this company called Fast
Company was able to send a push
notification to Apple news users to
Apple watches and Apple phones with the
following my
a
so-and-so was here
yeah that was the push notification so
that's a little bit more on the drama
side you could see that full image with
plenty of sources on Twitter but what's
actually more interesting to me is the
financial news that's going on with
apple and unfortunately it's not that
great now look I love apple and I think
they're a phenomenal company but the
surge of orders they were expecting for
the iPhone 14 and yes I'm holding up an
iPhone 14 case because even though I
ordered mine on the morning of uh the uh
the uh release of orders I still have
only received the case and not the
actual phone yet
but anyway the anticipated surge of
demand for the new iPhone 14 did not
happen Apple told suppliers according to
Bloomberg to uh withdraw or slow down I
should say efforts to actually increase
assembly of the iPhone 14. in fact
initially we were thinking that Apple
might go from a level of nine uh sorry
90 million sales of iPhones which is
basically the 2021 level we were
thinking that Apple might be able to go
to 96 million this year and potentially
even boost production about seven
percent on top of that so maybe as high
as 102 to 103 million phones this was
sort of projected before the iPhone 14
launch event uh and even though earlier
this summer Apple's like oh we hope to
be sort of in line with this there was a
lot of optimism and hope that right
before the event they're like okay no
this is a good product we're probably
going to kill it on sales well
unfortunately that didn't end up
happening and we didn't get 102 to 103
now we're actually cutting production
from 96 down to 90 which will be in line
with 2021. keep in mind that if we end
up going even slightly negative on
Revenue year over year for Apple by as
much as a dollar we will be at the start
of an earnings recession for Apple which
has already begun for Nike so this is
quite interesting there is also a note
that some suppliers who were
manufacturing the regular iPhone 14 are
now moving to the iPhone 14 pro Chinese
sales are down 11 for the iPhone 14
that's compared to last year's iPhone 13
model and the entire smartphone market
is expected to shrink by six and a half
percent so China shrinking by almost
double that but the entire Market
shrinking by about six and a half
percent which is roughly in line with
Tesla sorry not Tesla which is roughly
in line with Apple's decline I just did
a Tesla video okay so my head's still
somewhat over there uh one thing though
that is very interesting that's
different between Apple and Tesla is
that Apple actually has a very rigorous
currency hedging scheme and we do not
expect as much of a currency impact to
Apple as we did over at Tesla watch my
Tesla video for a little bit more
insight into new uh projections there
that I've brought out for Tesla so
you'll want to see those and enjoy those
but it's worth noting that that China
has a definitely a stake in Apple's
Revenue I mean look at this here when
you look at Apple's net sales 45 percent
comes from America and 17.8 percent
comes from China so a reduction here
could could mean an across the board
somewhere around two percent decline in
earnings if everything else just stayed
flat and you could be in that earnings
recession almost solely because of China
now we'll see what ends up happening
with Apple uh but overall obviously I'm
I'm a big fan of Apple I just want to be
very clear about that I love apple and
the entire Market is slowing down and
makes sense that we're in an earnings
recession and the second half of the
year is just expected to be slower than
than Apple had hoped but now I want to
just take the opportunity to spend a few
minutes in talking about well first I'm
going to talk about this so I actually
have two iPhones and one of the
beautiful things about this that I
haven't really talked about on the
channel yet is I'm actually a big fan of
the e-sim which is where you can
essentially have two SIM cards on each
device so I have in this hand an iPhone
13 and in this hand an iPhone 12. I'm
just going to be up front here and say I
do not notice a difference in
performance between the two whatsoever I
use the two almost interchangeably they
operate roughly at the same speeds it
used to be back in the day when I got my
first iPhone one when we were back on
the edge networks and we went for the
iPhone 1 to the iPhone 3G and 4G there
was never a 2G right uh you know it used
to be like you'd be like oh my gosh the
old phone bonus trash the new one's so
much better you're getting less and less
of that obviously when I and not that
I've actually noticed difference but
when I choose to film videos I do
gravitate towards using the 13 but for I
would say for most people most practical
purposes like the iPhone 12 is just
totally fine uh I will say that uh the
leather wallet this is now my second
leather wallet for the iPhone uh 13 and
I'm a little bit disappointed in this
leather wallet so let me see if I can
get the camera to focus on this a little
bit here but what I want you to notice
is if we do get Focus here is you see
that edging there on the wallet it's
it's very like sort of decayed leather
and it's a little bit unfortunate
because I would have really liked a more
quality product for the leather wallet
and it does wear off pretty quickly the
same is true of the wallet which I think
is quite unfortunate that you do get
that wear and this is my second in a
year So within six months You're
Expecting pretty solid Decay on these I
will also say that over time the wallet
does kind of loosen and then your cards
can slip out of it which is also
something that's very frustrating but I
mean I have to say like this is like it
just makes me seem like a filthy person
with how dirty that that wall it looks I
mean I hate to say it but it's just ugh
looking at it closely now I'm a little
bit disappointed and this is a product
uh yet here I am still buying the
leather case for the next phone that's
nonsense and stupid but that's what I
did so uh I also am a big fan of the
Apple Air tags so again do I really
think it's necessary to upgrade the
phones no I think really the reason
before I get to air tax the reason
you're seeing people migrate to the uh
iPhone pro model more so than the basic
iPhone model is because I really think
the people who are buying these new
phones are people who are techies who
want the latest and greatest or have
some form of technical purpose like
they're videographers or photographers
or whatever and they want them right
I think that's very critical to address
now uh I actually don't have them uh in
my spot so I have a little hook uh
before I talk about air tags I'll just
say I have a little hook for the um
Apple Pro headsets uh and I'll just pull
up a picture of them so you know what
I'm talking about you should already
know what I'm talking about not the
little earbuds but the Apple Pro
headsets I have to say the Apple Pro
Maxes they are so good uh they are
probably my one of my favorite purchases
at Apple to the point where I've
actually bought two of them the reason
for that is when I wear these the band
at the top is so comfortable I could
wear it for extended periods of time
without my head hurting so I I want to
be clear here this is not an ad for
Apple right I'm not sponsored by Apple I
just uh I buy a lot of Apple products
what I'm using right now here is uh is
an iPad I've got uh you know a MacBook
Pro here I've got the MacBook Pro M1
over here I've got the MacBook Air M2
that I just bought while I was in
Seattle that M2 air is so light and it's
so good just off the shelf the way it is
very very impressive very very impressed
with with the quality of products but I
am a big fan of iPads I don't know if
you can tell that here but what I do
want to say is I'm a big fan as well of
an iPad in its place for different
purposes
so when I travel I like to travel light
and I love the iPad Mini the iPad Mini
here is so light and it's so great
really it's kind of like a larger phone
but you get the apple pencil capability
and I'm the person who reads all the
freaking time I'm always reading and I
use the apple pencil and good notes
that's what I do whether I'm reading
earning statements or what this is what
it looks like this is just the
functionality of good notes I take out
my little apple pencil here and I go in
here and I highlight I go in here and I
like to draw little boxes right I love
this uh like this this to me makes my
life so simple and so happy really
really big fan of of the Apple ecosystem
for the iPads however I am also a big
fan of having versatility in my iPad so
for example here in the studio I use uh
the mid-sized iPad this is the one that
you just saw on screen right here
and relative to the iPad Mini you can
see that the mini is quite a chunk
smaller here and what I really like
about the small one again is that travel
Factor when I fly I generally have a
backpack and like a pelican for for
equipment and that's what I'm just going
carry on mode like when I'm traveling
for househack which is my real estate
startup if you don't yet know about that
and you're an accredited investor we've
got a big deadline coming up on Friday
make sure you go to househack.com read
the perspectives and learn more about my
real estate startup but anyway beside
that point uh I really value carrying or
having a light a travel outfit and I
don't need the camera so that doesn't
matter so much I got this in uh
Starlight is what the color is called I
don't know if you'd actually be able to
tell the difference between Starlight
here and actually this is green yeah
there you go you can actually see that
difference right there so kind of cool
so I really like that I do get three or
the L LTE or 5G or whatever service on
my iPads as well since I do travel with
them generally though lately it's this
last one that I travel with that's so
good uh oh I think I forgot to mention
with the phones and this is the downside
of me not editing but I'm going back to
it I have a dual SIM the esim on each of
these phones so I actually have four Sim
services and so that the reason I have
four is so that when I do YouTube videos
I can upload them hopefully on one of
the four cellular services that I have I
hate being somewhere and not being able
to upload videos sometimes I'll go and
this is like so bad in like the tech
world but sometimes I'll even upload
videos in like 720p because I'm at the
airport and I'm like I gotta get this
video out just put them out in 720 I
mean that's that you know like your base
model kind of like HD right your like
discount HD I guess some people call it
SD now anyway uh this
is uh my uh my favorite iPad when I'm
not traveling this iPad is way too heavy
to travel with when you add the magic
keyboard here uh it gets so freaking
heavy uh this is probably somewhere in
the neighborhood of three pounds this I
would guess weighs more than I believe
the 2.7 pound MacBook Air M2 which is
insane I got that in Starlight by the
way but anyway this is heavy and the
keyboard is good like this I mean when
you don't need a computer and you're
just doing notes and you're preparing
notes for for Leica you know a video or
I'm doing good notes and I just want to
type or I'm in the studio here I've got
one of these keyboards for the large
iPad Pro the middle iPad because these
are usually what I use in the studio but
I did not get one for my iPad Mini you
could see the size difference here and
the reason I didn't get one for the iPad
Mini I mean gosh that's like twice the
size twice the real estate the reason I
didn't get one for the mini is again
this is for traveling and I really don't
want the extra weight of this keyboard
but the keyboard's very expensive but
it's very good I got one in black one in
white and I have to say you know even
though it's white for the time I've had
it it's actually held up pretty decently
so so not bad not bad at all now uh I
did buy the latest Apple watch the
reason I bought the latest Apple watch
is because I run a lot and not that I
really need another watch just for
running but I'm a big fan of exercise uh
but the problem is when I exercise the
Apple watches that I have which I
actually have this little mount for uh
my little what are these things called
uh my little ear
Bud things from Apple it holds that and
then it holds my two watches which is
really convenient one is synced to my
iPhone 12 one is synced to my iPhone 13.
and what I notice is I kind of need both
of them because if I start working out
early in the morning I put this on at
like 6 a.m by two o'clock one of the
phone one of the watches is dead and
then I'm like well that sucks and then I
end up switching to my other uh you know
watch and I kind of am exhausted with
switching watches so I'm hoping this
newer larger watch lets me uh have one
watch on all day long rather than having
to switch between the two because
usually I just end up forgetting to
switch and then I walk around with a
dead watch and that's no fun like what's
the point of that I catch myself looking
at my watch and like oh there's nothing
there
um okay then uh you might be wondering
why I got these I have four iPads here
that just came in so these are actually
uh the 10.2 inch ninth generation iPads
these are the cheapies they're 3.99 the
base model 64 GB iPads and the reason I
have four of these is because I'm going
to be mounting a one at my front door
one at my back door and then at my
office one at the front door and one of
the back door and we're going to use
them as sort of a camera monitor so we
can always see what's going on around
the property and kind of like finger
swipe between them so I didn't want to
spend I think this was probably like
eight or nine hundred bucks for this
mini one you know the other one's
probably like 11 1200 bucks and the big
Pro is like 15 1600 bucks it's insane
plus you have the keyboard I mean it
really gets up there so 3.99 you get a
brand new one of these actually isn't
that terrible uh for for an iPad 3.99
it's crazy but they don't like pitch
that on the website so if you don't have
an iPad you're like I kind of want an
iPad three and I know it doesn't seem
like a good deal
uh I do also have this this is my
Bloomberg terminal login fob uh I've got
some other junk on here but uh I put an
Apple Air tag on this because I do not
want to lose my Bloomberg terminal key
and generally I keep my Bloomberg
terminal key on my backpack anyway uh
just when I go from the office to home
or whatever I like to keep this all in
here so it's always nice to kind of know
where that is and the air tag will
actually make noise if you want it to
Ping so I have to say I'm like consumed
with the Apple environment that doesn't
mean I'm like 100 Apple I do have
Windows computers
uh I uh definitely game on Windows
computers
I also use Windows computers for Server
operations like uh you know cameras or
whatever I think there are some things
that are just a little frustrating on
Apple that Apple just hasn't streamlined
or doesn't have compatibility with yet
for as many Developers
so I do have a combination of both but
yeah this gives you a little bit of a
look inside sort of the world of Kevin
when it comes to Apple I'm a big apple
nut Apple was uh my first Tesla so to
speak where uh you know I've been
investing in apple since 2011 2010
something like that maybe even earlier
it could be like 09 I don't exactly
remember when I started buying my first
shares but it was a long time ago it was
while I was still in high school I guess
I graduated high school in 10 so it was
before that but anyway
yeah I Apple was an amazing ride and uh
I actually can't really say anything
terrible about Apple I think if if Apple
goes down on all this production news or
whatever or they have uh they enter an
earnings recession we have some you know
negative uh growth with apple I think it
would just be a buying opportunity for a
company that you you really just want to
own and not look back on uh of course I
can't give you Financial advice I am
becoming a licensed financial advisor
but I can't give you Financial advice so
I just want to be clear uh pretty much
everything that I said in this video is
my opinion with the exception of the
data that I gave you from Bloomberg and
uh that is also I think based on sort of
a leak so who knows you know Apple could
come out tomorrow and say that's not
true they probably won't because they
generally don't respond to that kind of
stuff
but they did say that the notification
was a mistake and that fast company was
apparently hacked and Apple news has
disabled their Channel
there you go to be clear this video is
not paid for I don't even have affiliate
links linked down below but that's okay
I do have a course on building your
wealth multiple of them linked down
below check those out using the coupon
code also expiring Friday along with
going to househack.com to learn about my
startup thanks so much goodbye
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