Disastrous Impressions | I'm Leaving.

hey everyone me kevin here so this last

week has been particularly difficult for

me but i'm all about learning things and

i want to share those thoughts and

realizations and lessons with you

because i think there are going to be

things that if you can avoid making

these mistakes are going to save you a

lot of money and hopefully make you huge

sums of money so in this video i'm going

to talk about something that i believe

is very important to both us and

outsiders and everyone they're going to

be practical tips these are going to be

some big announcements towards the end

which i'm kind of excited about so uh

all right

let's get into this uh in order to get

into this it's gonna take a little

background okay when i first became a

real estate agent in 2010 i dressed up

in a suit every single day i made sure

my shoots were signing a shiny my my car

was clean everything i did was so

professional to the point where when i i

went door knocking i went door knocking

even in the summer in a full-on suit

like whatever i could do to appear like

damn that guy is always ready to sell

your house no matter what time of the

day it is

that was the impression i wanted to give

off i didn't drink in public i wouldn't

have fun in public i probably wasn't fun

i wouldn't walk outside unless i was

dressed in a suit i wouldn't go to lunch

with my family unless it was in a suit

and my car was perfect and everything

was perfectly parked or looked good the

paper's inside my car better be clean

and neat and organized just in case

somebody walked by and looked inside

they didn't see a disaster

every potential outward impression had

to be perfect and it was very very

stressful in fact it took me years to

finally just put on like an under armour

shirt and shorts and go to a lunch place

and of course the first time i did that

on a day i'm like i just want to wear

cash clothing for once i'm sure nobody

will see me of course a client walks and

goes hey kevin fancy seeing you here and

i'm just like

kill me it's just like terrible right uh

because really when i didn't have the

impression of being in a suit it clearly

meant that obviously if i'm not in a

suit i'm not working and obviously uh

you know if if i'm not in work clothing

then how could i be professional i must

not be planning on going on any

appointments so not only does it mean

you're not working now but it probably

means you're not working later or right

before this which means you're a lazy

bum because it's you know lunch time and

you're not working

right so now you might think this sounds

extreme

but quite frankly it's the reality of

the work or the world that we live in

today the way you see me now or whenever

is what you assume i am like when i am

off camera that is the same thing that

applies to me as a real estate agent

when you see me as with a suit and

everything super professional you assume

the same is true

that right before right after you see me

that guy's probably in a suit probably

in an appointment somewhere working his

ass off right now this becomes really

important because if you're perceived as

somebody who is lazy who sleeps in who

takes naps whether you do or do not i

mean you are human right we are human

after all and we have to have balance in

our lives but whether you do or do not

when people think you're lazy and they

have this impression then they

extrapolate that laziness they assume

you sleep in take naps play video games

drink during the day drink at night

drink all the time and you're just

unproductive and

potentially a loose cannon and a dead

end employer to work for and this is

very dangerous and it's very damaging

see potential clients will believe in

whatever you're selling or your business

less which means less money for you

co-workers employees your boss your

friends could perceive you as someone

who doesn't deserve their faith that you

don't have the ability to operate a

business grow a business or build a

massively successful company because

you're a bum consider this okay now i'm

making this extreme example this example

here is not designed to say really

anything about elon musk it's just to

use elon musk as an example okay

obviously i'm not going to be perfectly

right because we don't know the answer

he's actually really good think about

this he's really good at hiding certain

things from us imagine what he's hiding

well humanity listen to this

if you believed right now that elon musk

sleeps eight hours a day goes to dinners

every day goes to drinks with family and

friends every day at six o'clock after

work is able to 4 20 and up every day

has parties and spends more time on

social media than he probably should

well then if that's the way you knew

elon you might think that wow he's a bum

he sleeps too much he drinks too much he

eats too much he smokes too much

whatever what a loser that's the

impression that that person would then

give off now obviously we expect the

reality is different but we when we

think of elon we think of those old

stories of how he slept on the factory

floor how he slept you know three hours

just to get the factory off the line

people can do that you know for some

part of your life but you can't do that

your entire life long because then then

you just either die of cardiac arrest or

heart attack or or you

you burn out right like i have similar

stories to that when when i was 18 and

19 and 20 and really starting to grind

right i don't have a factory but the

point is

the reality of elon musk's real work

schedule is probably quite

uninspiring and unimpressive but the

stories of the hard work of the past and

the fact that we don't see elon musk out

drinking and partying and all this stuff

generally in public kind of makes us

feel like okay well his past is probably

still true now that guy's got to be a

workaholic he's got so many companies

even though they're a hundred thousand

plus employees he's probably got so much

to do he's probably so freaking busy

don't get me wrong i still think he's a

workaholic he's always thinking about

work and and bringing more onto his

plate rather than less right the

impression is that elon is always

working and no matter whether or not

that is true or not it is motivating for

his employees there's a reason why when

you see elon he's always working it's

brilliant it is a key lesson of this

video people assume that what you are

doing now will extend to when they don't

see you so again if every time people

who work for elon saw him smoking weed

and playing video games in the office

instead of working they'd probably not

want to work for tesla anymore and so

i'm going to announce some major changes

and i think i'm very excited about them

some of them are kind of like sad

because like seriously this is the world

we're in but yeah so i'm going to talk

about some exciting changes and i'm

going to tell you some secrets and some

real practical tips in just a moment

also give you a little bit of a look

inside sort of the day in the life of

kevin but first we've got a very

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deposit so now let's talk briefly about

me let me just give you an idea of kind

of how i work so generally i wake up

between 5 and 5 20 in the morning every

day i try using the little sleep sleep

cycle app so it kind of wakes me up

ideally between that time frame i love

that thing i work about 12 hours from

there and then i'm dead i do take an

hour break to have a quick bite to eat

uh and then i go on a run so i go on a

run for about like 48 minutes it's it's

about like four to five miles uh that

means uh so it's like a jog it's not

like i'm really trying to run a marathon

here and run like super fast uh i'm not

really that fast i probably average

about eight eight minutes miles and then

i try to go longer whatever this means

i'm working roughly eight hours a day

every day of the week unless i'm on a

personal vacation and a lot of my work

right now goes into reading and planning

and research that's because that's like

there's a reason when i do my live

streams i can talk about a lot of

different things about what's going on

the market because i spend hours of time

researching and reading and i try to

give you the summary of that i also

spend a lot of time planning because

i've got

like life-changing massive businesses

coming up that are really sort of my

dream and vision of the future and i'm

so excited to launch those and announce

those and we've got some changes coming

exactly for those which is going to be

super fun but see here's the thing

while i spend 70 hours 70 if you do 11

times 12 right that's about uh sorry 11

hours a day times seven that's about 77

hours a week of work right that's

roughly twice the typical 40 hour work

week right that doesn't mean people on

salary don't do little brief things

outside of work like maybe three extra

hours a week of emails or texts or

whatever that's just called life that's

having a job right but people who look

outside of my life who don't know me

they might look and say wait a minute

kevin says he works so much but he lives

in a basic house he refuses to remodel

his own house he doesn't really have

extravagant photos on social media with

gold chains and watches and a fancy pool

or spa he doesn't even have a backyard

he doesn't even have a driveway and this

guy supposedly owns a bunch of real

estate and is supposedly successful see

but then it also gets worse right if

you're local to me it's like oh well i

saw kevin the other day going out for

dinner and the next day i saw him going

out bowling and like wait a minute

boring house plays video games goes out

with family or friends at night and

apparently and allegedly works out of a

home he's got his own studio in his home

and then bought another home close by to

have employees work out of and and he's

been making less videos sounds to me

like kevin's just a lazy bum well these

things are things that have actually

taught me massive lessons and i'm really

excited to share these so the first

lesson is look impressions matter and

this is how i started my business you

appear bigger than you are now i'm a big

fan of ultimate transparency on my

channel so i'm always really transparent

on this channel like i will tell you

everything and i'm going to tell you

about some cool plans coming up but

there's a reason why people buy planes

big homes and big offices it's because

they want to appear successful and

having an office can matter working from

home and coven has really blurred this

it's kind of in my opinion built a lot

of resentment amongst people because

it's like even though somebody could be

a really hard worker if they see you

having one minute of enjoyment oh no

that implies you're always having

enjoyment and therefore you're a lazy

bum and so if you want to appear

successful you probably have to separate

that home life and friend life from work

life this is why when i was a real

estate agent it was always in the suit

when kevin's not in a suit it's when

he's in a place nobody else is going to

see him

right because you are a human you have

family time you go to the gym you do

things outside of work if you only live

to work then what kind of life is that

it's going to be a quite depressing life

uh you know when you're on your deathbed

someday and it's like wow yeah i wish i

worked more not now i personally think

this is very sad because i do think that

work from home is really cool because it

helps us prevent spending money on

frivolous things like impressions i

personally don't think i need a

waterfront home to show off how

successful i am i don't think i need

like some crazy photographer to follow

me around and take photos of all my jazz

and all my glam to show all that crap

off because i consider myself a

relatively frugal person now i work hard

play hard so when i travel i like to

spend money but i don't like spending

money on worthless things that i don't

think matter like i think we can

effectively work extremely well out of a

uh you know what 2500 square foot home

that i bought just like we could work

out of a 2500 square foot office if we

had one i really don't think there's

much of a difference except one is much

closer to me it's much more convenient

but

this brings up one of the big changes

that i'm going to make uh i am going to

acquire an office i expect to acquire

somewhere between a four to five

thousand square foot office for all the

companies that we're going to launch and

what i'm going to do is i'm going to

build it out in a frugal way but i'm

going to have a real office no more

working from home because working from

home blurs that friend

family line and it also it gives this

impression that oh when kevin's working

he just happens to be at home who knows

maybe he's napping maybe he's he's

playing age of empires or something

right that doesn't work because it

creates misimpressions we're going to

create a professional company out of a

professional office and it's really sad

to say this because i think some of

these things are frivolous but it's it's

the way things work now now the other

thing to keep in mind and this is sort

of another lesson and i'm going to talk

about sort of plans is it's really

critically important that you don't mix

family friends and employees like those

things should not be mixed together most

importantly friends and employees

because the reality is if you unveil

that hey yeah i work a 77 hour work week

but then other times of the day like in

the evenings i'm having fun i'm going to

dinner i'm going bowling i'm doing

escape rooms or i'm drinking or whatever

the impression is wow it seems like half

the time kevin's having fun and the

other half maybe he's working but

because he's at home we don't know and

so what's the impression that lasts it's

the impression that you're actually not

working which is really bad and of

course people around you never consider

the fact that maybe you spend tens of

thousands of hours building a business

and thinking and reading and research

researching to help expand that business

but oh well that's impressions right

what did we talk about with elon musk if

elon musk every single night had a drunk

cyber rodeo party people would assume

that he's obviously not going to want to

go from having that fun to hardcore work

at 5 20 in the morning the next day

right so those are really important

things it's all about those impressions

and impressions can create entitlement

or resentment and both of those things

are very very bad because if employees

feel entitled and they feel like they're

entitled to more money because the boss

is having fun or having a balanced life

but i'm still in the grind phase of my

life that's bad if people start then

resenting that then they're going to

become unmotivated unhappy and they will

either leave for somebody who gives them

the right impressions at least who knows

expectations versus reality or tend to

be very funny or they should be fired

because they're sandbagging your company

anyway this is a really bad thing as

soon as and ross gerber said this

wonderful thing uh in an interview with

me december 29th you could just go meet

kevin ross gerber look for the december

29th video when i had pink hair

and uh you'll see ross gerber about an

hour and eight minutes in to that video

says here's the thing kevin when

employees come work for me i make sure

to find people who are not entitled and

the way i do that is i tell them you

work for me for six months

six months prove to me how good you are

prove to me how much value you can

provide and then i'll pay you more and i

don't know what that number is going to

be it depends on how hard you work but

then

ross gerber goes on to say when they

come to me in six months then we

actually can sit down and have a real

conversation if they come to me in two

months and they're like hey i've been

working hard where's my raise you're

fired no that's a little extreme but

that's what ross gerber said and he was

making this point that entitlement is so

bad so you gotta be careful with this

because remember if you're an employee

your goal is to figure out how can i

make the company more money how can i

get the company to the next level and

then you get paid more but unfortunately

some people have this impression that

well in order for me to be motivated to

work harder i should be paid more i've

literally had people say that to my face

well if you paid me more i would be more

motivated which is really ironic because

that sort of attitude usually gets you

paid less not more or fired or you leave

and go to a worse opportunity like that

so uh impressions matter we talked about

employees we talked about uh

you know this this this image that

unfortunately the world requires of us

which has really been blurred by covet

because look you and i we might like

working from home but damn it could

create some misimpressions right it's a

problem

the other thing that i found uh oh and

and i should note well i'll say that in

a moment okay the other thing that i

found is that experience matters like

when you're hiring people i've always

believed that it's entirely possible to

hire people with zero skills zero

experience and hard workers will mold

themselves into exactly what you need i

believe that because when i was 18 i

thought i could do anything i work

really really hard but every single year

that i've gotten older i look back and

i'm like man i was an idiot at 29 man i

was an idiot at 27 26 25 24 23 22 right

and it's just like every year i'm like

oh yeah okay now i i see the other sides

more i can communicate better uh and i'm

constantly learning this is why i spent

so much time thinking and researching

and studying and trying to figure out

how can we do things better and more

efficiently and how can we make sure

that there aren't

disastrous misimpressions right so i

believe that one of the things that i

also like to do is i don't like to

micromanage i think that's really

important i like

experienced self-inspired people who

could self-learn and

find their own way to provide value to a

company those are people who deserve to

be promoted and and you know really

purposefully overpaid and it's not to

say that somebody's overpaid because you

know they they're just being overpaid

and therefore they should feel guilty

that they're overpaid no it's supposed

to be an honorable thing like you're

being overpaid because we value you so

much right that's so important and i

think that's something that like every

six months an employee should have a

conversation with their boss about for

example when i worked at jamba juice and

i was making eight bucks an hour and i'm

like hey i've been here for 12 months

now could we talk about you know either

more responsibilities uh how can i

you know provide more value to the

business you know i've done first of all

here here are ways that i've already

provided value of the business but i'm

ready to take on more responsibility

what can i do to make more money and

they're like oh well you're good right

now here's a five cent raise and i'm

like

12 months and a five cent raise

see ya

right like i quit right away uh this is

the alternate of let's say if if

somebody came to me and they're like hey

i'm making 90 000 right now i want to

provide a lot more value and i think

i've been providing value and i want to

make 125 000 now for an example and the

boss is like you know what i value

absolutely here you go that's that's how

things should be now that doesn't mean

that you would anybody who's making 90

right now is going to be able to jump to

125 but that that's a way of providing

or showing uh value right so i don't

like micromanaging i love people growing

into this but i'm going to change the

type of people that i'm looking to hire

so now i'm looking to hire probably

about four to six professionals to help

me with my launch in addition to hiring

experienced board members see

what we're launching is going to require

board members who probably get

compensated essentially in like options

for future equity and then real

professionals who can actually work on

the team and so we're going to need

people with real construction experience

this doesn't mean they have to have like

a license constructing construction team

right now we just need a lot of

construction experience investment

banking experience marketing experience

sales experience like serious

professionals who are self-motivated and

can get put into a situation and they're

like oh i know exactly what to do next

and i'm motivated to what do what to do

next because i can i could see the

future sometimes uh individuals with

less experience don't necessarily see

through

short-term uh you know misimpressions to

be able to get to

uh where where we're heading and so uh

that's gonna be another change that i'm

going to make but the third change that

i'm going to make so office type of

employees and misimpressions

is i'm going to move my studio out of my

house

that way i can finally separate work and

family and this has been a very big

problem for me i have always worked out

of the home even back when i was a real

estate agent and this creates a lot of

anxiety for me because sometimes when i

play at home with my children

because my home is also my office i

might be playing upstairs with the kids

and then thank god but i should re i

feel guilty i should really go

downstairs in the office and go film

another video well

that sucks because now i'm anxious with

my children when i should be happy with

my children terrible problem terrible

feeling so i'm going to move my entire

studio i haven't even completely

finished this one right now like i think

my background looks terrible right now

that's okay because it's it's actually

still in progress of actually becoming

what it actually will become but i've

paused that to solve other problems

and now if i move my studio to the

office and let's say i had like a

transparent glass studio or whatever you

can always see that when i'm in that

office i'm going to outwork everyone in

that office and that's not to try to

like brag they're like oh my gosh

kevin's going to you know work harder

than everybody else it's just i

purposefully want to send the signal

that when i work i crush it i work very

efficiently i get a lot of things done

and that's ultimately what everybody

should try to do that doesn't mean i'm

perfect doesn't mean i can't learn but

work when you're in the office you work

when you're out of the office you don't

work you spend time with family and stop

thinking about work and so that is a

really really important work-life

balance thing that i need to separate i

think the best solution for that is

getting the heck out of my office uh or

out of my home office getting into a

real office building a real company with

real real professionals and board

members people with experience and

surrounding myself with uh essentially a

team of people where we could do

whatever the he double hockey sticks we

want and so i am so grateful for

everything that i've learned over the

last few weeks i'm very very excited

about this and ultimately hopefully you

have learned something from the lessons

of disastrous misimpressions