On Elon Musk Buying MSNBC.

hey everyone me Kevin here okay we got

to talk about this potential of Elon

buying

MSNBC so first of all some fun facts the

New York Times is a public company you

might not have known that but they

actually

trade how beautiful is this by the way

uh very very very beautiful but anyway

yeah so the New York Times is a public

company they worth about 8.8 billion uh

Jeff Bezos got I think a steal on The

Washington Post he picked them up for

like $250 million back in 2013 which is

pretty remarkable and uh Elon Musk

obviously paid a little bit of a premium

for x uh at 44 BS but honestly he's

doing great things with it he cut

expenses crazily and advertisers are

coming back which is a huge win for Elon

Musk uh but now there's talk about

potentially Elon on buying MSNBC and

turning the prime time Prime Time

segments into something where like Joe

Rogan gets to have his own show on prime

time which I mean he kind of already has

his own show so I was like do you really

need uh like something daily and

scheduled I don't know maybe maybe

that's what the people want is Joe Rogan

like an old 1950s news reporter all

right here's the news today you know

it's almost like like he's going to do

an alpha report for you it' be kind of

cool okay yeah well I mean speaking of

cool this is cool this is like a winter

wonderland uh anyway it'd be kind of

cool so but what I want to talk about is

the practicality of this and how much

would Elon maybe have to Fork over the

reality is the New York Times is a paper

but it's the largest paper by

circulation in the world actually I

think the USA Today hasn't beat because

they Syndicate all the smaller papers

but they're one of the largest certainly

like the top three with the Wall Street

Journal USA Today and probably New York

Times over there uh and that's 8.8 billi

so that's probably your upper end uh for

the big benefit of not just creating

your own like Mark Zuckerberg creating

your own threads where he already has

basically built-in users by basically

signing up every single Facebook account

for Threads and Instagram account

automatically the biggest benefit to

picking up something like an MSNBC would

be the TV licenses see actually getting

a channel that people are used to going

to has a whole lot of value having the

licenses to do it whole lot of value and

then having the sets and the

infrastructure uh very very very very

much value uh I understand there might

be this impression of oh just set up a

camera and go doesn't work that way with

broadcast not only that but the

equipment that you need the trucks that

you need the vans that you need the um I

think it's called live U anyway um it's

uh the the streaming the connection

Services basically think about an MSNBC

having their own server infrastructure

uh to take live streams from events

basically beam them to their trucks from

the cameras usually backpack mounted

units that the camera people have to Lug

around it's a lot uh and uh and they do

that through you know usually multiple

bonded 5G connections uh they have a

bunch of different SIM cards in them

Bond them together get the best

connection beam to the truck beam to the

studio that's there's a lot of value in

just having the infrastructure to where

theoretically Elon could just walk in

replace the hosts and keep going

everybody sells a job now now some

people are going to leave obviously

because you know it's MSNBC is basically

considered a more left leaning station

now maybe I shouldn't even say more left

leaning I think it's just clear to say

they Le

left uh and

uh you're going to lose some people but

who cares El loan would probably fire a

bunch of people anyway especially some

of the anchors or CNN or whatever so

let's say if the New York Times is at

8.8 wapo was 250 mil uh that was in 2013

so add you know inflation to wapo would

probably sell today for you know 750 or

a billies or something like that maybe

even more depending on what the

subscriber numbers have done but just

economic growth obviously over those

years last

11 years everything's gotten more

expensive but think about the value of

MSNBC is probably being somewhere

between 1 to 10 billies let think about

that okay cool so what does that get you

well it gets you the infrastructure to

be on mainstream TV and basically be the

new mainstream TV every day and you can

literally like rebroadcast

everything I mean you have media

licenses and invites now to everything

you could literally

rebroadcast any event that the media

goes to on X you know anybody who pays

eight bucks a month boom you get the

Elon Musk mainstream news station

included it's just constantly streaming

uh and you've got you know professional

basically I'm not talking like you know

the writers who throw their biases in I

mean like the journalists who stand

outside with the mics that are like I'm

here at the hurricane you know that kind

of stuff live broadcasting that on X you

didn't even cover trending topics that

happen on X you get all of elon's

friends in there or whatever you now

have a voice in a style of medium that

you just don't otherwise have see X is

cool when you want to be in the scroll

mood which is kind of similar to

scrolling on Tik Tok or YouTube shorts

It's scrolling on X usually it's Doom

scrolling uh average video tension on X

is extremely low because people aren't

going to X to watch video they're going

for quick little Punchy headlines what's

the news what's happening in the world

and move on you generally don't get a

lot of depth that's normal that's just

the medium so this is a side that Elon

doesn't actually have coverage in right

now is that in-depth sort of media or

something where somebody's just playing

the news in the background heck even

like a CNBC except it's like Elon Ms uh

Elon BC or whatever EBC you know uh the

Elon Broadcasting Corporation there you

go that's that's what it's got to be

so there's some there's some real

potential there for Elon to for probably

somewhere around I would guess 10% worst

case 20% of what he paid for X which you

know his net worth just skyrocketed

thanks to Tesla you know he's absolutely

killing it uh and and I keep people keep

using my referral code too I'm like oh

my gosh sales for this quarter better be

sick because like a lot of people are

going metkevin.com Tesla yep you got it

Kevin you're right if the tax credit

goes away I'd rather buy it now the next

year people keep saying oh no people are

going to wait for the model y refresh

and I'm like yeah people people want a

car now cyber truck is pretty cool by

the way I love that freaking thing uh so

big shout out to that but but think

about this for a moment uh could it be

done yeah yeah and Elon has suggested on

X that he'd be open to it uh let me make

sure I'm still recording here yeah I am

okay good uh he he he even suggested the

most ironic outcome is usually the most

likely in relation to this so he's

definitely thinking about it he even

asked how much it would cost at one

point so it's like this is how it

started with X you know he was joking

like when when he was tweeting with

people about buying X he's like haha

yeah right how much you know it's very

similar it's like haha yeah right oh

that's kind of a good idea so this is I

just I just want to really convey here

how different the user is somebody who

just sits and has MSNBC on in the

background all day long and you could

literally slide in your personalities

into an existing network with all the

licenses everything they need yes I

realize you know being connected with

the Trump organization well the Trump

presidency Administration see you

confuse them they just blend together uh

being connected to them and the fact

that Elon has not left Moralo since the

election uh well um let's just say he

could probably get those licenses pretty

easily uh but getting in is like there's

a lot of infrastructure that would just

I feel like their uptime would basically

be immediate and they'd be taking over a

station that at least has viewership

already and they'd be taking over a

station that people have muscle memory

of going to that channel and you're

removing a competitor right like when

when when Elon bought X not only did he

buy which well Twitter not only buy

Twitter but he bought the users some of

them left of course but he also

bought the the tendency of going to the

app right the muscle memory of oh let me

go to Twitter to see what's going on and

now it's X like there is value to that

so I would

say if he bought MSNBC from any for

anywhere between two to8 billion who's

actually probably getting a good deal

for the Empire that he's trying to build

and it's honestly kind of brilliant 4D

chest he could probably put Linda uh

from a in charge of it she would run it

just fine the one thing place you guys

are really failing at at X is is getting

people to watch video uh but that's

because you're trying to serve people

video who don't want to watch a video on

X they they want the headlines so if you

want video buy it buy that that's great

and then do what they you know you take

over their YouTube channel as well now

and people forget about this now you

have the staff and the infrastructure to

post clips of all your mainstream

broadcasts all day long on your YouTube

Boom Bingo like it's brilliant so uh I'm

actually a big fan uh I think this is

exactly like first of all how it might

happen but I also think he should H

mostly because you're going to get this

balance in news that I don't think has

really existed

before especially if you get some of the

these more podcasty you know deemed

right-wingers or whatever sharing their

opinions in more of a a a longer form

format rather than the Fox News six

minute segments you know change it up a

little bit you got the broadcast all day

long you get a little you get some new

anchors some new voices out there it's

really going to give Fox a run for their

money and you know Trump probably would

support Ms the new you know I'm going to

call it the E NBC pretty rapidly because

you know they're so connected they could

honestly even use it for their Doge cast

you know there was talk about uh using

or creating some kind of podcast for

what Doge did this week you know what

did you get done this week sort of thing

I think it's brilliant uh so there's

endless potential and then obviously you

can have built-in ads for starlink and

SpaceX and Tesla and and now you no

doesn't even cost you anything to

advertise cuz your freaking

channel oh

I I can't stop thinking about the

benefits of why Elon should buy

MSNBC and how good it would be for not

only

him how it would also be good for

Republicans but honestly I think it

would also be good for Americans because

you would get a different flavor you

know now it's like you got Fox which is

one type of flavor on TV uh and then you

have Finance media which is a whole

another type of flavor CNBC or Bloomberg

uh and then you have this bundle your n

uh

NBC uh

MSNBC and

CNN and that's it like that's what you

get to picked from this I feel like

would be a whole new bucket to pick from

I'd actually be really excited about it

uh yeah I mean it's what I would do if I

were in his shoes I I just I respect the

there is a huge audience for that sort

of television and honestly you probably

get a wedge deal on it now that their uh

views have declined like 25% post the

election at least that's what the New

York Times said so I love this idea I'm

kind of giddy just thinking about it so

anyway let me know what you think in the

comments down below uh make sure to sign

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thanks so much for watching folks we'll

see you soon bye