Webinars Still Beat Everything Else

I'm going to start this YouTube video

out today in a weird sort of way that

youve probably never seen before I'm

going to admit all the flaws the

challenges and the problems with

webinars from a Content perspective it's

going to seem like the worst video that

you've ever heard in your entire life

you're going to be confused shock

perhaps even concern for my sanity and

that's okay because before you know it

I'll I've set a net around you you're

unaware of I call it a commitment net I

will have captured you gotten a

commitment from you so that if you're

the type of person who does want to get

rich and also wants to enrich the world

then by the end of this YouTube video

you'll have no other choice but to buy

in what I'm selling which is that you

have within you a webinar that can

completely change the world now I do

need to set the record straight because

these so-called other supposed webinar

experts are just quite frankly they're

pissing me off they're giving wrong

advice they're given dangerous advice

and that's either because they're too

dumb to know better or they're too

greedy to care

so I'm here today on this video to sell

you hard on webinars and for that I have

to make a confession webinars are hard

so you have to teach you have to sell

most people can't even walk and chew

bubblegum at the same time so what are

we going to do especially when we add

the tech to that you got slice to design

software to run web pages to create

emails to send out maybe you get fancy

with the SMS then you got this big

decision do you do it live or you gas

public speak or do you try to automate

it and feel weird and awkward pretending

to talk to an audience that isn't there

long gone are the days of easy webinar

money where you could show up half drunk

with a few slides and sell because you

know nobody was doing webinars back then

these days everybody's doing them plus

you got Tik Tok you got reals you got

YouTube shorts thus the attention span

of the audiences are shorter than a

goldfish so yeah on this video I got a

uphill battle here today to climb to

sell you on webinars damn it I'm up for

the challenge because if I can break

through these limits then I can help you

get the biggest breakthrough in your

business that you've ever seen for the

last 16 years I've been doing webinars

I've been looking for something easier

yet here I am 200 plus presentations

later going at it is strong as ever and

the question is why and you know the

answer because nothing beats a webinar

as long as you do it right now my

company Rapid Crush we hold the record

for biggest launch in the online

business bace we did 57.9 million in 226

days and guess what was at the center of

that it was a

webinar now if you have your own product

your own service you'd like to sell more

of it I think a webinar just plain makes

the most sense but what if you don't

have a product so check this out this is

the record for the biggest affiliate

commission during a launch in our space

$9.8 million in 8 days this was not my

product I was selling somebody else's

product as an affiliate and what do you

think I used to promote this product and

you know the answer I used a webinar now

second place in this promotion was about

8 million dollars behind us and one of

us used the webinar and one of us did

not what about the biggest business

event in 2024 which was the

mastermind.com launch with Dean graio

and Tony Robins and what was at the

heart of their promotion it was in fact

a webinar and I know this because they

paid me $50,000 to help them with that

webinar and the biggest business event

in 2023 was Alex Hero's book launch

where sold a whole bunch of books in

like 45 minutes and he launched it with

a webinar and I know that cuz he paid me

$25,000 to help him with that webinar

but that's the business space What About

Outside the business space well I have a

client his name is Jeremy he teaches

trumpet players how to play the trumpet

better and he sells this program for

$5,000 and his calendar is booked full

from a webinar when Taylor Swift's

former manager came to me to help him

grow his music business he paid me

$30,000 for a webinar whates speak of

big corporations that I've advised like

Zoom multi-billion doll companies who

bring me in to train their users on how

to do webinars my point is that all

smart marketers know that when push

comes to shove to really move the needle

to Dent the universe to do something

that changes the market and your life

forever you come with a webinar but what

if you're new should you pay your dues

first earn your stripes get your reps in

cut your teeth before you even attempt

to try a webinar well if you're brand

new before the end of this video I'm

going to give you the strategy to do

that you can swing into any business

plop a webinar on their lap and walk out

with the money provided you follow

exactly what I share with you to the te

and resist the urge to get

creative when dumb just plane works

better first though let's zoom out from

the webinar presentation and let's look

at the webinar campaign as a whole

there's a lot of moving Parts here and

if you can't get a handle on it you

never end up launching a winning webinar

to help get you winning with webinars

and customers and bringing in the big

money let's talk water I want you to

imagine there's a small group of people

you care about lost in the desert dying

a Thirst question to you what's your

main priority is it the container the

water's in is it the label is it the

logo is it The Branding

nah anything that you can put water in

will do now is it the quality water does

it need to be Source from fresh

Himalayan Springs nah it could come out

of the tap in your kitchen sink even if

you live in Flint Michigan now if you

tried to make the best brand with the

best label and the best logo in the best

water container with the very best water

then by the time you get all that done

that's if you get all that done you're

going to be bringing water to dead

people so if a group of people you care

about are dying of thirst in the desert

here's what you do you grab the first

container you can that can hold water

you skip the logo you skip the label

shove that container under the tap and

you run like hell and hope you make it

on time now here's what this has to do

with webinars first notice I said small

group of people that you care about

unless you already have a following your

first webinar should be small my first

webinar had 17 people show up and it

completely changed my life see with

webinars it doesn't take much to make

much because webinars are like a magnet

that attract the best buyers in your

Market essentially those that are dying

of thirst what I mean is that only a

small percent of a market at any given

time is going to go out of their way to

hop on a webinar to try to solve their

problem it just so happens to be the

most responsive slice of the market

mathematicians even have a name for it

it's called The Law of the vital few and

just like seven stocks account for about

80% of Warren Buffett's wealth just a

few percent of customers spend most of

the money and a webinar pulls those

customers in better than anything a

webinar appeals to the best buyers in

the market because they're the most

serious solve their problem and they

have the most urgency to solve their

problem and it doesn't take much to make

much if you can get 15 people on a

webinar and only two of them buy your

just $500 product on just a 60-minute

webinar presentation well then guess

what my friend you just made

$1,000 in an hour you know who doesn't

make a ,000 bucks an hour a freaking

brain surgeon you might say though Jason

yeah yeah that's $1,000 an hour I made

after spending all this time and effort

to create the webinar and let's say

that's true and that I don't have a

massive shortcut that I'm going to

reveal shortly in this video well what

about our resident brain surgeon who now

only makes 500 bucks an hour after seven

years of schooling in a quarter million

dollar in student loans I think you

would agree with me that you got to put

in some time and money if you want to

get freedom and wealth in return anyways

15 people ain't that much the line to

drop my kids off at school is about a

hundred times longer than that in $500

is not that much it's on the low of what

you should price your stuff on a webinar

yet none of that matters if you aren't

committed to taking a great solution and

connecting it to people desperate and in

need of help and willing to pay for that

solution so my question to you is are

you truly committed to creating a

webinar that can help people and can

make you more money than a brain

searching by the way it's going to

become even easier when you learn what I

call the Statue of Liberty clothes which

I will share with you very shortly yeah

what about that pesky webinar funnel

with the regge page the thank you page

the order form the emails the smss and

all that here's my advice to you when

starting out these things just don't

matter that much it's kind of like the

container and the label and the logo

that holds the water see if somebody's

dying of thirst they don't care about

any of that stuff they just need the

water so go default if you're going to

use zoom page should look like this it's

straight from their built-in templates

yeah it's ugly but it's done prefer to

go old school goto webinar style cool

page could look something like this it's

uh a default template and it's ugly but

it's done by the way I have a client his

name is Jay Boyer he still to this day

uses these default reg pages and has

made Millions from his webinars if you

like webinar Jam cool pick any one of

these templates I think they're all ugly

but guess what they're all

done because when you're starting out

the look and the feel of the pages it

don't matter that much you know what

matters it's the presentation so when we

did the $57 million launch this was what

our regge page looked like at the start

it was ugly and it was done when we did

$9.8 million in sales of somebody else's

product in8 days this is what the regge

page looked like it was ugly but it was

done and when we sold a $10,000 piece of

software on a webinar and sold over $3

million of that from a single webinar

this was the registration page that

kicked it off now there's a time and

there's a place where you can level up

these pages

usually that's after the webinar itself

has been proven to be a major winner

however if you don't have a presentation

done right now then here's some bad news

for you nobody buys from an almost done

webinar but the major problem is this

just a webinar alone is way too much for

most people so they toil away forever

trying to create the supposed perfect

webinar with the perfect slides and the

perfect script they lock themselves in a

room they ignore the spouse the kids the

dog they grind it for hours sweat bleed

cry their way through it blacking out

from exhaustion until finally a couple

hundred maybe a thousand hours later

it's

done would you like to know a better way

an easier way a more effective way it's

called fork lifting so instead of

building out every Slide by hand to

create your 100% unique presentation

what if there was a way you could take

already done for you webinar parts and

copy and paste them into your

presentation for example to start a

webinar off with could you use the

following could you say in our small

amount of time together my goal is to

make a big impact in the following ways

to provide you confidence where there

once was uncertainty to give you Clarity

where there once was confusion to unlock

within you the true potential you have

to make the biggest dent in the universe

yet if nothing else I'm here

to then insert whatever the desired

outcome is to the audience that you

serve

see I did the heavy lifting for you

there you just had to fill in one blank

the blank at the very end that's it and

it could look like this you could say

yet if nothing else I'm here to help you

raise kids who aren't and that

would work in the parenting Niche or you

could say I'm here to help you rewire

your brain and your body for less stress

and more resilience and that could work

in the personal development Niche or you

could say I'm here to help you make

peace with your food and free yourself

from chronic dieting forever and that

would work fantastic in the weight loss

Niche see the way I instruct my clients

to do webinars is like light switches so

you don't have to know electricity and

how that works if you have a light

switch if you have a light switch you

just flip it on and let there be light

so the end result here isn't so much

creating or writing webinars it's more

of assembling a webinar it's kind of

like Ikea furniture but at least for me

it's a lot easier so for this to work

you need structure you need the right

structure so you could snap in each

piece along the way in your webinar

would you like to know the very best

structure the one that you can use no

matter what you sell and no matter who

you sell to are you ready for it I'm

going to give it to you right here in

this video and here it is hook pain

excite position shift transition then

close let's break down each piece

starting with the hook see a webinar

starts with the hook because the most

important impression that you could ever

make is the first if your webinar starts

off slow and boring then what does your

audience think about you they think they

you're slow and you're boring so how do

you set the stage with your webinar to

grab attention right away to come out

swinging pulling the audience in by the

eyeballs getting them hooked to your

every single word well I already shared

one way with you remember this or you

could use another way what I call the

fortune teller opener and it goes like

this you say let's play a game I'm going

to pretend to be a fortune teller you

pretend to be my client I'm going to

read your future for the next 12 months

when it comes to insert their problem

here and you tell me how accurate I am

with my prediction are you ready da da

da and that's another good way to hook

and open a webinar with don't you think

that would hook somebody in everybody

wants to know about their favorite

subject which is theirselves so you do

it in a fortune teller frame and that

works fantastic now these are just a few

of the hooks you can forklift into your

next webinar presentation the point is

we want to make it easy as piie for you

to go from a blank webinar slide deck to

one that immediately grabs attention of

your audience hooks them into the

presentation and then once they're

hooked what do you do

next you go for the pain time and again

I see webinars strike out because

they're just frankly way too optimistic

they forget that before you can sell the

plan to Heaven you got to provide the

path out of hell and this is why people

go to therapy not for a Wonderful Life

they go to get out of depression that's

where we have to meet our audience at

most people who attend webinars have a

specific pain that they can't get rid of

no matter how they try so you have to

meet them in the pain before you take

them to the gain I have a client in the

real estate space she is bubbly as the

day is long and when the real estate

market is good she's a killer she does

over a million dollars a month with

webinar techniques that I teach my

clients yet when the market goes south

which it tends to do from time to time

the message can't be here's how to sell

more homes it needs to be here's how you

and your family don't starve this is why

we start with pain after you hook

someone and you go straight after the

pain like I did actually at the very

beginning uh of this video I said I'm

here today to sell you hard on webinars

and to do that I must make a confession

webinars are hard you have to teach and

sell and most people can't even walk and

chew bubblegum at the same time and then

I went on and brought up a whole host of

other painful issues that it has

associated with it when it comes to

using webinars to make money see the

most money that you'll ever make

actually is if you can help people

understand that it's too painful to stay

the same

and then they will automatically want to

change and they'll be very open to your

specific recommendation of how to change

and that's when you

excite and the excitement is in the why

why this time with you will be different

why their previous limitations now hold

the key to the Breakthrough that is

needed why the weakness can become the

strength why the limit can become

unlimited why the excuse that once

stopped you is no longer there when you

reach for it there are so many ways to

excite my favorite though is to use what

I call the miracle formula this is where

you get the audience to commit to you

their why why they are willing to change

and the problem with most webinars is

they focus too much on the how and the

what they focus too little on the why

and the question is why are you willing

to do the work why are you willing to

put the time to get the outcome that you

desire if you can put somebody in touch

with that why why the change why the

desire if you can have them tap into

that it is the single greatest motivator

to ever exist so let's use the miracle

formula are you ready here's how it goes

looks like this before we get into the

how and the what it's important to start

with the why specifically your why why

are you willing to put the time and

effort in to get what you want and

deserve why are you willing to risk your

comfort zone to get the result that you

desire deepest in your heart the

question isn't rhetorical I want to know

the answer right now and I want you to

put it in the chat and the more specific

you can be the better and the more

senses you can use the better what will

your face look like when you succeed who

will be cheering you on and supporting

you what will it feel like in your head

and your heart and your stomach who else

beside you will be better off when you

finally reach that goal your powerful

why with my what and how that I'll share

today that's how we create Miracles my

friend so then the real question is this

are you ready to create a miracle

today not a bad way to get somebody

excited on a webinar is it pretty

powerful isn't it and you didn't have to

figure it out on your own I wrote it for

you uh I don't even think you have to

change a single word of that you could

just copy and paste it in this is how we

create webinars see we first hook the

audience to create a favorable

impression bring the pain in so they

know the cost of staying the same then

you show them the excitement of the

possibility of a better tomorrow and

your audience now knows the penalty for

Action they now know the reward for

action and that's when we position this

may be the most misunderstood Marketing

Concept to exist which is crazy because

positioning when done right allows me to

take my clients have them jump into

brand new markets and immediately make

an impact and win big profits also they

leave their competition scratching their

head confused looking around saying what

the heck just happened see

positioning is every thing see every

killer webinar needs to take two

positions the first one is

you how you're uniquely qualified to

solve the problem that your customers

face they can't solve this particular

problem from anyone else they can only

solve it through you that's the position

you need to take they either remain

hopeless forever doomed for the

remainder of their life on Earth or they

follow you that's the first position

position number two is the opportunity

why it's hot why it's needed to be done

right now why others who try to do it

the normal way will fall short and why

your specific way and your approach of

the opportunity is the difference

between them winning and losing those

are the two positions so how do you

position yourself then well ideally with

results big results small results medium

results overall results recent results

your results your client's results

quality and quantity your webinar should

be tripping with proof If I had to

choose to promote between two different

webinars webinar one had two gigantic

results webinar number two had 100 small

results I would take the one with 100

small results quantity matters in the

webinar game and it matters a lot so

when I write for clients the easiest

money that I ever make is I take an

already existing webinar and just add

more results to it I had a client once

who had a testimonial from the freaking

former prime minister of the UK yet she

didn't use it in a webinar I don't know

why but she didn't so I just put it in

there genius huh now you might say Jason

I don't have kind of those big results

yet what about me and my answer is you

know what's more effective than talking

about yourself it's talking about

somebody else and if you're just

starting out this should get you super

excited because you can sell someone

else more effectively than you can sell

yourself and it's the most effective

position actually that you can take so I

have a webinar selling an Amazon product

and it's responsible for over a billion

dollars in revenue for under a thousand

customers these are not my customers I

did not show them how to get a billion

dollars in results I didn't produce that

the clients that I do this webinar for

they are the ones that achieve that what

do I do I just write and deliver the

webinar to sell their program and I've

sold millions of dollars of this product

and I get big fat royalty checks as a

result of that for a product I didn't

create one I don't have to support one I

don't have to update I don't even have

to drive traffic to the thing my client

does all that I just sell the thing on a

webinar once or twice a year kick back

cash some nice royalty checks That's The

Power of webinars Now I get it I get the

big clients because I got the big

reputation as someone who can crush it

on webinars well what about you if you

don't have that rep yet then here is

what you do as long as you can have a

little bit of hustle in your bones I

think you're going to be doing very well

with what I call the Statue of Liberty

clothes goes like this if you visit the

Statue of Liberty there's an inscription

on it it says something along the

following lines give me you're cold

you're poor you're hungry you're sick

you're tired give me your huddled masses

and I will sell them I added that last

part you can go to anyone with any

audience who isn't using webinars yet

and say hey you've done everything you

can to try to sell your amazing product

to your audience and for one reason or

another some of them who should own your

product don't yet and I noticed that

with the great marketing done you

haven't done a webinar yet and if you're

not closed off to the idea then I'd like

to propose to you that I do the webinar

for you I do all the work we invite only

the people who have reached the end of

the line and haven't yet bought from all

your other previous marketing attempts

and then of those who do buy you just

give me a piece of the additional new

found profits that I produced for you

that you otherwise wouldn't have gained

that's the pitch and here's the best

part once they say yes you puzzle piece

the webinar together using the structure

that I'm showing you in this video

because the material is already there

from their other marketing so you have

all the raw ingredients the reality is

there's thousands of really great

products out there but there's only a

few great pitches and if you analyze my

top 32 best performing webinars of all

time here's some interesting data for

you nine of them were me writing a webin

sell my own product cool eight of them

were Partnerships working with someone

else where they created the product and

I did the webinar seven of them were

affiliate webinars meaning I wrote a

webinar to promote somebody else's

product for a cut of the sales four of

them were me writing the webinar and

somebody else delivering them and four

of them were were I was the spokesperson

the client did everything else except

the

webinar however you do it your webinar

must take the position that what you're

showing is the only option if somebody

wants to solve the problem they solve it

through you or they live with the

problem forever and now that the stage

is set now that you've hooked pained

excited positioned guess what we do next

it's time for the shift the shift is the

number one thing I do that separates my

webinars from my competitors the shift

is what allows my clients to get better

results than anyone else see you can

hook Pain and Gain and position in many

different media and you can do pretty

well with it but what makes the web we

inar different is it allows you to

uniquely perform the shift now what is

the shift to understand it you must know

this prospects are promiscuous they're

on 158 dog training email lists they

listen to 73 different dog training

podcasts they're subscribed to 47

different dog training YouTube channels

and they're looking for more every

single day during this product launch

that we did here that set the record

almost 10 million in 8 days we were

competing against other marketers

thousand plus other very smart and

capable businesses and I knew the

audience I was reaching was the same

audience that they were reaching better

results would come from saying something

different to this audience that they

weren't hearing from anyone else and

that's when I discovered the

multi-million dollar question that

changed my life forever would you like

to know the question here it is what

isn't this audience hearing that if they

did hear would cause them to buy

see my thinking was simple that they

keep opening and reading the emails keep

watching the videos keep going to the

free training clearly they are looking

for a reason to buy they just haven't

found it yet so the question I ask

myself is what aren't they hearing that

if they did hear it would cause them to

buy interestingly enough my competition

was actually doing me a favor to

understand this let's talk football

American football game works like this

you play on a field it's 100 yards long

opposing team kick the ball off your

goal is to take that ball and move it

from your side of the field to their end

zone now if you do that you get paid if

you don't do that you don't get paid so

in this case you get paid with points if

you get in there you score some points

everybody gets happy they cheer and they

scream yay we made some points the point

then is you try to run plays with the

hopes that each Play Moves you closer

and closer to the end zone yeah what

happens if you get the ball all the way

down to the one yard line and then you

run out a time do you get like most of

the points you get at least some of the

points or you get like one of the points

come on you got to get at least one

point right no the answer is

unfortunately you get exactly none of

the points and it's like that in

business a deal that's 99% closed is

still worth

Z and what your competitors do is they

pretty much use all the same techniques

they say the same things slightly

different words but same thing same

angle same Rapport same all that and

they get some of the sales they get what

I call the 10% the 10% in a market who

will buy simply because you reach them

first aka the lowest of lwh hanging

fruit unfortunately you can't build a

life around lwh hanging fruit what about

the rest of the market the 80% who would

buy under the right circumstances here's

what your competition does it moves them

closer to a yes like bringing the ball

down the field but they don't close the

deal so when you reach these customers

they're already 80 or 90 or even 95%

sold you just got to push them over the

edge and even though you only did 5% of

the work guess what you get 100% of the

profits you cool with that I would be

pretty cool with that now here's the

thing the one thing that stops someone

from buying more than anything else is

the limit they Place upon themselves if

someone sees themselves as a failure

until you remove that limit you will

never sell them on being a success the

reality is they can achieve the result

that the product will show them how to

get yet until they believe they can

achieve it it doesn't matter how good

the offer is they won't buy so if

they've had a problem and they've tried

99 times to solve it and failed it makes

sense that they have this limit because

their only experience is failure you

have to help them understand how this

time is going to be different you have

to shatter the limiting belief that they

have so thoroughly that they would feel

stupid to even attempt to use their old

excuse so you know what they do instead

they buy from you

now of the many shifts that I could

share with you I have one I think to

best illustrate the power of the shift

and I call it smaller results sooner

over larger results later our best

webinar campaign ever in the finance

space wasn't how to make a million

dollars by next year it was how to make

a few dollars starting

tomorrow see your average person in the

market they got no concept of what a

million dollars is you might as well be

speaking a foreign language yet everyone

has experienced tens of dollars good old

Alexander Hamilton's and people know

that hey if it's going to take a long

time to get a result then that's a long

time that I can screw it up and there

are many opportunities for me to screw

it up the longer it takes to get it so

you know what we do we reduce the time

frame to the result and then guess what

happens you remove the excuse that

they'll give up before they can see the

result because it's so short they even

they can't give up right and we remove

this false belief that I can't get a big

result because we've shifted it

to something that they can believe that

they can get a small yet meaningful

result a little bit of movement a little

bit of momentum they believe they can

hang in there for a short time frame

they don't believe they can hang in

there for a long time frame and here's

the coolest thing of all they believe

that if they can get a small result and

repeat it

consistently then eventually they'll get

the large result anyway so we get the

best of both worlds so we shift it from

Big result tomorrow to small result

today from a long time to get it with a

long amount of effort to a short time to

get it with a short amount of effort and

I've used this one over and over and

over again for example my product eClass

webinar which has now ran over 15 years

straight teaches you how to create $4

ebooks that are seven pages long I know

come on just short ebooks that you sell

for next to nothing and guess what the

last time we launched that webinar

because we updated the product pretty

much the same webinar 30% conversion on

a $500 price point not bad now you can

get Advan with these different

techniques like small results sooner

like this shift here you can say well

this has produced insane results over

here with these people showing you

what's possible here's what I want you

to do I want you to focus on smaller

results instead that are more within

your reach and you know what happens

part of your Market says screw you I'm

going big and they buy while disagreeing

with you hm most people don't even know

that's possible and the other part of

Market says okay that makes sense I can

see myself doing that and they buy

because they're in agreement with you

which is how most people think sells

work yet guess what disagree or agree

the end result is still the same they

all

buy and that's how you really hit the

next level with webinars now at the core

of all my shifts here's my emphasis

here's my thinking here's what I obsess

over I don't want to change the person I

want to change the circumstances that

surround them

I want to think of it like poker so you

can try to make more money in poker by

studying the game learning how to Bluff

knowing the odds etc etc or you can just

find tables with really bad poker

players that bet large amounts of money

and they don't care if they lose so

getting better is changing the person

that's very hard to do finding tables is

changing the

circumstances that is easier to do so

all my best webinars aim for this how do

we require the least amount of change on

the audience as possible in order for

them to solve their problems you do this

and you'll get more buyers than you ever

thought possible you up for that if so

keep following along so far we've talked

about hooking people to create favorable

Impressions to set the tone for the

webinar then going into pain because the

audience is in pain so you must meet

them there then you take them through

excitement showing them the contrast

between keeping the pain and putting in

the effort to solve the problem next

extra position to eliminate all options

so the audience only looks to you for

the answer and then you perform the

shift so they have to do the least

effort on their part to solve the

problem and this is where we shatter the

limiting belief that previously stop

them we replace it with a new belief so

they can move forward to solve the

problem and now we've set it up

perfectly to start the transition into

the offer we're going to make on the

webinar question to you if you were a

comedian what do you think's more

important a setup or the punchline now

the punch line gets all the credit it's

the part people quote I'm Rick James

you know but the punch line don't

punch without the setup so if you're

selling anything the state of mind you

get someone directly in before you make

them an offer that's even more important

than the offer that you make what if

people were grateful that you're making

them an offer what if they were happy

and excited that you were giving them a

choice to invest in themselves and now

what if they were looking forward to

what you're about to sell them do you

think that that would make kind of a

little bit of a gigantic

difference you can and you could just

forklift it with a transition that I'll

show you in a minute maybe the most used

webinar technique out of everything that

I've taught in my life is the forklift

I'm about to show you with the

transition first though I have a

confession when I get started with

webinars was very uncomfortable selling

on webinars because people didn't expect

to be sold when they attended a webinar

way back in 2008 people are like a GE

golly gosh I can't believe you would

just show me all this stuff for free

without a catch uh but there was always

a catch then the catch was a pitch so I

was very uncomfortable with this so the

first hook that I ever created was what

I called the two agendas hook and it

went like this I say I have two agendas

today my first agenda is to give you the

very best solution for free that you've

ever seen when it comes to XYZ my second

is to sell you something however if I

don't make good on my first promise then

please do not buy what I offer at the

end of the webinar if by some small

miracle however I'm able to actually

give you the best solution for free that

you've ever seen in your life when it

comes to XYZ then promise me you'll at

least give serious consideration to this

incredible special offer that I will

make to you at the end of our webinar

together today do we have a deal that

was the first hook I ever did so I just

told him up front if I do X then will

you consider my offer simple as that

which is awesome because then when it

came time to transition to the offer it

was really easy here's what I would say

I would say at the beginning of the

webinar I told you I had two agendas

today my first was to give you the very

best solution for XYZ did I make good on

that promise yes great now my second

agenda was to present to you an offer

that I think if you're the right person

for it would be the very best thing in

the world that you could invest in do I

have your permission to make you such an

offer right now and they would say yes

and that was a really powerful setup

considering I created that whole thing

way back in

2009 now over the years I kept improving

upon it I would try all sorts of

different stuff and this then allowed me

to create what I now call the two Choice

transition that's been used in webinars

that collectively have generated over a

billion dollars in sales to prove to you

that all this stuff can be forklifted

I'm going to show you how two students

of mine who are in very different fields

very different from each other both made

this work the first is Bob Proctor and

if you don't know Bob he's the all-time

greatest trainer in personal development

history he since moved on to Heaven yet

while he was on Earth he spent 53 plus

years teaching over a million people The

Art of Living one of his programs he

sold through an automated webinar and it

did pretty good and then it really

started crushing it when he forklifted

in one of my strategies like this one

here he says I am certain just with the

information we've covered on this

webinar today left on your own with your

own resources time and effort you can

sit and reach some very interesting

goals and if that were your only option

it would be a worthy ideal to pursue but

what if there was another option an

option that allowed us to go at this

together a chance to go deeper than we

can in one short hour on one fast moving

webinar connecting together just one

time what if I played an active role in

your results took responsibility in your

success and had an obligation to your

outcome how would that make things

different do you think in that situation

I could Empower you with any and all

sorts of resources at my disposal to

stack the deck in your favor to make

success all but inevitable if I had such

shortcuts and support systems and

additional insights that go even deeper

and more throw into getting you the

results you want desire and deserve if I

had such an option for you would you

love to hear more about it and what it

could do for you that's why it's with

great pleasure that I introduce to you

and then insert product name here in his

case the secret science of getting rich

and this was a almost word for word

transition from something that I taught

all the way back in 2012

Bob took it forklifted it in changed a

couple words and it allowed that webinar

just to kill it so that's the first

student of mine who used this two

choices transition here's the second one

this is Alex Heros you probably heard of

him uh Once Upon a Time he bought a

webinar training program that I did and

he called it the single best course I've

seen to date on offer Creation in

Persuasion and some advice that I gave

him he says it changed his life now I

bring this up because when he did the

biggest book launch in the history of

internet marketing and he used a webinar

he paid me 25k for a day of Consulting

and most of that time was actually spent

on the shift we didn't have to spend it

on the transition because he just

forklifted my transition into his

presentation it looks like this you see

before doing this presentation today I

was faced with one of two choices the

first option is part ways with you and

then hope that you on your own can

figure it out or my second option I

could take a more active role and

responsibility for your success to

create a winwin situation I chose the

second option and when I did you're

going to be glad yada yada Yad same

exact structure CU I took the two

choices I've taught it in a variety of

different ways but each way was copy and

pastable and the transition just shows

hey you can do it on your own and a cold

dark miserable existence or we can do it

together and I can Empower you and stack

the deck in your favor best transition

that you can put into any webinar now

you might say hey both of those are kind

of money related does does this only

work in the money Niche well here's

another client of mine the trumpet

playing Niche that Jeremy's in uh people

pay him 5K to learn how to be better

trumpet players and his coaching program

is booked and this is the transition

that he uses now he books phone calls

and closes them on the phone but it

don't matter because game is still game

here's what this looks like now I have

total confidence that you could take

everything we covered and apply it to

your Trumper playing on your own today

with the information we covered in this

webinar along with your own resources

I'm sure you could go out into the real

world of music and accomplish what most

wouldn't be able to do and if that were

your only option you'd still be off to a

great start but what if there was

another option and now you know how the

rest of it plays out here's my point the

transition gets the audience in the most

receptive state to hear the offer which

then puts you in the most comfortable

state to make the offer so now it's time

to

close I'm going to make a statement and

when I say it your response initially is

going to be like yeah duh Jason of

course right yet it's only obvious after

I pointed out and it's easy easy to

forget when it comes time to make your

offer so you're going to want to write

this one down okay you got the pen you

got the paper you ready Let's go people

make really dumb decisions for really

stupid reasons frequently these are your

buyers these are my buyers this is me

when I'm buying this is you when you're

buying see a person won't drive across

town to save $100 on a new million dooll

Ferrari but that same person will drive

across town to save $100 on $110 parach

shoes and if you ask them why they'll

say well the shoes were over 90% off and

that sounds like a lot doesn't it but if

you think about it the net result is

exactly the same in both instances they

saved just

$100 so if they do it for the shoes they

should do it for the Ferrari but they

don't that's because customers are

insane and they're irrational so fight

them with logic and reason and lose the

sale or figure out how to present your

offer within a customer's weird

decision-making process and then get

stupid Rich if you have an offer that

includes training and software and

templates Community coaching and you

sell it for

$1,497 that's a pretty good offer that

can work now if instead though you did

it like this training is $497 and when

you sign up you also get this software

for free and these templates for free

and access to this community for free

and all this coaching over here for

free that actually works so much better

it would blow your mind when when you go

and do it even though it's the exact

same deliverables even though it's done

at the exact same price the way it's

presented matters more than what is

being presented and by the way speaking

of price your audience only knows if

it's a good price based on what they can

compare it to so if you go to buy a suit

and they take you to the first one it's

$5,000 then when they show you the next

one it's only

$11,000 it's not that it cost 1,000

bucks anymore it's that it's

$4,000 cheaper than the first first one

that they saw yet if you come in and the

first suit they showed you some piece of

crap $100 suit and then they showed you

the ,000 suit you're not thinking it

cost $1,000 you're thinking it cost

$900 more than the first thing that I

saw so same suit same price yet it's

either a deal or it's a ripoff based on

what came directly before it it gets

better turns out it doesn't even have to

be dollars to Dollars any number will do

psychologist once did a test where they

asked Americans hey what's the last two

digits of your Social Security number

and then they asked them hey what do you

think the value is of this specific

house and what they discovered is the

higher the Social Security digits the

higher people guessed at the value of

the house and that's when I developed

this price close that you can forklift

into your next webinar goes like this

the sun's 93 million miles from Earth

yet it gives 8 billion people all the

nourishment we need and I'm only asking

you to put down 1997 today with insert

product name here we started with a

million we went to a billion then we

dropped to a th we did big number big

number tiny number in comparison now

does this really work though yeah on its

own it can actually help yet webinars

are kind of like Avalanches it's the

buildup of every part from Hook to pain

to excitement to shift to transition to

close that's what makes the millions

anything taken in isolation and used on

its own certainly can help yet it's when

you connect them all together that's

where the miracles happen that's where

the money gets made and that's where the

lives get changed one major problem with

how people sell though is they

overemphasize the results yet they do

little to decrease the risk people might

buy when the result is big enough but

people will buy if the risk is

completely removed now you can never

really truly fully remove risk but the

closer you can come to it the more money

you're going to make now I've looked at

thousands of webinars on the market I've

created hundreds myself and yet I've

only seen a handful of webinars outside

of my own that use the greatest risk

reversal strategy to ever exists so are

you ready to discover one of my best

secrets to webinar success a secret I

use that less than 0.1% of webinars use

here it is it's called a better than

money back guarantee I want you to

imagine a scenario where the customer

carries 100% of the risk and the person

making the offer carries 0% of the risk

so the customer risks everything the

seller risks nothing hm now you come

along strapping young lad that you are

and you yourself you don't like Risk

either because nobody does so you only

shift a tiny little bit of the risk from

the customer to yourself like we're

talking like 1% of the risk that you

shoulder and what do you think happens

when you're the only one that's willing

to take on any risk on behalf of your

customer the gesture itself will close

the Cale and what if you could shift a

real risk off their shoulders onto your

shoulders and make it not a risk to you

at all how powerful would that be we

call this risk Arbitrage we take a real

risk to them that's not a risk to us we

look like a hero we make the sell would

you like an example of what this looks

like so you can forklift this into your

next webinar all right here we go listen

if you try this out and for some strange

reason it doesn't work for you even if I

give you your money back you're still

out your time you're still out your

effort so is there a way I could pay you

for your time if by some weird chance

you try this out and it doesn't work out

for you turns out I can see the

difference between those who win with

this immediately and those who take a

little longer is one word it's called

consistency winners consistently make a

plan in the morning and follow it in the

afternoon and that's all I ask of you

here's what I want you to do simply

create a Google doc and share it with

support aty yourdomain.com and then for

the next 60 days write the specific

action you'll take that day in a

paragraph in the morning and then in the

evening document what you actually did

do that for 60-day straights and if you

don't insert specific result here I'll

give you double your money back simple

as that now if you use a better than

money back guarantee like this guess

what you're going to discover if you get

customers to be consistent they get

results and if they get results then

they don't even need the guarantee

anymore and only the most unluckiest

customers the ones who go outside and

somehow a bird flies by and poops on

their head these are the one in a

thousand or 10,000 or 100,000 customers

who end up ever qualifying for the

guarantee so would you increase your

cost a tiny little bit if it increased

your profits by a whole bunch now every

damn marketer I know will risk more

money on Facebook and Google ads they're

willing to continue to spend more and

more and more to acquire customer so

they'll give billion- dooll corporations

money but they won't risk one Thin Penny

on the customers themselves which is

insane because if they did they could

cut their ad bill in half because they

would double their conversion rates so

even if you're not ready to do the

better the money back guarantee on your

first webinar I get it that's a big step

for some of you then at the very least

promise you will use the next technique

that I'm about to show you which is so

damn easy even a child can do it and by

the way that's where I learned it from a

child here's what it looks like study

show it takes people being asked to buy

about 26 times on average before they

say yes most marketing campaigns ask for

the order on average just four times

that's freaking insane the point is the

more you ask the more money you make

provided you can do it in a way that

isn't annoying and I will show you how

to do so in a few slides now the problem

with almost all webinars is this they

present to you the offer every part of

it big and small they talk about the

bonuses if they have them and maybe they

throw in a money back guarantee if they

have that and if they're smart they

sprinkle in some scarcity on the top and

they take the time to explain it all and

after this very long long time spent

going through all this then and only

then do they do their first call action

if you do it the way I show by the time

all these other presenters have made

their first call to action you've

already made at least your 10th now

here's something most people won't

realize when you make the first call to

action yeah you'll pick up the immediate

chunk of first buyers those that are

dying of thirst they're going to buy

right away cool you'll make a little bit

of money that way so if you had 100

people on when you make the offer and

you get four of them to immediately say

yes to your first ask for a $1,000

product you just made $4,000 that's

pretty damn good that's the equivalent

of the pay of eight brain surgeons yet

four out of 100 is just only four small

percentages the reality is this any

offer no matter how good it is no matter

how well it is presented will be met

with an immediate no by a majority of

your audience the first time that they

hear it it's not you it's them the word

no is the easiest word to say no means

no sign up no money spent no effort put

in no no change see in the short term

doing nothing is always going to be the

most attractive choice there's little

consequence to it and there's no action

needed it's over the longterm that doing

nothing costs you and the pain of regret

hurts more than the pain of action

that's why you have to be persistent to

help your audience help themselves one

way to help them make a yes decision is

Empower them to feel in control the

saying goes people don't want to be sold

but they do want to buy so if they say

no when you ask and then you know they

think it over for a minute and they

decide on their own terms to say yes

somehow in their mind that's different

so they have to say no to you so they

can say yes to you later so get the no

out of the way so you can get to the yes

sooner doesn't that make sense makes

total sense doesn't it now what most

presenters believe though is that when

you ask for the order people will say no

immediately and then run for the hills

instant permanent rejection and the

reality is most people who say no say no

and then stay on the webinar and this is

where all the real money is made the

trick to Big webinar profits then goes

like this here's my offer here's why

it's a bargain go to example.com yes to

sign up and most people don't and only a

couple do then you say I also have this

bonus here's what it's about now go to

example.com yes and one or two or three

will say yes and most of them will still

say no and then you say oh I also have

this other bonus over here and here's

what it's all about here's why it's

awesome now go to example.com and get

signed up and maybe you pick pick up

another buyer or two and then you say

Hey listen this special deal it's

limited and expires soon here's why it's

limited here's when it expires now go to

example.com yes and sign up before it

expires and you might pick up another

one or two along the way and you say hey

here's another reason why you should

consider buying and if that makes sense

to you now go to example.com yes to sign

up and you might pick up another one you

might pick up another two and you say oh

here's a different reason from a

different perspective and if that makes

sense to you now go to example.com and

sign up and might pick up another one or

you might pick up another two and they

say oh here's yet another reason and now

if that makes sense to you go to

example.com yes and sign up and you

might pick up another one and you might

pick up another one and you will double

or triple or quadruple your sales by

continually asking with just a little

bit of technique you can make a lot of

money now at the heart of it is a

concept that I figured out many years

ago and I say it like this new insight

new decision so if anyone makes it this

far in your webinar you know they're the

right fit they should buy yet they

haven't bought yet because they haven't

heard the right reason to buy and here's

the good news Zoom doesn't charge you by

the minute PowerPoint doesn't charge you

by the slide audience just need that one

right reason to buy and once they hear

it then they will say yes now his right

reason might be different than hers and

this person might need to hear more than

one reason before they say Yes And since

you lose Nothing by giving additional

reasons the only thing stopping you from

doing this is because you don't know

enough different reasons to get give

them so forklift them I have a client

whose webinar is now over eight figures

but there's one problem the webinar is 4

hours long now only a about an hour of

that is an actual presentation and the

other three hours of it is different

reasons his attend should buy and every

reason is one he got from me he has

written each one out word for word and

just reads them out one after the next

are you telling me Jason that you have

three hours on specific word for Lord

closes no I'm not I have more than 3

hours a lot more but you know 3 hours

it's a good warm-up uh you could for

example use one of these closes in your

next webinar I call it the old habits

close goes like this wouldn't you agree

that habits are hard to change that's

why you're struggling to get insert

result here and if we ended the webinar

right now in part of ways it's highly

doubtful you would immediately change

your habits and behavior to achieve

insert specific result here in fact you

are already aware of how easy it is for

you to fall back into your old habits

the ones that prevent you from insert

result here and damn it I ain't going to

let that happen if you want true lasting

change so you can finally achieve insert

result here then you're going to need

repeated exposure with the right

resources and you're also going to need

accountability lucky for you I have both

the right Resources with the right

exposure combined with the right

accountability at example.com yes and

when you go there and sign up today you

get the rest of it right that's the old

habits close and it only works in about

every single webinar that has existed

you could also use this next close it's

called the nothing uh nothing special

close close and it sounds like this you

say listen what I've been able to do is

nothing special when you consider the

facts the facts are I've spent the last

several years of my life using trial and

a methods to discover the secrets that I

can give you today for one easy

investment of insert money here at

example.com yes now I'm of average

intelligence I have average skill the

only major advantage I have going for me

is I'm willing to work hard fell often

and never give up you can do the same

you can go out there and spend countless

hours dealing with all the stress and

headaches and making all the same

mistakes that I did but my question to

you is why why would you do that when

you can shave thousands of hours of

headache and heartache off by simply

exchanging a small amount of money today

to get insert result here now you can

Breeze past the pitfalls as I give you

the essence of my thousands of hours

experience so you can shortcut your path

to success to a matter of hours or days

instead of months or years when you look

at it like that I think you'll agree

with me that you're getting the deal of

the century when you sign up today at

exam le.com

yes and of course you could use that

close however you want to uh you can be

direct you can use the results or excuse

clo it goes as follows you say people

are good at one of two things they're

good at getting a result or they're good

at making excuses these are mutually

exclusive you can't be good at both so

my suggestion to you is pick one now

your excuses might not cost you money

but they will cost you dignity growth

and eventually they will cost you your

soul and the longer you sit with your

excuse the better you get at making them

you can make excuses or you could pick

results and if you only got half as good

at action required to get result as you

are with your excuses then you'll

accomplish far more in the next few

months than you ever possibly dreamed in

your life your excuses or example.com

yes which will be your future and you

could close like that uh you could even

get spiritual with it and use the

footprints clothes goes like this you

say when you sign up at example.com yes

you get the best solution for insert

result here and you also get something

else you get me you ever heard of the

poem called Footprints a man had a dream

he was walking on the beach with God and

as he walked many moments from his life

shown in the sky each moment had

Footprints attached to it sometimes

there was two sets sometimes there was

one set and the man noticed all of his

hardest times in his life there was only

one single set of footprints and this

upset the man and the man asked God why

God why was I left in my darkest moments

to walk alone and God replied son the

times when you see only one set of

footprints those were the times that I

carried you and when you sign up at

example.com yes you get both the best

solution for insert result here plus you

get me and with me if things ever get

hard and you need carried I will carry

you I will support you I will be there

for you I believe in you more than you

believe in you when it comes to this so

help me help you by going to example.com

yes and signing up right now okay now

all these closes no matter how you feel

about them or the difference in the

words they all designed to do one single

thing and that's breaking a loop your

best customers who should say yes don't

because they get stuck in what's called

an indecision Loop so keep giving them

new information and sooner or later

you'll help them break out of the loop

of

indecision and then if it makes sense so

many of them will decide yes I want to

invest with you listen when someone's

considering a

solution how big is their desire to

watch listen and consume as much as

possible to help them make a really good

decision and the answer is a lot your

competition is ignorant to this and this

is why they quit early you just have to

quit later and you'll capture all the

money that they left on the table does

that sound like something that you're up

for now a 4-Hour webinar beats a

three-hour webinar which beats a 2-hour

webinar which beats a 1-hour webinar

because most time we spend on the

webinar is on objections address an

objection ask for the order address

another objection ask for the order I

have a very serious question for you

right now do you care about the audience

you want to serve seriously like do you

care and if so how much is it a little

bit or is it a lot of bit now anybody

can say they care if you actually show

it though if you're willing to hang on

your webinars just a bit longer than

everyone else you will show your

audience that you care more than anyone

else and when you care more than anyone

else you make more money than anyone

else when you show you'll hang in there

longer than everyone else you get to

sell and if you'd like more personal

help with this or anything that we

discussed on this YouTube video today

then comment below and we'll see what we

can do for you subscribe like share I'll

see you on the next video