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Minimalist Money Rules You MUST Follow to Always be Financially Stable

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0:00

I want you to picture two apartments.

0:02

Same city, same neighborhood, similar

0:04

rent. The first apartment belongs to

0:06

someone earning $95,000 per year. Walk

0:09

inside and you'll find a 75-in

0:11

television mounted on the wall. A

0:13

leather sectional that cost $4,000. A

0:16

kitchen full of appliances, most still

0:18

in their original boxes. Closets

0:20

overflowing with clothes, many with tags

0:23

still attached. A spare bedroom

0:24

converted into storage for items that

0:26

haven't been touched in years. This

0:28

person checks their bank account with a

0:30

knot in their stomach. They're two

0:31

missed paychecks away from crisis. The

0:34

second apartment belongs to someone

0:35

earning $52,000 per year. Walk inside

0:38

and you'll notice space. A modest couch.

0:41

A reasonably sized television. A kitchen

0:44

with exactly the tools that get used

0:45

regularly. A closet with clothes that

0:48

actually get worn. The spare bedroom is

0:50

actually a bedroom. This person checks

0:52

their bank account with calm confidence.

0:55

They have 18 months of expenses saved

0:57

and invest 20% of every paycheck. Same

1:00

neighborhood. The person earning almost

1:02

half as much has nearly 10 times the

1:05

financial security. This isn't a story

1:07

about income. It's a story about the

1:09

hidden relationship between stuff and

1:11

money that most people never understand.

1:14

The first person isn't bad with money in

1:16

any obvious way. They don't gamble. They

1:18

don't have expensive addictions. They

1:20

just gradually accumulated a lifestyle

1:23

that requires every dollar they earn to

1:25

maintain. The second person discovered

1:27

something that changed everything. They

1:29

learned that owning less doesn't mean

1:31

living worse. It means living

1:33

deliberately. And deliberate living

1:35

creates financial margin that most high

1:38

earners never experience. Today, I'm

1:40

going to walk you through the minimalist

1:42

money rules that separate people who

1:44

always have money from people who never

1:46

do, regardless of income. These aren't

1:49

about deprivation. They're about

1:51

understanding that every object you own

1:53

has ongoing costs you've probably never

1:55

calculated. Let me start with a concept

1:57

that will reframe how you think about

1:59

every purchase you make for the rest of

2:01

your life. Everything you own costs

2:03

money twice. The first cost is obvious.

2:06

It's the purchase price, the number on

2:08

the receipt. But there's a second cost

2:10

that most people completely ignore, and

2:12

it's often larger than the first. The

2:14

second cost includes storage,

2:16

maintenance, mental energy, and

2:18

opportunity cost. That treadmill you

2:20

bought requires space in your home.

2:22

Space costs money, roughly $30 to $50

2:25

per square foot annually in most urban

2:28

areas. A treadmill takes up about 20

2:30

square feet when you account for

2:31

clearance space. That's $600 to $1,000

2:35

per year in implicit rent you're paying

2:37

to store exercise equipment that

2:39

probably hangs clothes most days. The

2:41

second cost also includes maintenance

2:43

and upkeep. That boat sitting in your

2:45

driveway needs winterization, cleaning,

2:48

registration, insurance, and occasional

2:50

repairs. The industry rule of thumb

2:52

suggests annual maintenance costs run

2:54

about 10% of the boat's value. A $30,000

2:57

boat costs 3,000 per year just to own,

3:00

even if you never take it on the water.

3:02

I am not done yet. The second cost

3:04

includes mental energy, too. Every item

3:07

you own occupies a small slice of your

3:09

attention. It needs to be cleaned,

3:12

organized, maintained, insured, worried

3:15

about, and eventually disposed of.

3:17

Researchers have found that visual

3:19

clutter increases cortisol levels and

3:21

reduces the brain's ability to focus.

3:24

Your stuff is literally stressing you

3:26

out in ways you can't consciously

3:28

perceive. Nope, not over yet. The second

3:31

cost includes opportunity cost. Every

3:33

dollar locked up in possessions is a

3:35

dollar not invested. That $15,000 home

3:39

gym equipment setup could have been

3:41

$15,000 in index funds growing to

3:44

$50,000 or more over 15 years. You

3:47

didn't just buy a home gym. You bought a

3:49

home gym instead of future financial

3:51

freedom. When you add up these hidden

3:53

costs, many possessions cost more to own

3:55

than they cost to buy. The purchase

3:57

price is just the entry fee. The ongoing

4:00

costs continue for as long as you

4:01

possess the item. Minimalists understand

4:04

this intuitively. They're not avoiding

4:06

possessions because they hate nice

4:07

things. They're avoiding possessions

4:09

because they've calculated the true cost

4:11

and decided most things aren't worth it.

4:14

This leads to the first rule that

4:15

minimalists follow religiously. Rule

4:17

one, calculate cost per use before any

4:21

purchase. Before buying anything,

4:23

estimate how many times you'll

4:25

realistically use it. Divide the total

4:27

cost by that number. This gives you the

4:30

cost per use, which is the only honest

4:32

measure of value. A $200 jacket worn

4:35

twice costs $100 per wear. A $400 jacket

4:40

worn 200 times costs $2 per wear. The

4:43

expensive jacket is actually cheaper in

4:46

any meaningful sense. This calculation

4:48

destroys most impulse purchases

4:50

immediately. That $300 kitchen gadget

4:53

you'll use twice a year costs $150 per

4:56

use over the first year. That's an

4:58

obscenely expensive way to accomplish

5:00

whatever task it performs. Meanwhile, a

5:03

$30 tool you use weekly costs less than

5:06

60 cents per use over the first year.

5:09

Cost per use also reveals which

5:11

purchases are genuinely worthwhile. A

5:14

$2,000 mattress used every night for 10

5:16

years costs about 55 cents per use.

5:20

That's extraordinary value for something

5:22

affecting your health and energy every

5:24

single day. A $1,500 espresso machine

5:28

used daily for 5 years costs less than a

5:30

dollar per use, likely saving money

5:33

compared to coffee shop visits. The math

5:35

cuts through marketing, emotion, and

5:37

social pressure. It reveals what

5:39

actually makes financial sense versus

5:41

what just feels appealing in the moment.

5:44

Rule two, apply the replacement test to

5:47

everything you already own. Walk through

5:49

your home and look at each item you

5:51

possess. Ask yourself a simple question.

5:54

If this item disappeared today, would I

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spend money to replace it? Be honest.

5:59

Would you actually go buy another fondue

6:01

set? Would you replace that bread maker

6:03

collecting dust in the cabinet? Would

6:05

you repurchase those clothes you haven't

6:07

worn in 18 months? For most items, the

6:10

honest answer is no. You would not

6:12

replace them. They exist in your life

6:14

through inertia, not intention. They

6:17

were impulse purchases, gifts you felt

6:20

obligated to keep, or remnants of past

6:22

hobbies and phases you've moved beyond.

6:25

These items have negative value. They

6:28

cost you space, mental energy, and

6:30

maintenance without providing

6:32

corresponding benefit. Every hour spent

6:34

organizing, cleaning around, or thinking

6:37

about items you wouldn't replace is an

6:39

hour stolen from activities that

6:41

actually matter. Minimalists ruthlessly

6:44

eliminate items that fail the

6:46

replacement test. They sell what has

6:48

value, donate what someone else could

6:50

use, and discard what serves nobody. The

6:53

process feels uncomfortable initially

6:55

and then liberating once complete. The

6:58

psychological weight of owning things

7:00

you don't want or need is substantial.

7:02

Removing that weight creates mental

7:04

space that's difficult to describe, but

7:07

immediately noticeable. Rooms feel

7:09

larger. Decisions feel simpler. Cleaning

7:12

takes half the time. You know where

7:14

everything is because everything

7:16

remaining has a purpose. Rule three,

7:18

never upgrade out of boredom. There's a

7:21

pattern I see constantly among people

7:23

who earn good incomes but have nothing

7:25

to show for it. They upgrade perfectly

7:27

functional items simply because they're

7:29

bored with them or because newer

7:31

versions exist. Their television works

7:33

perfectly, but the new model has

7:35

slightly better contrast. Their phone

7:37

operates flawlessly, but the new release

7:40

has a marginally improved camera. Their

7:42

car runs reliably, but the New Year's

7:44

model has updated styling. Their

7:46

furniture serves its purpose, but

7:48

they've grown tired of looking at it.

7:50

These upgrades feel like improvements.

7:52

They're actually wealth destruction

7:54

disguised as progress. Minimalists

7:56

maintain a strict policy. Never replace

7:59

something that functions properly. The

8:01

phone that makes calls, sends messages,

8:03

and runs apps does not need replacement

8:05

because a newer phone exists. The car

8:08

that reliably transports you does not

8:10

need replacement because the neighbor

8:12

bought something shinier. This policy

8:14

saves enormous sums over a lifetime. The

8:16

average American replaces their phone

8:18

every 2 to 3 years, often, while the

8:20

previous phone works perfectly. Over 30

8:23

years, this pattern costs $30,000 to

8:26

$50,000 in unnecessary purchases.

8:29

Applied across all categories where

8:31

upgrade culture operates, the lifetime

8:33

waste easily exceeds $200,000.

8:37

Minimalists escape this trap by defining

8:39

functional clearly. An item remains

8:41

functional until it genuinely fails to

8:43

serve its purpose. Boredom is not

8:46

failure. Desire for novelty is not

8:48

failure. The existence of newer

8:50

alternatives is not failure. Actual

8:53

mechanical breakdown or genuine

8:55

inability to perform required tasks is

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failure. Everything else is marketing

9:00

convincing you to solve problems you

9:02

don't have. Rule four, create friction

9:04

for spending and ease for saving. Human

9:07

behavior follows the path of least

9:09

resistance. If spending is easy and

9:11

saving is difficult, you'll spend. If

9:13

saving is easy and spending is

9:15

difficult, you'll save. Minimalists

9:17

engineer their environment to make the

9:19

right choice the easy choice. Spending

9:22

friction looks like removing stored

9:24

credit card numbers from online

9:25

retailers, requiring a 24-hour waiting

9:28

period before any non-essential

9:30

purchase, deleting shopping apps from

9:32

your phone, unsubscribing from

9:34

promotional emails, and avoiding stores

9:36

unless you have a specific intended

9:38

purchase. Saving ease looks like

9:40

automatic transfers to investment

9:42

accounts on payday. Keeping only small

9:45

amounts in easily accessible checking,

9:47

making investment contributions happen

9:49

before you see the money, and treating

9:51

savings like a fixed expense rather than

9:53

an afterthought. These structural

9:55

changes matter more than willpower.

9:57

Willpower depletes throughout the day.

10:00

Environment is constant. Someone relying

10:02

on willpower to avoid impulse purchases

10:05

will eventually fail when they're tired,

10:07

stressed, or emotional. Someone who

10:09

deleted the shopping apps and removed

10:11

their credit cards simply cannot impulse

10:13

purchase in that moment. Minimalists

10:15

don't trust themselves to consistently

10:17

make good decisions. They design systems

10:19

that make good decisions automatic. The

10:22

24-hour waiting rule alone eliminates

10:24

roughly 70% of impulse purchases. Most

10:27

desires for objects fade within a day if

10:30

not acted upon immediately. Rule five,

10:33

count your possessions regularly. This

10:35

sounds obsessive until you actually do

10:37

it. Counting forces awareness. Awareness

10:40

prevents accumulation. Pick a category.

10:42

Count how many items you own in that

10:44

category. Write it down. The numbers

10:47

often shock people who've never examined

10:49

their consumption patterns objectively.

10:51

How many shirts do you own? Most people

10:53

guess low and discover they have three

10:55

or four times what they estimated. How

10:57

many kitchen gadgets? How many pairs of

10:59

shoes? How many items in your junk

11:01

drawer? How many books you'll never read

11:03

again. The count itself changes

11:05

behavior. Once you know you own 47

11:08

shirts, buying another feels different.

11:10

You're not adding a shirt. You're

11:12

bringing your collection to 48. The

11:14

absurdity becomes visible. Minimalists

11:16

track key categories over time. They set

11:19

maximum thresholds, perhaps 30 items of

11:21

clothing total, perhaps 15 books at any

11:24

given time, perhaps a one-in oneout

11:26

policy where any new purchase requires

11:29

removing something existing. These

11:31

constraints prevent lifestyle creep.

11:33

Without intentional limits, possessions

11:35

expand to fill available space. With

11:37

limits, each addition requires a

11:39

conscious decision about what it's

11:41

replacing. That friction alone

11:43

dramatically reduces acquisition. Rule

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six, rent or borrow before you buy. Most

11:49

items people purchase get used

11:51

intensively for a short period and then

11:53

rarely afterward. The excitement of

11:55

newness fades. The initial enthusiasm

11:58

decreases. The item joins the collection

12:00

of things owned but seldom touched.

12:02

Minimalists test this pattern by renting

12:04

or borrowing before committing to

12:06

ownership. Want to get into camping?

12:08

Rent equipment for the first few trips.

12:10

Want to try woodworking? Borrow tools

12:12

from a friend or use a maker space. Want

12:14

a kayak? Rent several times before

12:17

purchasing. This approach accomplishes

12:19

two things. First, it reveals whether

12:21

the enthusiasm is genuine or temporary.

12:25

Many interests fade after the initial

12:27

exploration. Better to discover this

12:29

while renting than after purchasing

12:31

equipment that collects dust

12:32

indefinitely. Second, it clarifies

12:35

exactly what you need. Firsttime campers

12:38

often buy too much or buy the wrong

12:40

things. Renting lets you learn before

12:42

committing. When you eventually

12:43

purchase, you buy precisely what's

12:46

necessary rather than guessing. The buy

12:48

first mentality costs people enormously

12:50

over their lifetimes. Closets and

12:53

garages across America contain dusty

12:55

remnants of abandoned hobbies. Ski

12:57

equipment from the phase when they

12:59

thought they'd ski regularly.

13:00

Photography gear from when they imagined

13:02

becoming serious photographers. Music

13:05

equipment from bands that played two

13:06

shows. Minimalists avoid becoming

13:09

museums of past enthusiasm. They test

13:12

interests before investing. They

13:14

maintain the flexibility to explore

13:16

without the burden of ownership. Rule

13:18

seven, understand the lifestyle

13:20

multiplier effect. Every possession you

13:22

own connects to other possessions. A

13:24

boat requires a trailer, a hitch

13:26

equipped vehicle, storage fees,

13:28

maintenance supplies, safety equipment,

13:31

and appropriate clothing. A purchase

13:32

that seems singular actually triggers a

13:35

cascade of supporting purchases. This is

13:37

the lifestyle multiplier. Major

13:39

purchases multiply into ecosystems of

13:42

related expenses. The true cost is never

13:45

just the item itself. Watch how this

13:46

plays out with common purchases. A home

13:49

gym requires flooring, mirrors, storage

13:52

solutions, ventilation considerations,

13:54

and often renovations to make the space

13:56

suitable. A pool requires chemical

13:58

supplies, cleaning equipment, covers,

14:01

furniture, maintenance tools, and often

14:04

landscaping to complement the

14:05

installation. A motorcycle requires

14:08

gear, storage, maintenance equipment,

14:10

and often a truck or trailer for

14:12

transportation to riding locations.

14:14

Minimalists calculate the full ecosystem

14:17

cost before any major purchase. They

14:19

know that a $5,000 purchase might

14:21

actually represent $8,000 or $12,000

14:25

when all the multiplier expenses are

14:27

included. This full accounting often

14:29

transforms what seemed like a reasonable

14:31

purchase into something clearly

14:33

excessive. The multiplier effect also

14:35

works in reverse. Eliminating one major

14:38

possession often eliminates an entire

14:40

category of related expenses. Selling

14:43

the boat means no more storage fees,

14:45

insurance, registration, maintenance, or

14:48

towing costs. The savings extend far

14:50

beyond the item's value. Rule eight,

14:53

define enough before you start earning.

14:55

Here's something that traps high earners

14:57

constantly. They never define what

14:59

enough looks like. So they keep

15:01

purchasing more without ever arriving at

15:03

satisfaction. Their income increases, so

15:06

they upgrade their lifestyle. The new

15:08

lifestyle becomes normal, so they need

15:10

another income increase to feel

15:11

progress. This cycle continues

15:13

indefinitely. People earning $300,000

15:16

feel just as financially stressed as

15:19

people earning $80,000 because their

15:21

expectations and expenses expanded

15:24

alongside their income. Minimalists

15:26

break this cycle by defining enough

15:28

before they start earning. They decide

15:30

in advance what kind of home is

15:32

sufficient. What kind of car meets their

15:34

needs? What level of material comfort

15:37

constitutes genuine satisfaction? Then

15:40

they earn toward that target rather than

15:42

constantly moving the goalpost. This

15:44

might mean deciding that a $350,000 home

15:47

is enough even if you eventually could

15:49

afford $600,000.

15:51

It might mean deciding that a $30,000

15:54

car is enough even when colleagues drive

15:56

$70,000 vehicles. It might mean deciding

15:59

that your current wardrobe is enough

16:01

even as your income could support

16:02

constant upgrades. Defining enough

16:05

creates a finish line. Without it,

16:07

you're running an endless race where

16:09

lifestyle expansion always outpaces

16:11

income growth. With it, you reach a

16:13

point where additional income flows

16:15

entirely to saving and investing rather

16:17

than consumption. The person who defined

16:19

enough at $60,000 of annual spending and

16:22

then started earning $150,000

16:25

builds wealth at an extraordinary rate.

16:27

The $90,000 difference between income

16:30

and enough goes directly to financial

16:33

freedom. Meanwhile, someone earning the

16:35

same $150,000

16:38

but constantly redefining enough upward

16:40

might save almost nothing. Rule nine,

16:43

measure wealth by optionality, not

16:46

accumulation. The conventional view

16:48

measures wealth by what you have.

16:50

Houses, cars, possessions, visible

16:52

markers of success. Minimalists measure

16:55

wealth differently. They measure it by

16:57

what they can choose. Can you leave a

16:59

job that's destroying your mental

17:00

health? Can you take 6 months off to

17:02

handle a family emergency? Can you move

17:04

to a new city for a relationship? Can

17:06

you start a business without guaranteed

17:08

income? Can you retire before 65? Can

17:11

you say no to opportunities that pay

17:13

well but compromise your values? These

17:16

options represent true wealth. They're

17:18

only available to people who've built

17:20

substantial margin between their income

17:22

and expenses. The person earning

17:24

$200,000 but spending $195,000

17:28

has almost no optionality. They're

17:30

chained to their income requirement. The

17:32

person earning $80,000 but spending

17:35

$45,000 has extraordinary optionality.

17:38

They can absorb disruptions, take risks,

17:40

and make choices based on preference

17:43

rather than financial necessity.

17:44

Minimalists understand that optionality

17:47

requires liquid resources more than

17:49

physical possessions. The money tied up

17:51

in a car you don't need is money that

17:53

can't buy your freedom when you need it.

17:55

The home equity locked in excess house

17:57

is equity that can't fund a career

17:59

transition or extended sbatical. This

18:01

perspective transforms spending

18:03

decisions. Each purchase isn't just

18:05

exchanging money for an object. It's

18:07

trading optionality for possession. Is

18:10

this item worth reducing your ability to

18:12

make free choices about your life?

18:14

Sometimes yes, often no. Rule 10,

18:17

practice cyclical decluttering rather

18:19

than annual purging. Most people who

18:21

attempt minimalism do a massive purge,

18:24

feel great for a few weeks, and then

18:26

gradually accumulate back to their

18:28

starting point. The purge feels

18:29

productive. The gradual reaccumulation

18:32

goes unnoticed. Within 2 years, they're

18:34

right back where they started.

18:36

Minimalists avoid this pattern through

18:38

cyclical decluttering. Rather than

18:40

annual massive purges, they perform

18:42

small regular reviews, weekly glances at

18:45

incoming items, monthly evaluation of

18:48

one category, quarterly assessment of

18:50

overall accumulation trends. This

18:52

cyclical approach catches accumulation

18:54

early before it rebuilds to overwhelming

18:57

levels. Removing three items per week is

18:59

manageable and sustainable. Removing 300

19:03

items once per year feels overwhelming

19:06

and often gets postponed indefinitely.

19:08

The cyclical approach also maintains

19:11

awareness. When you evaluate your

19:13

possessions regularly, you notice

19:15

patterns. You see which categories tend

19:17

to grow. You identify which emotional

19:20

states trigger acquisition. You

19:22

recognize which marketing tactics work

19:24

on you specifically. This awareness

19:26

enables prevention rather than just

19:28

treatment. Let me give you a practical

19:30

implementation of these rules that you

19:32

can start today. This week, walk through

19:34

your home with the replacement test in

19:36

mind. Identify 10 items you would not

19:39

replace if they disappeared. Sell,

19:41

donate, or discard those items. Notice

19:44

how it feels to remove things you don't

19:46

actually want. This month, implement the

19:49

24-hour rule for all non-essential

19:51

purchases. Track how many purchase

19:54

desires survive the waiting period

19:56

versus how many evaporate. The data will

19:59

reveal how much of your spending is

20:00

impulsive rather than intentional. This

20:03

quarter, count your possessions in three

20:05

categories that tend to accumulate for

20:08

most people. Clothing, kitchen items,

20:10

and media or entertainment are useful

20:13

starting points. Set a maximum threshold

20:15

for each category based on what you

20:17

actually use this year. Define what

20:20

enough looks like across major spending

20:22

categories. What home is sufficient?

20:25

What transportation is adequate? What

20:27

wardrobe meets your genuine needs? Write

20:30

these definitions down. refer to them

20:32

when temptation arises to exceed your

20:34

own standards. The financial

20:36

transformation from these practices

20:38

compounds over time. Someone who applies

20:40

these rules consistently for 5 years

20:43

accumulates substantially less while

20:45

saving substantially more. The gap

20:47

between their lifestyle and their income

20:49

creates wealth that can't be built any

20:51

other way. Here's what nobody tells you

20:54

about minimalism and money. The

20:56

relationship is birectional. Owning less

20:59

creates more money, but having more

21:01

money also makes owning less feel

21:03

natural. When your savings account is

21:05

robust and your investments are growing,

21:07

the urge to accumulate diminishes. The

21:10

psychological need that drives most

21:12

consumption. The need for security and

21:14

status get satisfied by financial

21:16

strength rather than physical

21:18

possessions. You don't need the stuff to

21:20

feel successful because your bank

21:22

account already tells you the story you

21:24

want to hear. People trapped in

21:25

consumption cycles often can't explain

21:28

why they buy so much. The truth is

21:30

usually that spending temporarily fills

21:32

an emotional void that financial

21:34

insecurity creates. Address the

21:36

insecurity through actual financial

21:38

strength and the compulsion to spend

21:40

often dissolves on its own. This creates

21:43

a virtuous cycle. Spending less leads to

21:46

saving more. Saving more creates

21:48

security. Security reduces the emotional

21:50

drive to spend. Reduced spending

21:52

accelerates saving further. Each turn of

21:54

the cycle reinforces the next. The

21:57

opposite cycle is equally powerful but

21:59

destructive. Spending everything creates

22:01

insecurity. Insecurity drives more

22:03

spending as temporary emotional relief.

22:06

More spending deepens insecurity. The

22:08

cycle continues until some external

22:10

shock forces a breaking point. The

22:12

choice between these cycles determines

22:14

financial trajectory more than income

22:16

ever could. High earners trapped in the

22:18

destructive cycle build nothing. Modest

22:20

earners riding the virtuous cycle build

22:23

everything. The minimalist rules I've

22:25

outlined aren't about suffering or

22:26

deprivation. They're about recognizing

22:28

that most consumption doesn't actually

22:30

improve life satisfaction. Research

22:32

consistently shows that beyond a

22:34

baseline of security and comfort,

22:36

additional purchases contribute

22:38

minimally to well-being. Yet, most

22:40

people spend as if happiness scales

22:42

linearly with spending. Minimalists

22:44

align their behavior with this research.

22:46

They spend enough to be comfortable and

22:47

then redirect the excess toward freedom

22:49

rather than accumulation. They end up

22:51

with less stuff and more life. That

22:53

apartment I described at the beginning,

22:55

the one belonging to someone earning

22:57

$52,000 with 18 months of savings,

23:00

belongs to someone applying these rules

23:03

consistently. They didn't get there

23:04

through exceptional income. They got

23:06

there through exceptional clarity about

23:09

what actually matters. The other

23:11

apartment, the one belonging to someone

23:13

earning $95,000

23:15

whose two paychecks from crisis, belongs

23:17

to someone who never question the

23:19

assumption that more stuff equals better

23:22

life. Both lifestyles are available to

23:24

you regardless of what you currently

23:26

earn. The choice is simply whether you

23:28

want to own your possessions or whether

23:30

you're comfortable with your possessions

23:32

owning you. The math strongly favors the

23:35

first option. So does the peace of

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