Minimalist Money Rules You MUST Follow to Always be Financially Stable
FULL TRANSCRIPT
I want you to picture two apartments.
Same city, same neighborhood, similar
rent. The first apartment belongs to
someone earning $95,000 per year. Walk
inside and you'll find a 75-in
television mounted on the wall. A
leather sectional that cost $4,000. A
kitchen full of appliances, most still
in their original boxes. Closets
overflowing with clothes, many with tags
still attached. A spare bedroom
converted into storage for items that
haven't been touched in years. This
person checks their bank account with a
knot in their stomach. They're two
missed paychecks away from crisis. The
second apartment belongs to someone
earning $52,000 per year. Walk inside
and you'll notice space. A modest couch.
A reasonably sized television. A kitchen
with exactly the tools that get used
regularly. A closet with clothes that
actually get worn. The spare bedroom is
actually a bedroom. This person checks
their bank account with calm confidence.
They have 18 months of expenses saved
and invest 20% of every paycheck. Same
neighborhood. The person earning almost
half as much has nearly 10 times the
financial security. This isn't a story
about income. It's a story about the
hidden relationship between stuff and
money that most people never understand.
The first person isn't bad with money in
any obvious way. They don't gamble. They
don't have expensive addictions. They
just gradually accumulated a lifestyle
that requires every dollar they earn to
maintain. The second person discovered
something that changed everything. They
learned that owning less doesn't mean
living worse. It means living
deliberately. And deliberate living
creates financial margin that most high
earners never experience. Today, I'm
going to walk you through the minimalist
money rules that separate people who
always have money from people who never
do, regardless of income. These aren't
about deprivation. They're about
understanding that every object you own
has ongoing costs you've probably never
calculated. Let me start with a concept
that will reframe how you think about
every purchase you make for the rest of
your life. Everything you own costs
money twice. The first cost is obvious.
It's the purchase price, the number on
the receipt. But there's a second cost
that most people completely ignore, and
it's often larger than the first. The
second cost includes storage,
maintenance, mental energy, and
opportunity cost. That treadmill you
bought requires space in your home.
Space costs money, roughly $30 to $50
per square foot annually in most urban
areas. A treadmill takes up about 20
square feet when you account for
clearance space. That's $600 to $1,000
per year in implicit rent you're paying
to store exercise equipment that
probably hangs clothes most days. The
second cost also includes maintenance
and upkeep. That boat sitting in your
driveway needs winterization, cleaning,
registration, insurance, and occasional
repairs. The industry rule of thumb
suggests annual maintenance costs run
about 10% of the boat's value. A $30,000
boat costs 3,000 per year just to own,
even if you never take it on the water.
I am not done yet. The second cost
includes mental energy, too. Every item
you own occupies a small slice of your
attention. It needs to be cleaned,
organized, maintained, insured, worried
about, and eventually disposed of.
Researchers have found that visual
clutter increases cortisol levels and
reduces the brain's ability to focus.
Your stuff is literally stressing you
out in ways you can't consciously
perceive. Nope, not over yet. The second
cost includes opportunity cost. Every
dollar locked up in possessions is a
dollar not invested. That $15,000 home
gym equipment setup could have been
$15,000 in index funds growing to
$50,000 or more over 15 years. You
didn't just buy a home gym. You bought a
home gym instead of future financial
freedom. When you add up these hidden
costs, many possessions cost more to own
than they cost to buy. The purchase
price is just the entry fee. The ongoing
costs continue for as long as you
possess the item. Minimalists understand
this intuitively. They're not avoiding
possessions because they hate nice
things. They're avoiding possessions
because they've calculated the true cost
and decided most things aren't worth it.
This leads to the first rule that
minimalists follow religiously. Rule
one, calculate cost per use before any
purchase. Before buying anything,
estimate how many times you'll
realistically use it. Divide the total
cost by that number. This gives you the
cost per use, which is the only honest
measure of value. A $200 jacket worn
twice costs $100 per wear. A $400 jacket
worn 200 times costs $2 per wear. The
expensive jacket is actually cheaper in
any meaningful sense. This calculation
destroys most impulse purchases
immediately. That $300 kitchen gadget
you'll use twice a year costs $150 per
use over the first year. That's an
obscenely expensive way to accomplish
whatever task it performs. Meanwhile, a
$30 tool you use weekly costs less than
60 cents per use over the first year.
Cost per use also reveals which
purchases are genuinely worthwhile. A
$2,000 mattress used every night for 10
years costs about 55 cents per use.
That's extraordinary value for something
affecting your health and energy every
single day. A $1,500 espresso machine
used daily for 5 years costs less than a
dollar per use, likely saving money
compared to coffee shop visits. The math
cuts through marketing, emotion, and
social pressure. It reveals what
actually makes financial sense versus
what just feels appealing in the moment.
Rule two, apply the replacement test to
everything you already own. Walk through
your home and look at each item you
possess. Ask yourself a simple question.
If this item disappeared today, would I
spend money to replace it? Be honest.
Would you actually go buy another fondue
set? Would you replace that bread maker
collecting dust in the cabinet? Would
you repurchase those clothes you haven't
worn in 18 months? For most items, the
honest answer is no. You would not
replace them. They exist in your life
through inertia, not intention. They
were impulse purchases, gifts you felt
obligated to keep, or remnants of past
hobbies and phases you've moved beyond.
These items have negative value. They
cost you space, mental energy, and
maintenance without providing
corresponding benefit. Every hour spent
organizing, cleaning around, or thinking
about items you wouldn't replace is an
hour stolen from activities that
actually matter. Minimalists ruthlessly
eliminate items that fail the
replacement test. They sell what has
value, donate what someone else could
use, and discard what serves nobody. The
process feels uncomfortable initially
and then liberating once complete. The
psychological weight of owning things
you don't want or need is substantial.
Removing that weight creates mental
space that's difficult to describe, but
immediately noticeable. Rooms feel
larger. Decisions feel simpler. Cleaning
takes half the time. You know where
everything is because everything
remaining has a purpose. Rule three,
never upgrade out of boredom. There's a
pattern I see constantly among people
who earn good incomes but have nothing
to show for it. They upgrade perfectly
functional items simply because they're
bored with them or because newer
versions exist. Their television works
perfectly, but the new model has
slightly better contrast. Their phone
operates flawlessly, but the new release
has a marginally improved camera. Their
car runs reliably, but the New Year's
model has updated styling. Their
furniture serves its purpose, but
they've grown tired of looking at it.
These upgrades feel like improvements.
They're actually wealth destruction
disguised as progress. Minimalists
maintain a strict policy. Never replace
something that functions properly. The
phone that makes calls, sends messages,
and runs apps does not need replacement
because a newer phone exists. The car
that reliably transports you does not
need replacement because the neighbor
bought something shinier. This policy
saves enormous sums over a lifetime. The
average American replaces their phone
every 2 to 3 years, often, while the
previous phone works perfectly. Over 30
years, this pattern costs $30,000 to
$50,000 in unnecessary purchases.
Applied across all categories where
upgrade culture operates, the lifetime
waste easily exceeds $200,000.
Minimalists escape this trap by defining
functional clearly. An item remains
functional until it genuinely fails to
serve its purpose. Boredom is not
failure. Desire for novelty is not
failure. The existence of newer
alternatives is not failure. Actual
mechanical breakdown or genuine
inability to perform required tasks is
failure. Everything else is marketing
convincing you to solve problems you
don't have. Rule four, create friction
for spending and ease for saving. Human
behavior follows the path of least
resistance. If spending is easy and
saving is difficult, you'll spend. If
saving is easy and spending is
difficult, you'll save. Minimalists
engineer their environment to make the
right choice the easy choice. Spending
friction looks like removing stored
credit card numbers from online
retailers, requiring a 24-hour waiting
period before any non-essential
purchase, deleting shopping apps from
your phone, unsubscribing from
promotional emails, and avoiding stores
unless you have a specific intended
purchase. Saving ease looks like
automatic transfers to investment
accounts on payday. Keeping only small
amounts in easily accessible checking,
making investment contributions happen
before you see the money, and treating
savings like a fixed expense rather than
an afterthought. These structural
changes matter more than willpower.
Willpower depletes throughout the day.
Environment is constant. Someone relying
on willpower to avoid impulse purchases
will eventually fail when they're tired,
stressed, or emotional. Someone who
deleted the shopping apps and removed
their credit cards simply cannot impulse
purchase in that moment. Minimalists
don't trust themselves to consistently
make good decisions. They design systems
that make good decisions automatic. The
24-hour waiting rule alone eliminates
roughly 70% of impulse purchases. Most
desires for objects fade within a day if
not acted upon immediately. Rule five,
count your possessions regularly. This
sounds obsessive until you actually do
it. Counting forces awareness. Awareness
prevents accumulation. Pick a category.
Count how many items you own in that
category. Write it down. The numbers
often shock people who've never examined
their consumption patterns objectively.
How many shirts do you own? Most people
guess low and discover they have three
or four times what they estimated. How
many kitchen gadgets? How many pairs of
shoes? How many items in your junk
drawer? How many books you'll never read
again. The count itself changes
behavior. Once you know you own 47
shirts, buying another feels different.
You're not adding a shirt. You're
bringing your collection to 48. The
absurdity becomes visible. Minimalists
track key categories over time. They set
maximum thresholds, perhaps 30 items of
clothing total, perhaps 15 books at any
given time, perhaps a one-in oneout
policy where any new purchase requires
removing something existing. These
constraints prevent lifestyle creep.
Without intentional limits, possessions
expand to fill available space. With
limits, each addition requires a
conscious decision about what it's
replacing. That friction alone
dramatically reduces acquisition. Rule
six, rent or borrow before you buy. Most
items people purchase get used
intensively for a short period and then
rarely afterward. The excitement of
newness fades. The initial enthusiasm
decreases. The item joins the collection
of things owned but seldom touched.
Minimalists test this pattern by renting
or borrowing before committing to
ownership. Want to get into camping?
Rent equipment for the first few trips.
Want to try woodworking? Borrow tools
from a friend or use a maker space. Want
a kayak? Rent several times before
purchasing. This approach accomplishes
two things. First, it reveals whether
the enthusiasm is genuine or temporary.
Many interests fade after the initial
exploration. Better to discover this
while renting than after purchasing
equipment that collects dust
indefinitely. Second, it clarifies
exactly what you need. Firsttime campers
often buy too much or buy the wrong
things. Renting lets you learn before
committing. When you eventually
purchase, you buy precisely what's
necessary rather than guessing. The buy
first mentality costs people enormously
over their lifetimes. Closets and
garages across America contain dusty
remnants of abandoned hobbies. Ski
equipment from the phase when they
thought they'd ski regularly.
Photography gear from when they imagined
becoming serious photographers. Music
equipment from bands that played two
shows. Minimalists avoid becoming
museums of past enthusiasm. They test
interests before investing. They
maintain the flexibility to explore
without the burden of ownership. Rule
seven, understand the lifestyle
multiplier effect. Every possession you
own connects to other possessions. A
boat requires a trailer, a hitch
equipped vehicle, storage fees,
maintenance supplies, safety equipment,
and appropriate clothing. A purchase
that seems singular actually triggers a
cascade of supporting purchases. This is
the lifestyle multiplier. Major
purchases multiply into ecosystems of
related expenses. The true cost is never
just the item itself. Watch how this
plays out with common purchases. A home
gym requires flooring, mirrors, storage
solutions, ventilation considerations,
and often renovations to make the space
suitable. A pool requires chemical
supplies, cleaning equipment, covers,
furniture, maintenance tools, and often
landscaping to complement the
installation. A motorcycle requires
gear, storage, maintenance equipment,
and often a truck or trailer for
transportation to riding locations.
Minimalists calculate the full ecosystem
cost before any major purchase. They
know that a $5,000 purchase might
actually represent $8,000 or $12,000
when all the multiplier expenses are
included. This full accounting often
transforms what seemed like a reasonable
purchase into something clearly
excessive. The multiplier effect also
works in reverse. Eliminating one major
possession often eliminates an entire
category of related expenses. Selling
the boat means no more storage fees,
insurance, registration, maintenance, or
towing costs. The savings extend far
beyond the item's value. Rule eight,
define enough before you start earning.
Here's something that traps high earners
constantly. They never define what
enough looks like. So they keep
purchasing more without ever arriving at
satisfaction. Their income increases, so
they upgrade their lifestyle. The new
lifestyle becomes normal, so they need
another income increase to feel
progress. This cycle continues
indefinitely. People earning $300,000
feel just as financially stressed as
people earning $80,000 because their
expectations and expenses expanded
alongside their income. Minimalists
break this cycle by defining enough
before they start earning. They decide
in advance what kind of home is
sufficient. What kind of car meets their
needs? What level of material comfort
constitutes genuine satisfaction? Then
they earn toward that target rather than
constantly moving the goalpost. This
might mean deciding that a $350,000 home
is enough even if you eventually could
afford $600,000.
It might mean deciding that a $30,000
car is enough even when colleagues drive
$70,000 vehicles. It might mean deciding
that your current wardrobe is enough
even as your income could support
constant upgrades. Defining enough
creates a finish line. Without it,
you're running an endless race where
lifestyle expansion always outpaces
income growth. With it, you reach a
point where additional income flows
entirely to saving and investing rather
than consumption. The person who defined
enough at $60,000 of annual spending and
then started earning $150,000
builds wealth at an extraordinary rate.
The $90,000 difference between income
and enough goes directly to financial
freedom. Meanwhile, someone earning the
same $150,000
but constantly redefining enough upward
might save almost nothing. Rule nine,
measure wealth by optionality, not
accumulation. The conventional view
measures wealth by what you have.
Houses, cars, possessions, visible
markers of success. Minimalists measure
wealth differently. They measure it by
what they can choose. Can you leave a
job that's destroying your mental
health? Can you take 6 months off to
handle a family emergency? Can you move
to a new city for a relationship? Can
you start a business without guaranteed
income? Can you retire before 65? Can
you say no to opportunities that pay
well but compromise your values? These
options represent true wealth. They're
only available to people who've built
substantial margin between their income
and expenses. The person earning
$200,000 but spending $195,000
has almost no optionality. They're
chained to their income requirement. The
person earning $80,000 but spending
$45,000 has extraordinary optionality.
They can absorb disruptions, take risks,
and make choices based on preference
rather than financial necessity.
Minimalists understand that optionality
requires liquid resources more than
physical possessions. The money tied up
in a car you don't need is money that
can't buy your freedom when you need it.
The home equity locked in excess house
is equity that can't fund a career
transition or extended sbatical. This
perspective transforms spending
decisions. Each purchase isn't just
exchanging money for an object. It's
trading optionality for possession. Is
this item worth reducing your ability to
make free choices about your life?
Sometimes yes, often no. Rule 10,
practice cyclical decluttering rather
than annual purging. Most people who
attempt minimalism do a massive purge,
feel great for a few weeks, and then
gradually accumulate back to their
starting point. The purge feels
productive. The gradual reaccumulation
goes unnoticed. Within 2 years, they're
right back where they started.
Minimalists avoid this pattern through
cyclical decluttering. Rather than
annual massive purges, they perform
small regular reviews, weekly glances at
incoming items, monthly evaluation of
one category, quarterly assessment of
overall accumulation trends. This
cyclical approach catches accumulation
early before it rebuilds to overwhelming
levels. Removing three items per week is
manageable and sustainable. Removing 300
items once per year feels overwhelming
and often gets postponed indefinitely.
The cyclical approach also maintains
awareness. When you evaluate your
possessions regularly, you notice
patterns. You see which categories tend
to grow. You identify which emotional
states trigger acquisition. You
recognize which marketing tactics work
on you specifically. This awareness
enables prevention rather than just
treatment. Let me give you a practical
implementation of these rules that you
can start today. This week, walk through
your home with the replacement test in
mind. Identify 10 items you would not
replace if they disappeared. Sell,
donate, or discard those items. Notice
how it feels to remove things you don't
actually want. This month, implement the
24-hour rule for all non-essential
purchases. Track how many purchase
desires survive the waiting period
versus how many evaporate. The data will
reveal how much of your spending is
impulsive rather than intentional. This
quarter, count your possessions in three
categories that tend to accumulate for
most people. Clothing, kitchen items,
and media or entertainment are useful
starting points. Set a maximum threshold
for each category based on what you
actually use this year. Define what
enough looks like across major spending
categories. What home is sufficient?
What transportation is adequate? What
wardrobe meets your genuine needs? Write
these definitions down. refer to them
when temptation arises to exceed your
own standards. The financial
transformation from these practices
compounds over time. Someone who applies
these rules consistently for 5 years
accumulates substantially less while
saving substantially more. The gap
between their lifestyle and their income
creates wealth that can't be built any
other way. Here's what nobody tells you
about minimalism and money. The
relationship is birectional. Owning less
creates more money, but having more
money also makes owning less feel
natural. When your savings account is
robust and your investments are growing,
the urge to accumulate diminishes. The
psychological need that drives most
consumption. The need for security and
status get satisfied by financial
strength rather than physical
possessions. You don't need the stuff to
feel successful because your bank
account already tells you the story you
want to hear. People trapped in
consumption cycles often can't explain
why they buy so much. The truth is
usually that spending temporarily fills
an emotional void that financial
insecurity creates. Address the
insecurity through actual financial
strength and the compulsion to spend
often dissolves on its own. This creates
a virtuous cycle. Spending less leads to
saving more. Saving more creates
security. Security reduces the emotional
drive to spend. Reduced spending
accelerates saving further. Each turn of
the cycle reinforces the next. The
opposite cycle is equally powerful but
destructive. Spending everything creates
insecurity. Insecurity drives more
spending as temporary emotional relief.
More spending deepens insecurity. The
cycle continues until some external
shock forces a breaking point. The
choice between these cycles determines
financial trajectory more than income
ever could. High earners trapped in the
destructive cycle build nothing. Modest
earners riding the virtuous cycle build
everything. The minimalist rules I've
outlined aren't about suffering or
deprivation. They're about recognizing
that most consumption doesn't actually
improve life satisfaction. Research
consistently shows that beyond a
baseline of security and comfort,
additional purchases contribute
minimally to well-being. Yet, most
people spend as if happiness scales
linearly with spending. Minimalists
align their behavior with this research.
They spend enough to be comfortable and
then redirect the excess toward freedom
rather than accumulation. They end up
with less stuff and more life. That
apartment I described at the beginning,
the one belonging to someone earning
$52,000 with 18 months of savings,
belongs to someone applying these rules
consistently. They didn't get there
through exceptional income. They got
there through exceptional clarity about
what actually matters. The other
apartment, the one belonging to someone
earning $95,000
whose two paychecks from crisis, belongs
to someone who never question the
assumption that more stuff equals better
life. Both lifestyles are available to
you regardless of what you currently
earn. The choice is simply whether you
want to own your possessions or whether
you're comfortable with your possessions
owning you. The math strongly favors the
first option. So does the peace of
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