Recession Danger | Revealing my PLUMMETING YouTube Pay

hey everyone me kevin here well well

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this

is a notification from youtube and it

says

less revenue from

ads

i went into this year saying people are

going to spend more money on ads why

were people supposed to spend more money

on ads because kathy woods said

inventory was going to go up

and i believed her and inventory is

going up well i'm like all right well

naturally if inventory is going to go up

you know you got to cut prices uh or you

advertise more so you either advertise

more or you cut prices or you do both so

i figure okay well advertising's

probably gonna do well

that's not what's happening because now

everybody's worried about a recession

and instead of advertising more people

are cutting advertising we're gonna go

through some numbers here i'm gonna show

you some numbers too but first less

revenue from ads

common reasons this may have happened on

your channel

less expensive ad formats in other words

advertisers like yeah we don't have as

much of a budget

to provide more expensive ads

fewer similar fewer high paid ad

campaigns that advertisers reserved

targeting your audience in other words

not only do we have less expensive ad

formats but advertisers are like yeah we

don't want to spend as much on

you guys and gals well like there are

like nine guys for every girl watching

this right now so if you're a girl shout

out in the comment please okay i'm gonna

read them today

so then

less advertising activity in general on

youtube which can correspond with

certain events times of year your

content or other factors

like recession okay let's go through

some actual numbers here

well actually these are some really cool

numbers we got to go through those but

before i reveal some actual numbers here

let me just say this this is not just

youtube okay

sponsors in other areas of the social

media world are actually canceling some

contracts now and this is something that

was unheard of in 2021 so you've got

sponsors coming and going yep nope no

thanks we're just gonna not do

influencer campaigns anymore uh that's

that's obviously a bad time because if

you get less advertising well a it

either means they're worried about a

recession or b influencer marketing

sucks and i don't think influencer

marketing sucks so i don't think it's

that i think it's because they're

worried about a recession they're not

just seeing they're maybe just not

seeing the roi on like brokerage style

products right so some sponsors you

might not be hearing about anymore from

the community of creators because

they're canceling i haven't been

cancelled on any sponsors yet i'm just

hearing this from the community so take

that as just like a sort of anecdote we

do know that from earnings calls though

businesses are starting to cut ads we're

seeing that i mean uber was talking

about this uh many companies are

starting to cut ads this is a problem in

earnings calls right we're seeing that

evidenced in our youtube analytics let's

talk about those youtube analytics

and uh if you get embarrassed by these

uh youtube analytics at all um

you can learn about how to get these

youtube analytics as well by going to

metkevin.com join and checking out the

youtube course check out the youtube

course linked down below by going back

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everything that i know about making

youtube videos and succeeding on youtube

all right here are the statistics to the

channel we haven't gone through these in

a while so 2022. first thing i notice is

at the top right it says

our playback

revenue essentially is down 21

compared to august 1st to december 31st

so that's q3 q4 of the year but 21 is

you know a pretty decent drop

then you'll see the monthly estimated

revenue on the left side and you can see

the declining trend january 125 thousand

dollars 125 000 it's still pretty

incredible it's still amazing right

again this is why check out the youtube

course matt kevin dot com join

it's a money business but anyway just

look at the trend and learn what you can

from it january 125 february 122 march

119 april 85 000

may

uh

97 000

and i want to say for the last 30 days

we're probably on track for somewhere

around 90 but obviously you could see

june at the bottom they're ongoing it's

just at 2k and revenue takes a couple

days to show up anyway but anyway point

is

it's going down it's trending down

not only is are our numbers trending

down on youtube but we're seeing

businesses start slowing down on ads

sponsors canceling and this is a big

issue because there are two things that

you want to take away from this

if there are companies that spend a lot

of money on ads there's a chance you're

going to see the efficacy of those ads

go down like in my last video i talked

about shift technologies big danger they

spend lots of money on ads that's how

they get people their platform but if

people don't want to buy used cars or

their advertising starts sucking they

have to spend more they're going to run

out of cash and go bankrupt big risk

but the other thing that you want to pay

attention to is some of my faves i hate

to say it but

trade desk google okay these are

companies that are at risk when you have

advertising go down and it's normal for

advertising to go down in a recession

everybody starts tightening the belt and

cutting you hear about all the layoffs

going on you saw the companies that i

talked about cutting and laying off

because you follow me on twitter at real

me kevin right but anyway short video

here little warning for you check out

public by going to medkevin.com

public thank you so much for watching

links down below and we'll see the next

one bye