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Data Governance 2.0: Transforming Control into Collaboration with AI

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0:03

[music]

0:04

Hi everybody. Welcome back to the Light

0:06

Zone Data Show. My name is George Fan

0:08

and I'm your host. And today we're going

0:11

to explore something that uh where we're

0:13

going to call data governance 2.0.

0:16

It's kind of the shift from governance

0:18

as a control function to governance as a

0:21

collaborative AI powered enabler. And to

0:25

get us through this evolution, I'm

0:27

joined by somebody who lives and

0:29

breathes these topics every single day.

0:31

Najim Ashua is the founder and CEO of

0:34

Dria and a longtime leader in data

0:36

governance, metadata management, and

0:38

data culture overall. Najim, I'm

0:41

thrilled to have you here.

0:42

>> Hi Joshu. Yeah, it's a pleasure and

0:45

honor to to be on Lights on Data the

0:48

show. So uh yeah I'm very excited how

0:52

about our conversation and the topic.

0:54

Yeah

0:55

>> likewise. So so you know I love to start

0:57

with the idea of data governance 2.0 and

0:59

what that means in practice and from

1:01

there we can explore maybe how AI

1:03

metadata and culture overall kind of

1:06

work together to support this new model.

1:08

So when you hear the phrase data

1:10

governance 2.0 what does that mean to

1:12

you? How is it different from the

1:14

traditional way that organizations

1:16

approach data governance? It's still

1:18

something that we need to kind of define

1:21

with more certainty what it stands for.

1:23

But I would state already that I think

1:26

data governance 2.0 is already trying to

1:31

uh miticate the ambiguity

1:34

of what we know so far as data

1:37

governance. Because data governance at

1:40

the moment there are tons of definitions

1:44

in understanding what data governance

1:46

stands for and how it should be uh uh

1:50

understood and lived within

1:51

organizations, what is part of data

1:53

governance and what is not part of data

1:55

governance. That at least um based on my

1:59

understanding was always something

2:02

causing conflicts. Yeah. amongst the

2:05

data professionals the data governance

2:07

manager that we're debating is is that

2:10

not part of data governance or not to

2:12

give you an example data literacy

2:14

programs so is data literacy part of a

2:17

data governance manager or not so I

2:20

think data governance 2.0 O is already

2:24

making sure that we all have a have a

2:27

have the same understanding

2:30

what does data governance really bring

2:31

to the table and what does it deal with

2:34

and I think that's already a big benefit

2:38

>> you know it's it's funny because uh data

2:40

governance is supposed to provide

2:42

clarity overall but even within the

2:44

definition there's so so many uh

2:46

different ones when you do a quick

2:48

Google search on what it is you get so

2:50

many different examples So even that

2:52

it's kind of conflicting with with its

2:54

hope to start with.

2:56

>> Yeah. Exactly. Yeah. And and I think

2:58

what data governance 2.0 is now

3:02

highlighting more is the entire topic of

3:06

stewardship. Yeah. Um and what

3:09

stewardship should all cover in a sense

3:13

so that it becomes something more

3:15

beneficial to the governance um or to

3:19

the organization overall. So I would say

3:23

when we look a little bit into the

3:25

history of data governance, it was very

3:27

much focusing on on the creation, the

3:30

maintenance of master data management,

3:32

transactional data, reference data. Um

3:36

and it was very much about having the

3:39

rules for for for the data life cycle.

3:44

Yeah. So now the the difference is now

3:47

that I think data creators if we want to

3:51

call it that way and data consumers in

3:54

data governance consum 2.0 O are getting

3:58

much much closer to each other and how

4:01

they define data, how the data should be

4:05

available to them and how data in

4:08

different scenarios will be applied and

4:11

has to in that sense also provide a

4:14

certain level of data quality.

4:17

So I think data governance now is much

4:20

more about um connecting rather than

4:24

clearly stating this is what you do and

4:27

this is what you not do. It's more about

4:30

making sure that end to end operating

4:33

models that are not only about data but

4:37

about tech and people and change and the

4:41

usage of of AI solution and so on that

4:44

this is holistically addressed. So it's

4:47

about bringing the right people to the

4:50

right conversations

4:52

and allowing them to define then the

4:56

necessities of how the data should be as

4:59

I said from a metadata perspective

5:01

should be defined how it should be

5:03

available throughout the life cycle.

5:05

Yeah, even to the extent of that we say

5:08

a life cycle of analytical purposes or

5:11

AI purposes how it is then throughout

5:14

the stages to to be then defined and the

5:17

quality is ensured and how stewardship

5:19

yeah and I don't talk only here about

5:21

the role of a data steward I talk about

5:23

the entire concept of stewardship how it

5:26

should be then addressed and how it

5:29

should be fluently yeah u handed over

5:32

the responsibilities

5:34

>> Mhm. Mhm. So it's looking at that whole

5:36

um data life cycle from data creation or

5:39

acquisition, maintenance, dissemination,

5:41

usage and the usage can be anything

5:45

anywhere from um showcasing that data in

5:48

a report to make it available for uh

5:51

into a data product or for AI, data

5:53

analytics, what have you and then tying

5:55

it all together within metadata and data

5:59

quality and observability, anything that

6:01

is needed to make sure that data gets

6:05

converted into that asset that we we

6:07

keep talking about.

6:08

>> Yes, I think so. And I think that u data

6:11

governance nowadays as I said it's

6:14

something that is more kind of kind of

6:17

present but intangibly kind of little

6:20

bit present. So it's a little bit

6:22

like when I have to imagine it like in

6:24

the past or the way when when I started

6:27

it was like u it's like the auditor came

6:29

to the room

6:31

>> and then it was like okay we have to

6:33

check if everything is according to

6:35

policies and the SOPs SOPs are addressed

6:39

and um you know that everything is

6:42

compliant and so on and nowadays the way

6:45

I see it is first of all is that we have

6:48

data domains yeah And uh these data

6:52

domain representatives whether it's a

6:54

domain owner or a data steward from

6:56

there that they together with other

6:59

domains and maybe a central team try to

7:03

answer business related questions such

7:06

as uh

7:09

uh when we think about how can we

7:11

improve our customers service or how can

7:15

we reduce maybe um certain procedures in

7:19

the supply chain.

7:20

You have the day together with the other

7:24

subject matter experts when it comes to

7:26

process, when it comes to the

7:27

applications and so on. sit together and

7:31

try to see how they can first of all

7:36

make sure that everyone is using the

7:38

same semantics when they talk about the

7:41

data objects and then that there's a

7:43

clear understanding of how the data

7:46

needs to be so that the process or the

7:48

functional uh the functional capability

7:53

is performing better.

7:54

>> Yeah.

7:55

>> Yeah. And that's an

7:57

>> so good

7:58

>> and I think that is where the data

8:00

governance now comes in by not only

8:04

providing

8:05

data repositories that give us a better

8:08

understanding of this is how we define

8:10

for example uh headcount and this is how

8:13

we define

8:15

numbers of employees. It's also about

8:18

who is the right person to talk to when

8:21

you're dealing with these topics. Yeah.

8:24

So it's the connector of data, people

8:28

and responsibilities so that everything

8:31

and and you said it is becoming more

8:33

enabled to operate more efficiently.

8:36

>> Right. And uh yeah and I like what what

8:39

you said and how it evolved from um

8:41

providing that compliance into more

8:44

having an enabler function because

8:47

compliance happens anyways if if you

8:49

shoot for enablement, right? I I see it

8:52

as a subset and you shouldn't just stop

8:54

at compliance and what I've talked to

8:56

companies in the past it's very similar

8:58

to what you're what you're mentioning

8:59

when they've even shifted that mentality

9:02

that it can be more that's when really

9:04

magic happens because data governance

9:06

can provide it its benefit so much more

9:09

than just being compliant just being

9:12

controlling

9:13

>> yeah definitely it is it should be much

9:16

more and I think um for me it's like

9:19

when when we look into into tours. Yeah.

9:22

Uh let's let's take American football.

9:25

Yeah. Where we have like these these uh

9:28

these playbooks. Yeah. With all these uh

9:31

uh positions and movements and so on. So

9:34

whether it's a defense, whether it's the

9:36

offense, whether whe regardless if you

9:39

are at the front or you you are scoring

9:42

wise behind it, it it gives you a

9:45

playbook, a scenario how to respond to

9:48

these different uh circumstances

9:51

and for different roles and

9:54

responsibilities. And that's how I see

9:56

data governance. Data governance is the

9:59

okay, I don't really know how to

10:00

continue. So I I go to my data

10:03

governance experts or um uh I look into

10:07

the playbooks and then it tells me ah

10:09

you have issues with data profiling or

10:11

you don't really know how to um identify

10:14

the detail data quality defects and so

10:17

on. So how do you do it to who to who do

10:20

you have to speak to and so on. So it's

10:24

it's the it's a answer provider, a

10:28

solution provider that solves the

10:31

issues. Yeah. And naturally it becomes

10:35

the a different it it becomes as I said

10:39

the enabler rather than the oh we now

10:42

have to involve data governance because

10:45

we cannot go into the next phase of the

10:47

project unless we don't have the

10:48

approval you know.

10:50

>> Yeah. And uh I I see this as a natural

10:53

evolution because data has definitely

10:55

moved from just reporting to uh really

10:58

operating the business in real time. And

11:01

with AI, with automation, you know,

11:03

product analytics, um

11:07

data is something that drives decisions

11:08

instantly. So you need to have something

11:10

a bit more nimble and not have data

11:13

governance like you said seen as uh as

11:16

that roadblock that you need to go

11:17

through to ask permission for things and

11:20

move the project forward.

11:22

>> Yes. And I think when we address now a

11:25

little bit also the topic of uh what has

11:28

so much changed is the fact that now

11:31

when we talk about the interaction with

11:35

data, we now have not only the data

11:39

domain representatives or the life

11:41

sector representatives, we have also AI

11:44

agents that are dealing with the data.

11:48

So that means we have here also

11:52

collaboration and interaction with uh

11:56

artificial intelligence that is creating

12:00

maintaining using data and and it also

12:03

has to kind of obviously uh fulfill here

12:07

certain expectations

12:10

>> and I think that is something that uh is

12:13

is of very importance because I think at

12:16

the moment we already have a situation

12:18

where it is quite difficult to anchor

12:21

strongly the work responsibilities of

12:25

data whether we call it data ownership

12:27

or accountability and so on. But when we

12:30

talk now about the agents that are also

12:33

taking over maybe accountability and

12:37

ownership that's a different ball game.

12:40

Yeah.

12:40

>> Yeah. and and but it all starts with a

12:45

common understanding of what data

12:47

governance should really bring to the

12:49

table. And for me it's much more

12:51

something that is principle based

12:53

allowing procedures to be more uh

12:58

efficient across people and system and I

13:03

am a fan of as much data governance

13:06

whatever we know which aspect we address

13:09

that uh that is necessary. Yeah. So I

13:13

wouldn't go always fullblow really uh

13:16

because the level of maturity also in

13:18

governance is very different from

13:20

function to function to entity to entity

13:24

from division to division. So we

13:27

naturally have not a

13:30

common maturity level of data

13:32

governance. So that means we always have

13:35

then to make compromises in the

13:38

expectations and in the interaction when

13:42

it comes to different data governance

13:44

aspects.

13:44

>> Mhm. And what would this then look into

13:47

practice? How um would that data

13:49

governance program look like from let's

13:52

say the the more traditional version

13:53

that we're we're familiar with? I think

13:56

I mean I think um for me data governance

14:00

in general is something that will be

14:02

federated. It has to be federated.

14:05

>> Yes. Having that said I think there's

14:08

always a level of degree of governance

14:10

that needs to be centralized and it

14:12

always comes down to how healthy

14:17

your data governance is performing. So

14:21

level of understanding and level of

14:23

experience determine how much you can

14:25

decentralize of your data governance.

14:28

How much a domain can take over uh your

14:32

data platform can take over or how much

14:35

it can be um governance principles,

14:38

rules and so on can be uh be part of the

14:41

code. Yes. So computational governance.

14:45

So it always kind of depends, but the

14:49

target is to have as much as possible

14:52

decentralized

14:53

>> and then with a certain amount of uh

14:57

maybe KPIs and and uh reporting

15:02

structure allowing then the the central

15:05

team to coordinate and make sure that

15:10

there is improvement and the governance

15:12

principles are in a

15:15

um enabling as I said functions and

15:18

business to to continue. So that is

15:21

maybe one key aspect. Do you see then

15:25

the central team being more uh similar

15:27

to a center of excellence where they're

15:29

providing templates, best practices to

15:32

to then uh disseminate to uh these

15:35

individual teams within their own units

15:37

within their own areas of the business

15:40

to do their own mini data governance

15:42

programs as it pertains to their

15:45

ecosystem. I think I think yes to a

15:48

degree this will be uh this will be one

15:50

of the main aspects of their of their

15:53

responsibilities to provide as you said

15:56

the templates the good practices within

15:58

the organization that have proven that

16:01

for this organization this way of

16:03

governance or uh procedure works. The

16:06

other aspect is that they as I said at

16:10

the beginning they are also from my

16:13

perspective also an entity that I mean

16:16

we talk nowadays about data as a shared

16:18

asset as a shared good.

16:20

>> This is why the topic of ownership is

16:22

also so difficult because how do you

16:24

want to have ownership for something

16:26

that is yeah a shared asset a shared

16:29

good. So it causes a lot of um debates

16:32

and conversations. So um to what extent

16:36

is the accountability which I preferred

16:39

yeah maybe in one domain and then the

16:42

accountability then will be transitioned

16:45

or handed over to another I think that's

16:47

also a responsibility of the central

16:49

team to make this clear judgments if

16:52

there's no nothing coming out of the

16:54

domains then based on their

16:57

responsibility they should have the

16:58

decision right to make some calls in

17:01

these kind of scenarios. Thank you. Y um

17:05

and you mentioned AI a couple times and

17:07

AI agents. Uh I haven't seen it in

17:10

practice yet to be honest within the

17:11

data governance domain though I've seen

17:14

um you know service providers providing

17:17

tools for agents on data quality on data

17:20

classification on uh semantic tagging

17:23

lineage.

17:25

Have you have you seen a successful uh

17:28

agent within the data governance domain

17:30

being deployed and maybe some learnings

17:32

from there?

17:34

>> Yeah, I think I mean if I have the same

17:38

observation as you that there's a lot of

17:40

heat around it let's say that way that

17:43

uh this is the future and this is how it

17:44

will be. I have seen occasionally some

17:47

examples where it really worked out and

17:50

um the governance aspect here that I

17:52

would like to highlight was that in the

17:56

scenarios that I was dealing with it was

17:57

always very much compliance

18:01

or regulatoratory

18:03

strong industries and sectors

18:05

>> right

18:05

>> so here it was a lot about governance in

18:08

the sense of um making sure that the

18:11

agents are working in an ethical manner

18:15

So when we have to deal with uh personal

18:18

informations of the the insurance the

18:23

the

18:24

policy or of the patient data and so on.

18:28

So again here it was very much about

18:32

governance having an eye on is it

18:35

ethical is it morally acceptable to walk

18:38

that path. How do we make sure that uh

18:42

the agents are not using really the data

18:45

that is uh that is in a way anonymized

18:50

or sodomized? Yeah. Synthetic data. So

18:53

to what degree can we allow judgments

18:56

about how data products or data insights

19:01

are valid when we use

19:04

>> uh synthetic data. So here the

19:07

governance aspect was very much about

19:09

these ethical questions and in that

19:13

sense it was not only one domain but

19:16

many domains uh trying to solve these

19:20

these questions together.

19:22

>> No makes sense and especially with AI

19:24

implementations nowadays uh you need

19:27

kind of need to design for explanability

19:30

not just accuracy uh you need that

19:32

transparency and try and understand the

19:34

best

19:35

as possible what's within that black box

19:38

that we we often uh uh see on our end.

19:41

And for that we need that clear

19:43

ownership

19:44

um traceable lineage

19:47

you know the human in the loop review

19:49

for sensitive use cases and so much more

19:51

and of course the metadata as well and

19:53

the semantics that go with it and data

19:56

governance is a key for all of this.

19:58

>> Exactly.

19:59

The question is who has a better

20:01

understanding all the data output? Is it

20:05

a human? Is it is it a human or is it a

20:07

machine? Depending how the data has been

20:11

created and uh bit made available and so

20:14

on. It can be either and we have to make

20:17

sure that definitions, metrics, logics

20:21

and how it is interpreted a human and a

20:25

machine where it is necessary have the

20:27

same understanding.

20:28

>> Yeah. And maybe it's yeah the and also

20:30

the question will arise do we really

20:34

want in certain business uh functions

20:37

and and and in business processes that a

20:41

machine takes over these kind of

20:42

decisions or uh execution steps. So

20:47

while we explore certain use cases, we

20:51

have to touch on these kind of questions

20:55

and uh and and and ask us what do we

20:57

really want. Yeah. So there are some

21:00

maybe no-brainer situations where we

21:02

think like yes uh the machine can do

21:05

that but then there are ones which is

21:07

very grayish to answer that question.

21:10

>> Right. It's um yeah that that semantics

21:14

of it is kind of funny because oftent

21:18

times a company goes into an AI

21:21

deployment

21:22

uh without the company really investing

21:24

in metadata first and understanding

21:27

their metadata and then they're

21:29

expecting for the AI to magically figure

21:32

things out and I mean I think it can

21:34

certain parts of it

21:36

>> but then it understanding might be

21:37

different from your understanding when

21:39

you're looking at it and might not be

21:41

the correct one. What what would you say

21:43

are some maybe some practical steps that

21:45

organizations can take to make that

21:47

metadata visible and meaningful

21:50

uh and maybe daily work?

21:53

>> I think there are different different

21:55

ways of doing it. It always kind of

21:58

depends again on the circumstances.

22:00

Uh there's also the question of what

22:04

stakeholder do you have in front of you

22:06

>> and you prefer to do it very top down

22:09

which would be

22:11

>> you come through a semantic or you come

22:14

through maybe even knowledge management

22:16

and then the semantic layer the

22:18

conceptual layer and then you go you all

22:20

the way down to a physical um meta data

22:23

model. That would be maybe one way

22:25

especially if you to uh regulatory

22:28

requirements.

22:29

>> Um um I mean being we have in Europe we

22:33

have now the CSRD uh which is about

22:37

corporate social responsibility

22:40

uh directives. This is the the full name

22:42

of it. And here we talk about a lot

22:44

about uh KPIs

22:47

um about gender pay gap emission rates

22:51

by different uh uh uh energy sources or

22:55

and so on and so on. So here you come

22:58

through the centic layer based on the

23:00

regulatory requirements

23:01

>> right. So you do um so what I would

23:05

recommend how we did it with our uh

23:09

partners and projects was we took the

23:11

regulatory requirements and then we talk

23:14

with the legal team the the

23:17

manufacturing team the HR teams and so

23:19

on and so on about how much are they

23:22

already using these kind of information

23:25

do they have already reports in place

23:28

and then we would uh liken the shadow a

23:31

little bit. So this is again maybe a

23:33

good example where a governance manager

23:36

would kind of lead the conversation

23:38

about how are your procedures, how do

23:41

you fulfill it currently these kind of

23:43

requirements and so on. Then someone who

23:46

is more responsible for data

23:48

architecture, data modeling is observing

23:50

this conversation and is writing down

23:53

all the data terms and objects. Yeah.

23:57

and is trying maybe to kind of draw a a

24:01

model yeah on a on a semantic layer. So

24:06

this is maybe a way of how to start it

24:08

and then bringing the logic into a a

24:11

view. Yeah. Where you can see maybe a

24:13

little bit of lineage and relationship

24:16

between um these data objects and the

24:18

semantics. The other way is obviously if

24:21

you're dealing with a very technical

24:23

team then I think there are now these

24:26

solutions which can give you uh quite

24:29

good overviews on your physical data

24:31

model. Yeah. And allowing you to start

24:34

from that side that you say okay this is

24:36

how our physical data model looks like

24:39

and now let's start to bridge it towards

24:44

a logical and conceptual layer. So it

24:48

depends obviously of the organization

24:51

>> that the experience of the people that

24:53

you have and you can engage your

24:55

conversations.

24:56

>> Yeah. Oh definitely. And uh you know

24:59

mentioning of the different people that

25:00

you have within the organization

25:02

culture. Culture is often maybe the

25:05

hardest part of of data governance.

25:07

>> How how would you say or what would be

25:10

some of the characteristics of that

25:12

culture for a successful data governance

25:15

2.0? U implementation

25:18

>> I think what is important is here to

25:20

when we talk about data governance 2.0

25:22

Oh, and how we should address the

25:24

cultural topic is we should start to

25:26

kind of isolate it the organizational

25:30

culture in general or when we talk about

25:32

data literacy or data fluency.

25:35

Um I'm actually not a fan to always give

25:39

it a very you know like specific term. I

25:43

would say data literacy should be part

25:45

of the company literacy.

25:48

>> Yeah. Mhm.

25:49

>> So facet of it the same as a data

25:51

strategy is a part of the company

25:54

strategy. Yeah. So by creating these

25:57

barriers in front of our eyes then this

26:00

is business literacy, this is data

26:02

literacy, this is process literacy and

26:04

so on we we hinder people to see that

26:08

this is actually everything belongs

26:11

together. So I think the questions that

26:14

here data governance

26:17

should ask especially on top of

26:20

management is what do we really want to

26:23

govern? Yeah. And uh is it data as

26:28

something that is reactively looked in

26:31

or is it um a business model, a product,

26:36

a service that we want to bring out into

26:38

the market and we want to yeah generate

26:42

revenue and then we maybe look then as a

26:46

data governance letter just strongly

26:48

into the data aspect of it and can make

26:52

others more aware of. Yeah, but I would

26:55

say the data governance 2.0 Oh starts

26:59

not with the question of uh where is

27:01

your data and uh how have you documented

27:05

it in so the question is always which

27:07

purpose does it support what's the

27:10

benefit of having this data set and data

27:14

uh reports and data products and so on

27:17

and so on what's the business what's the

27:20

business model behind it and I think

27:22

this is where data governance manager

27:24

also have to have more a stronger

27:27

understanding understanding of the

27:29

business model, the the operation model

27:31

overall and the strategy of the

27:32

organization because then they can

27:34

better most in place

27:37

and advocate for the necessity of and

27:41

enabling data governance because it all

27:44

starts with what do we really want to do

27:47

with the data? Yeah.

27:48

>> Mhm. For um companies, organizations

27:50

that are listening to our conversation

27:52

now and they're thinking, okay, how can

27:54

I improve my data strategy? How can I

27:56

improve my data governance program or

27:58

even start one? Um how can I engage with

28:01

uh with Dria? What what is the the first

28:04

steps that you usually go through?

28:06

>> I mean how you can engage with us is

28:07

very easy. You can go on our website.

28:09

You can contact us on LinkedIn or have a

28:11

session with me or my colleagues. And

28:13

the the first thing that we normally do

28:16

is we try to understand what is really

28:18

the issue in the role because as I said

28:20

a data quality problem is only a problem

28:24

if it's not supporting the business. So

28:26

in that sense we would like to

28:28

understand what is really the problem

28:29

where they do need support and then it's

28:33

very much about meeting them there where

28:35

they have the gaps. It can be skill-wise

28:39

it can be capability wise it can be

28:41

educational wise. So for us, execution

28:44

and literacy goes hand in hand. Maybe is

28:46

something where they need more support

28:48

on the literacy to be better in

28:50

execution. Maybe they have the concepts

28:54

and the literacy, but they don't know

28:55

how to bring it into the operating room.

28:58

So based on these conversations that

29:00

we're going to have, we then engage with

29:03

them. And um uh I always say like uh

29:06

it's a little bit of a tapus setup that

29:08

we do. So you don't have to go for the

29:12

whole picture. It can be very use case

29:15

specific capability uh wise and uh yeah

29:21

step by step taking it from there

29:23

>> driven. Yeah thanks so much. Thank you.

29:26

Thank you for sharing uh these

29:28

>> these best practices and uh yeah data

29:30

governance 2.0. I'm hoping more and more

29:33

we're going to hear about this and not

29:34

only that but we're going to see

29:36

companies really adopting all of these

29:38

and start implementing it into the right

29:40

direction holistically. Thanks so much

29:43

Najim.

29:44

>> Thank you George. Thank you for having

29:45

me and having the

29:47

>> Oh, it's been a pleasure. Thanks

29:48

everybody and until uh next time let's

29:50

keep putting the lights on data.

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