How I Built a Marketing Campaign in 10 Minutes (With Claude Desktop)

Hey everyone. Most people today are

using their Claude account like they

drive a Prius to the grocery store. I'm

going to show you how to turn your

Claude into a Ferrari using the most

underrated app out there. I'm going to

use the brand new Claude desktop app to

show you how you go from a screenshot of

a competitor's website to real feedback

from your customers to building a email

campaign full HTML that you could send

out immediately. This is going to be a

gamecher for your marketing efforts.

Let's get into today's show.

Hey everyone. On today's show, I'm going

to show you how to use a under the radar

AI app to transform all of the marketing

copy you need to grow your business. So,

the first thing I want to do today is

tell you about the app that I'm using a

ton. So today we're going to use the

Claude desktop app to help make our

marketing copy much much better. And the

first thing we're going to need to do is

to actually download and install the

Claude desktop app. I want to show you

what that looks like so that you know.

You need to go to claude.com/d download

and you will get a link to download

Claude on either Mac or Windows. I'm a

Mac user, so everything today I'm going

to be talking about the Mac app and the

Mac keyboard shortcuts, but there are

similar parallels on Windows in case

you're a Windows user. And then you get

an instant video here of some of the

cool demo features of Claude, but I'm

going to show you those. Uh, so we don't

we can we can skip that. So, you want to

go download the Claude app and sign in.

So, once you download the Claude app,

it's going to look like this. It's going

to look like the regular Claude window,

but in its own desktop. and you're going

to have a little icon down here. And

there are a few things you're going to

need to do. One of the things you need

to do is basically allow permissions for

for screenshots, for file sharing, and

everything as part of the signup

process. Once you've done that, then

you're off to the races. And one of the

things I love about the Claude desktop

app is it gets you a couple of really

great shortcuts. The first of which is

you can hold caps lock and it will turn

into a dictation machine. Claude, can

you write me a prompt to do competitive

intelligence on HubSpot's customer agent

product?

And now you can see it dictates the the

text down there and I can go and submit

that if I want. So super easy, very

quick, no big deal, right? And it's just

a way of bringing the clawed app into

anywhere you are. You don't even need to

be in the app. And if you just think of

a question you want to ask it, hit caps

lock and then immediately dictate. So

that's super easy. The thing I want to

talk to you about today is one of the

big evolutions in artificial

intelligence is how easy it is to get

context into the AI. And with the cloud

desktop app, it's done some very cool

things. One of the things here is the

screenshotting technology. So for

example, HubSpot has this awesome

product. It's called Breeze Customer

Agent and it helps businesses with their

customer support inquiries using AI. And

so we've got an awesome product page

here. There's email copy. We do

obviously all types of assets. There's

also like a hundred other companies

trying to do this same thing. And so you

can use this exact same steal this exact

same process for your business. So one

of those other companies is a company

called Finn Finn.ai. And they've got a

whole host of of different products

here. and they've got an offering that

helps your customers interact with their

customer support via AI. So, there's a

few things that you can do here. The

first thing I'm going to do is I'm going

to doubleclick option that brings up

that claw app. Then, it allows me to

drag and drop and take a screenshot.

And so, now I have a screenshot of how

they're positioning. And then I would

say how would my customer growth Gabby?

So we have a persona at HubSpot we call

our growth Gabby. I have a cloud project

with transcripts and from sales

conversations and customer interviews

that basically personify and give the AI

details on who growth Gabby is. You can

either just create a document and upload

it to do this. You can upload the call

transcripts and stuff yourself into a

project and have the same thing. There

are a couple different ways, but it's as

simple as like you could even just

describe your ideal customer in a couple

sentences. I don't have to do that

description because I have a cloud

project in the background. How would my

customer growth Gabby react to this web

copy from Finn.ai

in relation to HubSpots customer agent?

And so I enter that and it automatically

takes that screenshot.

And so what's great about the

screenshot, you can do copy, you could

do images, you can do everything. So

it's like a real snapshot of a very

specific question. I'm constantly online

on websites on social media where I like

I have a question about that specific

thing and I have found the new Claude

app to be a real hack in getting to an

answer and an insight really quickly.

And so what it what it's doing here is

that it is searching my Google Drive for

information about Growth Gabby in

addition to the project that I have. And

I could have I should have probably told

it that I to use the Growth Gabby

project. That was my failure. And so

based on Growth Gabby's initial

reactions, skeptical interest but

concerns about complexity.

Okay. So basically what she's saying how

this compares to HubSpot's customer

agent positioning easy, fast, and

unified. So So now I can say, and I can

do this with the caps lock in. Now that

we know that Gabby would have concerns

about complexity as it relates to

Finn.ai, AI, could you help me develop

an email marketing campaign about

HubSpot's customer agent that leans into

the ease of use versus the complexity

concerns of Finn.ai? So, it's very, very

basic prompt, but you can see like if

you're just working on a campaign,

you're a marketer, you're grinding

things out, you're just trying to get a

better result than you had the time

before. Again, I I talk about this loop

marketing framework all the time. This

is part of the first step of the loop

marketing framework. How do you express

your ideas and get a really compelling

story and narrative? And here you go. I

I have gone from a screenshot on a

competitor's website, getting feedback

on that to now starting to create an

entire campaign.

And so what's happening is it's opening

an artifact in Claude, which I love. And

it's creating

the full emails of this campaign.

And so it's it's creating this email

campaign. It's very cool. All right. So

it's created these plain text emails.

What's really cool I think I could do

this. These emails are really cool.

Could you actually build them as

individual artifacts with HTML designed

in the HubSpot brand style so that I

could import them directly into the

HubSpot product to send them out? And by

the way, you can do all this with the

free version of HubSpot. You can send

email with the free version of HubSpot.

So, if you're out there, you're trying

to think about a campaign, you want to

test it out, you can sign up for the

free version of HubSpot and actually go

and see if this is going to work for

you. Let's see if Claude can make this

happen for us. So, normally what I would

do in, but we're on YouTube this sake of

time. I'd go through and I would edit

all of those emails with Claude and I'd

get to a final set of copy and then once

I had a final set of copy I like for

each of those, I'd then have Claude go

and build the code out. So, what you'll

see is that it's taking the email

sequences we discussed. It's creating an

email as separate HTML artifacts that we

can put into HubSpot. Notice I just said

in HubSpot style. If you want to do this

really well, you will create a style

guide and say, "Hey, I have a style

guide that will consist of colors,

fonts, uh, image use, all of those

things so that the emails will be really

good." I still suspect these emails are

going to be pretty solid because

Claude's smart, but you've got a really

great baseline in that it went and found

some of the brand colors, though we

don't really use this navy too much.

It's it's a little bit of an older

color, which is why it helps to give it

a style guide. But for the sake of what

you can do and especially if your

business is earlier stage and you don't

have a much of a brand style guide, but

you have a few colors and a little

direction, you can give it that and it

can go and build these out. Do you

remember when learning Excel made you

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but a lot bigger and I mean way bigger.

While everyone is using Claude to write

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advanced features. Our new guide breaks

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how to use them to work smarter and

faster, featuring real strategies from

real people who have used it and done

it. The link is in the description

below. Go check it out. It's going to

transform how you use Claude. Now, let's

get back to today's show. Okay. So, as

you see here, we have a first draft of

an HTML email about a financial services

campaign for our customer agent product.

And again, like I said, I would have

gone through back and forth and done

some more advanced copy editing and

everything, but if you really know your

audience well and you have like a really

targeted campaign idea and you feed that

in, I found that you get a really good

first shot um with Claude. And what's

awesome is that it's been able to make

what I think is a pretty good-look

email. It you can make a great email

with some additional style guide

recommendations.

Here's the kicker. Now, now I could go

and

take this HTML, copy it into HubSpot or

where whoever is sending my email, my

email service provider, and just go and

send the email that way. The other thing

that's really awesome about the cloud

desktop app is that it has advanced MCP

setup, which means that you can use MCP

servers to basically take these

artifacts and put them directly into

tools like HubSpot or really any email

tool you would build an MCP connection

with. So that is pretty remarkable in

that it starts making Claude a real

center of gravity for I can do this

campaign and ship it through the tools

that I use to actually reach my

customers. And so that's really

powerful. So

with the show today, what I've showed

you is how to use anything that you

might think is interesting, good, bad,

or other from a competitor.

Actually inject that into Claude. get

real feedback from your target audience

and then take that feedback and leverage

it into a campaign. And as somebody

who's done marketing for a couple of

decades, those insights and reinforcing

your core message against a competitor's

weakness is really, really powerful and

something that is always going to drive

meaningful growth and results for your

business. And if you found today's show

helpful, this is all the type of stuff

that we are suggesting you do as part of

Loop Marketing, our new AI marketing

playbook. You can go to

looparketing.com.

You can get the full rundown on how to

better leverage AI in your marketing.

And everything I told you today, this is

part of the very first stage of that

framework. So, you're going to want to

check out the other three. So, I highly

recommend if you haven't and you use

Claude, download the desktop app. It's

available for all Cloud users. So, if

you're a free user, totally works for

you as well. And I'd love to hear what

you do with the app. And if you want us

to do a more advanced show on the MCP

integration, please drop a comment

below. Love to hear if that's something

of interest. And hit like, hit

subscribe, and we'll see you real soon

on Marketing Against the Grain.

>> This data is wrong every freaking time.

>> Have you heard of HubSpot?

>> HubSpot is a CRM platform where

everything is fully integrated.

>> Whoa. I can see the client's whole

history, calls, support tickets, emails,

and here's a task from 3 days ago I

totally missed.

HubSpot grow better.