I Took This Sports Editor From ZERO to $25,000/mo with Digital Products

I'm about to show you one of my students

that's a sports videographer that went

from 0 to $25,000 a month in just over a

year selling digital products. So that

means he makes $25,000 a month without

working for any clients, without

burnouts on edits that he's not really

enjoying and getting a bunch of

revisions on and without needing that

massive following from the beginning.

I'll show you how he built that

alongside his sales over the last year.

So in this video, I broke down Feebas'

journey into four simple steps that you

can follow along at home. So hopefully

you get massive value because each

creative has their own journey, their

own path. And Feebas's is very unique.

And I love the way he approached going

from zero to literally making $25,000 a

month in just over a year, which is

crazy to say out loud because when he

started working with me just over a year

ago, $25,000 was a massive percentage of

his salary at [music] his last job. And

now he's just doing that in a month.

There's so much to learn from Feebas and

his journey. So make sure to full screen

the video and watch all the way to the

end. So before we break down exactly how

we did anything, I just want to talk

about our goal. My mission with helping

creatives find freedom through digital

products is all generally the same. Each

person has their own kind of objectives.

And ours were to create enjoyable

content that pays us. So that means be

able to make and create content that we

can post on our own social media

platform and own the content, but then

also have it generate money for us.

Another huge one for me and for a lot of

my students is not having to work. So,

we all enjoy creating the content that

we create, but we don't want to have to

work if we don't want to. And then one

of our other goals is to grow our

following alongside growing our income

through digital products. They're pretty

linear and I'll show that in this video.

But these are generally the frame, the

rules that we use to grow in the digital

product space. So, I just wanted to lay

that out there because with digital

products, we're not necessarily working

with one client one-on-one. So, that

means there are no revisions. there's no

hey there's this deadline but to still

get results we do post content. So like

I said in this video I will break down

the four steps that he took for success

and I broke them down in a way that I'll

show what he did and how he got there

and then I'll also make some

recommendations of what you can do and

how you can get there as well because

each person's journey is a little bit

unique. You can see I've done other

videos like this breaking down other of

my students in the past and they all

have slightly different journeys because

each person's unique and you want to

create the life that you actually want

and not someone else's. That's at least

one of my huge philosophies around

creating content and building digital

products. So, if you don't know me, this

is me. I've done well over a million

dollars in profit through digital

products. I've helped countless creators

make their first sale, go full-time,

make tens of thousands of dollars a

month. And I mentor creatives and

creators just like yourself and help

them start selling digital products and

create a life of freedom. One thing all

the creators that I help have in common

is they all want to not work with

clients and they want to make $10,000

plus dollars a month creating content

that they actually love. So simply said,

they want to have creative freedom,

financial freedom, time freedom, and

location freedom. Be able to create what

they want when they want from where they

want it, and they want to make good

money without having to report for

anyone. It's a pretty simple goal, but

it's not always the easiest to get

there. So, I want to show you the

journey that Feebas took to get there.

And if you want to take the first step,

if you're watching this and you're like,

"Dude, I have no clue what digital

products are. I've heard people say, but

I don't really know how to get started."

In the first link in the description,

I'll have the software that I created to

help sell digital products linked down

below with a 14-day free trial. And with

that free trial comes a course that I

built that this is the exact course that

Feebas actually went through to have his

first $10,000 a month. So, if you're

thinking about getting started selling

digital products as a creator, this is a

fantastic risk-free spot to start. Try

out the software. I really hope you love

it and use it forever. Uh, but it does

come with a 14-day free trial. You can

get access to the course with that. And

alongside that, I also built a custom

chat GBT that will help you on the

journey alongside the course content.

So, go ahead and sign up for that. It's

100% risk-f free. You can try out

digital products, see if it's for you,

and if it is, keep going. And if it's

not, don't worry about it. And if you're

still trying to figure that out, keep

watching the video and I'll help you

make that decision. And basically, to

wrap up who I am, I create content like

this to help creators and creatives

build a life of freedom and be able to

create the content that they actually

enjoy full-time. It's something that

I've done for well over five years now

and it's something that I want to be

able to share with as many creatives as

possible because when you truly do

accomplish creating content for yourself

and being able to have that time,

location, financial, and creative

freedom, it's pretty amazing. So, my

goal is to share that with as many

creatives as possible and help people

like yourself along the way. So, one

last thing we did just to really

simplify what Feebas has done over the

last year is get paid for growth to

learn, grow your following, become a

better person, and get paid all

throughout the journey. So, when Feebis

started working with me, he did not make

$25,000 a month. And he did not have

$54,000 followers on Instagram. He

actually didn't make any money. I'm not

exactly sure how many followers he had

on Instagram. He had been posting for a

while. So, he did have a small

following, but it was not 54,000. But

the overall goal is to increase both

these numbers over time and learn and

become a better person and help people

but also start creating that dream life.

So I broke it down into the four simple

steps that he did. That way you can

follow them and hopefully get very

similar results. So the four steps we

took was first and foremost leaning into

your skill. So Feebas has been creating

content for a really long time and if

you go on his Instagram you can scroll

he has 822 posts. You can see he wasn't

always doing the sports, basketball,

videography niche. He had been creating

content and he was really good at

creating stuff, but he didn't really

figure out what his real skill was,

where his real advantage was for a

while. So, he leaned into his skill. And

then he made creating content fun. I

mean, just for the sake of having 822

posts on Instagram, you can tell that he

doesn't dread posting content. And we'll

show you kind of how to do that because

it is important to enjoy the content.

Going to be a full-time creator, in my

opinion, shouldn't really feel too much

like a job. You should enjoy the

journey. Of course, there's hard work

that has to go in, but it shouldn't be

like clocking into your 9 to-ive job or

working for someone else. It should be

something that you want to do because

you're creating for yourself. Then he

launched his digital product, and I'll

show what goes into that process. And

now, lastly, the real thing that took

him from like the 10K a month mark to

25K a month mark was scaling with ads.

And I'll show you what we did and how

you can implement that. So number one,

lean into your skill. And what I mean by

this is taking the skill set that you

already have because all creatives have

some kind of skill set. But it's taking

that and leaning into it more. Seeing

where your unfair advantage is. What are

you naturally good at? What are you

naturally creating? And this like while

it seems really, really easy, it's

actually not. It was something that

before I had success selling digital

products, creating content full-time, I

was still all over the place. It's

finding out what you enjoy and what

you're good at and finding that

intersection and really leaning into it.

For example, Feebas was creating gym

content before he was doing wedding

stuff. He was doing some modeling stuff.

It seemed kind of all over the place,

but through action, through posting

content, through creating stuff, he

found out he really had a passion for

the sports videography and that he was

really good at it. So, he was already

really good at creating content, but

then he paired that with the sports

videography that he really loved and

that's where stuff really started to go

up. Now, this might take a while, but

it's number one because if we're really

trying to create this dream life that I

so desperately want to help so many

creatives do, it's not the easiest thing

to get started. You have to figure out

what you enjoy, what you're good at, and

where that intersection, where you

really have that advantage because your

skill and what you're good at and what

you enjoy is your leverage. Right? If

you're someone that doesn't really enjoy

sports and you're trying to compete with

Feebis just because you think it's a

good spot to sell some kind of product,

he is going to smoke you 99 out of 100

times because he genuinely loves sports

and sports videography and creating

content around it. You can see by his

822 posts right here that it's not super

super hard for him to go and create

stuff. He posts pretty much like every

day, every other day on Instagram and

he's made this repeatable format. Now,

if you're just going into it just to

make money or just to try out something,

he has the very clear advantage here. So

now, after you go through and create

content and start by really taking

action, I think this step right here is

mostly you have to take the action to

find out. It's not something you can

really just think about for a long time.

It's doing is what's going to get you

there. But once you get there, and it's

not always an aha moment, but once you

get there, we'll know your advantage.

Now, from there, we want to make

creating fun and enjoyable and

repeatable. We want to have consistency

because all the people that I've helped

really change their life and content

have not only been skilled and good at

something, they've been consistent at

it. And this sounds really, really

simple when I'm saying it out loud, but

when you can pair creating and making it

effortless and fun, this is where you

really get that unfair advantage that I

was just talking about. Because if your

natural state is to create, you're going

to crush. So find out a way to make

content that you actually enjoy, but

most importantly, not forced. And there

is this little distinction early on when

you're a creator. It does feel a little

awkward to post at first. It might feel

a little forced to post your first few

times, but you shouldn't dread doing it

so much that you can't seem to post

consistently. So, there is that knowing

yourself. Of course, if you're first

time showing your face on camera,

getting in front of the camera, posting

something, of course, it's going to feel

a little forced. It's going to feel a

little awkward. it's your first time

doing something. But after a while,

after you've kind of gone through that

uncomfortability stage, it shouldn't

feel dreadful to post every single time.

It shouldn't be so hard resistance that

you end up never doing it. Because being

consistent will be natural because it's

fun for you because it's you being you.

Because most importantly, if it does

come natural, if it is you, if you are

creating the content that's fun and you

enjoy, you will grow an audience around

yourself and the stuff that you like. So

that way when you do have success, it

will be amazing because it'll be the

stuff you actually love and it's about

you and you will get paid well for it.

Cuz you can do all these steps and not

enjoy it and make a bunch of money, but

then you're going to box yourself into

this job almost. Again, if you don't

enjoy something, it feels a lot more

like a job. So we can see early on

Feebas before he even launched his

digital product, he was doing this

30-day challenge. And the biggest thing

that I saw with him is he was

incorporating different content formats

all throughout. And it really seemed

like he was enjoying it. He was doing

some tutorial stuff. He was doing some

B-roll stuff. He was breaking stuff

down. But the more important thing that

I noticed is after these 30 days, a lot

of times creators will like challenge

themselves like post every day for 30

days or post X amount of videos in a

certain amount of time. The number one

thing he did here was he did the 30 days

and then he just kept posting after. He

didn't maybe consistently do every

single day after, but he stayed

consistent. He didn't just try for a

month and then give up and be like, "Oh,

it didn't work." He saw results,

probably not the amount that he actually

wanted in this 30-day period, but he

used that as fuel to keep going. One

thing he didn't do early on, and now

that we've worked together a little

closer, we have implemented is this kind

of funnel that I recommend a lot of my

students to do is creating Instagram

content for awareness and then using a

Instagram automation to you've probably

seen them before where people DM you or

where people comment the word blank and

then you send them a DM. What we've done

is turned his Instagram in automation to

collect email and then get people either

over to the store, his website or his

YouTube. That is something that I'm

actually super proud of of with my

software Creator Pass OS. I have been

able to build this in and replace a

software like ManyHat and Zapier uh that

I was using before that literally cost

$55 a month for me just to do this

simple thing. And that's one of the many

features inside of the software that I

have, including website, email

automation, uh, Instagram automation,

funnels, forms, reviews. So, if you're

interested in learning how to do this,

inside that course that I have linked in

the description alongside the software,

I actually show exactly how to do this a

little bit more tactically where we can

break it down. But overall, using your

Instagram, using your social media

following to get people in your

ecosystem, not only on Instagram, but on

email and then also on YouTube. That way

they have multiple touch points with you

because people that see your face more

often, that are more familiar with your

content, are more likely to buy stuff

from you. Now, this is the thing that

was really interesting. Feebis was

actually in Creator Pass for right over

a year before he even launched anything.

And this is where every kind of creative

has a different journey and different

flow. I think he really focused on those

two steps really early on. And to some

extent it might have been some

procrastination, but he also did a

really great job at creating that

content and that audience around him.

But when he launched his digital

product, it's actually really insane. In

the first month, he made $10,000, which

is very, very uncommon. But because he

delayed the launching process for so

long and really focused on those two

steps, he wasn't just lying to himself.

He was really growing his following. He

was really creating the content and

finding out what he was good at. When he

launched, it crushed. It's really funny

in here. He says on the first day only

landed one sale and he was devastated

and then literally in the following

month it it did 10K. So really really

crazy stuff. But what he did and this is

from his words, not mine. He followed

the digital product launch challenge

which is literally the course that I

have linked down in the description for

free with the software and like that was

pretty much it. I think he came to a few

of our group calls and stuff, but he

realistically just locked in for a year

and then watched this course, created

his product, and launched it. And that's

how he got to 10K. And then he plateaued

there for a little bit, and we'll talk

about how he got past that, but that's

realistically what he did for his first

10K launch. And I'm saying this, and I

know it sounds very simple and

effortless, but he put in a lot of work,

but it is a generally simple path to

being a full-time creator. creating

content around what you love, being

consistent, growing a following, and

then having an offer that monetizes it.

So, he followed the digital product

launch challenge course, which helps you

go from idea to product, put it on a

website, and then generate your first

sale. And for him, it not only helped

him generate his first sale, but his

first $10,000 in sales. The thing that I

think he really did well with this was

create an amazing offer. So, as you can

see here on his website, he has this

offer where it's buy two packs, get one

free. He has these stack reel templates,

these effects and transitions, and these

LUTs. And from my perspective, he hasn't

really reinvented the wheel from a

product standpoint. He has really great

stuff, but it's not like unheard of

stuff. A lot of other creators offer

similar things. And that's a thing that

I hear that's really common for people

to not start is like everything's

already been created. And to some

extent, it's kind of true. But Feebis

didn't really create anything

revolutionary. He just created really

good stuff. and then brought attention

to it. So, his offer is really great

because it's buy two get one free. So,

what does that allow him to do? Well,

his products are around $60ome dollars

on his website. And I did the math and

the minimum he can spend if you go for

this offer right here. If you go for

this buy two get one free, the minimum

you can spend is $103. And if you add

two to your cart that are more expensive

and get one for free, I think it goes up

to 138. And then I think he has like

another product on his site where you

can spend a little bit more than that as

well. But you can see that he has done a

really good job at creating this offer

for sports videographers and charged

accordingly. That's one thing I see a

lot of creators struggle with early on

is not charging accordingly. Because you

have to think from his ideal audience,

what are they going to do when they buy

his product? Well, if they're all sports

videographers like himself, they're

going to go and do some client work and

they're going to get paid. I don't know

what sports videographers make, but I'm

sure they'd get paid pretty decent.

Probably over a hundred bucks for one

shoot. I'd imagine three to 500 bucks

pretty easily. So, if this is going to

cut down their editing time that maybe

took them five hours to do before and

brought it down to an hour and a half,

that $103 is well worth it because in

one shoot it pays for itself. So, he did

a great job at pricing based on value

and not on how much time or effort it

took him. Because the value, if you were

a sports videographer and wanted help

editing faster or making these really

great color grades or whatever his

product actually solves, you'd easily

spend 10020 bucks on something because

it's going to not only help you on this

project where you probably are already

profitable, but then on every following

project after. And I think the greatest

thing he did because like he said on the

first day, he only made one sale. And I

think Feebis because he focused on stage

one and two a lot longer than most

people do do. He was able to get that

first sale on the first day. Most

people's experience of selling digital

products is they don't make a sale on

their first day. So he was devastated by

making a sale on his first day. Imagine

what it feels like to not make a sale on

your first day. But the thing is he

didn't give up on himself. He actually

just kept posting and that's what

allowed him to get to that 10K a month.

He didn't just post one time about his

product and then make the one sale or

not make the one sale and then just be

like, "Oh, guess no one wants it." I see

that all the time. If I could boil down

one thing that Feebas did incredibly

well for you guys in this video is found

content that he enjoyed creating and

then did it consistently. There's a

bunch of other nuance things that he did

with digital products like creating

amazing offer, getting on a website,

making it really simple, all this stuff.

But at the end of the day, he just had

the consistency that not a lot of

creators are willing to have. And then

lastly, when Feebas and I started

working together a little bit more

closely before he was in the group and

then he started working with me

one-on-one once he he crossed his first

10K a month. I think he hovered there

for a few months and maybe had a slight

decline, but he realistically really

wanted to get to 25K 30k a month and

we're working on getting to the 30k

number. When we started working

together, the first thing I noticed is

he had this unfair advantage on

Instagram because he had built a really

great audience and he was converting

really great from Instagram. So, we

wanted to start running paid ads. And

our goal, I think, just like a lot of

creators selling digital products, I

think the goal is a two plus rorowaz.

And for those of you guys that don't

know what that means, really simply

said, for every $1 you spend, you get $2

back. It stands for return on ad spend.

So, if you give Facebook $1, they'll

hand you back $2. And with digital

products, because there's no cost in

actually selling it, two rorowaz is

really fantastic. It's basically like

printing money. So our goal was two

rorowaz at least. And the way we did

that is use this tool called meta ad

library which is basically a way to look

at people that are already running ads

which ads they're currently spending on

and then reverse engineering great

performing ads. We also went through and

I have all my ads saved in a Google

drive. I sent him some of those and we

went through and pointed out which ones

would do really well for him, which ones

maybe wouldn't and then I had him

recreate those but for him. And

initially he was really doing well. His

his ads were at six seven rows. So that

means for every $1 you hand Facebook

they're handing you $6 or $7 back. And

that was doing really really well. So we

just slowly increased spending over

time. I think in the first month he did

like 15k. He went from like 9 to like

15. And then I think kind of stayed

there for a month and we just kind of

increased spending. And last month, we

just continued to slowly increase

spending. And we're continuing to do it

at a really healthy rate because my goal

with digital products is to create a

really profitable business that's

predictable and that we don't risk all

of our money trying to grow something

that like isn't even guaranteed. We want

to enable freedom. And I can confidently

say Feebas has been able to do that. So

in the last 30 days, this is October,

the full month of October, he spent

$3,553

with an average rorowaz of $5.19,

which resulted in him getting $18,431

from ads. That is insane. So he

basically turned, simply said he turned

$3,500 into $18,500.

So a profit of $15,000 just from running

ads last month. Incredible. So now he

has a money machine and the game with

ads is to really just consistently

innovate and create new ads. I think he

has a little bit more than a handful of

ads running at the moment and it's doing

really really well for him. So going

through that, breaking that all down,

how can you do the same stuff? And I I

alluded to this throughout the journey,

but it really comes down to aligning

your skill, figuring out what you're

good at and what you enjoy and finding

that intersection. And then go ahead and

make creating fun. Create a consistent

content schedule that you can hold up to

and enjoy throughout the journey

regardless if you're getting paid

because at the end of the day creating

should be in my eyes something that's

fun and that you would do for free. And

if you can figure out a way to make

money, fantastic. And then go through

after you figure those two things out.

And maybe you're already on step three.

A lot of people might already be on step

three. You've been a creator for a

really long time. Launch a digital

product. I think this is by far hands

down the best path for complete freedom

as a creative because it allows you to

create content and make money and scale

it up without having to do extra work.

Like for example, last month was a crazy

month for Feebis. He spent $3,500 and

turned it into $18,500.

The only extra work he really did was I

think he made a few extra ads. So let's

say 2 hours of work and then just spent

more money and then got more back. So

when you have this system in place, it's

really really quite incredible. and then

he went and scaled with ads. So, if

you're watching this video and you're

like, "Dang, I kind of want to do

something similar to Feebas. I know

everyone's journey is a little

different, but I think I'm capable of

that." Go ahead and go into the

description and you'll literally get

click the link, sign up for the

challenge. You'll get a free store plus

course content with the trial to my

software. It's 100% risk- free. You can

cancel at any time, but if you're

anything like Feebis and you're willing

to stick it out and really put in the

work, you will for sure make it work.

So, I've built amazing course content

that you can just follow along for free

and learn that's a lot more in-depth.

So, go ahead and sign up for that. And

if you're someone that's already been

selling digital products or want a

little bit more in-depth help, kind of

how Feebas had throughout the journey,

go ahead and DM me the word apply on

Instagram at Brian Delmada. It's just

the same as my YouTube. And we can see

if we'd be a good fit working together.

I don't work with a whole bunch of

creators because I only really work with

people that I genuinely think I can

help. So, if you feel like that's you,

go ahead and DM me the word apply. We

can see if we can work together.

Hopefully this video has been massively

helpful. But that's all I got for you

guys in this one.