Apple...

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expiring 11 59 pm friday night hey roy

kevin here let's talk about what apple

just announced so first of all i want to

mention that this particular comment may

have helped motivate me wanting to make

this video but we're not quite there yet

i i do like the ether's enthusiasm and i

appreciate it but we are not quite where

we could say the apple car is coming

rocket ship rocket ship rocket ship

don't get me wrong i love apple i invest

in apple i think it's a great company

and i have a bunch of apple products

here although sometimes i do get

frustrated at my mac pro crashing all

the time but uh that's a topic for a

different video what's more interesting

here though is that bloomberg is now

reporting that apple is refocusing and

taking a shift

on their ev project their electric

vehicle project yet again so apple has

originally been developing two paths one

path where apple develops a vehicle that

can drive

itself or be driven by a human or some

combination of these two things the

benefit of this path is that you could

do what tesla does where you could say

okay here's a car that you could drive

that has some features of autonomy and

we're going to add features over time

it's kind of like mr potato head you're

adding some features over time but apple

doesn't want to play mr potato head in

pieces they want to give you the

complete potato head

and they are now going completely in the

direction of one fully autonomous

vehicle that people do not have to use

and until mr potato head is fully

assembled there will be no potato head

that you can buy from apple in other

words no eevee from apple

at any level unless it is fully capable

of self-driving now there are a lot of

rumors and speculation uh bloomberg did

just report this but even in their

report they include their own

speculation they're like oh

apple appears to be hiring a lot of

software developers and developers for

working on the user experience and we

expect that apple might use an ipad so

you can control the vehicle via an ipad

and if this makes sense it would make

intuitive sense that uh somebody could

assume that they're going to be ipads in

these vehicles for you to get around in

fact there's a company called skywise

that uses ipads to fly helicopters which

is kind of cool where basically you can

navigate or the the basically the

helicopter flies itself

under the direction of you guiding it

just where to go okay i want to go here

i want to go up i want to go down and it

does everything else almost kind of like

flying a little drone

flying obviously like a dji drone is a

lot easier than actually flying a real

helicopter where you have to deal with

the acceleration and the pitch and all

the crazy things that you have to deal

with

uh now

while i'm optimistic about that company

flying helicopters with ipads it'd be

really interesting to see people driving

cars with ipads in the future but again

a lot of speculation in the bloomberg

article here it seems like the big piece

of news though is that apple is

abandoning its plans to go with some

sort of partial launch again where they

can give you a vehicle that has some

level of autonomy or partner with other

car manufacturers to give some level of

autonomy this in my opinion is not the

best news for a company like lucid lucid

has regularly hinted that they would

love to partner with another company

that could give them the autonomous

driving technology that they do not have

currently but they have the sensors

built into their cars to support

so the reason this would be bad for

lucid is because if apple's not going to

launch anything until they have the

complete mr potato head then

lucid's not going to be relevant because

apple is designing their software for a

car that would have no steering wheel

and no pedals so not the best news for

lucid obviously lucid and rivien down

about 15 today

not on this apple news down mostly as

momentum is beginning to wane out of the

ev sector even tesla ended up high uh

this morning ended up over 11 11 we have

pulled back we're actually down one

percent right now on a tesla stock and

so you're seeing a little bit of ev

enthusiasm rotate away at tesla

currently sitting at 10.75 apple however

getting an enthusiastic bump here we got

a bump of about one and a half percent

or about 2.37 points we're sitting at

150 743 right now we are at all-time

highs for apple

uh which is pretty incredible intraday

all-time high 157.72

now also worth noting that bloomberg

expects that this uh

chip that apple is designing along with

their self-driving technology and this

vehicle they're designing the chip they

plan to use they expect to be their most

intelligent and smart algorithm driven

chip

ever created

they're currently testing 69 luxury suvs

and their goal is to get some form of

full self-driving vehicle by 2025.

bloomberg does suggest that this is very

aggressive and

kind of questions apple's leadership

given that they're on their fifth

executive for leading the apple car

project in seven years which compared to

their artificial well their augmented

reality division they've had the same

leader for the entire time that

division has existed and so bloomberg

sort of mentions that these transitions

are indicative of a and abnormality at

apple and b potentially a failed sense

of direction in terms of where to go so

this is just another shift in the saga i

don't think this is really good news

that the apple car is anywhere close if

anything to me this is more bullish for

tesla than it is for apple because it's

a sign that apple is yet again either

directionless or quite far behind

testing 69 vehicles that are using

sensors and are not presently

self-driving

personally not very bullish on that

relative to the technology and machine

learning that tesla is able to do using

millions of vehicles on the road and

collecting data from millions of

vehicles versus 69 that apple is using

it's also worth noting that barclays has

released an announcement that their

tracker of taiwanese supply chains

indicates that we might end up seeing

more of a slowing than wall street

expects

and that is because they track

components that go into apple iphones

and apple devices and they're seeing

more of a slowing than what wall street

is likely to expect and this could

impact the rest of q4 for november and

december

their latest survey was just completed

at the end of october

apple is also now just in other news uh

announcing that they are allowing right

to repair repairs this has been a big

deal in the tech community that

individuals have not been able to get

parts for repairing basic things on

iphones or ipads or whatever apple is

allowing

now and we'll be selling kits tools

parts and instructions for doing basic

repairs like screens and cameras on

iphone 12s and 13s and eventually

they'll end up getting into macs and

some of their other devices i expect all

of their devices in the future so here's

some updates sort of on apple and the ev

industry

as a whole we'll see if the ev cycle

sort of the ev enthusiasm stays or if

we're at the end of ev enthusiasm right

now

remember it always comes and goes in

cycles given again that uh riveni and

lucid are now down almost 16 percent and

somewhat slipping into the close of

escrow or not the close of escrow the

close of uh of the market open it is

quite possible that

we could have a temporary pause on the

ev cycle again here and uh and end up

cycling into either a broader market

sell-off or sort of a the market looking

for another cycle to rotate into that is

of course how trading and momentum works

though so i i wouldn't necessarily look

at apple and go yay it's up two percent

and saying that that's necessarily going

to last now again though that would be

for trading purposes i huddle my apple

uh unlike some of the other investments

that i make that i'm much more willing

to trade

anyway i will continue to huddle apple

not gonna add to apple on this news i'd

rather add to something else like nvidia

on a dip

all right folks thank you so much for

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