Becoming President.

hey everyone me kevin here in this video

i'm going to tell you exactly how to

become president with the evil truths

that i learned about elections and

politics by running a campaign for

governor in california

step number one i want you to take all

of your specific plans everything that

you believe government should do and

write it down every specific plan you

have and every detail that you have

as a function of the solutions that you

desire in your government and write them

down a nice list

wherever you write that down

close it up

put it into a drawer

and close it

forget about it

you are not going to win a campaign on

policy

plans

every plan can be debated

you need something that can't be debated

because see every plan you come up with

has individuals who come out and say

things like well in order for that plan

to work you're going to have to pay for

it somehow you're going to have to get

through that politician or that judge or

that law you're going to have to get

that permitted work with that union and

work against that union or be careful of

that tribe

plans are very dangerous plans are a

great way to alienate people who might

be supportive of your ideas or your

goals

but plans in politics are very dangerous

even though we feel like wait a minute

we should elect people based off policy

and we should elect politicians to

represent us based off who has the best

plan

that's not what works in politics see

there's too much you can disagree with

in a plan so what you need is something

that everyone can agree on

let me give you an example in our real

lives

let's say you take a math test

and you score an 89 on that math test

with your plan of acing that test

you came short 89 percent you didn't ace

it

your friend scored a 90

they didn't get 100

but they scored better than you

in this case it's black or white

your friend's plan is better than yours

you lost you mathematically failed it is

black or white it is 90 percent versus

89

but what if you both hate math

well wait a minute

who hates math more

did you wake up in the middle of the

night because you hate math and had a

nightmare about math which one of you

despises math so much that you get

stressed out and anxious over math

and which one of you gets stressed out

more if both of you get stressed out but

wait a minute does it matter you both

hate math you both agree you both hate

math see debating plans

does not work in politics much like the

math test

and your comparison to your friend

you each might have your own individual

plans but until that test is taken until

you are actually in office that plan

does not work

you can agree though that you both hate

math and see that's what works in

politics

that's how you win power

that's how you become a governor and

that's how you become a president

you work with emotion that everyone can

agree on you use broad not specific but

very broad ideas to guide that emotion

so

here are the steps to become a president

or a powerful politician

step number one

create

fear

you have to create

fear

about

something

for example

when

obama

ran for president

obama ran on the fear of the status quo

recession potential depression and war

when

donald trump ran for president he ran on

the fear of the status quo america's

crumbling exceptionalism america being

the world police spending more money on

other countries than we feel at least on

ourselves

that is a fear this is where mega or

make america great again came from

when joe biden ran for president he ran

on the fear

of a donald trump presidency

when gavin newsom ran for governor in

california he didn't run on policies

like housing homelessness schools water

fire or crime

he ran on the fear

that somebody was going to come into

california a state where over 75

that's three out of four californians

believe in vaccines and masking and

believe in ending covid through whatever

means necessary

gavin newsom ran on a platform that said

if you don't elect newsom somebody else

is going to come in

and turn us into a texas or florida and

undo all of these restrictions

now you might be in texas or florida and

you might go hey hey i i support those

ideals that's fine but in california

when three out of four people are

fearful of removing covet restrictions

somebody who represents that fear

becomes

the face of evil and this is where gavin

newsom in the california governor race

which i was a part of

did not have to run on policy all he had

to do was run on

fear

and so step one is finding a

fear that everyone or not necessarily

everyone but the majority of people can

relate to

see for example if you are aoc and you

represent the bronx which has a

26.1 poverty rate are you going to run

on a platform to lower taxes for the

rich

no of course not

all you need is a broad idea not a plan

not a plan because remember plans can be

broken apart all you need is broad-based

ideas like

tax the rich

cancel rent cancel student debt monthly

stimulus checks

that's popular and that creates fear of

the status quo and hope for a better

future see fear and hope are just

opposite faces of the same coin

remember obama ran on hope

biden ran on

fear

it's all about fear or hope

and after you step one identify what

that fear is you have to create the

representation of that fear so number

two you need a scapegoat number one you

find fear number two you need a reason

that fear exists

see for

obama that fear existed because of

george w bush the fear of what happened

continued war recession

that was the fear and so bush became the

representation of that republicans

became the representation of the status

quo in the obama election

when donald trump was elected obama was

the scapegoat and

therefore hillary clinton became the

representation of a continued obama era

of a lack of potential exceptionalism

although again i'm not trying to get

political hearing about parties we're

just saying who ultimately ended up

winning right donald trump ran on the

fear

of

hillary clinton that scapegoat that

existing or continuity of those policies

which maybe did not put america first at

least that was the branding see a lot of

this is in the branding

so whether it's right or not does not

matter what matters is the branding so

number one you create fear number two

you find the scape

goat the scapegoat that that other

target in gavin newsom's election in

california that was larry elder biden's

election that was trump right simple in

trump's election that was hillary

clinton it was the escape goat that

represents the fear so that's step one

step two step number three

you need conformity

so that those who support your emotion

your hate for math tests let's say

can all visually

see the representation

of that conformity so in obama's case

that

came down to posters or flags of hope

and change

in donald trump's election that came

down to

branding around maga or the american

flag make america great again and bring

that patriotism back those were the

symbols

of conformity

for gavin newsom in california the

symbols of conformity were actually

masks

and vaccine cards

and supporting coveted restrictions

those were the symbols of conformity

gavin knew some trojan horst covid the

pandemic as a political weapon

thereby unifying his base

and this was exacerbated by the fact

that people who would show up to gavin

newsom rallies who were counter

protesters

did not protest gavin newsom's failures

on housing homelessness schools water

fire crime

they protested vaccines

and masks

which literally

reiterated

that emotion and the fear

and so they became the gavin newsom

supporters became fearful of

the anti-vaxx crowd

and larry elder in california became the

face

of the anti-covered restriction crowd

and so now you got to get to the next

step so number one

fear number two the representation of

that fear number three conformity

but now number four you have to be a man

or woman

of the people

see you have to represent

that you

are the people

you represent their

opportunity for change you are pissed

off that somebody else is either trying

to keep you in despair or put you in

despair

aoc is pissed

that we don't tax the rich more aoc

represents your opportunity or chance at

being freed of your fear she has become

a woman of the people in her district

and so you stand for

and in stark contrast to that emotion

you are fighting that fear you are

fighting

then

once you have accomplished these four

things

you have created fear

you have a scapegoat you have conformity

you are the man or woman of your

movement

you don't run on happiness

you run on

anger

and when you run on anger

you can do number five

and that's by loyalty

you can buy loyalty in the form of

endorsements and donations from the

companies that support or

align with your fear

for example gavin newsom in the

california election received over 28

million dollars in donations or behested

donations from facebook over three

million dollars from netflix netflix was

by the way given special exemptions from

covid

so that they could operate their

business and continue filming and yet

then donated millions of dollars to

kevin newsom google donated multi

millions of dollars to gavin newsom as

well and then all of a sudden got no bid

statewide contracts with no competition

for those contracts

once you have

fear

a scapegoat conformity and then you are

the branded man or woman of the people

you can then use that anger against the

other side to buy loyalty to buy

endorsements to get donations

and amplify your message

you amplify your message

with short buzzword phrases

things like

taking a playbook right out of what

gavin newsom used

vaccines work

california comeback women's rights

women are smarter in politics and women

rule

minimum wage or here's some other old

ones hope

mega

change

these all represent outrage of the other

side consider that

outrage of the other side

if 75 of people in california believe

that vaccines work then you are outraged

at somebody who says they don't work

if 75 of people in california support

women's rights

then

you are outraged at the thought of

somebody taking those rights away if 75

of people support the minimum wage then

you are outraged at people who want to

take that away

you are outraged

when you have hope

for change

and somebody wants to keep things the

same

you are outraged when you want to make

america great again and somebody else

wants to keep america the way it is

and so folks

winning an election

is a matter of creating emotion

creating the emotion of victory the

emotion of being part of something

greater than yourself

being and becoming part of a movement

that's what wakes people up that's what

gets people to vote because voting is a

matter of life and death to your

movement

kevin newsom used kovid as his trojan

horse to manifest the face of evil larry

elder represented that face this is why

63.5 percent of californians voted no to

removing gavin newsom

a very similar percentage of those folks

voted against donald trump in 2020. this

is why when joe biden flew on air force

one to california to campaign for gavin

newsom joe biden said

that the person running against gavin

newsom he didn't even use his name job i

did not use his name he said the person

leading to replace gavin newsom

is a trump clone

folks

the majority of people in california do

not support donald trump

so what an easy scapegoat to use

you know what the statistics are because

all you have to do is look at the 2020

election or the 2016 election look at

how california votes you know what the

people want

and so you stand for that and create the

fear of that other person the other side

winning

now

why then did my campaign fail

well folks my campaign failed because i

did what i just told you not to do

i ran a campaign with a plan in fact you

can still at least at this point it'll

change soon but you can still go to

meetkevin.com and you could see what a

plan looks like in fact you can see

here's why my opponent has failed with

statistics and research and citations

and then you can see a 20-point plan for

how to solve issues in california from

homelessness housing crime traffic fires

water and more

with bold solutions

out of all of the candidates i was the

only candidate who had a 20-point plan

broken down on their website in fact i

was the only plan who had any or the

only candidate rather who had any plan

any actual plan broken down my opponents

all had the same thing

an overview of their stances

but what they did was correct what i did

was wrong see even though those who

actually read my plan of those who did

95 of people supported my plan

all of it was unnecessary

because see larry elder had no specific

advertised plan

but he didn't need them he created the

fear of gavin newsom gavin newsom was

the scapegoat the representation of evil

for larry elder's campaign people were

tired of overbearing an oppressive and

failing government in california

so a vote for larry elder was a vote

against oppressive government

larry elder actually did not need

specific advertised plans

why because his base assumed he was the

man with the plan

because they feared gavin newsom's

oppressiveness their fear made them

assume that their leader the leader of

their movement knew the answer and had a

plan so larry elder did not need a plan

because the people who support him as

part of the movement would believe he

has a plan anyway and if he actually had

a plan his plan would be subject

to math and being taken apart and being

criticized

that's what i failed at i did not create

fear ultimately

you have to ask yourself

how much do you individually today wake

up every single day and care about

homelessness

well you might be annoyed when you go

walk around la or whatever

but how much are you waking up every day

going man

this homeless problem's a big deal does

that actually motivate you to vote

somebody's saying you're going to solve

homelessness how much do you personally

care about affordable housing you're

probably in a a home right now

so i mean sure you might want a better

house or a bigger house but how much

every single day is affordable housing

weighing on you how much are fires

actually weighing on you every day does

the water faucet not work if it didn't

work anymore yeah then you'd be freaking

out

but fires don't affect all of us all the

time they don't our water issues don't

affect all of us all the time our

homeless issues don't affect all of us

all the time our school issues look our

schools suck

but that is not an issue that affects us

every single day maybe affects our

children but again it doesn't affect us

directly certainly not as much as if you

believe in covet restrictions somebody

taking that away and now potentially

risking your life

that is much more tangible

at least the perception of that is

see ultimately

i ran a campaign on policy and fact

and therefore

i lost

now i did do well at one thing and that

was

how much i spent per votes

see larry elder spent about five dollars

per vote that he received gavin newsom

spent around four dollars per vote that

he received so you can see gavin newsom

had an edge because he had really

hardcore fear

that ended up driving strong votes but

he still spent four dollars per vote

larry elder spent around five dollars

per vote

i came right after larry elder i spent

just one dollar and 17 cents per vote

that's not bad

that means of the people i reached

our reach worked really well

people supported our plans so much that

we did not have to spend a lot of money

per vote

but

we did not have the amplification of

fear which is a little bit harder to

spread because you've got to spend a lot

of money to amplify that fear

fear doesn't just show up on your

doorstep uh well unless you pay for it

why having people door knock or call you

or text you

or run facebook ads instagram ads tv ads

radio ads and plaster fear all around

you to where all of a sudden you wake up

and you go oh crap i do need to be

fearful of that other side i do need to

go vote you got to get woken up

how am i supposed to wake you up

with homelessness schooling

fire water issues are these are these

things really killing you on a daily

basis

no

so this is why policy in fact

don't matter

what matters is

emotion

because you can't debate emotion you

cannot debate

fear

and this is how somebody who has failed

the state of california is able to be

re-elected

he didn't win because his policies are

good

he won because he evoked fear

fear of death and tragedy

this is why aoc wins as well

it's really incredible

and folks now you know

how to win an election how to become

president governor or get any sort of

political position of power if you can

manifest these solutions

you can win

now regarding my campaign thank you so

much to the hundreds of thousands of you

who voted for my campaign to the

thousands of you who donated to my

campaign and supported my campaign

i stand open to

ideas emails instagram messages twitter

messages

of suggestions of collaboration for

potential future political work but for

now

i wanted to share with you the results

i lost

but i've learned a lot

and hopefully you have too thank you

very much for watching and supporting

this video folks

see you again in the next one

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