i need to come clean
FULL TRANSCRIPT
hey it's me Tevin in this video I'm
going to talk about 2023 everything that
I have planned for 2023 and how I want
to make 2023 and even more awesome year
than 2021 was yeah I skipped over 2022
because 2022 wasn't great in the market
and there was some other little bit of
you know scars that happened in the
meantime so we're gonna work on making
2023 awesome and this video is going to
be all about how let's go hit New York
we'll talk about it
foreign
make sure you turn the lights off okay
energy crisis
oh it's a bear Market you want to be in
the video it's not bad you watch your
wife watches tell me I started watching
New York when I was in Berlin I moved to
Spain I thought I invest in crypto oh my
gosh
oh my God he'll be back it'll be back
ready to come back
one of the biggest things I've noticed
studying other entrepreneurs other
creators people who have come and gone
is that most people don't get canceled
they actually
self-cancel think about that for a
moment that sounds really weird what do
you mean self-cancel just cancel culture
is you make a mistake and then you'll
get canceled and then you stop posting
because you stop getting attention but
the reality is most people cancel
themselves whether they're on social
media or not in other words they make a
mistake they become pessimistic they
lose hope they lose enthusiasm they you
they lose what made them them the energy
the excitement the optimism and when you
lose what makes you you of course you're
gonna fail and I believe I strongly
believe this that no matter who you are
watching this video If you believe
that you can make 2023 a better year
than 2022 behind us
you're gonna make it happen now how can
you practically take that into your own
life I believe it all comes down to a
risk risk versus stability and security
most of the time we think that's it this
is all I'm destined for
13 years ago I would have never in my
life thought that I would have had my
baby on this building never in my life
would I have thought that would have
been possible but it was only possible
through taking risk and I think in 2023
my plan needs to be to keep going I
don't want to just Coast I don't just
want to make videos and play it safe
make sure everyone perfectly likes me
you know I'd like for 80 percent of
people to like me and like my content
right I don't have to appeal to all the
extremes but if I can provide value to
80 of people while taking risks that I
can actually expand my business then I
want to be that symbol of Hope for you
that if you take risks even if you mess
up think about all the times I've messed
up you can also still succeed and that's
really really exciting tomorrow by the
way I'll be in the New York Stock
Exchange again for the opening bell
which is really exciting I've got an
interview inside and I've got my nice C
jacket ready to go
thank you
now in the next part we're going to talk
schedule and productivity one of the
biggest things about productivity I've
noticed is when you wake up in the
morning it's weird that if you stay in
sort of your gym clothes you know your
junky kind of clothes uh your casual
sleeve clothes
productivity goes in the toilet so I'm
actually gonna go back to Old School
cabinets old school Kevin had a
reputation for always being in a suit
now I've tried getting away from that
because people have this impression oh
you're just a suit but I realize the
people who say that don't know what the
hell they're talking about ask them if
putting on nobody
club gets me more productive in
the day
can be lost like when you wake up at
seven or not seven I wake up at four I'm
thinking seven eastern time because I've
been waiting up at seven here which is
four over there anyway I wake up at four
California time and I get to be more
productive worth it so that's change
number one going back to Kevin sleeping
in a super basically now what are some
practical reasons for that well there
are a few number one it's almost
impossible to just roll back into bed
after you do your morning meeting right
so you're awake for sure thanks you're
not just some dude anymore you're not
only dressing for every circumstance but
people can take you obviously and in
every circumstance
now one of the best dress tips I have
and it's what I'm going to be
implementing for 2023 white shirt jeans
it's versatile jeans you can get great
ones for 49 to 69 bucks you don't have
to worry if they get stained because
your seven-year-old son dropped Pizza on
your favorite hunter green pants
that may have just happened to me and I
can't get a replacement of them but I'm
working on ideas to get that oil out but
jeans look great very professional
and you can change the light kind of
contrast with any kind of jacket all day
long you want to dress it up wear a vest
wear a jacket want to dress it down wear
a little bit of a sports sweater but it
works with everything tire no time but
either way when you wear a jacket and a
white shirt that contrast just looks so
good gives you that confidence makes you
look professional in every setting and
love that productivity remember we don't
just want to be some guy on YouTube we
want to be some professional guy on
YouTube next what about productivity
probably one of the biggest sins of
being an entrepreneur is feeling like
you're wasting time you gotta do more
with last time how do you do that
you gotta know thyself now that sounds
weird but it's actually practical advice
I know that I do my best video filming
when I'm high on coffee okay that's all
I do it's just coffee coffee coffee
coffee coffee and it works the best when
I wake up at four and I film to about 10
11. I get sit in the sue you I can read
I could study I I could go through I can
fly through Ernie's calls I could fly
through earnings statements financial
statements but boy oh boy as soon as
that clock hits post lunchtime usually
it's actually right when I eat my lunch
which I'm starving if I skip my
breakfast I'm starving by the time is
lunch as soon as I ate that food within
30 minutes I'm like damn I need to take
a nap this sucks so what am I gonna do
with my schedule to hack that I know I
work really well in a studio doing
numbers you know boring kind of Finance
stuff making videos cranking out thin
CBI news in the morning what am I gonna
do with the next half of my day to make
sure I can juggle all of my businesses
and what are my business expansion plans
looking like including employees and
interns all of that next first we gotta
get to fit fast okay JK not on Fifth Ave
yet but let's talk my schedule and my
actual game plan for how am I to be able
to coordinate my life and be productive
running three incredible different
companies remember and I think you're
going to be able to learn some
productive things from this as well
remember my goal is always to provide
value and if you provide value you too
can succeed in America
I don't know why I use that accent but
anyway
Michael
is 4 AM to 10 maybe 11 ish with course
number live stream
office only filming that's it ideally
take a break around lunch I rarely take
breaks but take enough of a break for a
little bit of a headspace reset 45
minute run 15 minutes for food grab
another afternoon or drive the first
afternoon cup of coffee boom now what's
next okay this is the cool part so I
have always always been basically solo
man show and when I did Real Estate
everything was solo I didn't want an
office I didn't want anything I wanted
to do everything myself I realized that
in 2015 when I got really busy as a
broker it was really difficult to do
everything myself and the same is true
now I've pretty much done everything
myself when it comes to research
production I've tried other people to
help with researching in the past but
I've pretty much done 99 of the videos
that you've seen on this channel
completely by myself and what I realize
is I don't need an editor I don't need
somebody to hold the camera
what I do need is a team to help me get
the best possible information that I
don't have time to hunt for beyond the
information that I already looked for
and so the second half of the day is
going to be dedicated to looking at the
information that my team gets for all
three businesses content production
research research or our exchange traded
fund that I managed after all I'm a
licensed financial advisor right and
number three making sure that anything
that has to do with house hack gets done
in the afternoons so that way I'm really
going to segment my day first half of
the day dedicated to filming content
creation second half of the day team
what do we need to know about properties
what do we need to know about research
for the next day of filming so that way
I'm prepared to film and I can really
then travel in afternoons and on
weekends to our real estate portfolios
making sure that I'm personally the one
who's pulling the trigger on doing these
real estate deals for house hack anyone
like BlackRock or Invitation Homes can
send somebody out to go look at and
Scout a real estate deal but not
everyone is meet Kevin going around
looking for wedge deals themselves and
that's what I'm going to be doing with
house hack so I've surrounded myself
with three amazing interns who have
officially been chosen and they will be
starting January 5th next they'll be
joining someone who's already core to
three of my business an amazing worker
one of the hardest working people I've
ever seen I mean like I think he Rivals
my hard work and the amount of time that
I work anyway McKay they'll be joining
him in the office he'll be joining the
four amazing construction team
individuals that we have who are
actually with me at the podium ringing
the bell at the New York Stock Exchange
foreign
and then of course we have our uh our
team for CPA investor relations
marketing and design but they're less of
sort of a Hands-On with me on an
everyday basis they're there when I need
them right so this is going to be my
plan for 2023. now in the next part of
the video I want to talk about
specifically some of the things we plan
to do and what things and lessons you
might be able to take away from those as
well now before we talk about scaling
those three businesses and lessons that
you can learn that might help you scale
your business let's understand how I
practically expect to get around but
first I have to go patronize Hugo Boss
Columbus Circle that's because when one
of my sons was having a tantrum in their
story yesterday rather than kick us out
they gave him cheesy popcorn and that
kid ate the entire back maybe he was
having a tantrum because he was hungry
okay I don't know he's four years old
certainly didn't tell me but maybe a
clue was that he was chewing on his
hands the whole time all right learning
over here but now let's go patronize
them and then let's talk about things
you could learn from how I'm planning to
scale my businesses because folks
we want house hack to own one of those
in future
wow that's really nice all right now we
gotta talk Logistics what the heck is
going on logistically how am I going to
scale all of these different businesses
so here's exactly what we're going to do
first of all we've subcontracted a lot
of the
support services that we need for the
ETF so in other words I make decisions
in terms of allocations I handle
research right I handle research review
uh the analysis and all of that but the
extent of my additional effort on the
ETF is actually very very little which
is beautiful because the research that I
do or potentially our team does is
research that I use and share with
course members and on YouTube for free
and in the future we're going to be
updating our meet Kevin app which is
available in the Android and Apple App
Stores we'll be updating that to give
free pdf versions of our research which
is really cool because not everything
makes it into videos that way we'll sort
of have a Daily Dump of research on
there and we'll have a very very
transparent ETF which I'm very excited
about sharing all that information but
the the core here is that what I've
actually done and this is a lesson that
you can take away is I've created two
businesses out of essentially the same
work see if my job is researching stocks
and sharing insights into financial
instruments or real estate or whatever
specifically in this case stock
companies that research that applies to
the ETF is information that also allows
me to create content so that's where the
first half of the day is essentially
content generation and and research the
second half of the day is essentially
going to be all about house hacking
house hack real estate touring homes
weekends will probably be a little bit
more real estate heavy and then the goal
is evenings and the second half of most
of the weekend days family now I've got
to talk about the structure for that
because that is going to be a little bit
tricky
so how do you scale a house hack okay
look there's an easy and lazy way to do
it and then there's the real way to do
it I'm going to reveal the real way to
do it right after this really noisy
ambulance goes by God bless you I hope
okay wait we're gonna park there no okay
they're still gone I'm like they're not
going by they're just gonna stay if
you're wailing at me but anyway best
wishes to them you know that's another
thing that I think a lot of us watching
this take for granted is uh our actual
ability to do things right we're not
dead uh I I hope that the vast majority
of us are not impaired to the ability
where we can't and of course we try to
help those around us who can't right but
if we can it's almost like a waste not
to use it right anyway nothing like
going to Vlog in Central Park at night
in the rain so what do we need to talk
about well we need to talk about scaling
a real estate Empire when I say that I'm
sharing that Empire that's not mine
right I'm sharing that with our
househack investors so
the way you could do it is you visit
maybe 20 different cities and areas that
you want to invest in you pick your top
free three not saying that like a
four-year-old uh you pick your top three
and then uh when deals come up you have
local matterport scanning individuals or
Representatives that they can kind of
vet the properties for you and uh you
you're a little bit hands off
I don't like that that method would
generally call for maybe visiting each
area if you're picking three major areas
to invest in equally like let's just say
I'm gonna make these up uh let's say
it's uh Denver or I don't know San
Antonio and Salt Lake City just to say
right or or maybe Tampa or South Florida
whatever it is that doesn't matter
you pick those areas once you've picked
those areas maybe you go out and sort of
like check in on things every couple
months
I actually think that's a really bad way
to scale house hack and make sure we're
getting the best wedge deals and I have
that solution I'm going to talk about
that solution once I sit down because
walking is cold
that I personally
these properties is because I think any
company like in Invitation Homes or
whatever can send somebody who doesn't
really care that much at the end of the
day because it's not their company right
they're not the executive running it to
go buy and pick real estate or look at
matterport scans and do analysis I think
real estate is a people business and by
being the individual who myself
interacts as much as possible for as
long as possible with real estate agents
and contractors and locations with my
team then when it does get to the point
where we scale beyond my ability to see
every property which probably won't
happen for the first few hundred
properties right maybe once we get to
like 501 Properties Plus we've got a
model that we can really copy and paste
without me but without me there all the
time right but at least we build that
relationship and that reputation the
areas where we're buying with me first
once those areas go into autopilot I can
move into the expansion mode of okay
well now Kevin's gonna be boots on the
ground in the new areas we're expanding
to but do think that personal touching
real estate like the guy who's making
the decision is actually the guy showing
up and introducing themselves to
contractors meeting real estate agents
and learning from real estate agents I
think that goes a really long way there
are ways that you can very inexpensively
travel short distances by plane whether
that's turbo prop or whatever it is
inexpensively get to destinations that
are up to say maybe two hours away and
get back especially if you have multiple
people with you that are being trained
you can inexpensively get back and forth
in the same day without actually missing
out on family time or content production
time and so that's what we're working on
right now full details of that whether
it's fractional ownership or what uh and
the tax benefits of all that are going
to be coming I do want to be very clear
that at least for the very long initial
period of time all of the expenses of
whatever travel I choose initially
you're going to fall on me and that's
because I'm going to use whatever way I
travel as a way to also produce content
and make sure that I could still run my
initial business right my media business
as possibly as possible while expanding
house hacks so stay tuned for more
insight on that I'm really really
excited to share it and we'll absolutely
make sure that all of our travel
accounting is 100 Trans 100 transparent
as well uh the uh the things we're
looking at right now let me just put it
this way it is more reasonable than
commercial Aviation like commercials
like which you might say there's no way
oh there's a way and it's really really
cool and I'm so excited to share that so
stay tuned for that but wait a minute
what about the first business right that
Core Business the media business what's
the goal there and what can we learn
from what I want to do with that Core
Business let's talk next all right so
I've been thinking a lot about this look
as a Creator and somebody who runs any
business I believe it's extremely
important that everybody always focus on
what is their number one most profitable
business and obviously for me that's not
house hacked because that's a long-term
play right that won't make me a dime
until after an IPO so it'll probably
take six seven years hopefully sooner
but who knows we want to make sure when
we get to IPO it's perfect right it's a
great company uh so we've got time there
and patience there uh and so when I say
it's important to focus on the number
one most profitable business and
thinking about how to expand that many
folks I believe especially Entre openers
get stuck in this trap of oh you know
what this is good enough like I'm I'm
doing good I'm able to get by I can pay
my bills so I can take vacation why
would I take a risk right risk is scary
because if you take a risk maybe you
could make more but what if that risk
leads you to go to zero and I've just
found that my entire life ever since I
was 17 standing outside that New York
Stock Exchange to 13 years later so
that's already my entire life 13 years
of sort of my adult life
I've just found that I don't know what
it is but I get bored and I've got to
always be expanding and I think that's
actually a great thing for the
businesses right that's great for house
hack that's great for the ETFs that's
great for the media business and my hope
is that at some point in the future we
can rival companies like CNBC and other
mainstream media and actually provide a
better service in other words rather
than providing the same thing that feeds
True Media does providing really good
perspective that provides extreme value
but is done so in a neutral manner what
I don't want to do is and it's not to
bag on these folks right these are
actually very successful people and it's
a compliment to them I don't want to do
the Ben Shapiro Tucker Carlson model
where you cater to one audience one
political affiliation and that's it what
I'd really like to do is that middle 80
right left 10 right 10 might hate you
whereas 10 of people might hate you no
matter what anyway they don't like the
way you look or they think your face is
punchable or whatever
but if we can focus on blowing up our
top core business with that schedule
that productive schedule I talked about
in the morning while also potentially
vlogging kind of like this are real
estate ventures in the afternoons and
being really transparent with everything
we're doing in real estate then I think
we have a really good chance
to Triple or 5x or even 10x the
viewership that we had in 2022 in 2023
and if this model Works which so far in
my testings
it works if this model continues to work
2023 is going to be awesome but 2024 and
5 when we really go into expansion mode
not just for house hack in the second
half of the day right but also for the
media business it's gonna be freaking
amazing now what about family time
important What I've Done seems a little
regimented and it's like wait why do you
have to do this with your family time
but what I actually did is something
that I think would be even better and
more time efficient for the time that I
spent with family watch this on an
ordinary basis maybe I'll spend a couple
hours a day with the family kids make
stuff however but sometimes that time is
actually distracted so I'll be with the
family but I'm not really present
because maybe I'm on my phone or
whatever so that means it's a not really
good 14 hours a week right quick aside
this is Trump Tower and back in the
early 2000s The Apprentice was actually
a show that I found really inspiring I
didn't love it when it turned into
Celebrity Apprentice and I think Trump's
lost his mind a little bit recently I
think this is probably time for new
folks like a DeSantis or something like
that look I I don't want to get
political in this video but I just
wanted to come by here and stop by
because this actually was an inspiration
for me and I I gotta honor that gotta
honor that okay but now back to that
family question this is a pretty neat
solution and I think you'll like it as
well so the rough game plan with family
time is that I dedicate at least two
week days starting at 2 p.m doing fun
things with Dad Lauren kids right all of
us together so that way starting at 2PM
to about 10
pure family time oh those days which
days those will be will be dependent on
what we've got going on for travel for
house hack or kids schedules or whatever
but that way at least that works out too
15 hours during the week just for family
and that's going to be dedicated time so
rather than potentially an interrupted
14 it's actually a real
16. on top of that starting at roughly
noon on weekend days even if we travel
somewhere I take either a child or or
Lauren or whatever and then the second
half of the weekend days also gets
dedicated to family so I count to about
10 p.m so 12 to 10 works out to about 10
hours that's 20 hours on weekends plus
16 during the week that's 36
uninterrupted family hours versus a
previous
embarrassed to say it but 14 not that
committed that's a problem it's
something I've got to work on but in
doing this I think I've got a schedule
that takes me from somewhere about
9 30 10 ish right to about four in the
morning on a daily basis I operate
pretty well on about six hours of sleep
it now gives me dedicated and scheduled
family time but it also gives me time to
operate and expand three businesses the
first two have a massive overlap in the
mornings and the second is dedicated to
afternoons and those mornings on
weekends so the last piece of this whole
time might actually be a little bit of a
surprise but 2023 I want to make a year
about reinvesting everything that I make
for my business into my businesses into
all three of them so even if most of
that comes from social media it's going
back into all three of them and that
also includes the people and that's
probably the most important part that I
think if there's one thing I haven't
done as well as I could it's making sure
that I am tripling down on my
commitment to other people making sure
that we we keep hiring we keep expanding
I've really got to get off of this train
of uh oh it's only Kevin's gonna do
everything
I think there is something about
having a team that camaraderie that I
miss I had that during the campaign and
for a bit after since about April I feel
like it's only been really myself most
of the time with a little bit of help
from from others on the team now but not
that that core camaraderie that we had
during the campaign days and I want to
get back to that so that's why we're so
excited about investing in people again
and expanding to our interns so that's
going to be very very Epic
thanks so much
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