tesla to dump prices
FULL TRANSCRIPT
We got to talk Tesla stock and Tesla
stock valuation. So Tesla is pulling one
of the best of 4D chess moves ever right
now. This is absolutely brilliant. If
you've been watching the channel, you
might already know that I've been
talking about a risk with Tesla
obviously being that they're going to
have to reduce prices after the tax
credit expired. We all already know that
there's a massive pull forward that
happened before the tax credit expired
going into September 30th. And that's
how we got record deliveries surpassing
even Q4 of 24, Q4 of 23. I mean, these
were record deliveries. Production was
lower, but that's okay. We had a bunch
of standing inventory, cleaned house,
baby. But see, after a $7,500 tax credit
goes away, we have to recognize the
reason from an economic point of view
that people were able to afford, let's
say, a $40,000 vehicle was because the
net cost was really only like 325,
taking off the tax credit, not even
getting into the fact that, you know,
tax credits are maybe even more valuable
than that. So when that goes away, some
of that hurts a company's margins and
some of that hurts an individual's
buying power. How much depends on the
company's PP or pricing power. The
bigger the company's PP, well, the less
it affects them. For example, this
morning in the course member liveream,
we talked with course members and we're
like, "Wow, this AMD news, this is
really cool. This is great." But is
there a risk that this AMD deal is a
sign that AMD just has smaller PPE than
Nvidia? And there's really nowhere you
need to go further than the actual
Nvidia and AMD income statements to
determine that yes, AMD has
substantially smaller PP than Nvidia.
Now, that's not to say we should be
bearish on chips, although we were
pretty convinced that the top was in
this morning in the course of our live
stream. It is to say that Nvidia takes
five times as much money as AMD to the
bottom line and that is a sign of
pricing power. Their gross margin is
like you know AMD's
got like roughly half of the gross
margin that Nvidia does. That's a sign
of PP pricing power. So what happens
when you take away a $7,500 topline
incentive while a company like Tesla is
probably going to have to reduce prices.
The problem is reducing prices does not
reconcile well with stock price up. And
Elon want stock price up. We want stock
price up real big. We want big peep.
Okay. How do we get more car sales at
lower car prices without suggesting that
prices for cars are going down? It's
simple. More affordable model. What a
surprise. What a surprise that just
three days after, literally, you can't
make this up, three days after the tax
credits expire,
what happens? They drive a Model Y
around Giga Texas
without any camo on it. That is a more
affordable version. Folks, people try to
make this look candid.
I don't think people accidentally saw
this Model Y driving around and Tesla's
like
slip.
Like this is all this is all done on
purpose. Like what happens is they make
it seem like you've got candid photos
and they leak this stuff to the Tesla
fanboys and fan girls that that you know
that which is fine. That's just that's
how media works, right? like some inside
employee will be like, "Hey, don't tell
anyone, but I got the or like don't tell
anyone my name, but I got these leaked
images of this this happening over here
or whatever." Uh, and then that's how it
makes the news. So, that's how Tesla can
like unofficially engineer news by
utilizing other people who cover news
for Tesla as their leak conduit. And
then Tesla go,
h how how come they took the car out
without cable on it? Oh no, this is
horrible. It's all by design. It's by
design. This is how business 101 works.
And this is purposely a 4D chess move
because it is an opportunity for Tesla
to say we are lowering the prices of our
cars. Except rather than the stock
market going oh VP small they have to
lower the prices. The stock market goes
hell yeah more affordable vehicle.
Except it's not a different vehicle.
Like I would love if they came out with
a big van or a robo van or whatever,
right? It's fine. it that it's not going
to happen for a while. I'll I'll be
stuck with a Mercedes Sprinter van or a
Ford Transit or or whatever for for all
my seven kids. That said,
this is great for Tesla because we need
prices to be more affordable. Like, if
Tesla the worst thing that Tesla could
do would be the tax credit goes away and
they don't reduce prices. That would be
the worst thing they could do because
that would be stubborn. it would not be
an economic reality. It would not be a
smart business decision. So Tesla is
actually, you know, even though we're
just like exposing the whole MO here,
they're actually doing exactly what they
should be doing, which is lowering the
average cost per vehicle of these cars.
Now, what's different about this car?
Not actually that much. Uh like we've
got a great post here that breaks it
down for you. No front light bar. The
front bumper extends to the middle where
the light bar was. You've got uh you
know less of that glass roof on the top.
You've got uh you know some
miscellaneous other changes. There's
really like not that much that's
different in the vehicle. Uh so the
other model has a light bar going across
over here. So it looks a little bit more
basic, but that's okay. Who cares? Like
there are plenty of people who want a no
frills car and they don't want, you
know, all the glitz and glamour. They
just want a car that they can get from
point A to point B in reasonable safety
and comfort in. That is extremely
reasonable. Here's a side by side that I
thought was useful. You could actually
see here's that light bar. Here's no
light bar. You can see the lights are a
little different over here. This one
obviously has a roof rack whereas this
one doesn't. But that's that's probably
just a separate upgrade or marketing.
You can see the uh the back over here is
a little more simplified though. Over
here in fairness, the lights are on
whereas here they're not. And this is a
marketing photo versus this being a real
photo. Nominal differences, but it's
going to be a way to reduce the price of
the vehicle. So, right now, if you go to
uh tesla.com
and uh we can actually see on the front
page, we've got the new Model Y
performance. Order yours. We've also got
uh FSD14 that's supposed to be getting
released today, which is really
fantastic. Uh we'll see it got delayed
from last week. And we'll talk in just a
moment about, you know, price forecasts
and price targets for the stock. But
understand right now, if you go to the
financing tab right here, they got rid
of the APR benefits. So, like right now,
they're doing the purposeful sandbag
where they don't really want sales of
these vehicles. If they wanted sales of
the Model Y performance right now, they
would have 0% APR. They don't want sales
of this because they're probably
shifting production from the more
expensive Model Y's, which they just
cleared the inventory out of. They're
probably shifting production to the
lowerc cost vehicle and then tomorrow
107 they're probably going to announce
the lowerc cost vehicle and I bet you
they will also have special introductory
financing. It'll be like 0% APR or
whatever. I mean look at this. Why why
is the long range rearwheel drive 3.99
and the performance 5.14?
It's because they don't want to produce
as much of the performance. It's it's
all based on inventory, supply and
demand. Very simple, right? Let's go to
the Model 3 here for a moment. And let's
go to uh order now on the Model 3.
Financing offers here, $299 on the Model
3. They print these for days. They want
to incentivize these. Look, they'll give
you any model of the Model 3. Uh they
print these. So, they're incentivizing
production there or, you know, sales
there now. And you can even see the
banner 299 APR. I expect that when this
new model comes out, you'll probably see
a combination of intro financing and a
substantially lower price. Now, that
lower price on the Model 3, my
expectation is you really want to see
this probably be under $35,000 on the
cash price. The problem is I don't think
it's going to happen. Uh, so I would
like my best case scenario is under 35
for a no frrills Model Y. Best case
scenario, probably not going to get it.
It will probably be a $39,000
vehicle, which if you think about it,
that kind of makes sense. $45,000
minus the $7,500 tax credit uh leaves
about $24.99
between where the new price is and where
the old price is. And now you could kind
of justify getting a model
without the tax credit because it's the
more affordable model and it's still
roughly the nearly the same price. It's
about $24.99 more than it was
previously. That's my guess as to where
they're they'll go. If they go all the
way to 35, it's a sign of pricing power.
Okay, so this is how you can actually
help deter or you yourself can figure
out how much pricing power Tesla has. So
I'm going to write you a little menu
here. Okay, so this is your playbook for
tomorrow. Playbook uh for tomorrow. All
right. So, if price $399,
uh, Tesla pricing power equals $24.99 on
Model Y. We're assuming zero value for
the fact that you're getting a, you
know, cheaper car because honestly, most
people don't give a flying hoodie that,
you know, it doesn't have the full light
bar or whatever. Most buyers aren't
going to care. They're going to be
payment sensitive. They're like, I just
want I just want the Tesla. I just I
want I want FSD, whatever. Right. Okay.
Uh if the price comes in at 35,
uh then Tesla's pricing power will
actually be negative uh $2,500 on Model
Y. That means you've now net gone beyond
the tax credit. Uh so uh you know, and
then obviously you've got neutral uh
pricing power at 375 uh for the
affordable model, right?
So
if they really want to ramp sales, you
go 35. So this here, this this would be
an actual uh price decrease uh and uh
would be great for sales volume. Me
personally, I would want uh sub 35K for
that affordable vehicle. I know that's
that's that's big. It's going to hit
margins, but it's going to get us
volume. It's going to get Tesla back in
that momentum. Okay? Back to momentum uh
of growth following surge of uh tax
credit buys, right? And that's what you
want. You want to incentivize that that
momentum again. Keep this puppy going.
Keep these factories cranking. That's
what I would I would personally love to
see this. I don't think they're going to
do this. I think they'll end up going
incremental. And this in my opinion
would be bad like worse for the stock. I
know this is worse for the stock because
you are still net price increasing uh
buyers you know following the credit
right so near-term
uh this would be I should say long-term
stock longer term right because we want
volume and we're not going to see that
volume really level out until you know
the next 12 months really on a new model
okay good so all that said let's Now go
into our Tesla sheet, which has been a
minute since we've done our Tesla sheet.
Uh, and let's go do some updates over
here. So, by the end of 2027,
uh, you know, I still think our revenue
per vehicle is going to fall. Uh, and
I'm going to reduce this even more now
since we don't have the credits. Uh, and
we've written some notes over here as
well already about reducing the revenue
per vehicle, but I honestly think we're
probably going to get down to an average
rev per vehicle by the end of 27 of
about 30. Honestly, probably 32 33 even.
I'll call it 33 even. Ideally, we get to
4 million vehicles in 27.
Okay. Now, we're going to go we've got
revenue, service, uh, energy. Energy.
This is still
This is probably going to get hit. I'm
going to write a little note here.
Reducing from 26 bill due to uh Trump
cuts to Dem states. This is where you're
going to see some energy hit. This was
supposed to double from 13 bill. I'm
going to actually take this down to 20
billion because I do think we're going
to see a real loss of mega pack buyers
unfortunately as not only the solar
panel credits uh expire at the end of
the year for solar panels on residential
on residences but also we end up getting
um unfortunately
lower city buying. So, okay, we'll drop
that to 20. So, that will slow growth a
little bit. I I consider most of these
things extra. I consider FSD part of
margin. Uh I'm not going to price in
anything for insurance or semis or the
Optimus. Uh third party FSD revenue has
always just kind of been a scam. So I'm
not going to price that in. So I'm going
to go with margin. So margin honestly is
probably going to be closer to 85.
So our expense margin 85 because right
now we're operating I mean let's let's
look at the last sheet. I think we were
at like 157. So this was our previous
sheet. In the previous shareholder deck,
we can see X credits. We wrote down 15%
still good. That's what we want to use
now.
And we're going to have potentially some
hit due to advertising. We assume
potentially a 1 percentage point gross
margin hit due to advertisements. So
let's throw in 1% as well for ads. Let's
go
14%.
Even though that ad section will be
coming out in
SGNA, I'm going to go ahead and throw it
into gross margin.
There we go. Or you know what? We'll
throw it into SGNA. Screw it. We'll put
it in over here. I'll bump that. And
I'll make a little note that we did
that. So, we'll throw a little note
here. We'll say uh bumped uh SGNA to 7%
from 6% due to advertising. Well, we
throw in an extra 1% there. No big deal.
Okay, cool. So, now we've got 15%
margin. We've got 4 million deliveries
by the end of 27, 33,000 average price
per vehicle. And this doesn't really
include anything on Optimus. This
doesn't include anything on uh really
FSD
um revenues beyond what's already built
into the vehicle margin. So this this
should be low compared to where the
stock price is right now. So if we look
at this as a manufacturer,
this puts us at 207. As a service
provider, it puts us at 324.
So basically as as a vehicle producing
company if we can pull this off by 27
we'll make a note here. So this will be
our 1026 or 106 bottom line. Okay as
manufacturer only. Let's make it so you
can see as a manufacturer only it's
probably about a $28 stock at 15%
margins. Okay. As a serer you know it's
a 324 stock. 324 stock and this does not
include
robo taxi or optimus uh revenues. So
basically the delta between the stock
price today you know let's say stock
today uh 450 uh the delta or the
difference between the two the targets
uh and the stock price equals optimis
optimus and robo taxi um hope basically
uh that's that's what's being priced in
so it's interesting it gives us a little
bit of guide in terms of where the stock
is fundamentally I think if you could
get these margins up again I I don't
really think you're going to get off
this but if you could get back to you
know 18% margins let's see what that
looks like if I could get to 18% margins
we would actually move to
about an extra 50 bucks $47
as manufacturer only at 18% gross
margins 255 5 at 15% gross margins. And
if I go serer with those margins, uh
will be almost $400.
So 397
397 with 18% gross margins. So, it so
shows you even with higher gross
margins, we're the market's definitely
still pricing in a lot of enthusiasm for
other aspects of the business that are
hard to put a handle on right now. Uh,
but I'm I'm really optimistic about the
pricing tomorrow. I want to see what
happens with the pricing. The lower the
better. That's my vision for it. Uh,
lower the better because as I always
say, I want this company be cranking
printing cars again. Uh, so that's my
reaction to what's going on with Tesla.
>> Why not advertise these things that you
told us here? I feel like nobody else
knows about this. We'll we'll try a
little advertising and see how it goes.
>> Congratulations, man. You have done so
much. People love you. People look up to
you.
>> Kevin Praath there, financial analyst
and YouTuber. Meet Kevin. Always great
to get your take.
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