She Survived a Knife Attack at 13… Now She Owns Multiple Businesses | Anuoluwa Aimufua –DOSI S1 E4
FULL TRANSCRIPT
Show your bully that you could be
better. A bully actually came to one of
my warehouses to apply for a job.
>> Walking through that door and seeing
that bully means a lot to me. I think my
biggest motivation would be leaving a
legacy behind [music] and the legacy is
not just for the fun of it. It's for my
children. I was able to obviously go to
law school and qualified practiced for 7
years and I knew that it wasn't for me.
I love making money. I love making
money. I did have it in me to be a big
business person at that time.
>> Wow.
>> I opened my own salon at home while I
was at uni. [music] And then bullying
was very very pronounced because they
would literally tell you to face that
black monkey go back to your country.
>> Then my first job was when I was 15. I
was working at a school. It looked like
you were never broke at all.
>> We lost two or three of our properties
during co [music] because we couldn't
meet up with the payment. There was just
so many outgoings. Thank you. So you are
7 figure Amazon seller real estate
investor, former legal agent. You have
your own um bakery and load of things.
How did business start for you?
>> I love constant change. No matter how
much I'm making, I want to be in control
as well. I'm very spiritfilled and one
of the biggest thing about me is like I
I try to listen to God.
>> Have you ever failed in business before?
[music]
Diary of Successful Immigrants.
>> Hello there. Thank you so much for your
support thus far uh on this podcast. Uh
please continue to like, continue to
subscribe, continue to comment and also
if you're interested in sharing your
story, please get across to us um just
by using um the contact details you can
see on the screen at the moment. Um this
is diary of successful immigrants and
the aim is to continue to share success
story. It's not about the politics. It's
about the journey to success.
Welcome once again to this um amazing
series and um it's been a journey thus
far. I don't know the number of episodes
I've heard and that you have watched
thus far but trust me it's it's been
like a learning curve for me. And why do
I call it a learning curve is because
I'm missing possibilities, you know, um
things that you feel like they are very
impossible for maybe people going to
other countries. They're just like
things that you start sitting in front
of you. And trust me, today um somebody
that is sitting in front of me is like,
you know, when you kind of have like
your future seated in front of you, it's
it's what I like to describe this lady
as. And um as I was reading your
profile, let me actually just share how
we how it all started. So uh our
neighbor was like, "You need to test
this bread and blah blah blah." I was
like, "What's what's all the bread all
about? [laughter]
What's this noise? I mean, I've eaten a
bread and love bread, but then she gave
it to me. I was like, "Wo, yeah, this is
different." And then my wife that
doesn't give as much comments you get,
she was just, "Yeah, it's fine." She was
like, she texted me while I was at work.
Where did you get that bread from? This
is wo. I was like, yeah, we must buy
more. And meeting you in person and
reading your profile got blown away.
Like, let me just I'll not start from
the usual place like why did you leave
your country? What was your motivation
for doing all this? Like what's because
I'm sure they've read they've seen your
profile already. What's your motivation
for all this?
I think my biggest motivation would be
motivation will be leaving a legacy
behind.
>> Okay.
>> And the legacy is not just for the fun
of it. It's for my children
>> whereby we've gone through a generation
of our parents seeing our parent grind
um either as a nurse or as a 9 to5
um parent. And we are now we are we have
the generation of either running our own
businesses or having a solid 9 to5
>> and we're now building a legacy of
wanting to leave something tangible for
our kids so they don't have to work as
hard as our parent did or as hard as we
have done as well.
>> Um what I would like to think is maybe
you're even giving them a better
platform for them to start. You get what
I mean? So they can go on to become the
likes of Elon Musk and what's he called
now if Warren Buffett and the likes of
those guys nowadays. Yeah. Um let me ask
you so you are seven figure Amazon set
seller re real estate investor former
legal agent you have your own um bakery
and load of things. How did business
start for you? Or wait let's even trace
it back. When did you leave your country
and why did you leave?
[laughter]
>> Well, we are the generation of when our
most parents are no well our parents
decided to relocate here into the UK as
either a nurse. I think we came from the
generation of the nurses,
>> okay,
>> years ago, like I'm talking about 30
over 30 years ago. and they brought us
in really young um
and we had to start our life from as our
childhood from here.
>> So how was childhood 30 years ago in
this country for for a young girl?
>> Interesting. It was hard to fit in
because obviously we had to adapt in
terms of accent in terms of um learning
the culture. There was no internet so we
just have to get going. So during that
time we were heavily bullied. I remember
my dad always going to school and
fighting for me. And one day we got home
he said I know if they touch you you
touch them back.
>> Wow.
>> It was like tit for tat. So [laughter]
we were heavily bullied. Um and then
bullying was very very pronounced
because they would literally tell you to
your face that black monkey go back to
your country.
>> Whoa.
>> Right in the middle of in the middle of
class. So what are you going to do? And
it's not like now that you actually talk
about racism, then racism was something
that they just let it go under the
carpet.
>> But likes of my parent, my dad
especially, he it he take it wouldn't
take any nonsense. And
>> he also has a fighting spirit in him as
a lawyer whereby he understood the the
assignment of what racism was about.
>> And I went through like being attacked
with a knife as a young girl and so many
more. Wait, wait, wait. You can't go
past that. You were attacked with a
knife as a young girl.
>> Yes.
>> How what happened? This
>> I remember that day. I was coming from
high school.
>> At what age, if you can remember?
>> I was 13.
>> Wo.
>> And [clears throat]
these boys just cornered me. Obviously,
they've been bullying me in school. And
>> yeah, I'll come home, I would tell my
dad. I'll come home, I'd literally cry
and I'm upset. I'm angry.
um teachers didn't want to do anything
about it and a group of boys literally
came after me and I remember running
literally running home. We lived on York
Park. I was there for more than 20 years
>> and I got home that day. It was just
like more or less like a near miss.
>> Wow.
>> And the police didn't do anything about
it. We had some organization that were
happy to racial racism organization. I
couldn't forget Andrew. My dad always
said that whenever he sees him in town
now, he will always say, "How's Honey?"
Han must be doing very well now. And
they did try to support, they even gave
me like a panic attack, panic attack um
alarm whereby if you pull the alarm,
everyone around you would hear and they
would come out to your rescue. There was
no internet. There was no Well, we had
phones, but they were like more or less
like those No phones. So, you can't even
WhatsApp your mom. You just literally
have those tiny
phones to call your parent. And the next
thing was the panic attack. It's really
tiny black. You pull it and if it's loud
enough, anyone around will come to your
rescue. Um or either pepper spray. I'm
not allowed to have pepper spray, but I
had my alarm around me. And that was one
of the happiness of growing up as a
black kid in this kid.
>> Yeah. do um I don't want to fogg your
growing up experience so much, but were
were there other black kids around that
you could lean on to um around that
time?
>> I'll tell you mostly were Jamaicans and
who I remember all their names right
now. Jamaicans, mixed race, they've lost
their identity. They think they're
white. They think they're British. So
they are one of the people. One of the
markers I'd see him right now in Chapel
Town is literally
next to nothing. But I remember one day
he was literally throwing a ball at me
and kept on saying, "Oh, Anu, yo, Annie,
what are you doing here?" [laughter]
And he's also black. But because he
thinks that
>> it belongs here, because they gave birth
to him, he thinks he's also English.
>> Oh god.
>> And that was like his own privilege. and
gives that gives him the opportunity to
bully another black kid. And my daddy
went to school one day and said, "You
are black, so why are you bullying my
daughter?
>> You I'm not African. I'm Caribbean."
>> Yeah.
>> So, yeah. So, you couldn't really lean
on any other black person around you.
>> So, let's take it up. Um, you finished
high school and stuff. When did business
start for you? How did business start?
What was your first attempt of business?
>> I think it would I'd say from childhood.
>> Oh.
Um, I was little. My dad had a poultry
here at the farm.
>> Okay.
>> And it literally put me in the midst of
those chicken to make sure that they get
sold.
>> Wow. At what age?
>> I was
I was 8, nine
>> in the UK.
>> No, we go back to Nigeria and holiday
and things.
>> Oh, okay. And
I love the fact that we were introduced
to him selling like he had poultry, he
had fishery, he had pigs and the poetry
was my passion then.
>> Okay.
>> And he would station me in one junction
and be like I knew this has to sell
because I'm going to get more.
>> And I remember
>> So you selling it in the market?
>> Yes.
>> Oh.
>> I would never forget. And he said he
said by the time I get there my daughter
will be literally covered in dust from
head to toe and I think that was the
pinnacle state in
>> oh
so you sell state girl.
>> Yeah. Yeah. Yeah. I obviously I inut
too. I know all those
>> on junction and all those.
>> And then obviously my mom being a nurse
then she would literally be at work but
we had to obviously be around that.
Okay.
>> And just support him.
>> To support him. Wow. So that was your
what what was your first early memory of
entrepreneurship? Like you starting out
your own business or something like
that?
>> This would be when I was seven. And I
remember like I love this coconut candy.
By the time I figure out how to make it,
I'd literally beg my grandma to buy me
those coconut candy, shave it off, add
sugar to it, and then make those little
candy and beg everybody, especially my
uncles, to buy it.
>> Okay.
>> Um, blessed memory of my uncle Yi, which
is my one of my little dad's brother. He
passed on in this country.
>> He would, he calls me Yameto, which
means like the woman that loves to prep
things. And he would literally buy
everything off me. And I love making
money. I love making money and then when
he finish buying it, I'll go back and
make more because I know that it's
coming back the following day to buy
more. And from that moment, I think it's
been in me
>> to go into business.
>> Wow.
>> It's been in me to go into business.
>> Yeah.
>> So, um at that early age, were you
saving the money or you were spending
it? because I as a young guy if I'd made
money trust me I'm going to spend it
either like just go and play football
and all those things with my friends and
then uh life goes on
>> I'll be honest with you every penny I
made there was one type of biscuit then
that biscuit was the most nicest biscuit
>> ok biscuit [laughter]
I spent all my money on ok biscuit
>> I could I could relate [laughter]
>> the square one of the roundro
>> yeah the square one is called Shortcake.
>> Shortcake. That's it.
>> That's it.
>> And the round one is all came. Yeah, I
could I could relate that.
>> I always have to go be the woman next
door to buy your offer.
>> Wow.
>> And that was where all my coconut candy
money went. [laughter]
[clears throat]
>> But actually taking it to the next
level, when did you really like start
stand start out business? Because it
[clears throat] looks more like business
has been quite natural for you. But um
what's your earliest memory of making
like big money? um or how did you start
entrepreneurship in this country?
>> I think my biggest memory would be
>> or your earliest
>> My earliest memory would be when I was
in college.
>> Okay.
>> I set up an eBay account.
I had this connect I'll put it that way
because obviously my first job was when
I was 15. I was working at a school rock
well I'll call the name like a school
wear center whereby they sell clothes
for private school kids.
>> Yeah.
>> And
I made so much money at that age. I
think my take home then was around like
105
>> from walking in
>> just walking. It was on York Road and it
was
>> you work in the school where
>> it was they sell uniform to private
school kids.
>> But how are you making over 1,000 a
month?
>> Okay. Because by the time we're done,
the parents, think about it, it's a
private school.
>> Yeah.
>> The parents are loaded. And that was one
of the reasons why I had it in mind that
when I grow up and when I ser my kids,
my kids are going to go to private
school. And that's exactly what I did.
>> Wow.
>> Once they come in and they buy all this
leads grammar school uniform, they'll
tip us.
>> Oh.
>> So, at the end of the day, it literally
bumped my take home from like maybe 900
and something as a 15 year old.
>> I wasn't on minimum wage. I think they
gave us like a monthly salary.
>> Okay.
>> To over 1,500.
>> Wow.
>> And I think I was working there for like
3 months. And I saved that money. I
remember one day someone said to me that
you know you can buy designer bag and
resell.
What I would do is I'll go to
Selfridges, take pictures. This was
obviously years ago. Take pictures, load
them on eBay and then get people to bid.
Once they start bidding,
>> several people bid on it.
>> Why? I don't know. but they love
bidding. So when I get like three, four
people bidding, the winner then buys the
bag for maybe a,05 or 2,000.
>> Then I'll sell that to the highest
bidder. But then this is the trick. The
next person below did bid 1,09. Then
I'll email that person privately and say
the highest bidder didn't want the bag
again. Do you want it? Then I'll do it
for the next two other people want.
Obviously my margin is always there
because I've already sold to the highest
bidder. then sold to the next ISB then
the third person. So I've made money in
three different even though the profit
margin for the last three people are not
as much as the first person. Then I'll
go back to selfreges and tell the girl
that I want to buy the bags, buy the
bags, package it and ship it.
>> Wow.
>> My dad saw the potential. There was a
time I had 15 grand in my PayPal
account.
>> I was going to college and I went to my
dad. I said I didn't want to go to
school again. [clears throat and snorts]
>> And he said to me, he said, "I know
where the problem is. [laughter] shut
the EB account down.
>> Wow.
>> I remember that they laid on my on the
living room floor and I screamed. I
cried. I was like, "He doesn't love me."
He said, "No, I need to go to school
>> and I need to qualify." I was like, "I
want to do business." I was like, "No,
you need to go back to school."
[clears throat]
>> Before we come into business, do you
think that decision actually was good?
>> It was the best. It was a bit harsh at
that time. Okay. because he did
apologize later on, years later
>> when he saw the potential in me. But
>> I would have preferred him to channel
and he knows I say this to him all the
time to channel my energy into business.
Maybe I'd have gone back to school
>> and studied business
>> and study something business related
because I did have it in me to be a big
business person at that time.
>> Wow. So, um, fast forward, your eBay
account got shut
>> because you were making too much too
much money [laughter] by your dad.
[clears throat] And then, um, and then
I'm sure you went to school and
>> I did qualified as a lawyer.
>> And I'm sure you did business in
[laughter] school.
>> Exactly.
So, my dad always say something like, be
a professional student and he was big on
be a professional student. M
>> um he didn't want us to work because at
the end we had student loan students as
a as an international um as a nom
student you get paid a lot of money by
the government. So we're getting like
maintenance grants.
>> Yeah.
>> Um so what my dad would say send the
money to me and every week it'll
transfer a certain amount to me.
>> Okay.
>> So whereby other parents might leave
their kids to manage your finance. My
dad was very very controlling, which is
a good thing because he wanted to know
exactly how we're spending it and what
we're doing with it. So, you transfer
the whole money to him and he sends it
back. That wasn't enough for me as a
girl.
>> And he didn't want us to work even
though I tried to work and I was
working. But on the side of it, I opened
my own salon at home.
>> Wow. So, in school?
>> Yes. While I was at uni.
>> So, how was the salon? How was it like?
It was good because it was was at I was
at Newcastle side. There was only one
salon that was charging everybody £120
to even have a fix like have their hair
braided or fixed on.
>> Okay.
>> So I thought about it. This is a very
easy thing. If I charge £40, all I need
to do is four five installs.
>> So I printed my business card from this
print and I started giving it out. So if
I see anybody at uni, I do it. I do it.
And before I knew I had a huge
portfolio. So every weekend or every
evening I have like four or five people
I need to fix her for.
>> Oh wow.
>> And it's cash in hand. There's no bank
transfer. People pay your £40.
>> Wow.
>> And Braden charge them £50. They'll pay
a play because they know how much Zenith
then was charging them.
>> Was charging them.
>> They know I al was also doing like home
service whereby I would go around
Middlesbrough then and get people's hair
done and they'll pay more and pay for my
transport as well.
>> Wow. [snorts] So wait, it looks like you
were never broke at any point.
[laughter]
>> Never
like it is more like from one level to
the other. [laughter]
>> From one level from one level of
business to the other. Yeah. Um walk me
through this. You you mentioned
something now. I know it's far away from
business. You said your dad was quite
controlling and it's a good thing. It's
difficult to actually see people say
that. uh was your can you expand on that
a bit and I want people to learn from
the fact that um when your parents are
doing some things there are times that
it's good for you. I'm not I'm not so
much tuned into like domestic they call
it domestic abuse or something around
there. But I got a lot of beaten from my
dad as a young boy [laughter] like in
Nigeria obviously but then I I used to
tell people up to date that if that guy
didn't vlog me as much as he did I'll be
a boss conductor now because I never
wanted to do anything like just play my
life out. So just tell me about the
controlling side what you enjoy why you
feel it's good. Mad is very firm.
>> Yeah.
>> He's very authoritative which is a very
I believe he's very good because I think
I see myself in him whereby he commands
respect. Just just even in talking
>> it commands respect and from that
authority I was able to build my
boldness from it.
>> He's a man of his word and because of
that that shaped me to be who I am
today. M
>> and I believe like he's also a leader
and because I see that in him I realize
that I actually have all those
attributes in myself
>> and talk about beating if you mess up
you get a dirty slap [laughter]
>> even here and he'll tell you that get to
school say something I'll send you back
home and right there I'll tell your
passport so you have to compose yourself
>> he's a man of his word like he'll tell
you this is how I want it to do and once
he calls your name and He says exactly
what he wants, you must adhere to it
because there is a consequences to it.
>> Yeah. I don't know if it's for the dads
of those days, but trust me, one thing I
knew about my dad, if I tell anybody
anything, is that my dad does stick to
his word.
>> Yes.
>> Yes. My dad says he will kill you.
[laughter]
>> You're gone.
>> Don't start telling your friends. I'm
telling you. He won't say we kill you.
But if he uses a word like I'll beat
you, no, you will get the beating. If he
says I'd slap you, you are getting it.
And one funny thing that I used to tell
people is when I was in school, I used
to make like an estimate of what I need
in a year. And I'll tell my dad that
this year I need like maybe 200k and
stuff and they come back from work and
be like, um, I'm going to give you
50,000. So, and the moment he saved that
50,000, I remember one time I didn't
want to go to school
>> because obviously
>> because of what he said, he wasn't
moved. It was like when you when it's
time and I just don't know, maybe it's
their generation, but let's come back to
this generation. So, finishing school
now,
>> how did you now get into the like the
forefront of business? What did you do
next after that? So obviously I was at
uni, came back home
>> um to do my law school here in Leeds at
BBP Law School.
>> Okay.
>> And obviously got married as well. I got
married pretty young as well.
>> Wow.
>> Yes.
>> Why in law school?
>> I like unique. [laughter]
>> Wow. And your dad agreed?
>> No.
>> Wow. I think that was my own way of um
rebelling and just to say that you know
what it was a huge it was a huge war but
I'm glad that I took that decision and
we ended up making friends like being
friends again but
>> because I'm his first daughter
>> okay
>> I'm his first child
>> and he would have loved to have a say
>> in my
in my um
in my decision,
>> but I took that power away from him and
he was a bit heartbroken,
>> which at the end of the day, for a child
that listens all the time, you would
always have that one moment that they
would rebel. And that was my one moment.
>> Okay.
>> Um,
>> but coming back home,
I was able to obviously go to law school
and
elected Dome that this is for me. This
isn't for me. M
>> qualified practiced for 7 years and I
knew that it wasn't for me.
>> So um I you knew it wasn't for you but
say I would think that while you were
practicing you were doing one business
or the other.
>> I was [laughter]
you can't do without business.
>> I was
>> I was I was I was I was baking cake.
>> I had a cake company. Um and during that
time as well I knew that I wanted to
start something relating to food.
>> Then I thought about it. I was like
right I'd love to cook. Then I started
making food. But one of the biggest one
was frying puff puff.
>> Wa.
>> Yes.
>> So [laughter]
>> frying puff puff.
>> But wait, how much do you make from
frying the puff puff?
>> So years ago, I'll say like eight nine
years ago. Even though flour then flour
was really cheap. Oil was cheap. Sugar
was cheap. Not like what we're paying
now. A tray of pop was £25.
>> Okay.
>> And people were happy to pay for it
because it was really good. And I don't
even know why I didn't bring you a trade
today. [snorts] It was really, really
good. [clears throat] And I would put my
mind that okay, that all I need to do is
sell 10 traits today.
>> All I need to sell is five traits today
depending on my mood. But I had my
measurements which was big. You know
what they compare say when we're small?
It was a big rubber rubber bucket. Once
I mix it, I knew that that bucket will
fetch me £250 a day.
>> Yeah. But how much do you make on that?
Like what's the what's the
>> What's the profit margin?
>> Yeah. Profit margin.
>> I'd spend £10 because flour, sugar, oil
was less than
>> Yeah. I spent £10
>> to make 250.
>> I think my highest overhead my highest
overhead cost was my tray and my time.
>> Wow.
>> Standing to fry it.
>> Yeah. But you you would I would assume
that you didn't spend more than 4 hours
frying everything.
>> No, not up to four hours. I was very
fast. Once you start learn once you
learn how to fry pop, you would you
literally turn out like a machine.
>> Yeah. So if you're frying for 3 hours or
4 hours,
>> it's still nothing but nothing. Yeah. I
bring money to my time then.
>> Yeah. That's £15 per hour. That's the
best you get as a fryer. [laughter]
>> 9 years ago, the minimum wage was like
£9.
>> Yeah. So [laughter] a good fryer, a top
scale frier will be collecting £15 which
is £45.
>> Yeah, that's a good one.
>> And then you still that means your
profit margin is still 180.
>> Still good.
>> Wow. But so how did you evolve into now
from um was it from the puff puff thing
that you evolved straight into property
or straight into Amazon selling?
>> No.
Once when we started the fourth puff, we
got bigger and obviously people knew me
as Anu's kitchen. If you mention Anu's
kitchen in leads, there's only one.
>> Yeah.
>> And we started doing weddings. And I
remember my first wedding. I turned up
in my little white Range Rover and a
fire because obviously I'm a lawyer, so
professionalism is always inside of me.
And that's why I said my dad's decision
and his toughness on me was the best
because
whatever I learned as a lawyer would
always be in me no matter what.
>> I turn up all professional and
[clears throat] everything must be
documented.
>> So that just made them
want to bet that this person would be
the best person to take over our event.
[clears throat]
>> And I remember charging over 20 grand
for that event.
>> Wo for their wedding.
>> One wedding. What did they eat?
>> It was table service. So I charged per
head.
>> Okay.
>> It was a table of we call it family
service whereby people will sit together
and I went in that wedding um
consultation and I said to them, "This
is it. This is it. This is it. This is
it. And this is what I'll be charging."
They went back and forth. They added
more stuff. I was charging and charging
and charging till we got to our final
bus stop. Wow.
>> But wait, how many people at 20,000? I
think we had like 250 250 guests.
>> Eat 20,000.
>> Yes.
>> Cuz they paid for so many they paid for
um [laughter]
and and what was your profit margin on
that if you'd like to
>> was over 50%. And out of bearing in mind
and out of their money I also paid for
all my because I didn't have anything.
>> Okay. So I still use their money
>> to pay for all the
>> to buy all my
>> material
>> starting equipment which was the bowls
and I still even have those bowls today
at my wedding venue.
>> Wow.
>> Yes.
>> So you had over 50%
>> profit. Yeah.
>> And then where did you move from there?
>> So that day I think after the event I
just sat down living room and I'm like
now I have this money what am I going to
do next? It's my head obviously churning
always thinking about the next thing and
an ad an advert came on on YouTube about
property and I [clears throat] was there
staring at you like property wow
what can I do property obviously my dad
being in this country and my pay mom
they have couple of properties that they
just bought here and there all around
leads and they're using it as normal
standard rent and I learned that you
could use your property as Airbnb you
could use your property as rent to rent
you. I was like, "Wow."
>> Okay.
>> So, I called my husband. I was like,
"I'm going to go for this training." And
we went for a training, one day training
in London. Came back and we decide to go
start with rent to rent. And from there,
we start buying our own property.
>> What is rent to rent?
>> Whereby you'd for example, I'll take my
parents property.
>> Yeah.
>> Rent it off them and then use as Airbnb.
>> Oh,
>> it was easy then.
>> Okay. Obviously, you made your you make
your money as quick as possible because
you're not having a huge overhead of
having to get a mortgage or buy.
>> Um, [clears throat] it was also easy to
do rent to rent because you won't have
to think about deposit for a mortgage.
>> Okay. Yeah.
>> So, manage to get two or three rent to
rent. You can raise your capital for
your next mortgage. So, we're able to do
that to raise a lot of capitals for our
properties that we own now.
>> Is rent to rent still available to date?
is available but very hard to secure.
There are some special tagline you would
have to use for even agent. I because
I've got experience can easily get rent
rent off an agent if you use the right
wordings
>> right um [clears throat]
>> like what
>> wordings so for example you not go and
say I want to rent your house to put on
Airbnb
>> okay
>> you have to come in professional let
them know why you want to rent the
property let them know
>> what you want to use this property for
>> okay
>> yes what do I want to use Airbnb no you
don't say Airbnb you let them know that
maybe potentially you want to have
corporate clients in
Who are your corporate clients? I have
corporate clients. I have doctors all
around the world that want to come and
stay with us. At the moment, we
[clears throat] have an 18bedroom Airbnb
and a 18bedroom Airbnb in Wakefield
>> and our corporate clients currently are
from Czech Republic, a glass company and
they are booking directly with us and we
have 18 bedroom. So, you can do the
numbers.
>> Wait, one month is I don't get it. like
1 month in a twobedroom
>> in a a single shared bedroom.
>> Oh, it's three grand.
>> Yes.
>> And then you have 18 of such
>> and they all coming in from Czech
Republic.
>> All they need to do is to stay, sleep,
bed, change,
and that's it.
>> No, I'm not getting it right. Like, let
me put that. Each person pays 30K.
>> No, not each person. In each room, each
room comes at 30K and you have 18 of
such.
>> Yeah.
>> Fully set up home away from home.
>> Okay.
>> Nice and luxurious for them to stay in.
>> Wow.
>> They rather stay in there because
they're new into the country. They want
to cook,
>> right? They're not from England.
>> So, they're happy to pay for that
comfort rather than going to a hotel
whereby they cannot cook. And
>> it might be cheaper to even stay in a
hotel, but they rather stay as a group.
a group together have like a community.
>> Exactly. [clears throat]
>> The 18 bed you have is it your own or is
rent to rent
>> s let's not get there yet. You you have
two more. Uh so now following the story
line you you kind of went into this
property uh you you went into food and
food to property. Why you start property
with you still running the food thing?
>> Yes. So we have to do a divide and
conquer. That's why sometimes it's great
to have a good supporting partner. One
thing I appreciate my husband for is
he's very supportive of every dream I we
both put down. So he decided that he
will be running the property
>> while I still handle the food business.
>> The food business. Wait, I I just want
to hope the answer to this is yes. Is
you're the same husband that you married
very young, right? Yeah. Thank God.
[laughter]
I was hoping like I would ask I won't
ask what I would have to cut.
[laughter]
So
>> please continue to like, continue to
subscribe, continue to comment and also
if you're interested in sharing your
story, please get across to us um just
by using um the contact details you can
see on the screen at the moment.
Diary of successful immigrants.
>> So walk me through it. How was it like
navigating yourself both of you as young
couples? Um in terms of like you were
young couples, you were running
business, you were in school. I would I
don't know if you was in school or not.
>> No, we both I it was like my final last
month of actually graduating. Okay.
>> When we got married, I was 21 going on
22.
>> Wow. Um he's just he was in the country
as a master student from Nigeria.
>> Okay. And he saw like a pretty lady and
was like no I'm not waiting longer.
[laughter]
>> Quite interesting. Yes. [laughter]
It was like oh yeah 6 months dating and
I was just like right I think that's it.
We're going to go for this.
>> But but how have you managed to stay
married with the whole achievements and
everything? Because one of the things
that is common is when people becomes
high achievers.
>> Yeah.
>> They start growing apart especially when
they start very young. How how have you
kind of kept it together?
>> To be honest, I don't know. One is crazy
and one is calm.
>> Oh, who is crazy?
>> I'm the worst. [laughter]
>> Oh yeah. I guess he knows and he's the
calm person.
>> So the calm one will always calm the
crazy one down.
>> I've got too much energy. So he's always
like potentially the one that just
cancel like don't worry everything will
be fine. I'm always on the move.
>> Okay.
>> Whereas he's like the calm one and he's
always wanting to be very calculative
whereby I'm [clears throat]
>> I'm full of fire.
>> Wait, are you are you resultoriented or
result motivated?
>> Resultori oriented. Um, so what I mean
is like having result on something
motivates you to do more. Am I right?
>> Yes.
>> Yeah. Because I I've noticed that if I
don't get enough results, I start kind
of getting tired and like [snorts] I
just I just kind of chill out.
>> I know. And that's when I want to even
fight for more.
>> Oh, serious.
>> So when I'm not getting the results I
want,
>> like for example, I'll use the bakery as
an example. where we are right now is
not very comfortable.
>> And I could have given up because it's
getting harder by the day because the
demand is really high.
>> Yeah.
>> I could have given up. But that's when I
was pushing for more. I was like, we
need a bigger bakery. We need to
literally expand. We need to we need to
we need to until I got the result which
is now having our own bigger bakery in
the center of Leeds. We're finding
places in Bradford, Debury. I kept on
saying no that's not where I want I want
somewhere that people can access people
can come to people can walk in and buy
their bread
>> and I got exactly where I wanted and
which which is was within 1 miles away
from lit centerow
>> around where very accessible on road
>> on um just I wanted to kind of pry into
something and I hope I'm I I get what I
want to get from this conversation
what what was it like um being married
young and just starting out life. Were
you broke at any point in time?
>> Oh yes we were.
>> Yeah.
>> Oh yes we were. [laughter]
I remember my law school [snorts] he had
to work both had to like figure it out
whereby he's he had to work um call
center in leads and because of his
humble nature his quality assurance
manager Ben managed to train train him
to be a business analyst because he
started as a keyway
>> which is a quality assurance person
marking calls and things and then he
realized that there's even some other
people that earn any more money and then
from there he started shadowing his
manager
>> and one day he was like do you want to
be a BA as well which is a business
analyst and that's how he got trained
and he started getting like promoted and
promoted from there he was able to get
his first contracting job
>> and years ago imagine obviously as a
young guy earning like 3 400 a day then
from there yeah
>> then as you know Nigerians it's easy for
them they're very smart easy for them to
have one or two contracts and was able
to obviously hold one or do contract
here and there
>> from there when we go into property he
said I want to resign that's how I gave
up
>> contracting
>> to go into business full time
>> business so let's start going into each
of them now how did you get seven
figures in Amazon like you're seven
figure Amazon seller how did you
>> how did you sell that [laughter]
>> yeah so when did Amazon selling actually
start for you
>> I'll say 2018
my 2017 actually and [clears throat]
today is the 17th. Am I correct?
>> Yes.
>> Marks it actually marks 8 years. I
started Amazon today.
>> Wow.
>> Yes.
>> 8 years today.
>> So what prompted it? How did you learn
about it? And what's the key behind it?
>> So I just had my daughter. She was 2
weeks old. My husband was working in
Glasgow then as um a project manager. I
was at home with two young kids alone in
the house very depressed angry
[clears throat] postnatal blue didn't
know what to do with myself and I saw
that people were selling on Amazon I
wanted to learn there was a fire in me I
just want to get out of this house and I
remember asking few friends about it I
later decided okay I'm going to self
learn few of my friends came to my
rescue they did show me the ropes on how
to do it and I go out there then Amazon
was easy to do you can just go to Aros
buy toys and sell.
>> And the fire was it was close to
Christmas. So I was it was easy for me
to go to AOS, pick up few toys, list it
on Amazon, send it off. I was like,
"Wow, I can get my money back." I saw
the profit. Imagine I went to buy more
toys. Then I'll carry my daughter
[clears throat]
just here in my car seat and I go from
every August. I had time. I'm a
full-time mom at home. Two young kids in
the back of the car. Why not? So go to
August. We'll load the car. we come back
home, send it to Amazon and that's how
Amazon started.
>> So, and then how where where are you
like how did you achieve the seven
figures [clears throat] because you like
the starting point is looking like
you'll be making [snorts] a profit
margin of £500 in a week or something
like that.
>> So, with with Amazon you have to be very
strategic.
>> You either leverage um your product or
other people's product.
>> Okay. So once you learn the your
strategy, everybody has their own
strategies.
>> So my strategy was about building my own
product line
>> and using my product line was either
sourcing for the product from China or
from the UK, bundling it together and
selling. And that was exactly what I
did.
>> So where am I? I'm a giver. I love to
give. I love gifting. I went into I
specialize in the gifting section.
>> Okay.
>> Just packing gifts, creating ampers. I
created ampers. We created ampers over
create ampers Valentine ampers mother's
day ampers father's day a hampers Easter
a hamper Christmas a h ampers think
about any hampers
>> so do you still create
>> dates
>> wow
>> dates
>> wow so you you guys are hearing and I
mean you're listening you can you can
have your own specialization on Amazon
in terms of like what you want to be
selling and before you know it trust me
you're a specialist there Um, so how did
you build it to the level that seven
figures is in millions, you get it? And
we're not talking about millions of
naira. [laughter]
>> Millions of pounds, which which is big
deal. Yeah. Yeah. How did you put it
together that you got to that level of
millions of pounds?
>> So when I talk about strategy, how do
you want to make your money?
>> I w I literally walked myself through
seasons. So we've got four quarters in
the year.
>> Okay. You got Valentine, [clears throat]
you got Mother's Day, you got Easter,
and you've got Christmas.
>> Okay,
>> Father's Day is not part of
>> Father's Day is [laughter]
it's actually not fair. Well is actually
one of our lowest selling months because
people don't really buy Git for daddies.
>> Wow.
>> It's quite sad, Dad.
>> Sorry guys.
>> You're actually the on favorite people.
[snorts]
>> So, we specialize ourselves. Okay. Which
one I which when is our highest making
money making season? Q4. So that starts
from the month of August, September,
October, November, December.
>> Put all my energy into that season.
>> No. Yeah.
>> Within that season, you've already done
like good amount of numbers.
>> And then before you finish Q4, which is
December, you're already preparing for
Valentine. Valentine, the earlier I
prepare for Valentine, you're already
killing it as well by January. And then
you're rounding that up. You're going
straight into Mother's Day because
they're like weeks apart.
>> As you're finishing that, you're going
straight into Easter. Easter comes in
different angle. Either Easter egg or
ampers. There's so many ampers you can
do for Easter. Then you have that little
rest into Father's Day, then back to
reset, summer, and K for again.
>> Yeah. Um what's it called? Uh
I I get it now. like you have like a
time schedule for all these things.
Yeah.
>> And specific products.
>> And specific products.
>> Yeah.
>> Yeah. Um you also do something of you
mentioned something about selling um
your what was it called now business and
can you actually explain why?
[clears throat]
>> So once you build your brand
>> Yeah.
>> And as everybody know now we are like
computer age whereby branding is very
important. Okay,
>> for every brand you build, always think
about what's the end goal
>> because people want to buy that
business.
>> Okay,
>> every brand has a value to it. And for a
business that's doing seven figures or
six figures, someone [clears throat]
wants it.
>> So far, you're happy to show that okay,
this brand will genuinely make you
money. There's someone waiting out there
that wants to pay for that brand.
>> Wow. So I would advise any business
owner to consistently or con to always
have it behind their mind that we're
going to brand this. We're going to I'm
going to put an IP which is intellectual
property towards my name.
>> So for example your name now diary of a
successful immigrant. Have you branded
it?
>> Um I would not like to say as much as
[laughter] possible
>> because I could wake up right now
tonight and actually brand it and take
it over from you.
>> Okay.
>> Then let's fight in court.
>> Wow. But obviously won't do that.
>> But one thing I'll say as my own golden
nugget, put your brand and trademark to
this.
>> Okay?
>> Because next in the next few years, you
might become one of the biggest podcast
owner and you might want to sell it on.
>> You're worth millions because you have
value. You're bringing people on to this
show. You've got brands that will be
obviously coming towards you very soon.
Anywhere I'll be on this table as well
sponsoring
the episode. Yeah. Obviously,
we and new era would going to do
something together for season 2. Um, now
talking about selling your brand, what's
the highest you've made from selling a
brand?
>> I say quarter of a million.
>> Quarter of a million. What? Just selling
a business name?
>> A business. Not just a business name.
It's a thriving brand.
>> Okay.
>> In the US, obviously, we're selling some
of our products in the US.
>> Okay. Yeah.
>> And when it was harder to move into the
US, all I needed to do was to put that
brand for sale.
>> Oh, okay. So, you also sell in the US.
Is it via eBay or via Amazon?
>> Amazon.
>> So, some of your listings here were kind
of going into the US.
>> Yes, it's the US.
>> Wow. I I think your strategy needs to
actually be studied.
>> No, [laughter]
stay away.
>> The thing is, have you ever thought
about writing a book?
>> Um,
>> maybe when [laughter]
Maybe when I find the right person to
support me to do that.
>> Yeah. Because I feel that some of the
strategies you we are kind of like just
talking about now they are like
highlevel like business guru kind of
strategy that you you just kind of click
on it and before you know you you're up
onto the next thing. Um I want to stay
pry into your property life.
>> Okay.
>> A bit more. Uh what um beyond the rent
to rent, how were you able to kind of
now acquire much property? You said you
have a property now of 18 rooms in your
field. I know you have more than that.
You
>> how were you able to accumulate as much
as that?
>> I go through a strategy called buy,
refish, refinance, and you just rinse,
repeat, rinse, repeat. It sounds easy,
but that's exactly what it is. M
>> you get a property, you do it up because
we our model is Airbnb.
>> Okay.
>> Um if you have a good strategy for the
Airbnb, we obviously specialized in big
party group. As you can tell, all our
properties are not just one bed, two
bed, they are big bedding. I call them
big beders whereby for group of people.
>> So we work with corporate companies like
the council, like NHS whereby when they
pay they pay big. They don't just pay in
pennies.
>> So that kind of bulk money they're good
to
>> use for
>> new investment.
>> New investment. So for example when the
COS um doctors were coming into the
country our property was one of the and
it's very close to the Perfield
hospital.
>> Okay. and just reached out to us and say
we'd like you to host a couple of
doctors and we did. Majority of the
doctors are still like really good
closenate friends with my husband
because they've that literally bought
their own houses and they're reaching
out to my husband now or
>> can you guide me on this can you guide
me on that because we were able to
support the NHS and they were paying in
big bulk pay like funds. Just to put
context into this, are you the owner of
that doctor's lodge that the Pinda Feed
Hospital uses is a bit is I've dropped a
doctor there before is some like 2 3
minutes or 5 minutes drive from there.
>> Ours is ours could be I'm trying to see
how far. No, ours is like close to 8
minutes drive, but it's definitely not
called Doctor's Lodge.
>> So, no, I just know that new doctors.
>> It might be because obviously my husband
handles all the property.
>> All I see is the earnings.
>> Okay. [laughter]
before like you're coming from Wakefield
is before you get to the hospital the
Pinderfield one I know
>> is very close to the Trinity Stadium
>> Trinity I I I don't know but I know this
place because one of the doctors was
stay like
>> oh no doctor's lodge would have been
actually owned by the NHS if I'm correct
>> okay
>> yeah [snorts] doctor's because that
would be something that NHS then but
it's not that much property there
>> no yeah so and doctor's lodges would
obviously be temporary
Yeah. How many properties do you have
now?
>> I don't want to I would not want to
mention but yeah [laughter]
>> like but let's let's see how many rooms
can you can you say?
>> I say close to 60 if I'm correct.
>> 60 or more.
>> Wow.
>> And this is obviously just overhearing
what my husband was saying the other
day. Yeah.
>> This episode is proudly sponsored by
Kofa Juice. Rooted in culture, brewed in
honor.
>> Diary of successful immigrants.
>> Um, how did you find yourself into
bread? Like what brought about bread?
You already making money. Why stress
with bread again? [snorts]
>> To be honest with you,
[clears throat]
I love constant change.
>> Okay.
>> And earlier this year, I had so much
that was going on in the space of my
business and I just wanted a change.
>> Yeah. And I think one of the biggest
thing about Amazon is the fact that
there's one big god called Jeff Bezos,
wherever he is, that controls your
earnings.
>> And they [clears throat] make this he he
makes the decision. So think about it.
You're selling on this platform.
It's taking 30 close to 30% of whatever
you're making
>> of your profit
>> of your profit. And
it's for me as much no matter how much
I'm making I want to be in control as
well.
>> So I decided to obviously go back to my
own higher authority which was God and I
said I wanted I want to change and
during that time I had very clearly go
back to your pinnacle. I'm very
spiritfilled and one of the biggest
thing about me is like I I try to listen
to God
>> and I remember seeking his face for so
many days and I heard go back to your
pinnacle. Go back going back to my
pinnacle means going back to my
beginning which is obviously Anna's
kitchen but I don't want to cook anymore
>> and I heard the word bread.
>> I didn't know anything about bread.
I didn't know what to do. I just had to
start. I just had to follow that word
bread. And from the moment I had the
word bread, I took that vision and I ran
with it.
>> From not knowing how to bake, from not
knowing how to how to formulate baker's
percentage.
>> I just had to trust the process which
was God. I asked so many people for
help. I asked so many people for
support. But they had to let me down
>> because God needed to show that he was
in the journey. And through that
journey, it proved to me that it was an
instruction from him. And even up to the
name New Era, I wasn't able to name that
bread new era. I was just praying one
day and God said, "Go to this person,
ask her for the name." And this, she's
my evangelism partner and
[clears throat] she looked at me and
said, "No era."
>> Yeah. We I want you to share this story.
You said that um we we [clears throat]
had this conversation off camera before
and you mentioned about the fact about
the time that God woke you up and I want
you to share that because it's kind of a
bit profound
>> from the moment I heard the word bread.
>> Mhm.
>> I remember help asking for some someone
that already works in the bakery to give
me recipe and help me out. This person
let me down on so many occasions. drove
all the way to Manchester for this,
still letting me down. And I remember
coming home and I prayed, I cried that
night. I said to God, I said, "God, I
need you to show me exactly that you are
the one that gave this vision." That
same evening,
my evangelistic partner was on the phone
and I said to I said, "I can hear what
God is saying." He thought it was a
joke. I took my pen and paper and I was
writing. I have a book that I wrote so
many recipe that failed. But on this
occasion, this recipe did not fail
because all I said to God was that it
needs to work.
>> And as I was, it was going through each
failed recipe and God would say, "That
one, that one, that one." I could hear
the Holy Spirit. We're joking. She was
talking, I was mixing. Immediately, I
put the bread in the oven. Bread came
out. It was exactly what we wanted. It
was soft. It was fluffy. It was
beautiful.
>> Wow. And I showed her, I remember
kneeling down in my kitchen and I sang
the song, all the glory must be unto God
because he was the one that gave me that
recipe. Nobody stood by me apart from
Holy Spirit that walked with me that
night.
>> Wow.
>> And when I finished, I heard the word
and say that God of God saying, "Take
this bread to two stores."
>> As I got to those stores, the owner of
the stores did not choose the bread. It
was the customers that walked in and
said they wanted to buy the bread. And I
remember both owners saying they are
samples, but just because they wanted to
fuel your righteousness, they allowed
the customers to pay for it
>> and they took the bread away. And that
was the sign. And God said to me, he
said, "That is a sign to show you that
this bread is going to be a global
demand."
>> And right there, I was I was like, "So
what we going to call this bread?" And I
heard the word, "Go and meet this
person. She will tell you the name." I
drove all the way from Wakefield to
Dubsbury to ask for the name of my
bread.
>> And that was how New Era came through.
And during that journey, God said, I'm
going to take you through through the
journey to the new era.
>> Wow. When talk me about technology. Uh
what's also you also into technology?
What what's up with technology? What are
you also doing there?
>> Um I love AI artificial intelligence and
I'm currently doing my doctorate degree
in
artificial intelligence. W
>> at the University of York and one of the
biggest thing for me is we are moving
very fast. Speed of light
>> we need to understand that everything AI
is coming to take over
>> and it's only people that pivot that
would work with it. So during that the
time of my my waiting season, I started
learning how to use to build agents,
chat agents that can run our businesses
because we have a wedding venue. And one
of the first agents we built, myself and
my husband, was an agent that can
actually speak to customers without we
being in there
>> that can take bookings and actually
complete a booking
>> process
>> process without human in loop.
>> Wow.
>> And we successfully did that.
>> Wow. and any organization would need
that. So what I'll do is I'll go to
maybe a dentist and say right I can
build you an agent.
>> I've had to put you on hold now because
of the bakery but it's something that
will be taking on board again from next
year.
>> Um yeah I I'll start rounding off now
but I wanted to say so you started
business let's assume you start business
officially after uni. Now, how many
years is that?
>> I'll say that's 15 15 16 years ago. 16
years ago.
>> 16 years ago.
>> And if you want to kind of mention your
business net worth now in the orders of
how many millions? Tens of millions or
hundreds of millions?
>> No.
No. I don't know. Maybe we need to get
my my accountants to do the valuation.
But
>> about saying the orders of tens of
millions.
>> I don't know. [laughter] I understand my
network.
>> You would not want to confirm.
>> Wait, it's not even tens of millions.
I'll be talking about hundreds of
millions.
>> Oh, yeah. We'll get there. We'll get
there.
>> Yeah, because we're talking about 60
rooms and all these things and
>> but then there's their numbers.
>> No, no, no. I'm just saying like when
people say Tesla is worth or what's it
called? Um, Elon Mus is worth this
amount. You get what I mean? People are
talking about Tesla and all those
things, but then it's not just here.
>> We'll take that off camera. [laughter]
>> Yeah, we'll take that off camera.
>> We take that from my village people are
calling me.
>> Yeah. [laughter and clears throat] But
what why I'm trying to just put numbers
perspective to that is I want to tell
our viewers and I want to show to our
viewers what you can achieve. You get
what I mean? So, you know, there are
people that set a target of I want to
make my million within the next 20
years. You get what I mean? first
million pounds blah blah blah you get
what I mean and all those things but
while I was putting a bit of context to
that is to show them that within a 15
year time space you get
>> it's achievable
>> it's achievable what's your biggest
downfall because it looks like it's all
been rosy you just pop up with this new
idea it passed the next idea it passed
you ever failed in business before
>> I failed very well I failed
professionally I failed excellently.
>> Wow. Can you share one or two?
>> Investing in the wrong product.
>> Okay.
>> So remember in 2022 when um World Cup
was ongoing that year. Prior to that we
had a very fantastic summer because it
was the coronation year where the queen
had her 70th coronation. Okay.
>> Um, we sold a lot of merchandise and I
did so excellently and I'm not talking
about in tunes of thousands. I did
hundreds of thousands. So excellently.
One line did over 150,000.
>> Wow.
>> And I was confident that because I did
so well that summer
>> I can actually replicate that for World
Cup. World Cup was in Qatar
>> between November and December.
>> And at the same time it's Christmas.
They've stopped English people from
drinking. So automatically people that
were going there to watch the football
didn't even bother. So we've already
invested in a lot of merchandise. We've
ordered a lot from China, from suppliers
ready to push it out in hundreds of
thousands bang when it was time. I think
I only sold 10k worth of product.
>> Wo.
>> So the rest did not move.
>> So what did you do to the rest?
>> We had to bring in a container. We're
paying story J. It was it was a lot but
do you know what you lose you win some
you fail some you lose some and that was
my own biggest loss
>> biggest was tell me another law story
that you have actually in business I
want
>> property during co
>> okay
>> um we actually obviously lose we lost
two or three of our properties during
COVID because we couldn't meet up with
the payment there was just so many
outgoings Airbnb was down because our
Airbnb was our bread and butter then
>> and we couldn't host any party guest.
Bearing in mind that we have big houses,
five bedrooms, six bedrooms that would
host party guests. So, we specialize to
that's why I said in business always
have a strategy.
>> What is your strategy?
>> Our strategy was we wanted party guests.
People that will come into leads, rent
our property, stay for the weekend, and
pay us a grand. So, you have 10
property, you're already making 10 grand
that week. Mhm.
>> So because our strategy was party guests
and they are huge properties, we
couldn't host party guests. Those
properties were shut down during
lockdown.
>> So few of them that we had to return we
had to return the keys back to the bank.
>> Yeah.
>> Wow. That is
that is a deed of the law in terms of
like losing. So if I want to ask you how
many business do you have running
concurrently at the moment?
I say five. [clears throat]
>> Whoa.
[laughter]
Whoa.
>> Yeah. Um, what's your biggest advice to
anybody that is actually trying to start
a business?
>> Never give up.
>> Never give up.
>> Yeah.
>> As in never give up.
>> Um, I think my producer is already
looking at me that I need to kind
[laughter] of this episode now. Yeah. So
let me let's let's kind of wrap this up
with some quick fire question. Uh
um I would start with what was the first
breakthrough moment that made you
believe that greatness was possible in
business?
>> I [clears throat] think it was it was
our Airbnb business.
>> Oh okay.
>> Yeah. I think the first time we made our
first 10K I was like wow this is good.
We can do this.
>> Wow. Thank you. Within
>> in a week.
>> One weekend.
>> Wow.
>> Yeah.
>> So, you say
>> we can do this. We can replicate this.
We can do more.
>> Wait. How does it feel when you kind of
make a lot of money?
>> It feels good. [laughter] It feels good.
>> You just lie down there. You're just
like, "Right, what next?"
>> What? Uh, you just like,
>> what does it feel like? Have you
actually lived on check to check from
one check to the other as well? So what
was difference between both is for
somebody maybe like just out there still
living on check to check and he's
thinking should I go into business
should I not blah blah blah and all
those things
>> my biggest advice to such person is
think about it what have you got to lose
currently you're living on check to
check why don't you take a gamble on
yourself to go into your own hustle
that's if the person has it in them
either you upskill or you go into your
own hustle to get you to make more
money.
>> More money.
>> You've got nothing to lose.
>> Yeah. Back to our quick fire question.
Was there someone that believed in you
um even more than you believed in
yourself for business?
>> I would say my biggest supporter is my
husband.
>> Okay.
>> He believes in ME SO MUCH. SOMETIMES I'M
ALWAYS WORRIED FOR HIM. [laughter]
>> WAIT. What's the What's the craziest
idea you've given to your husband that
you want to do as business?
>> Move to Saudi Arabia.
Seriously?
>> Yeah. To start a business there.
[laughter]
And what did he say? [laughter]
>> You're crazy. But guess what? He brought
his laptop out and he was looking for
the was looking for our next flight to
Saudi.
>> Wow. Wow.
>> But as myself, I'd carry myself to God
and started praying.
>> Shall I? Because the Bible says David
inquired and said, "Shall I shall I
not?" And I did. Exactly. I didn't hear
from God. And one thing my spiritual
father would say is I do not take God
silence as an authority to move further.
>> So that silence was don't go and I had
to stay back.
>> Yeah. Um turning talking about um like
your growing up in this country. How did
you turn cultural differences into
strength you know like all those
bullying and everything that you went
through. How did you turn it into
strength?
>> We had two option. either I become one
of those
mentally depressed messed up child or
>> show your bully that you could be
better.
>> I think that was my strength.
>> And I think one of the biggest part of
it is a bully actually came to one of my
warehouses to apply for job.
>> Whoa.
>> Walking through that door and seeing
that bully means a lot to me.
>> Wow. Did the person recognize you?
>> He did.
>> He did.
>> He did.
>> Wow.
>> Obviously, I interviewed him. I wasn't
going to hire him.
>> No, I would have.
>> No, I wasn't going to hire him.
>> I would hire him. [laughter]
>> Should I?
>> I wasn't going to hire him.
[laughter]
>> Do you know what? Such people will have
a resentment because you're now doing
better than them.
>> No, but but then let's just let's let me
just wear my Nigerian cap for a
[laughter] moment. I said I could hire
him at five after two months.
>> Well, the truth is the legal part the
legal brain in me would not want any
litigation.
>> So, I'd rather not even start a battle
that I cannot finish. So,
>> I didn't I didn't I didn't I didn't
progress with it.
>> Yeah. No problem. So, um at the moment,
what what legacy are you building for
the future?
A
>> legacy?
>> Yeah.
>> Of sustainability.
a legacy that my children don't have to
work like a platform that they don't
have to work hard. They don't have to
work crazy to be able to push things
further.
>> Yeah.
>> A legacy of
self-sufficienc
just just to say enough at this time.
>> Nothing. There's there's no amount of
money we make. That would be enough.
>> Wow.
>> Maybe if I win a lottery, I'll give up
and just say I'll go and rest.
>> But wait, how much lottery do you want
to win? That would be bigger than what
you have at the moment.
>> Maybe maybe if I win lottery
>> 1 billion pounds
>> maybe. Yeah. I'll then go to an island
and but I won't even stop working
because if I stop then I'm sick.
>> Wow. [laughter]
>> I have to keep going.
>> Um
I don't know.
So uh what's what's next for you? What
business idea is kind of [snorts]
kind of playing around your mind at the
moment now?
>> No, at the moment we're just at the
moment we're working actively.
>> I know new era is what you're working at
actively and it's kind of gradually
getting it forward but I I I feel there
would already be something in your head
saying
>> this might be looking like the next
thing.
>> Yes, there is actually.
>> Yeah. What is it? Don't worry nobody
will do it. [laughter]
>> I think there is um
there is a shortage of and nobody would
do it definitely.
>> Yeah.
>> But there's a high demand of our African
food in the country
>> high demand.
So as a business owner you be thinking
what's next? Do you realize that there's
a like there are planes that are going
to be shortly from
a route to London?
>> Wow.
>> Every two days.
>> Every two days.
>> So think about it.
>> Wow.
>> Are you are we going to sit on the
sideline or are we going to invest in
it?
>> So that's the next line.
>> As you were saying that, what I even
thought you wanted to say is you want to
start growing some of our African food.
Yeah.
>> That's part of it to London. So
[laughter]
that's fine.
>> I've already got my numbers.
>> Yeah.
>> Um I've already got the statistics of
what food would grow, what food would
would mature within weeks
>> such as chili pepper, hydroponics.
>> Yeah, hydroponics. That's what I was
thinking.
>> Hydroponics. We're actively working on
it.
>> And then you get set up a greenhouse and
all these
>> hydroponics
farmland and things which
>> these things which the government
supports a lot.
>> Yes. and I have poetry that has
obviously opened our mind to that. So
that's obviously has enabled us to move
further into the farming world.
>> Yeah. Two two things before we go. Can
can you can can we get some of our
viewers um especially in this country?
Yeah.
>> That trying to break into the business
what is it called now? Business
um space in this country. Can you mentor
them for a month?
>> I'd love to.
>> Yeah. So giving back
>> I would I I can make sure I organize 10
and then you give them one hour one hour
sessions you get what I mean for like
four weeks we can organize the time. So,
if you're watching this, you get what I
mean. And um if you if you want if you
just kind of want to be mentored into
doing proper business, I'd say that
like, share, subscribe, share it as much
as you want on thread, on Twitter,
sorry, on X, on uh Facebook, Instagram,
comment on what's it called? On YouTube,
let us notice you that you want it. Now,
as much as you want it, that that's what
you would get. So just go on our page,
keep saying I want it everywhere you can
and interact with it and trust me you
you would obviously get your chance in
terms of like meeting with her in person
and getting the she would give you
organic not all those textbook things
that would not work. You get what I
Yeah. She would give you organic and now
you can break into the market. Yeah.
Thank you very very much. Now, if your
your life is or your story is to be a
headline, what would it say
>> about it?
>> Yeah. What would your kind of story say
in terms of it if it's meant to be a
headline? What would you what would you
convert it? What would you like it to
say?
>> The girl that never gives up.
>> All right, that's it. [laughter]
All right. Thank you so so much. Um I
know that there's still a bit of
philanthropy that you do in terms of
like um um what's it called ladies and
mentoring women. I was checking your
proper yeah am I right? you have a women
group and other things like that um that
we have not explored as much but um in
our upcoming season or the season
afterward I would like to like you to
kind of walk me around because I want to
do an outdoor recording in summer such
that we walk around and see put pictures
and perspective to some of this business
and then so I think I'm going to record
you and your husband [laughter]
and then she would put a better a better
perspectives to some of the things you
said. Once again, thank you so much.
>> Thank you for having me.
>> Yeah, thank you so much, guys. Um, it's
been it's been a lovely episode speaking
to Anu. I mean, she's she's she's she's
business. Let me just put it that way.
She's business by herself. She just
thinks about it every second, every day,
and every hour. And um um catch you on
the next one. This is Diary of
Successful Immigrants. Bye. [music]
>> [music]
>> Hey,
hey,
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