Free Cold Email Marketing Course for 2025 (7 Hours)

What if I told you that all my success

in business actually comes from a single

skill that I learned more than 10 years

ago? By mastering this skill, I was able

to print money in any business I

started, including my Inc. 5000 PR

agency with over 60 employees. Now,

unlike learning AI or paid ads, which

let's be honest, are going to be

worthless in about 2 years anyways,

learning this skill will keep you rich

forever, or at least until we're all

plugged into machines. Now, the skill

I'm talking about is cold email. the

single highest value skill that you can

learn in business. See, with paid ads or

social media or SEO, you've got to spend

thousands of dollars and you have to

rely on platforms like Google and

Facebook not to screw you over, and they

always do. But with cold email, you're

in control and you can reach millions of

future clients for pennies. Now, in

2024, I made a cold email master class

on YouTube that went insanely viral.

Over 150,000 people watched hours of

video and thousands of them scaled their

businesses to 50K per month and beyond.

And I've loved hearing about their wins

inside of our free community. But a lot

changes in a year. And some of the

tactics that we're using now make me

feel like I'm living in 2050. We're

currently generating over 4,500 leads

every day for our companies and for our

clients. So for those of you that think

cold email is dead, grandma's about to

turn over in her grave. Because in this

master class, I'm going to be taking you

from total beginner to setting up your

own cold email system that actually

works and generates leads for you on

autopilot, all for under $100. And for

those of you that think you're advanced,

don't get cocky and skip chapters

because I guarantee the basics were not

the same as they were in 2024. But also,

don't worry because I'm going to be

showing you some absolute ninja

craziness that would even make Tony

Stark a little bit turned off. Okay,

strap in. This is going to be a long

one. I encourage you to take notes,

bookmark this video, skip around using

the chapters as needed, and come back to

this video anytime you hit a roadblock.

This video is my gift to the online

marketing community. Everything that

I've learned in over a decade of cold

email for free, no holding back. All

right, let's get this party started. So,

why listen to me in the first place?

Well, if you don't already know who I

am, my name is Lee Jen J and I actually

launched my first marketing agency while

I was in medical school. And I was able

to scale that marketing agency to

$600,000 per month using nothing but

cold email. I then left my medical

training 4 years ago to go into business

full-time. And since then, I've been

building marketing agencies using cold

email. Now, two years ago, I decided I

wanted to start teaching. So, I launched

this YouTube channel and I've been

helping other companies implement these

same systems and I've built over 250

custom cold outreach systems for a ton

of different types of businesses. I'm

talking about companies that sell cows

to farmers, lots of marketing agencies,

obviously, consulting companies, B2B

service companies, SAS companies. I'm

even helping a guy in Africa right now

sell gold from miners directly to

consumers. Reason I tell you that is

because this stuff works. And if you're

watching this and you don't have an

offer yet, this could be the offer that

you're looking for. I'm also the owner

of the cold email secrets community on

school. We've got around 18,000 members

at the time of recording. And according

to Instantly AI, I'm the number one cold

email expert on YouTube. And I've got an

award back here from them somewhere. So,

what are you going to learn if you make

the conscious decision right now, today,

to sit here and master this skill? And I

promise it'll be the best investment

you've ever made into yourself, into

your business, and into your future.

Here are some of the comments from

people who sat and watched this video in

2024. Now, that one took me weeks to

record and even more weeks to script out

and put together for you guys. So, if

you want to get results like that, then

make sure to take this seriously. You're

going to learn how to build highly

profitable cold email machines for under

$100. You're going to learn step-by-step

technical setup, the domains, the

mailboxes, what software is needed. I'm

going to tell you exactly which tools to

use and why. And no, this video is not

sponsored. I'm going to show you how to

make cold email work for your boring

offer and how to automate the entire

process, including replies. And here's

just a little preview of what this looks

like when it's fully deployed. You just

have a system of qualified leads

responding to you, booking calls, and

purchasing without you having to lift a

finger or do any manual prospecting.

You're going to learn really advanced

tools and tactics like here with this

clay table. And guys, there's going to

be a lot of information here, probably

way too much for you to sit down and

memorize all in one sitting, unless

you've got some insane photographic

memory. But for those of you that are

normal humans like myself, I've put

together some really nice reference

material for you. The complete

presentation, a PDF Spark notes of this

entire video, some helpful links and

resources, copy and paste templates, and

a few additional perks in there like

some setup services, some copywriting

services, all that I'm offering you guys

for free just for giving me your time

and attention. to grab those resources.

All you have to do is go inside of that

free school community. It's going to be

linked down in the description and it'll

be one of the first things pinned. All

right, so what is the outline? What are

we going to be learning today? Drum

roll. Kind of a big outline, so brace

yourself, but I want it to excite you

cuz this is what's coming up next.

There's going to be zero gaps for you to

fill from beginner to advanced. You're

going to learn everything, including a

lot of really well-kept industry secrets

that I will be telling you all about in

this video. Starting with why cold email

and common misconceptions. What's the

difference between warm and cold email?

Some of the different tools and costs

associated with running these systems.

And is cold email dead? We're going to

be talking about the fundamentals and

the basics. Now, even advanced people

don't skip this. This is going to be the

three pillars of cold email. The most

important lesson by far. Then we'll go

into technical setup for beginners. How

to buy domains, set up mailboxes. We're

going to be talking about Google vers

Microsoft versus SMTP and other mailbox

solutions. We're going to walk through

the software setup and I'm going to make

it really easy even for beginners. What

software to use, how to configure that

software, the warm-up settings,

everything that you need to know. We're

going to be talking a lot about

deliverability. So, some of the

technical requirements, email warm-up,

and how that works, and how to diagnose

it and fix emails going to spam. And

this isn't just going to help you for

cold email. This is going to help you

for email in general, which is the best

marketing platform, whether they know

who you are or not. And if you're in

spam, you're going to be wasting tons of

money. We're going to talk about list

building, finding your ideal avatar or

ICP. We're going to talk about B2B

databases versus scraping leads versus

some advanced stuff known as signals.

We're going to chat about list

verification and qualification, some of

the tools and workflows that I use, how

to do catchall verification, and how to

do AI qualification, which is something

brand new that we're doing a lot of in

2025. We're going to chat about your

offer and how to make it work for cold

email. So, creating offers for

beginners, making your boring offer not

boring, different baiting tactics that I

use to get people to reply to my cold

emails, and then we're going to chat

about some lead magnets, ones that work,

ones that don't, ways to do lead magnets

right in 2025, and something I like to

call reverse lead magnets. We're going

to spend a lot of time on copywriting.

We're going to go through some of the

secrets. We're going to talk about the

triple tap, the dos and don'ts,

personalization, syntax, and how to

write copy that gets through the spam

filters and into the inbox. I'll walk

you through how to manage your cold

email system once it's actually live.

How to add new leads, manage your

replies, and then actually use a cold

email CRM. Then we'll go into scaling

your cold email machine. I'm going to

talk to you about what I like to call

the equation, which I'll be giving you

and help you calculate some stuff, the

team SOPs, and how to scale a system to

10,000 cold emails every single day.

Then we're going to get into the

advanced stuff. Now, if you're an

advanced user, don't skip through the

beginning stuff. Even if you know how to

set up mailboxes, watch it anyway.

Things change a lot in this space and

every marketing space from year to year.

So, even if you think you've mastered

this stuff, I promise you there's a lot

of new stuff to learn. All right, so the

advanced stuff, we're going to talk

about signal workflows, basic signals

versus advanced signals, and different

signal automations that you can set up.

And I'm even going to be giving you some

templates to those signal automations if

you want to try them out. We're going to

be talking about Clay and how we're

using it for AI personalization at

scale, AI qualification, and really just

speeding up the entire workflow and

making it all work. We're going to talk

about reply automation, so speed to

lead, and coming up with thoroughly

researched replies on autopilot. I'm

going to show you the basic way to do it

all the way to my replyji system that I

will show you how to build. Now, we're

going to chat about omni channel

outreach, also known as multiplatform or

multi-channel. So expanding your machine

well beyond just cold email and adding

in SMS, voicemail drops, direct mail,

and most importantly, retargeting ads.

And finally, we're going to end off with

the future of cold email, where I see

this going in 5 10 years, how autonomous

BDRs are developing. And guys, I'm at

the forefront of all of this stuff. If

somebody has an interesting tool, I'm

one of the first people they contact to

test it out. So, I'm going to be sharing

some of those findings with you and what

to expect from them. I'm also going to

be discussing some long-term risks,

fears, and how to protect yourself in

the long run. I plan on using cold email

as a cornerstone of my business for the

next 20 or 30 years. That's why I've

invested so much time and energy really

mastering this stuff because I think

it's one of the only marketing platforms

that are going to be reliable in that

time frame. So, does that all sound good

to you? If you're excited and ready to

continue, let's go. And guys, reminder,

this is not a sponsored video. So, if

you want to support this channel and

thank me for putting the months of time

and energy together that it took to

create this video, please like and

subscribe to this channel and join our

free lead generation community. I invest

a lot of time and energy into that as

well. That's where the resources are.

It's going to be linked down below. All

right, let's kick this off with why cold

email. Some common myths and

misconceptions. But first, we got to

define some things for you. I can't tell

you how many conversations I have with

people who are doing cold email for the

first time and don't even understand

basic terminology. Now, if you're

advanced, just bear with me for a

second. Cold email is emailing people

that don't know you to tell them about

your thing. Cold outreach in general is

to people that don't know you. Think

about door knocking, cold calling. It's

all the same thing, just a different

channel. And this has been around since

the early '9s, since email's been a

thing. It's been used by huge names like

Alex Herozi who talks about this in

depth in his books and in his podcasts

as well as the biggest SAS companies on

earth. Salesforce, HubSpot, all of these

guys are using cold email as a

cornerstone of their marketing strategy.

And there's a reason these big players

invest so much time and energy and money

into cold email. And that's because it's

where the most qualified leads come

from. And the best part is it is

completely legal. We'll talk about that

more in depth in just a second. cold

email verse warm email. The question you

have to ask yourself is at any point did

they opt in or agreed to receive emails

from you or is it the first time that

they've ever heard of you? Well, if they

ever agreed, maybe they signed up on a

form on an iPad, they went on, they

booked a meeting with you, if they opted

in, they gave you their info, then it's

a warm email. Warm leads belong in your

CRM, your main CRM, whether that's

Mailchimp or Active Campaign or HubSpot

or Salesforce or go high level. Cold

leads belong in a separate area

altogether. This is a cold email CRM or

a cold email software like we're going

to be talking about in this video. Once

they give you their info, they become a

warm lead. Even if you already have

their email, they don't become a warm

lead until they opt in. They fill out a

form, they book a meeting, take some

sort of action. Only then should they go

into your main CRM and should be

considered a warm lead. We're going to

be referring to warm leads as your email

list and your cold leads as a lead list

or a cold email list. All right. Why is

cold email so powerful? Why is it way

better than all of the other marketing

strategies? There's a lot of reasons,

but here's the five main ones. The first

is you get to reach your perfect ICP

every time. On Facebook ads, you end up

with a lot of really unqualified, not

business owner leads. With cold email,

you get impressions and traffic for less

than a penny a lead. You compare that to

any other ad platform and it's like a

100x cheaper. You're also not dependent

on ad platforms. Google can't just shut

you down like Facebook can and take away

your biggest source of leads. You are in

control and nobody can do anything about

it. Next is it's scalable and

predictable. If you've got a sales team

of three people and they're trying to

take six calls a day, all you have to do

is run the equation and decide how many

emails you have to send to keep their

calendars booked. You can't really say

that about any other ad platform at all.

Lastly, you get immediate results. Yes,

I have a YouTube channel and a lot of

leads come from my YouTube channel, but

that took years to build. If you're

trying to win on social media or SEO,

this is going to take you years to maybe

get some results. With cold email, it's

almost instant. You turn on the machine

and leads start coming in. So, who can

benefit from cold email? Is it a good

fit for you? Are you wasting your time

watching this? Well, if you have any

sort of B2B or businessto business

product or offer, then cold email is

perfect for you. And for those rookies

who don't know the difference between

B2B or B TOC or how to tell if your

offer is B2B versus B TOC, the question

is if your offer is B2B, that means that

you sell to somebody who runs a business

and you can find them because they're

the owner, founder, CEO of a company in

an exindustry. And as we go into list

building, this is going to start to make

a lot more sense. But essentially B2B,

you're selling something to other

businesses that they can use for

business purposes. Marketing agencies,

consulting offers, SAS offers, these are

all B2B. Now B TOC, business to

consumer, this is more like ecom or

mobile apps on your phone that you can't

really target by industry or job title.

This is just everyday consumers that use

your stuff. Now, cold email does work

for B TOC. I've built campaigns to sell

high-end jewelry to collectors. I've

built campaigns to sell solar panels to

homeowners. All of this stuff is

possible if it's a higher ticket offer

and product. Some of the most common use

cases, coaches, agencies, software

companies, business services, but the

range is massive. This is not really for

low ticket products that are sold

directly to a person like this yerba

mate I'm drinking was about $4. And if

you're trying to sell this directly to

me, cold email is not the way to do it.

But if you're a BTOC company and you

sell yerba mates and your goal is to

establish partnerships and distributors

and you want to be in Publix and Walmart

and Target, then you would use cold

email to establish those relationships

with those distributors and retailers.

God, I love this stuff. There's also one

thing that people miss. There's a lot of

companies that are doing cold email

without even knowing that they're doing

cold email. My PR agency, for example,

we don't just use cold email to get

clients for the agency. We're also using

cold email to operate the agency. Our

service is getting in touch with

journalists and reporters to write

stories about our clients. How do you

think we get in touch with those

journalists and reporters? If you

guessed cold email, you're absolutely

right. So, any business that uses cold

email to operate their offer should also

pay extra close attention to this video

because it's going to help you

overperform on delivering your offer as

well. Now, I told you if you didn't

already have an offer, we're going to be

chatting about that. This is it. If you

master this stuff, you can use cold

email as an offer and it is one of the

best offers on earth because of how

versatile and results driven it is. With

cold email, you can produce direct ROI

for clients and show them how much money

you're making them. The goal for any

recurring offer is to create enormous

pain if they decide to cancel that

service or turn it off. If you can make

somebody money and show them that you're

making them money, they're never going

to want to turn it off. They're going to

be dependent on you to generate the

leads. and we're going to talk about

some of the different models that are

involved in launching cold email as an

offer. You can do an agency model, you

can do a one-time fee to build and then

you can do a pay per lead model. And

like I already mentioned, there's a lot

of different use cases for cold email

that's not just lead generation. So, if

you learn this, you can launch a podcast

booking agency, an influencer management

agency, you can launch a staffing

company. All of these are different

business models that use cold email as

their core offer. Now, I said you'd be

learning how to set this whole thing up

for under $100. So, here are the tools

that you're going to need and the costs

associated with running a cold email

system. First thing you're going to need

is a cold email management tool like

Instantly or Smart Lead or Reach Inbox.

And these start at around $37 per month.

And don't worry, we're going to be

breaking down these tools in just a

little bit. You're going to need access

to leads through either a lead database

or a lead scraper. Using the recommended

tools that we're going to chat about,

it's about $50 per 10,000 leads. So, now

we're at about $87 per month to reach

out to 10,000 leads. The last fee is

paying for the domains and the

mailboxes. The domains don't really have

a monthly cost, so I'm going to ignore

them and just talk about the mailboxes,

which are $3 per month per mailbox on

average. So, you can run this system for

well under $100 every single month. Now,

as you scale this, obviously, you're

going to need to buy more leads and add

more mailboxes and increase your

subscription on these cold email

management tools. So, I spend thousands

every single month managing my cold

email system, but I spend tens of

thousands every month on paid ads, and

cold email is still the top performing

marketing channel I have by far. And I

spend a fraction of the price that I

spend on other marketing channels on

cold email. Therefore, it is the best

value of any marketing channel by far.

Now, the tools that I'm going to

recommend are not sponsoring this video

or paying me, but if you do decide to

use any of them, please use my affiliate

link. They're going to be down in the

description. It helps support the

channel and will probably get you a nice

discount. All right, common

misconceptions. Cold email is easy. All

you got to do is upload some leads,

start sending some emails, and then

leads should start coming in, right?

Wrong. That's absolutely not true. This

stuff is not easy. In fact, no marketing

channel worth its salt is easy. There's

a lot of competition, and in order to

make something work, you need to be an

expert. You need to go through trial and

error. And there's 10,000 things that

can go wrong. That's why I really want

to focus on those three pillars that

we're going to be talking about in the

next module. They're so important and if

it's not working, you need to come back

to them. Lastly, you need to not take

shortcuts unless I say so. Don't try and

cut costs. Don't try and save money.

This stuff is hard enough as it is. If

you use the wrong tool or take a wrong

turn, none of it will work. Another

misconception, and this one's the

opposite, cold email is dead. Not to age

myself, but I've been doing cold email

for over 10 years. This stuff has

changed a lot from when I started to

where it is now. And I've talked to a

lot of people who were doing cold email

successfully a decade ago, 5 years ago,

and then it just all of a sudden stopped

working and they turned it off. Those

people say cold email is dead. But I

guarantee they have not been keeping up

with current trends, current tools, and

the new practices that are working. We

are getting more leads than ever using

cold email. And yes, deliverability is

harder now, but the tools and the

practices are better. and all of your

potential clients still use email and as

far as I know always will. But with that

being said, even though it's not dead,

the competition is getting fierce. And

yes, I am partially to blame for that.

So my bad. Another common misconception

that cold email requires technical

skills. The answer is no. You can launch

a cold email campaign in as little as 30

minutes. And I'm going to show you the

easiest ways to do it. When I first

started, you needed to understand DNS

records and how it all worked and how to

set it up manually. Now you don't need

to do it anymore. The new tools and

services that are available and I'm

going to be showing you how to use make

it laughably easy. That way you can

focus on the stuff that really matters,

the hard stuff, which is the list

building and the copywriting, which

we're going to talk about. Do you think

cold email is expensive? Well, you're

wrong. This is by far the most

affordable marketing channel, hands

down. Can't even compare it to any other

one. Lead data is nearly free and it's a

race to the bottom. It is getting easier

and cheaper to access the data and the

data is getting more and more accurate.

Mailboxes and infrastructure is getting

cheaper and cheaper. You can launch tons

of mailboxes in minutes for super low

prices and you can run your entire

system for under $100 per month. And the

best part is you can scale it up once

you actually prove that it works. All

right, now we're going to talk about the

fundamentals, the three pillars of cold

email. So imagine there are three

pillars holding up your cold email

castle. And if one of the pillars is

weak, the castle comes crashing down.

Now, let me break something to you. Cold

email does not work for six out of 10

people. Just like social media and ads,

you can't just set it up and expect the

money printer to go br. But with trial

and error, every single business can

make it work within 60 days. I've

personally built over 250 systems over

the past 10 years, and they all work.

But you have to get these three things

right. These are the three pillars of

cold email. If your system is not

working, look at these pillars. And if

it is working, but you want to improve,

you find the weakest pillar. Here are

the three pillars of cold email

marketing and how to make sure that they

are strong. Pillar number one is the

technical infrastructure. This is the

boring nerdy stuff that used to scare

people away from cold email and we're

going to be talking about it in this

video, but the technical infrastructure

essentially is the mailbox configuration

that you need to hit the inbox and not

get flagged as spam. Now the good news

with the technical infrastructure is all

you have to do is follow a recipe. Do

this then this then this and you'll end

up in the inbox. So some things that are

involved in the technical infrastructure

are the domain configuration. This is

the DNS records, the DKIM, the demark,

the mailbox configuration where the

mailbox is built and how it's set up.

The software setup, this is the software

that's sending your cold emails and

warming up your cold email mailboxes.

Now, pillar one is the easiest one to

get right because all you have to do is

follow a system or use a tool that does

this for you. And I'll be walking you

through how to do it yourself and the

best tools and ways to go about this.

But if you take shortcuts, your

technical infrastructure is going to be

broken and you're going to be stuck in

spam and it's not going to be working

and you're going to be wondering why.

This crap is hard enough as it is. Don't

take shortcuts. Don't cut costs. Follow

what I say and this will work. Pillar

number two is list building. This is

finding people who are actually a good

fit for your offer. Making sure that

their emails are actually valid,

qualifying your leads just to make extra

sure. So remember, the worst thing that

you can do is get marked as spam. Too

many people mark you as spam, it's not

going to work. So to avoid getting

marked as spam, your emails have to be

relevant, which means you're emailing

relevant offers to relevant people. For

example, I don't have babies. So if you

send me an email offering some service

for child care or babies, you're getting

marked as spam. But if you send me an

offer for a SAS tool that helps me set

up mailboxes, that's relevant. That's

something I'm going to open and be

interested in. So, we're going to talk a

lot about list building. This is very,

very important. In fact, each of these

pillars is very important. That's why

there's only three pillars. And number

three is probably the hardest, which is

probably why we'll spend the most time

on it, which is offer and copy. This

pillar is the hardest one to get right

because there's not a simple template or

recipe that I can tell you to follow

that's going to get you to the perfect

offer and copy. Everyone's offer is

different. Your ICP is different. The

problem that you're solving is

different. And the more different it is,

the better cuz it means it's not a

crowded space where everyone's trying to

sell the same thing and you become a

commodity just competing on price. So,

some things to think about to win on

pillar three is does your offer solve an

actual problem? And is it interesting or

is there anything about it that you can

make interesting? You need to think

about how do you get that lead who

doesn't know who I am to open my email,

trust me immediately, and then give me

an interested reply. When you're writing

copy, you need to think, will it even

reach the inbox? And then, what sequence

of emails do I use? How many days in

between? All of that stuff we are going

to cover inside of this master class.

And I'm going to show you how to get

this right. But keep in mind, it's not

easy. Now, I get a lot of people who

watch my YouTube videos and they see

some of the really advanced stuff that

we're doing and they're like, "Well, I

want to do that." And they reach for the

advanced stuff before they've understood

the fundamentals. And this actually ends

up hurting their campaigns as opposed to

helping. So, I thought it was worth

making a slide of its own on

fundamentals versus fancy BS, aka, you

know, AI. Usually, most of my most

successful campaigns don't have some

fancy AI personalization. We're not

doing custom AI generated videos in our

best performing campaigns. In fact, you

should only consider using some of the

advanced stuff after you master the

pillars, the fundamentals. Fundamentals

beats AI fancy stuff every time. But

once you get a grasp over the

fundamentals and you have an offer and a

list that's working and receptive, you

add a little fancy and now you've got

some actual magic. All right, time to

jump in. We're going to knock out the

nerdiest, hardest stuff first. This is

going to be the technical setup for

dummies. Now, 99% of people take one

look at the cold email setup

instructions and they run away crying

like a little girl. But what if I told

you that the hard technical stuff is

actually the easiest part as long as you

follow a few simple rules. Now, I'm

going to make technical infrastructure

so easy that you will never flinch when

you see a demark record ever again. So,

let's get nerdy, my cold email Jedi.

Let's go. Now, quick warning here. If

you miss a step or take a detour, you're

boned. If you use the wrong software,

you're boned. If you try to cut costs

with an alternative, just follow my

instructions and use my recommended

tools and you can't f this up even if

you try. Now, I'm going to call somebody

out here, one of my best friends, Jesse

Henry. He's actually just living with me

in my penthouse for about a month and a

half. And I was trying to help him with

his cold email, and he asked me for help

to look at his cold email campaigns that

just weren't working. Now, I figured

stupidly, this is my bad, that he had

all of the technical stuff done right.

After all, with what I'm about to teach

you, how can you not? So, we did a

deliverability test and we learned that

all his emails were going to spam. So, I

checked his technical setup and he had

made all of the cardinal mistakes. He

took detours. He tried to save money and

use the wrong software and everything

was broken. I basically had to rebuild

his entire machine from scratch. So,

don't be like Jesse. Focus. Do this

right the first time and you're going to

save yourself so much headache and so

much money. All right. Now, I'm going to

go over to my whiteboard and I'm going

to show you how this all works. And I

need you to promise me not to freak out.

You don't need to memorize this, but

it's important to understand how it

works. That way, if something's broken,

you know where to look. Now, I'm going

to walk you through exactly how to do

the technical setup yourself, cuz it's

important to know how it all works. But

it's important to know my team can just

do it all for you. And the technical

setup is the easiest part to get right.

There is no reason to f this up because

if you do, your whole system breaks. So,

no excuse for getting this wrong. And

side note, setup is 100% free for

members of my insiders program for you

and for your clients. So if you're

offering cold email as a service, we'll

also do it for your clients. So to

access this, just go to

leadjenj.com/inbox

and we can do the setup for you. All

right, so first let's talk about the

three pillars of cold email. I'm going

to draw it like a pyramid for a specific

reason. Pyramids have a foundation. They

have a center. They have a top. Now with

cold email, if the foundation isn't

solid, you've got no chance. So, the

foundation of this pyramid is the

technical setup. So, I'm going to write

technical.

If the emails aren't hitting the inbox

and the technical setup isn't sound,

then you have no chance at making this

work. Now, in order to make cold email

work, you need all three of these to be

structurally sound. The technical setup,

this is the domains, the DNS records,

the mailboxes, the technical

configuration of your system. The next

layer of this pyramid is your list. If

the technical setup isn't good, the rest

of it has no chance of surviving. So,

the list, who are you actually sending

cold emails to? If the people you're

emailing are the right fit for your

offer, if the data that you're working

with is correct, then you have a chance

of making this work. If this is not

correct, you're sending emails to people

who are not a good fit, maybe the wrong

industry, the wrong job title, maybe

they're retired, maybe you have the

wrong email, then whatever you do up

here doesn't matter because your system

is not going to have a chance of

actually working. You need to hit the

inbox of the correct person. And then up

top, we've got copy.

Now, say you've hit the inbox, you've

hit the inbox of the correct person for

your offer. Now, you need to be able to

get them to open, to read, and to

respond to your cold email. So, this is

your setup. If the base is not solid,

the technical foundation, which we're

going to talk about in detail on this

board in just a second, then the rest of

it doesn't matter. Because if you're not

in the inbox, your targeting and your

copy have no chance of actually getting

through and working. If the emails go to

the wrong person, meaning the email is

invalid, you're emailing people who are

clearly not a good fit for your offer,

wrong industry, job title, company size,

they don't actually have the problem

that you're trying to solve, then

anything you do up here doesn't matter.

So, it's really important to think about

this bottom up and as you're building

your system and testing your system,

making sure that your technical basis is

solid and then that your list is solid,

everybody that you're emailing is a good

fit and valid. And only then should you

worry about your copy. So, now that you

understand this, I'm going to go ahead

and break the technical aspect of cold

email down. The domains, the mailboxes,

the DNS records, the servers, the IP

addresses. I'm going to make it all make

sense right here just so you can

understand what's going on and where

things can go wrong. So, let's go ahead

and go to a new page. All right. Now,

let's talk about the technical setup.

There's a lot of moving pieces that

bring a cold email from your mailbox to

their inbox and not getting it flagged

as spam or not getting it lost. So,

let's break down some of those pieces

and how they work. And if you understand

this, you're gonna under you're gonna

have a lot easier of time figuring out

why your technical setup is not working

and actually solving it. So, let's break

this down into the simplest terms

possible. To send an email from your

mailbox to their mailbox, you need a

couple of things. The first thing you

need is a server, like a computer, that

actually sends the data from your system

to their system. This is an IP address.

The IP address is linked to those

servers to those computers. Now,

typically when you're using like Gmail

or Microsoft 365, you're using their

computers. You're using their IP

addresses and they're in charge of

keeping those IP addresses and computers

clean and valid and trustworthy. The

next thing that you need to send an

email is a domain. So, a domain is like

jotterpr.com.

The otterpr.com is the domain. So, we

need a domain.

Now, just like a website, a domain is

hosted with an IP address with a server.

So, these these three items are all

going to be linked together. The IP

address, the domain, and the mailbox.

Once you have these three things, now

you can actually start sending cold

emails. And I labeled them from top to

bottom because of the importance. So the

IP address, all of these items are items

that the email service providers, ESPs

will look at and say that's trustworthy,

that's trustworthy, that's trustworthy.

Each of these have a has a reputation

score that will either go up or down

over time depending on how people handle

those emails and depending on how those

domains are configured. So from top to

bottom of importance, the IP address,

the computer that that's coming from is

unbelievably important. That's why we

tend to recommend using Google or

Microsoft IP addresses, Google or

Microsoft mailboxes. That's what that

means. And then there's the domain.

You'll typically buy that domain on a

site like GoDaddy or Spaceship or Pork

Bun. Where you buy it is your domain

register. that that doesn't really

matter so much because it's all kind of

the same thing. Where that domain's

registered now and where that domain's

hosted is a different thing. But

wherever you buy this domain, you're

going to have to give it some

instructions. Where is this domain going

to be hosted? What email service

provider is this domain going to use to

create mailboxes. All of those things

are in the domain's DNS records. These

DNS records are instructions for that

domain to to tell it how to operate. And

the ESP, the email service provider,

will look at the DNS records to make

sure that it's secure, to see where the

domain is hosted, to see where that

domain resolves. For example,

otterpr.com goes to a real website. If

that autopr.com resolved at a dead link

or redirected somewhere else, the email

service providers would know that as

well. And then once you have these two

things set up, you've got your Google

Workspace or your Microsoft Workspace,

you've told the domain that's where

you're setting up email addresses, now

you can start configuring mailboxes

under that domain. And all three of

these things have reputation scores.

They're all important, but the IP

address is the most important, followed

by the domain's reputation score,

followed by the mailbox, which has

individual reputation scores as well.

Now, the reason this is so important to

understand, so imagine a bunch of people

report this single mailbox. Maybe we've

got a 100 mailboxes and everybody

reports one mailbox as spam and the

reputation score goes down and we lose

this mailbox. We can no longer send

emails from this mailbox because they're

all going to spam. Well, this domain is

still okay. This IP address is still

okay. We can still make more mailboxes

under this domain. We can still put more

domains under this IP address and it's

all going to be just fine. But what if

multiple mailboxes get flagged as spam?

Or what if you email a spam trap and

your domain ends up on a blacklist?

Well, if that domain ends up on a

blacklist or the domain's reputation

score drops too low, then all of the

mailboxes underneath

also get blacklisted and will start

going to spam. That's why it's

increasingly important to keep the

domain health, the domain reputation,

domain score high. That's also the main

reason that we don't like sending cold

emails from our primary domain. Our

primary domain is sacred and it happens

all the time. People will use their

primary domain to send cold emails and

it actually works better for a period of

time because you've already built trust

and reputation score for that primary

domain, but then you make the wrong

move. You send emails to the wrong list

and your primary domain ends up on a

blacklist and now your whole company is

affected because the domain is more

important than just the mailbox itself.

All right, so what about these IP

addresses, these servers? Now, in

general, if you're using Google or

Microsoft, they're going to be

responsible for keeping those IP

addresses, their servers healthy. So

even if you do a blacklist check and you

see that some of these IP addresses are

blacklisted, Google and Microsoft are

typically changing those out, warming

them, keeping their IP ranges healthy.

So you don't have to worry about this

part at all. Now, as it currently

stands, Google is still beating

Microsoft for cold email. The

deliverability is higher even to

Microsoft. That's why for cold email as

it is right now, we're still

recommending Google servers, Google IP

addresses. Now, what you're probably

going to be tempted to do, and I've

fallen into this mistake as well, is to

cheap out on the mailboxes, and there's

a lot of services now where you can spin

up hundreds and hundreds of mailboxes

for less than a dollar a piece. And if

you do decide to use one of those

services like Infamail or Mailin, you'll

be able to scale a huge infrastructure

of cold email mailboxes. The problem is

you only get one IP address and there's

nobody else in charge of keeping that IP

address clean except you. So if

something bad happens to that IP address

and too many people mark it as spam, you

email spam traps or for whatever reason

that sometimes is out of our control and

unpredictable, the ESPs

will block that IP address and say that

we're no longer accepting emails from

that IP address. So, you're going to see

your bounce rates go up and you're going

to stop landing in the inbox. And what

happens if your IP address goes down? If

the server reputation becomes too low,

all of this stuff gets banned. All of

the domains under that IP address, all

of the mailboxes, and your cold email

system will tank overnight. All right.

So, what do you do to give yourself the

best shot at hitting the inbox, not

getting flagged as spam? Well, you want

to do what you can to control your IP

range. So you'll use Google to set up

your mailboxes. Problem solved on the IP

address. For the domain, the biggest

factor that you can control is the DNS

records, which means you do not want to

send a cold email if you don't have a

demark record, a DKIM record, a valid

SPF record. And you can just go and

check that really quick using any free

free tool that's going to be linked down

in the description and inside of my

resources packet. And then the last

thing that's under your control is the

reputation score. So, how do we build

reputation of our domains, of our

mailboxes, of our IP addresses? We send

good emails for a long period of time.

So, age and reputation score is under

your control through time and through

email warm-up. So, if you want to

increase the score and give yourself the

best chance, the longer you wait, the

better. Typical rule for domains, cuz

domain age is so important, at least 30

days. Ideally, 60 to 90 days, but 30

days is the minimum before you should

start sending cold emails from that

domain. And then the mailboxes, you want

to be warming up from day one. Once you

create these things, you should be

warming up progressively. And we're

going to talk about recommended warm-up

settings when we get to that section.

But those are the things within your

control. That's what you need to do.

Now, let's talk about on the recipient

side. So, this is your leads inbox. This

is the person that you're emailing and

they're receiving that email and you've

got an ESP on their end, an email

service provider that they're using to

actually control the flow of emails

coming in. That could be Microsoft, that

could be Google, that could be Yahoo.

And they all handle this a little bit

differently, but they all kind of look

at the same key factors. Let's move that

over here. So, here's that leads inbox

is coming in. They're looking at the DNS

records of the domain. Is that domain

secure? One of the things these DNS

records do is tell the recipient that

the email is actually coming from that

person. It's not being spoofed. That's

essentially the whole purpose of the

DKIM record, the demark record,

the SPF record. It's all there for

security. You need to have them and it's

just saying that email is coming from

that person and not being spoofed. The

other important thing that they're going

to look at is the copy. So, they're also

screening the emails coming in to say to

see what those emails say. Now, Google

and Microsoft are obviously much more

advanced when it comes to screening copy

and leveraging AI to do that. So, it's

really important. It's a key factor in

getting through to certain mailboxes is

what you say. If it's bouncing or you're

ending up in spam, one of the first

things that you should look at is what

are you saying in the copy and how can

you change it? What spam words or

phrases are you using that could be

triggering those spam detectors? We're

going to talk about that a lot more in

detail when we get to the copywriting

section. And now, the other thing that

they're looking for is the reputation.

and not just the reputation of the

domain, the reputation of the mailbox,

the reputation of the IP address. So, if

you're sending from Google or Microsoft,

chances are that's going to look good to

Google or Microsoft. And as it stands

right now, Microsoft accepts Google

actually just as much or better as it

accepts Microsoft. But Google still

delivers better to Google. That's why

we're still recommending Google for cold

email infrastructure. But they're

looking at the reputation of that domain

as well as the age of that domain and

the reputation of the individual

mailbox. But domain reputation, we

actually can monitor, especially how

Google looks at your domain or Microsoft

looks at your domain. We use a tool like

Google Postmaster to do that. We're

going to talk about that more in detail

in the deliverability section. And they

actually tell you IP reputation, domain

reputation, so you can see if any of

those things are affected. Now, if all

of this looks good, the email ends up in

the inbox. So, let's talk about buying

cold email domains. What service should

you use to buy them? Does it matter? How

do you acquire them in scale? I'm going

to be walking you through all of that

step by step. Now, there's a few

different options where you can acquire

domains. I like to purchase them through

a platform called Spaceship. There's

also GoDaddy, Pork Bun, Cloudflare. A

lot of people use different domain

purchasers and they think that it makes

a difference. Now, the big difference

for me is that Spaceship makes it really

easy to buy them in bulk, to find

available domains. It's really

affordable to acquire domains and to

renew domains. For example, on GoDaddy,

you can get it for $12 for the first

year, but on renewal, it doubles or

triples in price. So, let's actually go

into Spaceship and buy a couple domains

and set them up. Spaceship is

essentially designed so that you can buy

cold email domains in bulk and manage

them in bulk. So, what we're going to do

is we're going to go to all products,

domain name search. Now, what's so cool

about spaceship is this beast mode. It

is made for finding cold email domains

at scale. So, TLDDLs are the end of a

domain name. Right now, it's got all of

them activated. I'm going to X that out.

I only want dotcoms. Couple reasons for

it. They instill trust faster than

others and they're cheaper.io's are

cool, but they're like three or four

times the price of dotcoms. I'm gonna

enter in some keywords that I want my

domain to contain. So let's say instead

of Otter PR, my business name was Beaver

PR. So I want to enter Beaver. So I want

some brand recognition there. And then I

want to enter some other keywords that

can go along with it. Uh viral media,

PR,

public, public relations. Now spaceship

is going to start to create variations

using these different keywords. And

chances are viralmedia.com is not going

to be available, but viralbeaver.com

is likely available. So, it's probably

going to have most of them containing

Beaver. There's also other filters you

can use, but I don't like to use them. I

like to hide unavailables. And where

this gets really cool, I'm going to go

ahead and apply this first and see what

what's available without using any of

the domain hacks. And we're going to

generate. All right. I don't think any

of these are available, which is

typical. This is why we need to use the

domain hacks. What we're going to do is

we're going to use prefixes and

suffixes. It's going to automatically

generate the most commonly used prefixes

and suffixes. So, when I was giving you

the example myotterpr.com, getterpr.com,

these are all ones that are used inside

of these prefixes and you can add your

own. Once you add these, you can go

ahead and apply. And now it's going to

start giving you tons of options of

domains that you can acquire. So, as you

can see, the domains are $8.88 to

acquire and $10 per year to renew. This

is infinitely cheaper than using

something like GoDaddy. And I can just

add all to cart really quickly and

acquire domains in bulk. I'm going to go

ahead and buy publichubs.com cuz that

one's kind of cool and I feel like I

could use it for other stuff. And I'm

going to go ahead and purchase this

domain. Now, you don't need to activate

any of this stuff. It's registering for

1 year. Privacy is included. GoDaddy

just jacks up the prices on all of these

things. They should not be that

expensive. This is what you should pay.

So, we're going to go ahead and pay now.

And just like that, I own the

domainhubs.com.

And now there's a lot of stuff that I

can do with this domain. So I need to

manage it. Specifically the DNS records,

the back end of this domain. I need to

tell this domain what to do. So to

manage my domains, I'm going to come

into Launchpad

Domain Manager. Now let's walk through a

couple of the things that are available

to me. Name servers and DNS records. So

name servers are where that domain is

being hosted. I bought it on spaceship.

So right now it's on spaceship. Usually

it defaults to wherever whatever

registry you use to buy the domain.

Wherever these name servers are pointing

is where I need to go to control the DNS

records, which we'll talk about in just

a second. Now, if I wanted to move this

domain to Cloudflare, for example, I

would just have to update the name

servers and then I could use Cloudflare

to control the DNS. The other option

here is adding DNS records. So, these

are things like the CNAME record, the MX

record, the A record, the DKIM, the

DMARK. These are all MX records and you

can do that just by simply adding

records here. This is how you do it

manually one by one or you could do

advanced DNS records where you can do

things like upload. Next, you'll see URL

redirect. So, where do you want this

domain to redirect to? Obviously, this

isn't a real website. Obviously,

pubhubs.com is going to go to nothing.

So, let's go ahead and just try it.

Obviously, the site cannot be reached

because there is no website. There's

nothing there. So, what I want to do is

do a permanent redirect to otterpr.com.

So, I'm going to do www.otterpr.com.

That way, anytime someone visits the

website.com,

it'll automatically redirect to my

actual website. Now, it's also important

to note here that any change you make to

your DNS or your name servers or

redirects don't happen immediately.

There's a little bit of a delay that we

call propagation in the infrastructure

world. So, if you make a change and it's

not perfect or reflecting right away,

just be patient, hang in there. Usually,

it's just a few minutes, but sometimes

it can be hours. All right, so that's

how you acquire domains and control your

name servers and DNS records and URL

redirects. Now, some people like to

bring their name servers off of

Spaceship and into Cloudflare for a

couple different reasons. One, it's a

little bit more secure. You can manage

your DNS records all in one place. And

if you're interested in learning how to

do that, you can watch my full spaceship

walkthrough linked down below. But 99%

of people don't need to do that. It's

not super important. and it has not been

proven to increase the results of your

cold email campaigns. So, for simplicity

sake, you can just manage all of your

DNS and keep your name servers on

spaceship. So, again, that bonus info on

moving your domains to Cloudflare worth

an honorable mention, but I'm not going

to be walking you through that in this

video because honestly, I don't want to

confuse you and add too much. You don't

need to do it. It has not been proven to

really improve results. I've tried both

and I've tried multiple domain

registers. Spaceship works great. All

right. Now let's talk about configuring

the domains. There are certain DNS

records also domain name system is what

that stands for that tell the domain

what to do where to point is it

authenticated uh is it secure and

private and you need to have these DNS

records done correctly if you want your

emails to go to the inbox not to spam

the forwarding domain we just talked

about and that's how that works. And

then lastly custom tracking domains

which were a big thing back in 2024 2023

less important now but I'll show you how

to set them up. All right, so let's talk

about some of these core DNS records.

And just to close the loop, you saw me

change the forwarding domain to

otterpr.com. It took about five minutes

for that redirect to actually take

place. This is the propagation. Now,

when I visit publicHubs.com, it

redirects to otterpr.com as intended.

All right, so let's set the DNS records

up for this pubhubs.com. What do I

actually have to do to make this thing

work? I've got this domain. How do I

create mailboxes? How do I get the DNS

records on there? and what DNS records

do you need to use? Then we'll do the

custom tracking domain. And if you don't

know what a custom tracking domain is,

these are specific domains used by the

email sending software to track certain

actions like clicks and opens or for

unsubscribe links. Now, cold emailing in

2025, we never add tracking links to

cold emails. They cause the emails to go

to spam. And the recommendation right

now is that we do not use them. So, if

we're not using links and we're not

tracking things, do we need the custom

tracking domain? Not really. But

standard practice is to set it up

anyways. And if you use our setup

service or other setup services, they'll

always set this up for you and add it to

the domain. Let me just show you what

this looks like in practice. I'm going

to go into one of my campaigns. Now, as

you can see, no links, nothing to click

here. But if I wanted to add an

unsubscribe link here, I just click more

rich.

Insert that unsubscribe link. Say what

it says. And now when you click on this

link, it's a link generated by Instantly

AI that basically tells them that person

unsubscribed. Now, if you don't have a

custom tracking domain in there, they

use their link. And if it uses

Instantly's link, that is the easiest

way on earth for Google or Microsoft to

say, "Wow, I see Instantly AI's link.

this is a cold email. Let's send that to

spam. That's why you need those custom

tracking links if you use unsubscribe

links or if you track opens. Another

honorable mention here is domain masking

proxies. This is a cleaner way of doing

domain forwarding. So, if you saw in my

example, it redirected me to

otterpr.com. An alternative way to do it

is to add a domain masking proxy. And

there's services you can use for this

like email guard where instead of

redirecting to otterpr.com it'll still

show that you're on publicHubs.com but

it'll look like otterr's homepage. It's

a masking proxy and I've tested it

against doing it the forwarding way and

there is absolutely no difference.

That's why we don't use them anymore.

It's just an additional step in the

process. The original thought is that it

would improve email deliverability and

that has not been true yet. I do have a

free video on my channel about how to

set up these domain masking proxies if

it's something you're interested in, but

my advice is don't worry about it yet.

There's no additional benefit. All

right, let's do a live DNS record setup.

Uh, and just to be frank, I haven't done

one of these in probably years because

my team does all of it now. The service

does all of it now. So, if you want to

leverage that service, all you have to

do is go to lead genenj.cominbox

and our my team will be able to set up

all of your mailboxes for you. But with

the service, you just tell us how many

mailboxes you want. We can also purchase

the domains for you, so you don't even

have to worry about that part. And it

just walks you through the entire

process really nicely. But with that

being said, let's go ahead and set up

the DNS records in a mailbox

forhubs.com.

Now, if you're doing this yourself and

you want to use Google Workspace and you

want to pay $8 per mailbox, you can go

ahead and click get started and then

sign up for a Google Workspace account

for your business. I of course already

have hundreds of workspaces, so I'm

going to skip the setup process and skip

right to setting up the domain. This is

what Google Workspace is going to look

like once you're inside. Now, you're

going to want to have to add your domain

first. You're going to come into

accounts, domains, manage domains. And

by the way, guys, you can pin this

stuff. So, it's already up top, but I

wanted to show you where to find it.

Look at all these domains that I already

have verified and activated inside of my

admin panel. We're going to go ahead and

add another domain. We're going to put

only the domain. I'm going to skip the

stuff before and after. And we're going

to set this up as a secondary domain.

We're going to add domain and start

verification. Okay, it wants me to

verify ownership.

So, select my domain host. I'm using a

different host, so I'm going to go ahead

and continue. And I'm going to have to

verify these manually. Now it wants me

to verify by adding these records to my

domain. So first is a txt record name

set to default value is this

TTL set to the lowest value or default.

So let's go ahead and do that. Now I've

copied the value. We're going to come

in. I'm going to go into name servers

and DNS. Add a record.

And now we're going to click txt. So

when it says the default, that usually

just means at. So I'm going to add that

at sign. I'm going to paste the value

and TTL. This is like how long it takes

to propagate. So you saw how long it

took for the forwarding to take place.

If I make this 1 minute, it's going to

propagate a lot faster. The other thing

that I'm going to do here, it wants me

to use txt as the primary verification

method, but it also gives me a secondary

method, which is the CNAME record. I'm

actually going to do both just to make

sure that this goes through without a

shadow of a doubt. So, I'm going to copy

the name

and we're going to add a CNAME record.

Now, this is the host. This is where

they want me to put that information.

And then let's come back to domain

setup. The value for that came record

here.

And again, TTL, we're going to do 1

minute. Okay, they've both been added.

We're going to continue. The DNS is

propagating. Hopefully, it goes pretty

quickly. And then let's verify that this

is set up correctly. So, confirm.

Getting my domain ready. Beautiful. It

was verified successfully. Now we have

to activate Gmail. They're going to help

me set it up. It's probably going to be

more DNS records. So now that my domain

is verified, I'm actually going to click

do this later. Now, as you can see, that

domain is here in manage domains. I'm

going to go ahead and add a user here.

So let's just add myself and create

user. Okay, I'm just going to grab this

info so I can log in after the setup is

complete and show you that it works. And

let's go ahead and click done. Now I

want to verify that domain. So let's

come into manage domains, public hubs.

We're going to activate Gmail. Now, we

need to set up the MX records. This is

telling that domain how to exchange

emails between other domains. So, we're

going to go ahead and set up those MX

records.

Continue.

Proceed with activation.

Different host. And now we have to put

in the MX records. So remember to copy

the points to

priority one. So MX records also have a

priority attached to them. So let's go

ahead and come back into DNS settings

and add some more records. And we're

going to have to add a few different MX

records. So MX at

value

priority 1.

And now I can keep the TTL standard

which is 30 minutes. Let's go ahead and

save all. Okay, confirmed.

Just like that, I'm verified and ready

to start using Google. I can now send

and receive emails from that mailbox.

So, let's go ahead and log into it just

to show you. Open up a private browser

and log into that mailbox that I have

just created. All right. So, as you can

see, it's now a functional mailbox that

I can do lots of stuff with. I can add

this to different platforms. I can sync

it to instantly. I can start sending and

receiving emails from this mailbox. I'm

going to skip this password thing right

now. And now I'm going to finish the

configuration, the DNS configuration. So

the mailbox is created. Great. But is it

going to hit the inbox? Probably not

because that domain doesn't have all of

the m all of the DNS records that it

needs yet. So let's actually scan this

thing. We're going to use a free tool

called easydmark.com.

I recommend that you use this as well.

It's free and does just about everything

that you're going to need. So I'm going

to come in and scan this domain. By the

way, I'm on easydmark.com. We're going

to come into tools. And here's all of

the mailbox and domain tools that you're

going to need. Domain scanner, DNS

record checker, and it'll kind of tell

you what you're missing, too. So, let's

go ahead and scan that domain, and see

what's on there so that I can add the

things that it needs. So, you can see

risk assessment is high. It doesn't have

an SPF record, a demark record, a DKIM

record. So, the ESPs, email service

providers, are going to see this and

they're not going to allow that email

through. So, now let's correct these one

by one. So, if you come into your Google

Workspace and type in DKIM up top,

you'll see DKIM authentication. Google

actually has a built-in tool to help you

authenticate the emails. So, we're going

to go ahead and select the correct

domain, publish.com.

And we're going to generate a new

record. You can go ahead and just

generate based on this. This looks fine.

And now we're going to have a txt record

and a value. So, let's go ahead and copy

this into our domain manager. I'm in the

advanced DNS now just to show you the

difference.

And we're just going to add a couple

records. We're going to add a txt

record. Here's that new one. This is the

value Google

domain key. And then we're going to grab

the record value.

And once we've got that new record in

there, we're going to go ahead and add.

And then we can start authentication.

And Google's going to check to make sure

that demark record is actually correct.

And it warns you. See, uh, it may take

48 hours for the DNS records to fully

propagate. So now that the DKIM records

in there, let's go ahead and do the

DMARK and the SPF records. So let's come

back into easydmark.com. I'm going to

leave this open. I'm going to open up an

additional tool. Let's go to SPF record

generator and we're going to go ahead

and use their kind of standard

recommendation. So I've got pubhub.com.

Let's go ahead and generate that record.

Okay, it's saying this record is valid.

Cool. So let's grab this value. And

notice how the host is just the domain

itself. So when you see that that you're

going to use just an at sign. So let's

add an additional record. It is a txt

record.

It's going to be at and then the SPF

value will go here.

And now we've got an SPF record. The

last thing that we're missing is a

demark record. So I'm going to come into

tools and do demark record generator.

I've already got our domain there. For

policy type, I'd recommend using

quarantine or reject. I don't want to

get too in the weeds with these. There's

different recommendations from various

sources on whether to use reject or

none. Honestly, it doesn't matter very

much. You will need an email to send the

demark reports to. And if you come into

advanced configuration and you set

failure reporting options to zero, now

you won't get any reports, which is kind

of what I like. The rest of it you can

leave as is and generate a demark

record. I know I skipped over a bunch of

stuff here just because for cold email

it doesn't matter. Now, if we're talking

about your primary domain setting up a

demark record, there's a lot more nuance

to this, but for the purposes of cold

email, this will do just fine. Now,

here's another quirk that you should pay

attention to. It says host_demark.youd

domain. If you copy this whole thing and

you paste it in to the DNS records, it's

going to be incorrect because you don't

actually include your domain name.

You're just going to do underscore

demark. That's why when it hits copy, it

only copies that part. Now, I'm not

going to copy that because I'm just

going to type it in. I'm going to copy

the value. We're going to add another

record, another txt record, the

host_dark,

and the value right there. Now, we've

got all the necessary security protocols

so that the email goes into the inbox

and not spam. We've got an SPF record, a

DM record, and a demark record. And the

MX records telling us that it's a Google

mailbox. Finally, the last thing to add

is a custom tracking domain. So, I just

opened up one of the mailboxes inside of

our Instantly account and I see the

custom tracking domain section. We're

going to go into this when we do

software setup, but it gives you the

records here. We've got the record type,

the host, and the value. This is going

to be the same across most of your

mailboxes. So, you don't actually have

to add the mailbox first. You can set

these up as soon as you do the domain

setup. Host inst. And the value is here.

So, let's go ahead and set this one up

knowing that this is going to be the

record. I'm going to go ahead and copy

the value.

We're going to add that final record.

It's going to be a CNAME record,

the CNAMEN instal.

And that is the final record to round

out the domain DNS setup. Now, if you

don't want to deal with any of that

yourself, because you shouldn't have to,

and you definitely shouldn't be paying

$8 a month for G Suite by doing it

yourself, you should take advantage of

this setup service. It's only $3 per

month per mailbox. We do all of the

technical setup for you. And most

importantly, you actually have a mailbox

rep, somebody where if something goes

wrong, you can reach out and they will

go and fix it. If it gets disconnected

or it starts going to spam, you have

somebody that you can actually ask for

help. All right. All right, now let's

talk about the age-old dilemma. Do we

use Google? Do we use Microsoft? Do we

use some cheap SMTP service to set up

our mailboxes and send emails? Well,

this matters a lot cuz if you choose the

wrong thing, you try and cut corners,

you're going to end up in spam. So,

follow what I tell you, and I'm going to

be going through some of these different

options, how to think about them, giving

you my recommendation, and I'm actually

going to give you my reasoning so you

don't get caught in some price trap

where you're paying the absolute

minimum, but all your emails are going

to spam. We're not going to let that

happen to you. So, what are your

options? You've got Google, you've got

Microsoft, and then we've got custom

mailbox solutions. These are private IP

addresses. You can either set them up

really cheaply using various services,

or you can pay for more well-managed

custom mailbox solutions. We're going to

go through all four of these options so

you can understand the differences, pros

and cons, and then I'm going to give you

my recommendation. All right, let's

start with some terminology. ESP, you've

probably heard me mention that already.

That means email service provider. When

you hear ESP or email service provider,

think about what companies have email

services. We've got Yahoo, we've got

AOL, Google, and Microsoft obviously are

the biggest ones. And that's where we're

going to focus most of our attention.

The email service provider that you use

is really important. And the reason it's

so important is because of the IP

address. The way that emails flow, kind

of as described earlier, there's a lot

of different variables that make an

email go to an inbox. One of the most

important is the IP address or the

server that that email was sent from.

That server is managed by one of these

email service providers. So the more

trusted that IP address is, the higher

the reputation, the higher the

deliverability. And that email service

provider is in charge of keeping their

IP address clean. So if you're using

Google or Microsoft mailboxes, you're

using Google and Microsoft IP addresses.

If one of those IP addresses reputation

drops or gets blacklisted, it's up to

them to switch it out to make sure that

your emails are ending up in the inbox.

They're very invested in that. And they

have the added benefit of that most

people like you and me are either on

Google or Microsoft. So the email

service provider doesn't just send the

email, they're also receiving many of

these emails and they screen the emails

that are coming in. So, if they're

coming in from a Google IP address and

I'm using Google, good chance Google

looks at that and says that's probably

trustworthy. All right. So, now that you

kind of have an understanding of email

service providers and IP reputation,

let's actually talk about some of these

options. Now, the first one is Google.

And this is probably the most popular

platform for cold emailing. They're very

aware that we're sending cold emails. In

fact, I think they're supportive of it.

Now, at the normal rates, Google now

charges $8.40 40 cents per month per

mailbox, which is a ton of money once

you're scaling an email system, which is

why I don't recommend signing up for G

Suite and paying those normal rates.

Instead, you should work with an email

setup partner. People like myself have

negotiated rates so that we're able to

set up mailboxes at scale for $3 per

month per mailbox. This allows you to

scale your infrastructure much more

affordably and you don't have to worry

about setting them up yourself. You'll

soon see that Microsoft also has a

program like that where you instead of

paying retail rates, you'll pay those

reseller rates. Mailbox infrastructure

services like Inbox by Lead Genj make

the setup super easy with Google. And

I'm not the only one offering this. I'm

the best because you can transfer them

in and around providers and you get a

mailbox rep which you don't get anywhere

else. But there's lots of services that

can help you do this. Now, as of 2025,

Google has the highest inbox placement

of 87.2%.

This is higher than Microsoft and higher

than SMTP custom solutions. There's been

a lot of debate and studies and tests

around provider matching. So, I'll just

talk about that briefly. Platforms like

Instantly AI or Smartle will allow you

to select a box that says provider

matching. In fact, let me just show you

what that looks like in one of these

campaigns. So, if I come into options in

any of these campaigns and I go to show

advanced options, one of the options I

can select is enable provider matching

for deliverability boost. The principle

here is if you're trying to reach a

Microsoft inbox, though, wouldn't it

make sense to send from a Microsoft

inbox because they see one that looks

like themsel and they're more likely to

let it through? Well, so far from what

we can tell, that's actually not true.

And provider matching doesn't actually

help. In fact, Google's still better at

getting through to Microsoft than

Microsoft is at getting through to

Microsoft, which is actually pretty

crazy to me. So, one thing to keep in

mind here is that small to medium-sized

businesses generally prefer Google. When

it goes to enterprise and large

businesses, they're primarily using

Microsoft. Now, I just said provider

matching doesn't necessarily help get

through to Microsoft, and that's

generally true, but it can be a good

idea to have multiple different mailbox

providers inside of your system cuz at

any given month, one might be per

performing better than the other. There

was a whole period of time where

Microsoft was crushing it to to

Microsoft and then it essentially

stopped. By the time you're watching

this video, maybe it's early 2026. What

I'm telling you now could be irrelevant.

That's why you need to be in the

community so you can stay up to date

with the most recent news. All right,

that's Google. Now, let's talk about

Microsoft 365. These mailboxes are about

the same price as Google if you set them

up with Microsoft, but you can get a

discount by either going through a

reseller like myself or if you buy your

domains on GoDaddy. They actually have a

simple way to set up Microsoft mailboxes

directly in there with GoDaddy and it

starts at $4 per month and then goes up

the following year. There's also various

services that you'll run into that will

do hundreds of mailboxes on a single

Microsoft domain through special backend

Microsoft panels and those are typically

$50 per month with a safe sending limit

of about two emails per day per mailbox.

I can show you what those look like.

It's a it's a really interesting thing.

That's a little bit more advanced. I

don't want you to worry about that yet.

Just kind of an honorable mention. If

you run into services that launch

hundreds of mailboxes for you with super

small sending volumes, they're built on

the Microsoft backend and I don't want

you to worry about adding these just

yet. So far, they haven't been too

stable and Google is still better. Inbox

placement for Microsoft 365 is second

best around 75.6%

overall and still doesn't deliver as

well as Google to Microsoft. And I put

that I highlighted that here at the

bottom. does not deliver better to

Microsoft leads. Really important to

know kind of when you're going into

choosing this and trying to troubleshoot

how to get through to Microsoft, which

can be a challenge. But just to point

something out to you guys, let's go into

my inbox placement test inside of

Instantly. I'm going to be walking you

through how to set this up. I just want

to show you like current deliverability

metrics. So, as you can see in this

test, we're primarily using Google as

the sender. and the recipients, you're

looking at Google, you're looking at

Microsoft, we're inboxing almost 100% of

the time. That's pretty absurd

statistics and you probably won't see

that yet. The reason we are is I'm I've

been doing this for a long time. I'm

very good at this. We have low spam

complaint rates. Our domains are

properly aged. They've been warming up

for a long time. So, if you don't see

this right away, that's fine. But you

should know that inboxing almost 100%

with Google on cold email is still not

not just possible, pretty easy to do.

All right. All right. Now, let's talk

about the most coste effective solution

and that's SMTP services that have

unmanaged IP addresses. Now, a lot of

words, really complicated. Let me break

it down for you. You know how I said

Google and Microsoft are in charge of

keeping their IP addresses, their

servers clean, high reputations, high

deliverability. That's on them. But what

happens if you're in charge of that IP

address? If it's a server that you

create that doesn't have any history,

any reputation, it's a lot more

delicate. And if you burn that IP

address, it gets a couple spam

complaints, gets on a blacklist, you're

stuck with it. And that whole server,

that whole IP range is now pretty much

done for good or at least for 30 days.

Now, the attractive thing about services

like this where you have unmanaged IP

addresses is they help you spin up

mailboxes really quickly, really

affordably, and you can pretty much

scale infinitely without having any

technical knowledge for a third to a

fifth of the price as using Google or

Microsoft. Now, what you need to be

concerned about with these specific

mailbox services is that it might start

off looking good when you turn this on

with these fresh mailboxes. The IP

address doesn't have any reputation,

doesn't have any negatives, doesn't have

any positives. So, you might actually

see your emails inboxing really well at

first until you get a couple spam

reports, you email a spam trap, and now

all of the sudden the entire IP range,

the server that you created with one of

these services, all of the mailboxes

start going to spam, and there's nothing

that you can do about it. And a lot of

times, if the IP gets burned, the

domains and the mailboxes can also be

burned. All of those domains that you

spent money and time registering and

warming, all of it could be completely

wasted and not work at all. So, a couple

notes here. Who is this good for? Is it

good for anyone? So, I actually use

mailin as one of my providers for my

system. They're really affordable. It's

easy to set up and I know that I'm

really good at cold emailing. I get

really limited spam reports. So, I trust

myself to keep that IP address pretty

clean. Now, just logging in so you can

see what this looks like. With just a

few clicks, you can purchase new

domains, set up mailboxes, and then

quickly export them into your Instantly

account. And as you can see, I have 375

active mailboxes here with 75 domains.

Here's a list of all of my mailboxes.

It's really easy to spin them up. It's

really easy to put them into here

instantly, and it's a really affordable

solution. But I also want to strongly

caution you against using this until you

have a lot of experience and until you

have a working system with Google or

Microsoft mailboxes. So how do you know

if it's a managed IP service or an

unmanaged IP service? Well, the biggest

tell is going to be the price range. For

services like mailin or informmail,

you'll see really attractive pricing. So

let's look at inframail as an example.

For $99 per month, you can set up

unlimited email mailboxes. If it sounds

too good to be true, it usually is. This

comes with one dedicated IP ready to go.

And I don't want to hate on Inframail

for what they do. They do a great job.

So does Mailin. But if that one

dedicated IP gets flagged, the

reputation drops, then all of those

unlimited email mailboxes will cease to

hit the inbox. They will all start going

to spam. Now, you can absolutely

mitigate your risk by doing like a 250

per month plan for three dedicated IPs.

But again, if one of those IPs goes

down, it's dedicated and nobody's in

charge of its reputation but you. So

you'll see pricing either that either

looks like this with unlimited mailboxes

or you'll see pricing at at around $1

per mailbox per month. So this is 300

per month comes with 200 email accounts

per month. So if it's under $2 per month

per mailbox, you better believe it's

going to be a unmanaged IP address that

you are in charge of. As you can see,

dedicated servers and IPs. Now, if you

want to try one of these services out, I

recommend mailin. There's going to be a

link down below, but you should not do

this by itself. You should absolutely

have Google or Microsoft first. All

right, the next category I want to talk

to you about is SMTP services with

managed IP addresses. These are not

Google, they're not Microsoft. They're

still custom server mailboxes. Now,

these are not Google, they're not

Microsoft, but in this case, the company

is actually going to be in charge of the

IP address. And if one gets ruined,

they'll rotate it out so that you

constantly have clean and high

reputation IP addresses, kind of similar

to what Microsoft and Google do on their

back end. All right, so what does one of

these services look like? How much does

it cost? Is it is it worth using? And

I'll also talk about some of the main

players in this space. So these are

typically the most expensive because

there's typically a setup fee involved

and there's typically a high per month

mailbox fee. I've used Mission Inbox in

the past and it ended up being around $5

per month per mailbox. Now, the quality

of these companies are really based

around how clean they keep their IP

addresses and how well they're able to

monitor the sending reputation and

deliverability of their mailboxes. So,

the difference in cost from the

mail-ins, which are the unmanaged IPs,

to the mission inboxes, is these guys

are actually going to help you with

deliverability. They're going to keep

the IP reputation clean. They're going

to do deliverability checks. They're

going to make sure that you're hitting

the inbox, but you pay for it. So,

Mission Inbox, this is the service that

I've used in the past and I've tested.

It works really well. It just can get a

little bit pricey. This one is $199 per

month. Comes with 30 mailboxes. So, as

you can see, already starting off quite

a bit more expensive than the other

options. Meldoso is another one. Uh,

it's a little bit more affordable at 166

per month for 68 mailboxes. And as you

can see, that's build quarterly. So,

this is a little bit more of a

commitment. You can also come in and

calculate what something like this is

going to cost. And again, when you're

deciding which one to use, Meldoso,

Mission Inbox, there's a lot of other

players in this game as well, it really

comes down to how good are they at

managing their IP reputation. And at the

end of the day, they're slightly worse

than Google at managing that IP

reputation because deliverability

overall was still lower. So, for me, it

wasn't worth justifying the extra cost.

Now, if you do want to try one of these

services, and by the way, I'm not

telling you not to do any of these

things. I'm not telling you you

absolutely need to be on Google. My

actual recommendation is you should have

at least three providers inside of your

system and that is just in case one of

them goes down. Maybe Google

deliverability drops overnight, maybe

Microsoft deliverability drops

overnight. You should be able to hedge

your risk with multiple different

providers. So now that you kind of

understand the differences, this is what

I do and this is what you should

probably do to give yourself the best

chance at not messing up the technical

infrastructure. Use Google mailboxes.

Right now they're the top performing and

I don't see anything happening to them

anytime soon. The risk with any of these

custom SMTPs is the rules can change

overnight and they're going to be the

first ones to die. So use Google and you

should use a setup service like LGJ

inbox to make sure that the DNS records

are set up correctly, they're uploaded

to your platform correctly, and they're

warming correctly. For mailboxes, you

should either use the founders's name.

So if this is me setting up mailboxes

for myself, all of my mailboxes have Jay

Feldman as the name. So, if you don't

want to use your personal name, or maybe

you have a name that's not easy to

pronounce and doesn't instill trust when

you hear it, you can always default to

an easy one-cllable white girl name.

Ruth, Jen. These tend to convert the

best and no one will ever actually check

if that's a real person. So, how many

mailboxes should you set up per domain?

This is an ongoing conversation between

me and lots of different cold email

experts, and there's no correct answer.

I'll tell you what I'm doing right now,

and that's five mailboxes for every

domain. The more important question than

how many mailboxes per domain do I set

up is how many total emails per day per

domain am I sending? So you really want

to send around 100 emails per day per

domain. Sorry, doing this with my mouse

on the sketch pad. So if you have five

mailboxes, then you want to be sending

no more than 25 emails per day per

mailbox. If you want to do three

mailboxes per domain, then you can send

up to 33 emails per day per mailbox. Now

again, these aren't hard limits. This

isn't written anywhere. Google and

Microsoft would never publish what their

safe sending limits actually are. What

we do is use the information and testing

to take our best guess. So, what I'm

typically doing is five mailboxes per

domain. Each of them scaling up slowly

to 25 emails per day per mailbox. And

yes, my math was off. That is 20 20

emails per day per mailbox if we're

sending at five. I apologize for my

brain. I've been recording for hours

now. Now, the honest truth is that we

know less emails per day is is better.

It keeps the domain safer, which means

the campaigns last longer and

deliverability is higher. Now, if you

want, you can scale those mailboxes all

the way up to 50 until maybe you start

seeing a little deliverability dip. But

this is my recommendation. Choose to

follow it or not. But I definitely want

to caution you against cranking the

volume up too high and too fast. Now, I

do have a word of caution for you. This

is something that ended me up in a lot

of trouble and a lot of people I know al

who also did this practice that is no

longer not recommended ended them in

some trouble too and that's mailbox

forwarding. So we talked about domain

forwarding which is where you want one

domain to redirect to your primary

domain. That's still safe. That's fine.

Mailbox forwarding is when an email

comes to my mailbox. It automatically

autoforwards to a central mailbox. maybe

someone from my team, then any emails

that were being responded to in my cold

email system, those responses would get

forwarded to my primary mailbox. So, the

recommendation is do not use mailbox

forwarding. You should respond to all of

your cold email replies from within the

instantly unbox. And honestly, at this

point, there's no reason not to because

they've given you so many great tools to

make it unbelievably easy and quick and

effective to reply from here that you

shouldn't want to forward to a central

mailbox anyways. So anywhere you see add

a forwarding address. Avoid it like the

plague. Don't touch it. And there's

going to get be multiple opportunities

to add that.

>> Quick explanation on why we no longer

use email forwarding. So let's talk

about the situation that we're usually

in. You send a cold email to somebody.

Let's say person A to mailbox B. This is

me. I'm I'm A sending an email to

mailbox B. Now say this is all in

instantly AI. Mailbox A is loaded up in

instantly. It sends that email to email

B. Email B responds to email A and now

you have an open dialogue with that

email. Now what you might be tempted to

do instead of using the instantly unbox

is setting up an auto forwarding rule to

send that email to now mailbox C which

is my primary inbox with my team

managing it and it's not connected to

instantly AI. Maybe this is even my

primary domain. So, my most

authoritative mailbox with my best

domain, so it looks and looks and sounds

really good. Maybe this is Jotterpr.com.

And this seems really tempting cuz now

you can have your team just monitor a

single mailbox that's collecting all of

the cold email responses to all of these

these mailboxes loaded up in instantly.

Now, the problem with that is these two

mailboxes, A and B, have an open line of

communication. It's a thread and you're

already in mailbox B's inbox. You don't

have to worry about you going to spam.

You're already talking to that person.

You're in the inbox. You did it.

However, once you reply to email B from

email C, it is the first time that

you're communicating with that person

between these two mailboxes. So, mailbox

B just sees this as another cold email.

Therefore, you can't really say what you

would say here, which is dropping them

links, pictures, videos, pretty much

anything you say from email A to B as

the the reply back to their reply will

go through and end up in their inbox.

However, if you send it from email C,

even if it's your primary mailbox, email

B still sees that as a cold email and is

likely to reject it.

>> So, we just talked a lot about different

mailbox services, how to set them up

from scratch, whether you're using

Google or Microsoft. Now, I just want to

walk you through what the setup process

would actually look like if you did

decide to use either my setup service or

somebody else's. So, we're going to

visit lead genenj/inbox.

Now, whether you're using my setup

service or somebody else's, there should

be three core benefits here. One, you're

saving a ton of money on the Google

mailbox subscriptions. That's the main

primary benefit. That's why you want to

use someone with negotiated rates. The

second benefit is you don't have to

think about the DNS being set up

correctly. It's such a common area where

people f up. So, if you can take that

fear and risk out of your system,

that'll let you focus on the stuff

that's really hard and really matters,

which is the list building and the

copyrightiting. And it's important for

you to have somebody that you can reach

out to that can step in and help. Get a

mailbox reconnected, do a deliverability

test for you. All of these are problems

and questions that you're going to run

into as you're building your system. So,

it's important to have a technician

available to you to make sure your

infrastructure is sound. And if you're

paying me $3 per month per mailbox,

you're saving a ton of money on

subscriptions and you get access to my

team of mailbox text. And I'm not trying

to shill this setup service. There's a

lot of them that exist, but that is an

important distinction. I I should also

point out this distinction. If you're

signing up for Instantly AI, you may

notice that they have pre-warmed

accounts, donefor you email setup. They

offer these services on their own and

they're solid. It's a good service. The

problem with using instantly or smart

lead setup service is you're locked in.

They want to keep your mailboxes inside

of their ecosystem. They're not going to

support you with those mailboxes and

they're not going to let you take them

away from their ecosystem if you ever

decide to go elsewhere. And this is a

big problem that most people don't think

about. But I've switched cold email

softwares more times than I'd like to

count. And if they're keeping my

pre-warmed high reputation domains and

mailboxes inside of this ecosystem and

they won't let me leave, that's not

great. So use instantly. They're great.

Just word of caution with that setup

service. All right, so let's pop in.

We're just going to put in our name, our

email, and I'm going to skip through

this really quick just so you can get

the gist. Choose how many mailboxes you

want. Each mailbox is going to be $3 per

month per mailbox. So if you're doing

five mailboxes per domain, then I would

start anywhere from 25 to 50 mailboxes.

So, you'll choose how many mailboxes you

want and then a setup option. So, you

have two options here. You can either

buy the domains yourself first,

spaceship, GoDaddy, wherever you want,

and then give us access and we can set

them up for you, or you can do easy mode

and we'll just buy the domains for you

and set them up for you. And then we can

transfer the domains to your account for

you to take over management. You can

then select the number of domains to

purchase and the mailboxes per domain.

So, this is a conditional form. So, if

you want 50 mailboxes, it's going to

assume five mailboxes per domain. But

say you want to do less. You can change

this to 15 domains and our team would do

three mailboxes per domain. Then go to

the next step. You're going to tell us

which website to forward your secondary

domains to the email sender name that

you want to use. Upload a mailbox photo

because these are Google. Any special

instructions you might have, and then

it's going to give you a summary of

fees. we're going to get uh access to

your Instantly account. So, if you

already have an Instantly, you'll tell

us exactly where they are so that my

team can upload those mailboxes for you.

You'll give us the login to that and

then that's it. You'll go ahead and pay

and my team will set those up for you uh

usually within 24 hours. So, what is the

best software stack that the best cold

emailers in the world are using? Over

the past 10 years, I've used over 65

different cold email tools I counted

while I was searching for the best

software stack to scale cold email, but

also manage cold email for clients. I

regular speak with the owners at all of

the top cold email companies as well as

the top cold email agencies in the

world. So today, I bring you 10 years of

software wisdom without any sponsorship

or ads. This is the definitive tech

stack that you should use for B2B lead

generation. So, there's a few things

that you're going to need to do cold

email successfully. The first thing

you're going to need is a cold email

sending software. This is a tool where

you can upload all of your cold email

mailboxes and manage them. This tool

will manage your cold email leads. So,

you upload a lead list and then it keeps

track of that lead like a CRM. This tool

is also responsible for sending cold

email sequences. So, you can program in

send email, wait two days, send another

email, wait two days, send another

email, all with AB variations. And this

tool is also responsible for managing

replies. There's a lot of different

options when it comes to cold email

sending software. It's a super

competitive market. Now, over the past

several years, I've really seen it

consolidate into a couple of winners.

So, I really want to focus today's

conversation on those winners and some

of the considerations that are important

to you when you're choosing the right

tool. First one is pricing structure. I

remember when I started cold emailing,

it was $50 per mailbox and it was just

absurd pricing. We were using

Woodpecker, just really not scalable.

Instantly, AI, the one that I'm using

now, which is obviously the one I'm

going to recommend. I'm going to tell

you why, actually pioneered the

unlimited mailbox pricing scheme. And

since then, most of the softwares have

followed suit just to keep up. What

you're going to see now is a pricing

structure that's usually a a monthly

fee. So, let's go into Instantly and

show you what the building looks like.

So, this is what you're primarily going

to see in terms of pricing structure. So

outreach is what we're interested in.

Let's go into a monthly fee. You're

going to see unlimited email accounts,

unlimited email warm-up. This is what

all of the top players are doing now.

And they're going to charge you based on

contacts. So the more contacts you have

in there, the more that monthly fee

becomes. Another consideration is

deliverability features. So as the race

to create the best cold email software

has continued, certain tools like

Instantly AI have released a lot of

really interesting features. This whole

lefth hand side, which I'm going to go

through shortly, has features that make

your whole cold email experience a lot

easier. So, you don't have to use

multiple tools. It all happens under one

roof, which makes everything a lot more

streamlined and a lot easier. So, what

kind of deliverability features do they

offer? The quality of warm-up. One of

the interesting things about free

unlimited warm-up is that it can attract

a lot of bad cheap mailboxes inside of a

warm-up pool and then anyone who's in

that warm-up pool can be tainted. We're

going to talk more in depth about

warm-up soon, but just know that if the

software has a lowquality warm-up pool,

that warm-up can actually do damage and

not help you. The accuracy of the data,

there's a lot of data involved in cold

email, not just lead data, but reply

data, open data, opportunity data, and

all of that data is aggregated so you

can make the right decisions. And a lot

of the platforms have not mastered the

accuracy and reporting of that data.

Another consideration, do you want to

just use this for yourself or are you

planning on managing clients on that

tool as well? One feature that a lot of

people overlook and just assume it's all

equal until it's too late is the unibly

features. So, one of the biggest

differentiators between reach inbox and

instantly AI right now is the ability to

go into the unbox and quickly reply to

conversations. And lastly, their API.

So, if you're a little bit more

advanced, what can you actually do in

the back end with automation? and we're

going to be chatting about that towards

the end. So, here are the major players,

the winners that have made it and are

now competing for the top spot in cold

email software cuz there's a lot of

money there. And there's really two

names that most people end up going

with, and that is Instantly AI or Smart

Lead. I'm going to talk about some of

the others as well, but I really want to

focus around those two. And if you see

this meme on the on the right, I bet

he's thinking about other women. Should

I choose Instantly or Smart Lead? That

one's funny. So important to note, I've

used all of these extensively with

success. They all work. The question is

which one is going to be the best for

you and which one is winning the race

cuz it's really hard to transfer from

one of these to another one. It's a pain

in the butt if you have to do it. So,

you may as well choose the one that's

going to be the right for you long term.

And I can't tell you the horror stories

of all the people that have had to

transfer from one of these to instantly

because of a specific feature that they

wanted or some new update. So in short,

Instantly AI best overall. I'll be

telling you why. Smart lead second best

to Reach Inbox can be a really good

value. In fact, Reach Inbox is almost

equivalent to Smart Lead and Instantly

AI. They've got good APIs now. They fix

their warm-up pool. There's just a

couple bugs that make it not quite as

good, and they don't have some of the

more advanced features that Instantly

Now has. But if you're looking for good

value, uh Reach Inbox will definitely be

slightly more affordable. Now, good

story here. They came out with a

lifetime plan last year that I jumped

on. I promoted. I actually have two of

them. I paid for them myself and

thousands of people bought this lifetime

plan. Reach Inbox themselves told me I

changed the trajectory of their company.

But their issue was the warm-up pool at

the time. And a bunch of people signed

up and started using Reach Inbox and

were hitting spam. And this is even

though in my video I said I'm buying

this lifetime deal and I'm sitting on it

while I use instantly AI which ended up

being a really good idea but people who

are trying to cut corners and save a few

bucks went into use reach inbox and

ended up everything was in spam and it

wasn't working. I do have a good

relationship with all of these companies

but instantly AI is the one that I use

for myself now because of the features

that I will mention soon. I also see

some people using Apollo.io for sending

cold emails although you can. It's not

really built for scaling cold email

systems. So, I would not recommend using

it. All right, so you guessed it. My

recommendation is to use Instantly AI

for the following reasons. They have the

highest quality warm-up pool. I've never

had a single problem with their warm-up.

The deliverability is excellent. And on

that note, they have really unique

deliverability features that a lot of

other platforms don't have. So, let's

talk about a few of those features. One

of them you probably saw me share

earlier, and that is their inbox

placement testing and rotation. This is

an absolute gamecher because this is

something we used to do manually.

They'll actually do real life testing of

deliverability. This way you know how an

inbox is actually placing. We'll talk

about this more in depth during the

deliverability chapter. But this is

built in so it happens automatically

every single day. And the best part

about this is we used to do this

manually. Uh mailbox wasn't delivering

correctly. You take it out of rotation,

warm it up, put it back in. Instantly

now does that all automatically. So

they've got these automations that you

can set up. So, if inbox placement goes

below a certain level, it actually

pauses it from the sending campaign and

then you can put it back in once the

inbox placement goes back up. These are

all automations that I'll walk you

through shortly. Other thing that's

important to know about Instantly in

terms of deliverability is they have so

much data. They're by far the number one

cold email platform and they actually

utilize all of that data that they have

to tell me if somebody is likely to

bounce, likely to report me as spam and

they'll actually skip that person. And

if you want to see some really cool

advanced stuff, this is something new

that they've released. You can actually

do AI lead filtering. So if somebody's

hostile, you can skip them. And if

they're unlikely to reply, you can send

last. And this is only possible because

of all of the data that instantly

collects on a daily basis. The next

feature is the unib. Now, you really

want a solution that makes it easy for

you to reply, know somebody replied, and