TikTok Shop Millionaire: $500,000 Per Year — She Started at 58

I went from making $70,000 a year

working in a cubicle to making $500,000

in Tik Tok shop.

>> Wait, you're making $500,000 a year

profit.

>> Profit in pocket? Yes. Profit cubicle.

>> And now you're finally free making Tik

Toks.

>> Free. I have freedom. We're doing Tik

Tok shop. Making more money than I would

ever ever have imagined. Ever have

imagined.

>> Welcome back to the number one social

commerce podcast on the internet. Today

we're joined by Eileen. Eileen, what do

you do for a living? I am a Tik Tok shop

affiliate full-time.

>> You're a Tik Tok shop affiliate

full-time. And how old are you, Eileen?

>> I'm 58.

>> You're 58 years old.

>> 58 years old.

>> And Gen X.

>> You know, this is interesting because

you also said that you're uh studying

under Anna and Mario.

>> Correct.

>> Anna says she takes 50-year-old moms and

turns them into millionaires.

>> Yes, I know. I work with Anna and Mario.

Yes.

>> So, let's talk about this. How did you

at uh such a fine age of 58 years old

get into Tik Tok shop? So, I was uh I

had never done content creation. I

worked in insurance for 28 years.

>> Wow.

>> 28 years. A long time. And completely

I'm telling you, Tim, I was completely

miserable. Like I hated my job. I worked

in a cubicle and like it's it's as

boring as you think it is. Like working

in a cubicle, working as an insurance um

underwriter um under a toxic boss, too.

That didn't make it any easier. But it

was very um towards the end I was just

miserable and it was really affecting me

affecting you know I had gained a lot of

weight affecting me like physically

mentally everything like and my my

husband saw that how it was affecting me

like I would literally cry to him every

Sunday night knowing that I had to work

like a full day like it I was miserable

it was it was a difficult job and and on

top of that um working a lot of overtime

trying to just make ends meet right u my

husband said just quit Eileen just quit

we'll figure it out but That's hard,

right? It's hard letting go of a job

where there's like consistent income.

And so it took me a long while and he

kept encouraging me. Thank God. He kept

encouraging me just quit. We'll figure

it out, Eileen. You can find something

else. But for me in as as you know I was

in my 50s like who's going to hire me,

right? You think like who's going to

hire 50-year-old. A lot of these 50 and

60 year olds, they're being given golden

handshakes because they want them to

leave the job, right? So I'm like, who's

going to hire me? But my husband said,

"We'll figure it out. God's going to

lead." And I said, "Okay, oh my gosh."

So, I gave my um resignation. I quit and

got into content creation not knowing

anything, like zero, like not knowing

how to film, edit, not knowing anything

about hooks, nothing. Um so, I started

learning and understanding and trying to

figure it all out. And it took me a

while, you know, because um Gen Xers, we

didn't grow up, you know, we didn't grow

up with social media and and and editing

and understanding how to do all those

things. So, it takes us a little bit,

you know, longer to figure things out.

Um but I learned and I was like trying

to like you know absorb all the

information and everything and then um

Tik Tok shop came around and I've been

doing Tik Tok shop I was doing Tik Tok

shop in um November of 2023 and so that

first year I started doing Tik Tok shop

but that first year was a struggle for

me. Yes, I got lucky twice. I got lucky

two months and until my videos went kind

of viralish and I made some money but

two months in a whole year that's not

going to hold you over, you know, over a

whole year. So, I could not figure out

how to do it. I didn't know what to do.

I didn't understand. I couldn't get that

momentum going. I couldn't get a

consistent income going. So, I was kind

of like flailing like that first year.

Um, and then Ann and Mario, they're in

the abundance incubator, reached out to

me in November of 2024

and they emailed me. I I didn't know

anything about them. I didn't know

anything about their brands, nothing.

Like, they reached out to me and I'm

like, you know, I thought, is this a

scam? What's going on? I don't know who

these two two people are. And they said,

"Let's just meet with you. We want to

mentor you. We want to teach you our

strategies. We want to help you get to

that consistent income." Um, and they

found me like on my pages. And they saw

potential in me. And that that's how

they found me. And so I said, "Well,

what do I have to lose? So let me let me

make an, you know, let me schedule an

appointment with them." And then you're

thinking, well, like, okay, what do they

want? 57 at the time it was 57 year old

woman. These two young people, right?

These two young people. um why me? And

so they explained, you know, we are so

passionate about helping moms and

helping like Gen Xers like find um their

passion and find content creating and

get into Tik Tok shop. They're really

passionate about that. And so um what do

I have to lose? So I said, "Okay." And

so we had like our weekly meetings and I

learned like so much from them. Like it

is incredible what I learned from Anna

and Mario. So, I literally went from

working uh 56-hour weeks earning $70,000

a year to now in 2025 from January to

December, I made $500,000

in one year as a 58-year-old. I'm 58

years old and I made that amount of

money. So, I went from 70 I'm telling

you guys, $70,000 working 56 hours. Now

I work roughly 2530 hours a week making

and I made $500,000 in one year.

>> Wow.

>> In one year. In one year.

>> Congratulations.

>> Thank you.

>> That is insane.

>> It is absolutely insane.

>> Have you ever made this much money in

your life?

>> Never. I never even made it to six

figures ever in my life. I made it

$70,000 was the most I'd ever made in my

whole life. In my whole life. And look

how much $500,000. As a as a

58-year-old. As a 58-y old. That's

insane to me. Like I wouldn't, you know,

when people are my age, you know, we're,

you know, you guys like you, you're, you

know, you're climbing up, you're peing

at your business. Like as a 58, you're

already kind of coming down. No, I'm

like peing like I am like at the top of

my game and it's like I'm like so I

mean, you can ask my kids, you know, my

family, I'm like so full of joy and I

love my job so much and I love the

freedom and it's and I know like money

is a is is awesome, but it's a tool,

right? It's a tool for freedom. And I

love that I can make my own hours. I

love that I can be working and my kid

says, "Hey, it's two o'clock in the

afternoon. Let's go catch a movie. Let's

go. I'll go catch a movie with you." And

then I can, you know, I have that

freedom to do that. My friend wants to

meet me for lunch. Let's go meet for

lunch. I have the freedom to do that. I

don't have to ask anybody for

permission. I don't have to save up my

vacation time. I don't have to like

figure out how am I going to get this

time off. I don't have to do anything

because I'm working on my terms. My

terms. And I love that. that I can do

that. And it's like a freedom that I've

never in my life would have ever

thought. And I thought, you know, what

is going on? Like my life is completely

different. And I feel like I never knew

that that this all existed. I'm telling

you, I never knew that that existed. I

feel like God opened a door that I never

knew existed. And I'm so grateful. And I

wake up every single morning and I thank

Jesus every single day. Like, thank you

for the opportunities that I have. But I

also feel like, you know, as I'm as I'm

doing my work, I want my work to be good

and I want it reach to reach the right

people and I want my my work to be

ethical and good and solid and pleasing

to God. Like that is like my my my first

thing. Like I just want every I want my

work to be good. I want my work to be

solid. Um and that's what I work towards

every single day. Every single day.

>> Wow. That's incredible. So what's your

background? Where were you born?

>> I was born in San Francisco. I'm

actually like an army rat brat. Army

brat, not army rat. Um my my dad was um

from Costa Rica and he came here when he

was 19 years old. My mom's from u

Mexico. She came here when she was five

years old. So I am the product of

immigrants and my dad was um drafted

into the army and they were married. He

got drafted in the army and then I was

born in San Francisco um when they used

to have like an an army post there and

then we moved to Los Angeles County. So,

being raised in a Latin household, I

mean, I feel like some of the things

that we're taught is like very

traditional, right? Not to like get

online and like do these things. You're

wasting your time. What were some of the

challenges that you had to face and and

push through in order to find the

success that you have today?

>> It was it's mindset, right? It's mindset

like um can I do this? You got to push

through the mindset. You got to push

through the fear. You got to push like,

oh, who, you know, who's going to see

me? Are my high school, you know, old

high school classmates or old workmates,

you know, are they going to see me? And

you got to push through that. that that

kind of like

you know that kind of fear and once you

can push through that fear and not care

what people think or say about you um

that's where you that's where success

comes but actually my my mother passed

away um when I was 35 so I was quite a

few years ago my dad is is still alive

and I tell my dad and he's like shocked

and he loves it and he's like my gosh

and he's like you're like a celebrity

I'm like well I'm not a celebrity but

like he makes me feel good so actually

he's like really super proud of me and

and I'm glad because you're right like

social media kind of sometimes if you're

come from a traditional family it's not

like well are you really going to make

money from that but he sees it he sees

it

>> and so I he's like super proud of me and

I love that

>> that's incredible so from when you

started Tik Tok Shop right what products

did you start with and and what did you

like really learn from Anna and Mara

that you implemented into your success

>> so that first year okay so they taught

they taught me a lot so that first year

I was just

any any sample which a lot of us do that

right we we we don't understand so we're

just like sample sample sample we do one

video for this one video for that one

video for that and then you don't really

ever get traction so what Anna and Mario

have said have taught us was mindset

right you get out of you have that rh

right mindset you talk yourself into

like I'm going to be successful I'm

going to promote this I'm going to be

the number one I'm going to be the face

for this product so you have that

mindset of success number one um but

number two you don't Don't pick products

that you love that you are going to

actually use that you um can talk about.

So, and you know that you need to know

that product like the back of your hand

like the back of your hand. So, I have

learned that I I mostly sub um do

supplements because I'm passionate about

that as we're getting older. I have all

the pain points, Tim. I have the

thinning hair, I have the wrinkles, I

have the foggy brain, I have the low

energy, like everything, right? I'm

actually living that. So, when I find a

product, and by the way, there's a lot

of good supplements that are really good

on Tik Tok shop. Like, don't sleep on

supplements on Tik Tok shop because I've

done my research. Anna and Mario have

done their research and we only promote

products that are good that are good,

solid products. But, um, that's my

passion. So, I do mostly supplements,

but the supplements that I actually use

and actually have worked for me. And

that's how I that's how I can

authentically authentically speak about

that. Right. my family. You can ask my

my kid. We have they're on aazanthin,

they're on the fish oil, they're on the,

you know, the beet shoes. Like I have my

whole family on products that I actually

promote and know like the back of my

hand. So when I speak about that, I know

all the facts. I know it's science fact.

I know the studies that have been done

on like AK, you know, I'm promoting like

calcium AKG. I know that the studies

that have that have been um done on AKG

on all these products. So I can pop

those, you know, when I'm talking, pop

those studies up, you know, so that it

get gives people, okay, this she knows

what she's talking about. This is actual

cred credible scienceback supplement.

That's important to me. I don't want

people to I don't want to sell to people

where it where they're going to buy a

product and then it's not going to be a

value for them. I don't want people to

buy a product and it's a waste of money.

I'm not going to do that. So whatever

product I promote, it's because I've

used it. I love it. My family's used it.

We love it. It works. It's effective.

and I know it like the back of my hand

and that's what I'm going to promote and

that's important to me. It's important

to me to promote things that actually

work.

>> So now as a 58-year-old um what does

your day-to-day look like? You obviously

have your time back.

>> Yes, I know it. Um so I have to get a

little bit better at it and 2026 is the

goal for me to get more better with my

with my time. So I don't pick up my

phone in the morning. Um first thing I

have my one-on-one with God. We talk, we

chat, you know, ask for guidance and

whatever. And then and then I pick up my

phone and then I look through any any um

messages I've gotten, any go through my

emails, like do all that kind of

administrative work. Then I script um do

some research, script, pull up, you

know, any studies that I need. Um and

then I film and then I do my own

editing. Sometimes my kid, my sons, um

help me edit because that for me, like I

don't like editing. I don't like editing

that much. It takes me so long. Um, I

like like the the scripting and I like

the filming the most and then the edit

editing is like glass. So, they'll help

me out with that a lot. But, um, and

then that's what I do and that's

>> Wow, that's incredible. You mentioned to

me, you know, you're a woman of the

faith.

>> How important do you feel like uh God

has had an impact on finding this

journey for you, finding this path?

>> It's one there's no doubt in my mind

that this is God a God-led thing for me.

There's no doubt because I told I'm

telling you I had no idea that this

existed. This door I didn't even know

about. I didn't I had no idea and he led

me. I think he I really feel Tim like

when I was at that job I mean and I was

working for so many you know so many

years and I was so uncomfortable. I did

not want to leave and then we and then

we had this boss that came in and she

was not the nicest person. I feel like I

felt at that point I was like made to be

so uncomfortable like I can't take this

anymore. And sometimes that was that's

what God does, right? Makes you so

uncomfortable because he has another

door open for you. He's trying to close

the door. Yes. So he closed that door

and then he had you know I have my

husband who's like encouraging me and

you know a lot of husbands might not

might have said okay just you know keep

working. We need that we need that

income. No, my husband said it's okay. I

understand. You know just go ahead and

quit. We'll figure it out. We'll figure

it out. And you know we have God will

lead us. And so um closed that door and

opened this door that I never knew

existed. never knew existed at in my

50s, late 50s, learning how to create

content. That's that's crazy. Like I

would never have known that. My life has

completely changed because of Tik Tok

shop. With Anna and Mario, I had always

wanted to go to Europe and I never did.

Anna and Mario, we had a retreat with

the abundance incubator. Went to

Sanrope. I was on a yacht. I was eating

caviar. Like what the heck is going

>> Were you standing on the table dancing?

>> Yes, I was on the table. I'm like I was

on the table and I'm I think I might be

the oldest one in the incubator. I think

I'm the only one in the incubator. I was

Yeah, cuz Mario's like, "We're going to

be dancing on the intro on the beach

club." I'm like, "What? Are you

serious?" He's like, "Yeah, you guys you

guys better bring you the right

clothes." And so we went, "Oh my gosh,

it was like it was like incredible."

When I came home, I was like glowing and

I was telling my kids all about it, my

husband, like, "Oh my gosh, it was like

the most fun." And it's like it's just

like I'm telling you like 2025 was like

the year that my eyes were open. Like I

have like an awakening in my life at 58

years old. My I feel like there's a

second awakening. Like my life has

completely changed and I'm telling you

like I'm not I'm not going down. I'm

like I haven't peaked. Like I feel like

I'm still going up and rising. It's just

it's crazy.

>> What are some of the things that you've

been able to do financially from a

financial standpoint that you weren't

before?

>> Um so we have older cars. I had like an

old Cadillac and so I was able to buy a

20 last summer I was able to buy a Ford

Bronco and it's so cute because it's

light blue and it's like oh I love that

I love my my car and my truck and then

we are on our way to paying off our

house debtree we want to be just

completely debtree like that's a big

thing for maybe it's just for Gen Xers I

don't know for younger people we want to

be debtree so we are we are this close

to paying off our house um my husband we

want to get him retired soon so he can

do Tik Tok shop with me because you know

he does a little bit with me. We'll film

a little bit here and there. My kids,

too. Um, but but once we he gets

retired, he's going to do Tik Tok shop

with me as well. And we're going to work

together. Um, and what else are we

doing? We're going to buy him a new car

this year. I already know it. He already

has it picked up. He picked out. He has

a truck. So, we're going to do that as

well. So, a lot of things. And, you

know, a lot of, you know, money is not

for me. Like, money, it's not that I'm

focused on money, but it it gives you

that freedom to do other things. And I

want to be a blessing to other people,

too. And I want and I'm trying to figure

out where God's leading me to bless

other people with the blessings he's gi

he's given me. So working on that as

well. Um so there's a lot of things I

think 2026 is going to be is going to be

a huge year year for me.

>> I love that. That's amazing. That's

incredible.

>> So when you're a woman of faith, right?

And this is a question that I have. And

you also need to like believe in

yourself. We hear nowadays there's like

a lot of like manifestation and I

manifested this and this. Where do you

draw the line?

>> Um I don't manifest. I think that's

prayer. I think it might be the same

thing for certain people. I don't know

if we're ma someone might use

manifestation. Someone I pray I pray to

God. God lead. My business is God 100%.

My life is God 100%. So I don't

manifest. Um when I journal I journal

and it's it's always with God with

prayer um 100%.

>> I love that. So yeah,

>> that's amazing. Yeah. I almost feel like

if if I mean as a believer, right, when

we try to take control of our life, God

can't work. No.

>> When we fully surrender to him, that's

when he can move. So when you made that

jump and you were like, I'm going to

quit in faith, out of faith.

>> Yes.

>> God opened that door and you just walked

right through.

>> Yes. And I prayed about that. I was on

my hands and knees praying like, "God,

is this what I should do? Should I quit

this job? Is there something else? I

don't know. I have no idea, but I'm

going to trust you." And and I think he

spoke through my husband too because my

husband was encouraging me and I'm the

one that was like, "No, I don't I don't

think so. I don't think that's a good

move. I don't think we should." But I

think God was speaking through him to

me. And I was on my hands and knees and

I was praying and asking, "Is this the

right thing? Because I'm scared. I'm

scared. But I'm going to lay my anxiety,

lay my fears at your feet, and I'm going

to lead, you know, pray that you lead me

in the right direction." And he did. and

abundant like you know if you would have

said okay God's going to lead you to

$100,000 job or whatever $500,000

like incredible I would never yes

>> your cup's overflowing I think like for

me I mean we don't really I haven't done

this before but I it just reminds me of

Jeremiah 29:11 for the plans I have for

you declares the Lord plans to prosper

you and not harm you plans to give you a

hope and a future

>> yes

>> and I think that verse is so important

because it's like sometimes you know

even when we're trying this Tik Tok job

journey some people it might be working

out. Like for you at first it wasn't

working out and you thought the door was

closed.

>> Yes.

>> But it was just it wasn't a not this is

not going to happen. It was a not yet

>> not yet wait just wait. And sometimes I

think we are so busy and so worried and

and trying to figure things out that we

just need to be still and quiet and let

God speak to us and he will lead. He's

going to lead us. He's going to lead us.

You keep your eye on him. You keep I'm

focused on him only. and you know I you

know the the words and the you know the

noise of the world um needs to quiet

down and you focus on God and he will

lead you. He'll open the right door for

you and I truly believe that and I saw

that so clearly in 2025 so clearly. So I

have faith. I'm excited about 2026. I am

excited for the new doors that are going

to open. And you know I think my life

has changed. My family's life has

changed. So much has changed because of

God.

>> I love that. Amen. So, explain to the

viewer what does a Tik Tok shop video

look like? Give them an example of a

product and how you would film this and

sell it.

>> Uhuh. So, it's it's a hook body uh CTA,

right? And sometimes

>> the hooks don't always have to be crazy.

It but the beauty of Tik Tok shop is

that you can try different things,

right? You can have a a hook just

talking to to the to your person, to

whoever your your audience is, or you

can have a fun crazy hook, right? Um, I

have a video right now that's kind of

going viral. I'm promote pro supplements

because I truly believe that what is in

your body comes out in your body, your

wrinkles, your thinning hair, you know,

it's it's a result of what's happening

in your body. Um, so for example,

topical creams and serums and all that

kind of stuff that is, you know, I'm I'm

playing on that saying this is a

band-aid, this is a band-aid. So, I

have, you know, I'm putting uh cream.

This is a band-aid. And I'm putting like

pads. This is a band-aid. And I'm

putting serum. This is a band-aid. And

I'm putting that calcium stick. This is

a band-aid. And I have a needle. This is

a like Botox. This is a band-aid. That

is not what's going to give you the true

results. True results are what's inside

your body. So, I'm promoting calcium

AKG, which actually is a really good

product and is science back and it could

reverse biological age by eight years.

And there's actual studies that I pop up

on my video. So, that is that is what

I'm promoting.

>> So, you're educating your audience.

educating educating my audience even

though I am not a doctor, I'm not a

nurse, I'm not anything like that, but I

know because I use the credibility of

the studies that are being done. So

that's one example like it could be a

funny crazy one. It could just be simply

talking to the camera and having a hook

and then you and then in your body you

talk about you educate the person about

why am I going to buy you the pain point

and then the solution, right? So I'm

going to show you and I have a lot of

pain points. I have a lot of like before

and afters with my thinning hair, with

my wrinkly skin, and then you know, and

that's powerful. I want to see

>> being vulnerable. How do you be

vulnerable?

>> I'm super vulnerable. I'm super

vulnerable. I will show my wrinkles. I

will show u my thinning hair, and I do

in all my videos, my neck, my uh I

promote a neck cream for Go Pure. I show

my neck. I'm super vulnerable. I'm okay

with that because I want people to see

what I look like and what I look like

now. That doesn't bother me at all. And

I get rude comments. I don't care. You

can you can you can say, you know, one

time I was like, "How old do you think I

am? Add 10 years to that." And of

course, people are like, "Oh, you look

70, you look 80." Okay. Well, I know I

don't look 70,

>> right?

>> But I don't care about I mean, you have

to kind of have a little bit of a thick

skin when you do Tik Tok shop because

there's people who just like they need

to comment something rude and that's

okay.

>> So, what do your family members think of

this success now? Like your sons and

>> Oh, they love it. They love it. their

kid their uh friends follow me and um

they think it's cool and yeah and so one

of my other sons did does Tik Tok shop

too and so like you know I'm I'm showing

him like how to do it and they think

it's cool they think it's neat

>> that's awesome I love that you're an

inspiration to them

>> they see that I'm happier too they see

that I'm happier I'm not miserable like

>> have any co-workers like seen what

you're doing or you work with them

>> a lot of cooworkers like they'll reach

out like Eileen I saw you on you know

the Instagram or medic because a lot of

times a A lot of these brands will take

your Tik Tok shop video and run them on

Meta or Instagram and that's super

lucrative too. One month in one month I

made $53,000 one month off one of my

neck go cream videos

>> on Instagram.

>> Instagram u Meta. Is it the same

Instagram meta?

>> Yeah. How do you get paid for that?

>> Well, I sign a contract and then they

pay me through through a platform.

>> No, but what like how do you make that

53,000? Like

>> Oh, it's commission. Commission?

>> They're giving you commission? Yes.

>> Still, even though it's meta.

>> Yes. On meta on Instagram. Yes.

>> Wow. That's

>> So they run my ads on that and I and in

one month I made I make every month I

make but that was my highest month was

$53,000

>> with commission.

>> Every month you're making commission off

Meta.

>> Correct.

>> What are these companies that do that?

>> Well, I that's Go Pure. Go Pure is the

one is the is the brand that runs my

Yeah. runs my um

>> So, how much have you made off Meta

Commissions?

>> A lot.

>> Really? Over six figures.

>> Over six figures and that that I'm not

counting that into my $500,000

>> $500,000 Tik Tok shop.

>> That's incredible. Okay. So, what are

what are all the ways that you're making

a money?

>> That's it. It's it's it's just

commission from Tik Tok shop and then go

pure running my ads on Meta and

Instagram. Those are the two.

>> And how much commission are they giving

you for that?

>> 10%.

>> Wow.

>> 10%. So, you did $500,000 in sales for

them on Meta

>> in one month

>> if they're giving you

>> Oh, yeah. Oh, I see what you're saying.

Yes.

>> That's crazy.

>> Oh, yeah. Wow.

>> Because you know what? Cuz my my neck is

the pictures are powerful. And that's

another thing like if you go if you're

going to start something, take your

before picture before you start

>> because those are powerful,

>> super powerful. And hopefully that

product works. And if that product works

and you can show your before and after.

>> So, have you made over a million dollars

for affiliate commissions? I don't think

I've made a million dollars, have I?

>> I don't know. I mean, you said you did

500,000 on just uh Tik Tok shop and then

you did 53,000 in one month off just

Meta Affiliate.

>> Yeah. I don't know.

>> You might be getting close.

>> Maybe.

>> Do you know what your GMV is yet?

>> No.

>> Well, last year. Okay. So, I have three

accounts.

>> Wow. Wow.

>> So, I have three accounts and I know

like I know like that's kind of tricky

because because it's because my GMBB is

spread over three accounts

>> and I think you've talked about that

before where like I don't know like one

account but it's but you have say you

made two million GMV but it's spread

over three so you can't really say you

know what I mean.

>> You listen to the podcast.

>> Yeah, I do listen to your podcast. So I

I I hear that right. Um, so for me it's

over three accounts. And so what

happened with me was I had I had

remember when um

>> when Tik Tok had like the 10,00 you can

get in with the 10,00 switching it up

all the time, right? So this was back

when they did the 10,00. So I had

>> all three accounts. I got in with the

10,000 followers. Um, but I focused on

one. I focused on one to see if I could

get it up and running. And then once

that was up and running and I was kind

of getting like the 10,000 a month, then

I focused on the next one and the next.

But I wanted to focus on each f, you

know, each one first because if you do

three all at the same time, that's

overwhelming and you have to understand

how to strategize, you know, each each

page and do that. So you know, I

wouldn't recommend someone just starting

out to have like three. That's a lot.

>> Yeah. So how do you decide what when you

posting on each and like what are you

doing the same products across?

>> No, I do different products for each

one. So, one is kind of a mish mash of

different things. Um, and then the

supplements um for the other two

>> supplements for the other two. But

>> the one that's kind of like a mishmash

of like everything, I'm going to start

doing supplements there. I'm trying to

like transition into supp into

supplements for wealthy because that's

what I like. That's what I like to

promote are the supplements and um for

longevity and health and all that

because that's my those are my people,

right? People that are my age, they want

longevity and health and and a good

quality of life and and so

That's what I'm passionate about and I

think that my passion comes across and

that's why I sell and that's why people

trust me.

>> Wow, that's incredible. How did Anna and

Mario get in touch with you? Like what

what were the first things that you did

with them?

>> So they like I said they reached out to

me and they're like, "Hey, can we, you

know, meet up with you? We met and at

first before we met, like I said, I was

like these who are these people? I have

no idea." Um, and then they we met and

they explained they're brand owners,

too. So she's Aasha Superfoods and and

Mario Stellas. So those are the the two

brands that I started with with them. Um

and then that's how we started our

strategy understanding that and then

from that we grew to other um other uh

uh health brands that we partner with.

Um so like Katakor, Mary Ruth and so we

you know we do Rosabella there's there's

a lot that we partner with.

>> And then what what initially like

brought you to Tik Tok shop? Why Tik Tok

did you start doing it? I saw other

people

success being successful making a lot of

money on Tik Tok shop. Um but nobody I

didn't see a lot of people my age, a lot

of younger creators. So that's why it

was another thing like can I do this? Is

there something I can do? I don't know.

Um but I tried it. I said I'm going to

just try it. Let me see, you know. And

so I was that first year I was just kind

of like trying to figure it all out. Um

but I'm going to tell you because I'm

I'm really passionate. I think a lot of

people that are my age really feel stuck

in their jobs, really need a change or

or trying to find income, and I think

they're afraid. Um maybe they don't

think that they can learn something new,

learn how can they learn to create

content, but oh my gosh, I I want to

like emphasize it so much because for

Gen Xers, Tik Tok shop is a gold mine.

It's a gold mine because we we've lived

life like we have stories to tell. We

have the pain points, you know? we have

all those all the pain points and then

there's so many products on Tik Tok shop

that we can promote. So, um I think like

if you can get out of that fear and if

you can just have that mindset like I

can do this, I can learn. I'm proof,

right? I'm proof. Like I didn't know

anything. Um and you can be successful

on Tik Tok shop. And so I know Anna and

Mario are super passionate about helping

moms,

you know, moms that are that want to be

home with their babies and kids. And I I

feel for them like I I want them to

succeed so much. I want them to be able

to stay home with their babies. And then

for Gen Xers too that are looking for a

change in life. Um maybe they're stuck

like I was. A lot of a lot of us, you

know, Gen Xers were we've been working

in jobs for 20, 30, 40 years and we want

to change. Um and I hope that maybe like

I can be proof to people that you can

learn, you can become a content creator.

Um you know, when we when I promote

whatever it is skincare, I am not going

to buy skincare from a 20-year-old. I'm

going to pro to buy skin care from

someone that looks like me, my age

range. I'm not going to buy a menopause

supplement from a 30-year-old. I'm going

to buy it from me. I'm not going to buy

a joint ache supplement from a 30. You

know what I mean? We need Gen X is going

to buy from Gen X. And so, we need more

Gen Xers on the platform because that is

who we're going to. And plus, we have,

you know, most of the time the Gen Xers

have the money to spend, right? And so,

um, we we're looking for people and

supplements and people who could speak

to that. And I think like Gen X is, I

mean, Tik Tok shop is a gold mine for

Gen Xers. And I I really hope that

people listen to this and I can inspire

them to take that leap and just let go

of the fear. And this is something

something that you that you know you can

do that is fun, gives you freedom of

time, and you can make some money off of

it.

>> Who's your audience that you're selling

to? Is it people your age?

>> Yes. Yes. So, we are taught to um Anna

Mario said, "Okay, you have to have like

an avatar, right? You you're going to

speak to this person um and that's who

you're going to sell to. You're not

going to sell to, you know, a whole

bunch of other people. This is your

person." And so when I'm speaking when

I'm doing my video, I am speaking to

someone that looks like me. Someone in

their 50s, a mom, a normal mom, you

know, a wife trying to take care of her

family, doing all the things, busy, but

she is in menopause and her hair is

thinning now, and she has the achy

joints and she's getting the foggy

brain. She can't remember where she put

her keys. She can't remember where she

put her phone. Low energy. We're like,

you know, we're couch potatoes now

because we just have no energy. I'm

speaking to that woman. because I've

lived it, because I know what that feels

like and I can speak authentically to to

that person and I know there's a

solution. Here's what helped me and this

is how and I explain that to her and

hopefully it reaches the right people,

right? And they and they'll buy this

product. Um, and then I also try to, you

know, I I don't want to um promote

products that are crazy money, you know,

so it has to be something affordable and

effective. That's important to me,

something that's affordable and

effective and that I use and that has

proven to me that it's worked before I

promote it. How long are your videos?

Are they short? Are they longer?

>> Uh,

they're always over 30 seconds. They're

usually like a minute, sometimes two

minutes because I'm trying to explain.

I'm trying to explain, but I also try to

make it like, you know, um, I'm very

excitable anyways. Like I talk with my

hands and stuff. So, I try to make it

like kind of like, you know, I come

back, you know, go back and forth and

talk and stuff. So I try to you know not

to be boring about it but I I want to

provide benefit and I want you know I I

try to look think of a good hook and

then provide the benefits in in a

digestible interesting way. Um and that

comes with strategy right you have to

it's all about strategy and how to pro

how to provide that information to the

customer potential audience.

>> So where do you film these videos? Are

they in your kitchen or

>> sometimes in the kitchen? I have a

corner on my couch in the car at the

park walking. Walking videos do well.

And I'm going to tell you this too

because I had a conversation with the

lady that was 45 years old and she said,

"I don't know if I could do I've never,

you know, I don't know. I've created a

little bit of content. I kind of know

how to edit, but you know, my house

isn't aesthetic. I don't have You don't

have to have a beautiful house. I have a

normal you you just have to have a

corner in your house uncluttered and

clean. One corner. You a car. Go film in

your car. Go film outside in your

backyard. Go film while you're walking

at the park. I do that, too. There's so

many. You do not You don't have to be a

supermodel. You don't have to be young.

You don't have to be um have this

beautiful home. You don't have to do any

of that. None of that. You just have to

have a phone, a corner in your house

that you can film in. That's it. And a

light, right? I just use a clippy light.

It's so like you don't. I think people

think that you have to have all these

things. You do not. You do not. I'm

>> Do you hold it or do you put it on a

tripod or

>> I have a little tripod? Sometimes I hold

it.

>> Some I hold it. Even in my car, you

know, I have a little tripod in my car.

I just put it on the steering wheel. If

I'm walking, I don't even have I don't

know what you guys call call it, the

gimbal or whatever. I don't even have

that. I just walk with it and it's kind

of a little bumpy and stuff, but you

know what? That's that's authentic.

>> So, when you wake up in the morning, how

do you decide what products you're doing

for the day?

>> Um, I I try to the night before I try to

block what I'm going to do. And so, I

kind of switch it up. So like you know

today I might do the you know calcium

EKG and the um whatever tumeric on one

and then I might do two others on this

one and then two others on this one and

that's how I kind of do it and so I I

try to do doesn't always happen two four

six um videos a day. Um I try I don't

always do it

>> right. Wow that's awesome. So about two

two to six videos a day.

>> Yeah. I usually do more than two.

>> Okay. I do maybe more like 40.

>> And you're focused on more like quality.

>> Yes.

>> What happens if you were to do like 20

though?

>> I don't I don't want to do That's

another thing. I don't want to burn

myself out. I love the freedom that I

have. I love that I could just like

relax and not like overdo it and not

feel burnt. I don't want to feel burnt

out. I want to enjoy my life. Um that's

important to me. And I want to be

present with my husband and my kids. You

know, when my husband wakes up early, um

he he leaves early for work and I want

to have a slow morning with him and I

want to have chat and have a coffee and

not be stressed out and anxious about,

oh my gosh, I got to do this, I got to

do that. Um sometimes, you know, but

that doesn't always happen. There's

times where it's like 11 o'clock, 12:00,

and I'm still editing, you know, that

does happen. Um because life happens.

Like maybe I have something else to do.

I have a doctor's appointment, my kid

has a doctor's appointment, and things

get, you know, whatever. Um, but it's

really important for me to have the

freedom to do the things I want to do.

If I if I want if I need to get my, you

know, errands done in the morning, I get

them done in the morning. Um, so I'm

very flexible with my time. Um, it's not

like I have to do it, you know, I I try

to, you know, abide by like a a blocking

of time, but I have the f flexibility to

not have to stick to that. It's it's my

time and it's the way I choose to live

my life, and I don't want to be burnt

out. So, I don't do like the 20 videos a

day. That that would burn me out.

>> Right. Right. I love that. So, if you're

talking to the 57, 56 year old version

of yourself, what would you go back and

tell her?

>> I think I would say like there's

something better waiting. Just hold on.

But honestly, like if I talked to that

woman working in that cubicle 56 hours a

week, working so hard, she wouldn't have

believed it. like there's absolutely

would not have believed it. So,

it's hard for me to say because

I know for a fact I wouldn't have

believed it. I would have said no way.

There's no way. Absolutely not. So, um

but there's another there's something

there's another better door opening for

you. You just have to wait. Um this

season, you know, I had a long hard

season with my job. It was a long hard

season. Years of just working so hard

for really nothing, right? and not being

appreciated by this big company and you

know they don't sometimes not all

companies I know but you know a lot of

these big companies are just a number

you know I I quit I was probably is

easily replaced by somebody else you

know um and so you know I look back and

I was so miserable and I'm like so

grateful that another door opened and

and that's what I want to kind of talk

about or project to to other people who

feel stuck that maybe this is it take a

leap have fa in yourself. You know,

maybe Tik Tok shop is something that

whether it is a full-time job or maybe a

part-time some, you know, extra income.

It's just a it's just a gold mine. It's

a great opportunity for people if you

put in the time, if you learn the

strategy, um, and if you let go of that

fear.

>> Yeah. So, I guess if you were to tell

somebody that, you know, has a full-time

job and they can't let go of that job,

>> what would you tell them?

>> I get that. Like, I understand that's

me, right? Mhm.

>> Tik Tok shop doesn't have to be

full-time. It could be something

part-time. You can start small and

build, right? You can start small and

build. And then once you build and you

figure out the strategy and you're like,

"Hey, this is this can be a great income

for me." Then you can maybe let go of

the job because I understand it's hard

and some people can't or they need the

insurance or whatever it might be. Um,

but you it could be a side hustle and

you can build it and build it and build

it. It becomes so big quickly if you can

if you understand the strategies and

implement the strategies and then you

can let go of that job that you don't

want to work at and have this freedom

this beautiful I mean it's just such a

it's so Tik Tok and I know people are

like oh Tik Tok shop are you you know

really people don't who don't do Tik Tok

shop are like really tik tock shop yes

really tick tock shop it's like look at

you like your opportunities for you for

young people for old people it's just a

gold mine of opportunities for so many

people and it's not tik tok shop like

you said it's like like we talked talked

about it could lead to other

opportunities too, right? Um like the

Instagram and the meta that's huge for

me. That is huge for me. That's massive

for me. So, and that's another stream of

income. So, it leads to other things. It

leads to it could lead to other things,

too.

>> Wow. So, all right. Let's say there's a

58-year-old woman out there watching

right now and she's been doing Tik Tok

shop for a couple weeks now and she's

just not finding any success. Maybe

she's done one or two sales.

>> What advice would you have to her? I

think to okay that was me. So that was

me for a whole year. Um and it wasn't

until I

>> Ann and Mara reached out to me. So I

think sometimes we need community, we

need mentorship and that's okay. That's

okay to invest in yourself. Um sometimes

we can't do it on your and I think you

know there's some people who might might

have been successful by themselves

figuring it out themselves. That's not

me. And that's a lot of people are

trying to figure out and don't know.

It's okay to seek community and seek

mentorship. That's what I did. And

that's why I work with Ann and Mari and

I've known them for so many for you know

for a year or a little over a year and

I've learned so much and that has

skyrocketed skyrocketed my business. So

for me that was like 100% worth it like

100% working with them and learning the

strategies and stuff and it's okay to

want to need someone to hold your hand.

They held my hand through the whole

thing. They helped me the whole year

held me and held my hand if I had

questions if I needed feedback. Whatever

it is I needed. They were there for me

and I needed that. And now, I mean, it's

insane how much money I make. And so,

for anyone who's like trying to figure

it out or or wanting to get into Tik Tok

shop or trying to figure it out, it's

okay to have a mentorship. It's okay to

have a community that you can look to.

You have to find the right one. I was in

two other communities before um that

didn't really I didn't really learn a

lot um from because there's a lot of

communities, a lot of coaches. I get

that. Like, who do I go? Which which

one? Which how? For me, it was Anna and

Mario. for me because I know how

passionate they are about helping moms

and helping Gen Xers. Um I they're like

family to me and and I know how

passionate they are. So, you know,

that's that's that's one community right

there that if you want need somebody,

that's something I feel good promoting

talking about their program because I

know it has worked for me.

>> I love that, Eileen. Well, you've given

so much value on this podcast. Thank you

so much for being so transparent with

everybody. Is there anything that we

didn't touch on or something that you

wanted to say that you want to say now?

>> I think uh

I I really I just I really want to

emphasize that if you are looking for

something different, something new. Um I

think I'm speaking to my person. My

person is the Gen Xer out there who's

who feels stuck and is miserable and

needs something different and doesn't

know how to go about and is looking

maybe into Tik Tok shop or has a Tik Tok

shop. Um look into

a community or a mentorship. Look into

my mentorship and community. And I'm not

just saying that. It's just because I

feel so passionate about it. Um Anna and

Mario are the best. And like I said, I

had to other communities. I didn't learn

a whole lot, but they really helped me

skyrocket my um business. So, it's okay

to let go of that fear. Look into

something else. Look into Tik Tok. It is

a gold mine. I'm telling you, it's a

gold mine for Gen Xers. If you are Gen

X, this is a gold mine. Um, and I'm

proof of that. I'm proof of that.

>> I love that. Well, thank you so much for

your time, Eileen. Thanks so much for

coming on, guys. If you want to check

out Eileen, her links will be down in

the description. Her at name. Go check

her out. And thank you so much for

watching. If you're not already

subscribed, make sure you subscribe

because we have so many crazy episodes

planned. I'm actually leaving to China

uh after tomorrow. And so, we got like

for you guys, we probably have like two

month two weeks left of podcasts. But I

will be going to China. We will be doing

crazy content. So, stay tuned. Subscribe

if you're not already. See you guys.