5 Steps to Becoming a Travel Blogger
FULL TRANSCRIPT
my name is Nikki and I'm a full-time
travel blogger behind the pin the map
project which was voted a top 100 travel
blog of 2015 I started the pin theat
project 2 years ago and since then have
been on assignment in various countries
from Colombia to France worked with
various Brands and bloggers and I'm soon
headed to Morocco in Vietnam for
aspiring travel bloggers out there the
following tips will help get you started
with your very own
blog the first step is choosing your
passion it seem seems pretty obvious but
you'd be surprised to know that before I
started the pin the map project I had a
fashion blog a restaurant vog and a
postgraduate vog to just kind of talk
about Life After College and all three
vogs are gone why because although I
enjoyed writing about those things and I
did enjoy you know the world of fashion
the world of food and just kind of
documenting Life After College it wasn't
enough to keep keep my interest and
blogging has to keep your
interest step two so you know what to
blog about but now what the next step is
where do you begin well there's a couple
different blogging platforms you have
WordPress you have blogger you have
Squarespace those are the main players I
like to use WordPress I think it's an
amazing blogging platform wordpress.com
is the free version and wordpress.org or
is the more complicated kind of elevated
version of Wordpress I started out on
wordpress.com and my URL used to be the
pin theat project.
wordpress.com once I started my blog I
just started writing and decided to give
myself 3 to four months to see if I
would really stick to the project I knew
I had kind of started and stop blogs in
the past so before I invested in it I
decided to just give give it time I
waited 3 months and every day I wrote
and every day my passion for the project
just flared and I decided I was going to
invest so I purchased my domain I hired
a website designer who is responsible
for the beautiful layout I'm obsessed
with today on a thin theat project and
she also helped me transfer my blog from
wordpress.com to wordpress.org which
allows for a lot more customization and
just freedom to kind of tweak your and
make it however you envision it
being step three also known as one of
the trickier steps is building your
following there's going to be a whole
separate video dedicated to building
your blog following and it's going to
look at organic ways to build it from
social media to Word of Mouth to ways
that are kind of not organic but you
know paying for advertising and other
ways to drive traffic to your blog I
used to work in advertising for some
major clients so this is going to be a
really good follow-up video on how to
build your blog following but for the
purpose of today let's look at building
your social media following so you
started the blog you know what you're
blogging about and you invested in it
and you want to get people to read your
content of course so what do you do you
start building yourself up on social
media social media is key Twitter
Facebook Instagram YouTube get all the
social media channels you can and pour
your time into it if you're going into
travel blogging Instagram is so
important because travel blogging is all
about transporting your readers to a
different destination and photos and
videos are incredible for that so
definitely Embrace Instagram it's one of
the easiest ways to gain a following
quickly and to drive people to your
website and definitely look at Twitter
and Facebook as well to share your posts
whenever you post something and to
engage your audience the rule here is
that think of social media like a dinner
party if you're at dinner with your
friends and they're only talking abouts
and not asking you about your life for
the latest girl or guy you're dating the
conversation's kind of boring but if
it's a dialogue and they're asking you
questions just like you're asking them
all of a sudden you're interested that's
what social media should be
like number four is by far the most
important tip which is put yourself out
there and don't be afraid of rejection
if I hadn't approached top deck travel
in hopes of partnering with them I
wouldn't be going to Morocco in 3 weeks
if I hadn't approached Ki I wouldn't be
going to Vietnam in September if I
hadn't approached mode media I wouldn't
be part of their blogger Network which
which reaches 406 million readers
worldwide if I hadn't pitch the story to
Vice I wouldn't have been on assignment
in Colombia the list goes on but the
only reason I have gotten many of the
opportunities I've gotten with both the
pin the mat project and my travel
writing is because I dare to ask for it
the final step is being consistent in
your blogging and evolving your blog
pretty straightforward but if you want
to keep your readers you have to turn
out new content every day preferably or
at least three times a week think about
it this way if a reader discovers your
blog and loves what they see and they
check your blog on Monday read a brand
new story they check it back on Tuesday
and nothing's new and then check back
the next seven days and nothing is new
you might lose that reader and you can't
fault them there's a whole world of
talented bloggers some of them traveling
at this very minute sharing amazing
posts and stories and fresh content and
if you're not turning out anything new
you're losing those readers so always
always always post and if you run out of
ideas because let's be honest we're not
vending machines of stories look to
refresh some of your old content ideas
for example I had a post on where to eat
in New York City that I wrote a year ago
I updated the photos added a few more
places and then reran it as a fresh post
and there we go that was a new post on a
new day and I didn't have to come think
of brand new ideas cuz sometimes the
inspiration isn't there especially if
you're in between trips the other thing
is to keep evolving your blog if you
haven't discovered blog Lovin absolutely
go visit it now it's a great way to
discover other bloggers that are
successful in the fields and to take
note of what they're doing for their
sites that work for them if you notice
they're using a widget that is really
great at capturing newsletter uh
subscriptions you can download it if you
notice they have a travel shop and you
love the way it's designed and you love
the concept create a travel shop and
make it your own on your own blog
look at what other bloggers are doing
and look at ideas that work for them and
you'll start to learn and create those
ideas for yourself if you guys like this
video make sure to subscribe to my
YouTube channel in the button below and
make sure to stay tuned for future
blogging tip videos where I'll share
things such as building a Blog following
approaching Brands how to get free
travel perks and all that jazz I hope
you guys enjoyed this and share any
questions and comments below
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