AutoShortsAI: $0 → $93K MRR Micro-SaaS Strategy (Sharing EVERYTHING)

Hey, so in this case study, I'm going to

break down exactly how a solo founder

created AutoShorts AI, which is a

faceless AI video generator SAS and

scaled it to over $93,000 in monthly

reoccurring revenue in less than 12

months. I will break down the exact

advertising strategies he used to scale

from 0 to 93K MR. I will also break down

the sales page conversion rate

optimization hacks you can steal to

double your conversion right now, as

well as the really clever growth hacks

he used to increase MR retention. and of

course, how you can copy all of this and

implement it into your own business. And

so, a little bit about myself. I've

scaled multiple stores from zero to six

to seven figures. I've also been able to

travel the world and live a pretty cool

life thanks to just online marketing.

And I've also helped other people

implement these same sort of strategies

into their own businesses. And they've

had massive, massive success as well.

And yeah, I want you guys to meet the

founder and that's Eric Smith. He has

created a couple other micro SAS uh

companies before like Niche Scraper and

Copy Genius. and he's grown it to be

pretty successful, but so far uh Auto

Shorts AI has been his biggest success

yet. And he, like I said, he's currently

doing about $93,000 per month with it.

And from that 93K, he is more or less

profiting about $68,000 per month. Now,

you can see his breakdown here of all

his expenses. So, as you can see, he has

been very, very successful. And I think

there's a lot of insights and things you

can copy from his strategies. And

there's also a lot of things he's kind

of missing out on that I'm going to show

in this video that if he implements I

think he can very easily scale this to

over you know 200 500k per month. Now if

you still don't know what autoshorts AI

is. basically an AI video generator of

where where he makes like this AI

generated uh kind of snob content

basically of uh where the whole script

video text everything about the video is

basically AI generated and post it

automatically on the user's uh social

media channels right it can be stories

it can be horror stories Reddit videos

uh storytime videos uh history videos

and so on so forth so here's one of the

channels I'll just give you a quick demo

of what one of these types of videos

looks like and yeah just let it play I

don't know if it's too loud for you

guys.

But yeah, as you can see, all the images

are basically AI generated. The text is

AI generated. The editing is AI

generated. Everything about the video is

AI generated. Uh, and yeah, that's

basically the SAS. And a couple notable

things about when he launched it is that

he actually kind of timed it perfectly.

And he was one of the very first to jump

on the faceless video trend. Uh, he

launched it around January 2024. And as

you can see, he just rode the whole way

to the top. And I also think he was one

of the very first to actually provide uh

a tool to do this for you. This used to

be very technical try to make these sort

of videos, but he made it very very

accessible. Now, right now, his current

statistics, he's doing about 350K

visitors per month. His geographic

visitors are very very varied from UK,

India, UK, United States, Philippines,

Pakistan, and all very like pretty

similar percentages. So, it's very very

varied. Uh traffic source wise, uh

majority of the traffic is direct. That

means he has more returning customers

than he has new customers visiting his

store. And like I said, he's at around

$93,000 in MR. But yeah, I think that

about does it for the overview of what

the tool is and its current statistics.

And now I want to talk about the initial

launch. And then I want to show you the

exact growth strategies he used to take

it from like this small project that he

started at and how he was able to take

it to $95,000 in MR and how he's going

to take it beyond that. So like I said,

the initial launch was just on his pro

personal Twitter profile. on January

29th, he launched a beta beta release

access to AutoShorts. Uh from there, he

just kept kind of promoting it. He

posted on Reddits. Uh he posted uh his

own videos organically. He also posted

on product hunt. He made uh threads

showing you know how to make these sorts

of videos and you know giving them

explainers and then you know pitching

basic allergy shorts. And that's how he

was able to go from zero to about 400

users and $270 in MR. And that's also

how he was able to validate the product.

From there, he kept creating more uh

organic pages and kept just posting it

himself. Uh he had a couple successful

pages right here. None of the pages

obviously had some insane crazy views,

but as long as a couple of the videos

got lucky, uh he could promote his link

in the bio as well as in the hashtags uh

where, you know, he has over 5,000

videos posted of just promoting auto

shores, right? And of course, the added

bonus was that, you know, compared to

other tools on the market, his videos

did actually perform and get views. But

then like I said, obviously this is uh

the organic strategy is pretty good to

get started with to validate the

product. But as you can see here, he

kind of he kicked it in pretty high gear

and and he was able to scale it really

really fast. And he was able to do that

with a strategy called paid advertising.

And with paid advertising, he was able

to go very very quickly from basically

zero to 2,000, then 3,000, and then

4,000 in just a few weeks. And his paid

advertising strategy was uh running

basically nurture, retarget, and capture

campaigns, which I will break down in a

moment. Uh but yeah, he just kept

scaling it then to 5,000, 6,000, then

12, and 20. And through the whole

process, like I said, he's still running

just the basic uh NRC campaigns with

around $14 per cost per purchase. And

then you just keep scaling it

31,471,75 because the magic of ads is

that once you have something that's

working, all you have to do is just

increase the budget and just make more

money basically, right? Uh he keeps

scaling it. Obviously, the more he

scales, the higher his CPA becomes. And

around this point, he was already

reaching about $20 CPA, but it's fine

because like his lifetime value is about

six times that at around I think $120.

So either way, he's aptly printing it.

And from there, he just like I said,

keeps increasing the budget, keeps

scaling it. 78,000 $83,000 93,000, which

leads us to today where he's sitting

around 93,000 per month with a CPA of

$27. He's getting about 31 purchases per

day. His lifetime value is $120 with a

rorowes of 4.2, 2, which basically means

that for every dollar he puts into

Facebook ads, uh, it gives him back

$4.2. I know I went through that pretty

quick. So, now I actually want to break

down exactly what his strategy is and

how he's able to do this and, uh, how

how you can implement and copy the same

strategy into your own business. And so,

like I said, he is running a nurture,

retarget, and capture campaigns, which

when he started still on a low budget,

he was getting about $14 cost per

purchase. Then, obviously, as he

increase the budgets, uh, the pool of

available people who, you know, want to

purchase uh, diminishes. So, the cost

per purchase increases and as such it

just started to raise to around $20 and

then it went to uh $27 and then as you

keep scaling it's going to keep

increasing, right? But either way, he's

doing fine because his lifetime value is

very very high. But the main problem, at

least I'm seeing with this ad account is

the fact that I mean over a year running

and having these incredible statistics,

he's only really spending $16,000 per