🤯 This Psychology Trick Gets You to Spend More Money | The Decoy Effect🍦Dr Julie #shorts
FULL TRANSCRIPT
is a psychological framing effect that's
used on you every day to get you to
spend more money let's say you're buying
an ice cream you could buy a small cone
for three pounds or a large cone for
eight pounds which would you choose now
companies know that most people will go
for that three pound cone because the
eight pounds seems way too expensive so
they make use of something called the
decoy effect they introduce a third
option
the decoy a medium cone for seven pounds
they don't want you to buy this cone
it's only there to make the larger cone
seem like a better deal without the
decoy you're comparing a three pound
cone to an eight pound cone but with the
decoy why not go large it's only one
pound more now this is just ice cream
but coffee shops fast food outlets and
even tech giants use this on you every
day
not mentioning any names
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