Ropa hecha de basura para limpiar los océanos de plásticos
FULL TRANSCRIPT
You can be well-dressed starting from waste. If I didn't explain to you that this
t-shirt is made from trash, you surely would never have noticed. We don't have another
planet to go to, so we have to start taking care of it and being
responsible for all our actions. Demonstrating that it's possible to do things in a better
way, much more respectful of the planet and people.
80% of the waste in the sea comes from the land. What does that mean?
That we humans have thrown it there. And among the worst things we have been
doing is abandoning waste in nature. Many people don't know it, but this 'trashure' (basuraleza)
gives a name to a problem that nobody seemed to want to see. At Coenvest,
we've been involved in recycling for 20 years, and we thought we had to showcase
it beyond the environmental area, in other fields. And fashion is a very good way
to visualize what the trash deposited in the
yellow and blue bins becomes. Ecoalf is a fashion brand born with a very clear
objective: to be a truly sustainable fashion brand. The principle we started working with is
to use the minimum amount of natural resources. And the quickest and easiest way to
start working like this is by looking for materials made from waste.
The Upcycling of Ocean project was born out of the need that arose when we
discovered the problem of trash in the sea. We have already collected over 200 tons
of trash, and well, we can say that our great allies are practically the fishermen,
who are the ones making this
project possible. In the sea, we find cans, plastic bottles, iron, wood, cardboard, car tires,
refrigerators, containers, stoves, outrageous things. I personally, as president, could convince the fishermen that all
the trash collected would be recycled and brought ashore. We started collecting trash in August
2015. In this port alone, Catalonia, Valencia, Murcia, and Andalusia have come together. We believe
that by collecting trash today, there will be fish tomorrow. And for those who come
after, at Coembes, we joined Upcycling of Ocean to give a second life to all
the waste abandoned in the sea. In the end, we keep the PET, the plastic
from the bottles, and with that PET, we make yarn, which we then use to
make fabric. Once that plastic reaches land, it has a problem: how to use it,
and that's where Antex and Santanderina decided to get involved to try to extract yarn
from that plastic that could be suitable for use in new materials. Seaqual is the
brand that, together with Ecoalf and Antex, we developed for the use of all products
that come from the sea once recovered. The main waste we use as raw material
is nylon from fishing nets, polyester from water bottles, recycled cotton, recycled wool, we even
use coffee grounds to give properties to the fabrics, and we also use recycled tires
to generate the soles of our flip-flops. The biggest impact comes at the very beginning,
which is in the raw material. That's where we have a huge impact, because if
we talk about cotton, for example, we have the entire impact of all the water
we needed, of all the pesticides that were used. And in the case of polyester
and nylon, we avoid starting from petroleum and instead use a bottle or fishing nets
that could have been considered waste at the time to convert them back into raw
material. And today, we can say that we are achieving a total look. What we
hope for the fishermen in this project is that in the long run, not only
Spanish fishermen but global fishermen will join this project, because the trash travels from one
place to another. And also, the most important message for me is for the people
on land, to be aware that they shouldn't litter, because in the end, all the
trash ends up in the sea.
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