Why i'm closing my ETF | PP - The first Youtuber ETF.

well it's official my PP is closing it's

shriveling up it's shutting down in this

video I'm going to tell you about my

experience creating the first ever

YouTuber Le exchange traded fund the UPS

the Downs how much money I lost doing it

and uh yeah we'll talk performance this

is exciting I kind of feel like I'm a

little bit of a dream world right now

it's just like surreal I mean look at

all this crazy stuff around heree you

know this is like a one a lifetime thing

here uh just being inside this building

there's a lot of history right here it

happens in the blink of an eye cuz you

just can't believe that you're there the

fact that a YouTuber has now gotten to

the level that we're here cuz of his ETF

I mean you know people work here their

whole lives in in the city and never

never go into that building and and step

foot on that floor it was a once in

a-lifetime experience Kevin if you're

watching this right now you absolutely

crushed it we are inside the New York

Stock Exchange and I'm giving you an

exclusive behindth scenes tour of what

it's like to be on the trading floor

during the closing bell ringing this is

so exciting and such an honor coming to

you from the New York Stock Exchange to

but first I want you to meet

summer he summer this is summer this is

our miracle baby she had a 50% chance of

surviving uh last February which means

you're now one there's so many lights

here she's getting a little nervous in

here hey are you actually happy no you

happy anyway this is summer you can play

with that if you want she's beautiful I

love her a lot and she's a well she's

technically a triplet but she's also an

identical twin so uh we'll see maybe

we'll bring in her identical towards the

end of the video depending on uh how she

uh she handles if you

will uh oh okay G to all right anyway uh

let's get into the video well uh summer

does summer things so first I I want to

start with why why did I want to make an

ETF frankly it's because I didn't want

to launch a meme coin I I really wanted

to create something that would last and

had a legacy you know not something that

was like some pump and dump in fact you

can't even pump and dump an ETF like

just so you know an ETF is just a basket

of stocks you pick and the value of that

ETF is defined by the value of the

underlying stocks right so it's like if

you're 10% Apple uh and apple goes up

10% your ETF goes up 1% right because

it's part of the pie so there's no like

pumping and dumping an ETF you can't

drug pole in ETF it's the most legit

thing you could do I got like seven

different licenses finra licenses

Financial advisory licenses a lot so

yeah I mean that means I'm actually a

licensed financial adviser uh and I

really wanted to do and and create a

product that was great because ETFs have

this really cool thing where not only

are they transparent actively manag so

you know you could send emails like hey

here are the buy and sell alerts kind of

like Ark invest does right uh but you

can also go ring the bell at the New

York Stock Exchange which I invited

course members to come join us and ring

the bell at the stock exchange this was

before I had little babies uh you know

I've got seven now seven kids uh but um

you know I I wanted to provide a service

the right way uh and not only provide

these sort of transparent emails but

also take advantage of the tax benefits

yeah that she heard tax benefits it gets

excited right away you like that tax

benefits the tax benefits of an ETF

actually pretty cool cuz you could kind

of 1031 exchange stocks just like you

can 1031 exchange real estate the

problem is they're really cost

prohibitive uh and but I was okay with

that you know so like there were a lot

of upsides and there were really cool

things we got to do and it was cool

having uh you know if you typed in meet

Kevin into a stock broker it's just like

oh there's the me Kevin pricing power

ETF ticker peee you know it was

great but then came the down

sides the

downsides she's eting my

calculator are you ready to go no do you

want to stay or should I bring your

sister or your

brother anyway so the downsides uh

number one I lost money a a lot I I

would guess I'm probably down out of the

whole like advisory you know plan and

Biz and the ETF thing yeah uh somewhere

around a million bucks uh and that's

because even though we were charging 77

basis points which you know it's it's a

decent amount for an actively managed

ETF it's the average is somewhere around

75 some charge 1% one some charge one

and a quarter or whatever um you know

but it's not as cheap as just an index

fund right yeah yeah the problem is I

don't really get any of that and I was

okay with that I was okay subsidizing it

because I'm like ah I think we can

long-term create something great here

but you know all the bankers the suits

the lawyers they all get their hands in

the cookie jar and basically you're left

feeding the kitty so almost every month

you're paying them uh you know lawyers

and and

whatever uh their fees you're like all

right I I hope I'm doing a good service

here for

people but it wasn't just that oh guess

what this is violet this is uh Summer's

twin hi violet

yeah you always get a little bit more

nervous around strange

things anyway so uh after just the fact

that it costs money if it was just that

it was okay I'm happy to keep

contributing because I thought we were

building something great the problem is

there's a second downside and that's the

stress of Performing and don't get me

wrong we we had our ups and downs uh

there are definitely you know cases of

having a publicly run fund where it's

sort of like okay yeah you kind of have

to evaluate does it make sense to go

through all of sort of the publicity

that comes with it because you think

it's good but every single time you buy

or sell a stock somebody's like oh uh

why' you do that why why' you do it that

way Well why'd you do it that way or why

didn't you do more or whatever and

sometimes the answer is frankly

regulation so it's like not actually up

to me and we'll talk about that in just

a moment so on screen here you could see

the meet Kevin pricing power ETF at its

peak I think we had somewhere around $45

to $50 million of assets under

management uh ETFs are usually viable

starting at like 40 to 50 mil and there

were some months where we were actually

like positive like we were getting money

back after all the money that has gone

into this uh and like launching this you

know it's it's it's a lot uh like we

said probably somewhere around a million

dollars into the whole advisory side

it's it's wild

uh it it it that's like net L right so I

don't recommend it if you're trying to

make money but again I was trying to do

you know have like a legacy product

right uh so what you can see is we

actually with the exception of like the

first two weeks of when we launched this

is frankly when Tesla like tanked uh we

were pretty Tesla heavy we started out

at like I think 19% Tesla and eventually

we got it up to 25% Tesla I'll talk more

about that in just a sec uh but you can

see we actually outperformed the S&P 500

for most of the 18 months I'd almost say

with the exception of those two weeks

here all of the first 18 months uh until

right over here the turning point in

September uh unfortunately when Jerome

Powell in September cut rates 50 basis

points I'm like this is it the moment

interest rates sensitives will do

well um apparently um interest rates

just decided to go up after we cut rates

100 basis points which is is only

similar to what happened in the dotc

bubble of course we're definitely not in

a bubble right now but anyway uh there

was there was some mispositioning here

we'll talk about why in just a moment

but let's just put it this way the

public stress that goes with this is

insane and if you're losing money uh on

the actual fund and when it's performing

well nobody cares like it's not like

people are sending you letters going yay

thanks so much it's doing so well nobody

cares except when it's underperforming

then everybody cares and you're the

idiot right anyway so yes this this

period of time over here was an oopsy

we'll explain more in just a moment on

that but these are these are serious

downsides right so it's very very

expensive uh the stress of Performing is

Max in addition to

that like it robs of other things that

you could be doing that you know make

money like for example you could make

more YouTube videos or you could focus

more on house hack house hack by the way

that is going to be my True Legacy

product because well it's kicking butt

it's positive cash flow we've got you

know what $60 million roughly in assets

the company's probably worth somewhere

around $100 million uh it is a fantastic

company and we're doing really well we

we basically doed it we did we have an

extremely efficient company now uh we

cut every expense that we possibly could

just to make the company run as

efficiently as possible and now we're

kind of sitting on a pile of cash and

we're like all right let's do our adus

let's do our business expansion plans

for you know more real estate

Acquisitions that's what we do uh and

then we also pay investors 5% right now

just accredited but but side note we did

file for the non accredited round and we

hope we could start uh talking about the

non- accredited raise where basically

you get 5% yield if the stock goes up

you get upside you don't have to be

accredited and the company's real estate

backed obviously a lot more details on

this this this video is not a

solicitation because you know we don't

have the regga a ready to go right now

we only have the accredited that's in

the background and we'll probably close

that and then open up the the reg and

they're a little bit different any

anyway but point

is house hack is a great company and I

think I make good YouTube videos so we

got a great company house hack and I

think I make good YouTube videos I could

do more of these two things both of

which make money and provide value for

the people who watch my content or the

people who invest into house hack uh

provide a return for

them so why not do more of that and

double down on what's working rather

than try to spin all of these different

plates and and and kind of like lose my

mind and a little bit that's sort of

what's happened uh and

so this aligns with not only why I was

absent over the last uh frankly uh you

know 4 days here but it aligns with a

course announcement that I made although

I wasn't expecting to get uh or or to

have to make this video today I'll

explain that in just a moment as well

thanks anyway more on that in just a

moment uh but I actually just made this

big announcement and I thought you would

see it too because it really aligns with

this announcement and so this is like if

you're looking for an entrepreneurial

lesson in this this is a good one to pay

attention to you ready for this all

right uh here it is so hey everyone me

Kevin here I listen to your feedback uh

you may not know but I pay attention to

the problems and I value your feedback

the hard part is action and that's what

happens now and so I made a list

basically of what I call Kevin's crap uh

and so I talked about how uh because of

some of the stresses that have been

going on recently this you know PP being

one of them I was on a a personal

trading Hiatus uh my consistency with

the Daily Wealth email wasn't good I

want the alpha reports to come out

earlier I want the course member live

streams to be more consistent real

estate has taken like real estate

analysis has taken a bit of a second

fiddle uh my routines were a little out

of whack I was spending too much time on

Twitter or X just scrolling and it was

like Doom and Gloom and depressing uh

the titling and and when I meet Kevin

reports the videos with the multiple

topic uh topics in them uh you know when

those come out that wasn't very clear

all of this is like part of a symptom of

just having too many things spinning

around too many plates right uh and so

what I decided to do uh to is basically

start cutting out everything that I

potentially can in my life that is not

Mission critical and in this case that

is Mission critical to YouTube mission

critical to the Family Mission critical

does house hack that's it like

everything else I really just want to

cut out so I could focus uh and so uh in

in honor of the people who've joined the

courses uh you know we're now upgrading

the courses to where we're actually

going to do daily live streams so not

just when the market is open but this is

going to include weekends and holidays

and you could read this all on screen

here this is 4K so just open it up and

you can zoom in I'm not going to read

you all of this uh but we'll do daily

live streams beginning at 5:10 a.m.

Pacific through 6:45 a.m. it's basically

the public market open live stream

except with course members and we go

into even more detail fundamental

analysis real estate analysis economic

analysis news reactions whatever I'll do

my meet Kevin reports at 9:00 a.m. every

single day I am I turned on

notifications for Discord so the course

member Discord instead of uh

notifications for Twitter X right I

can't stand that uh and we'll have some

new trumponomics lectures coming out on

April 11th uh we're probably going to do

free course member mini uh masterminds

anyway again you could read all this if

you wanted to you don't have to uh but

the point is like this this idea of sort

of consolidating what's going on and

what I'm focusing on uh aligns with

shrinking PP and Tiny PP PP going away

basically PP going

bye-bye uh so as a result we're doing a

coupon code uh you know called tiny peee

so if you actually want my buy sell

alerts for trades that I'm making or

Investments that I'm looking at or

analysis that I'm doing uh use coupon

code tiny P get lifetime access to all

those course member live streams Market

open live streams fundamental analysis

trade alerts

everything in there most popular course

right now is trumponomics by far we've

got new lectures coming out in April

they're going to be amazing this now

brings up the next problem which is

having a boss so we used an ETF company

even though we're Financial advisory

firm we used an ETF F company to help us

build out this ETF uh and there are a

few things to know most the most popular

ETFs today are just called thematic ETFs

so they're kind of like oh yeah 2x

leverage Tesla or yield producing Tesla

uh whatever like active portfolio

management isn't that popular in active

ETFs because it's much more interesting

to do like 2x micro strategy and and

those ETFs do a lot better uh they get a

lot more money and they actually make

money even though they're not like

helping someone with a portfolio they

you know they they give you what they

promise I suppose some sort of leveraged

return or specific strategy or

theme but uh if you're going to make

your own active ETF you're probably

going to hire an ETF company to help you

put it all together it's kind of like

hiring a real estate agent to get escrow

and tile and all the lawyers and bankers

and everyone involved the problem is

you're stuck with problems that come

with that you're stuck with delays in

order execution disputes over rules and

unnecessary complications couple

examples legit happened it really pissed

me off you put in an order at $840 to

sell a stock they don't end up putting

it through until it's

$790 like bro what the hell stuff like

that drove me nuts another example I the

premise of the ETF was that it was going

to be heavy Tesla and so I purposefully

kept buying when ETF was when when Tesla

was falling so that way we would use

more of our cash and increase our

exposure to Tesla well then Tesla

started running and I get an email from

the company and they're like oh Tesla's

not allowed to be more than 25% and I'm

like bullsh I created this ETF because I

read the rule it's right here here's the

IRC Market appreciation test if the

stock goes up because of Market

appreciation you don't have to be under2

5% in other words if you're at 25% it

could as a non- diversified ETF blah

blah blah you don't need to know all

that stuff basically if it Market

appreciates over 25% it's okay and

because nobody's going to force you to

sell it but I got forced to sell it

anyway so it's sort of like we went from

being a number one or number two Tesla

exposure ETF to being forced to sort of

Rebrand which is really annoying because

then you have to kind of rest strategize

but when you R strategize you could make

a mistake and unfortunately that's

partly what

happened I'm not blaming anyone I'm just

I'm saying like it sucks like the

circumstances of what happens sucks and

it's frustrating because some of those

things are out of my control it's

imagine you hitting the cell button and

then you know you're relying on somebody

else and then they're out for lunch and

they don't see your email until way late

or imagine you know your stock like I

don't know you buy poun here and then

it's running and then somebody calls you

and says you have to sell it and you're

like no no like the run is just getting

started sorry bro it's like that's bull

crap so all of a sudden this didn't

actually feel like it was my ETF anymore

it was actually just somebody else's ETF

and I was just sort of like the

marketing face of it and I'm like well

this is bull crap because you're just

making me look

bad and in doing so I'm not fulfilling

the mission of what are goal was for

people so this was very very

frustrating what's also very frustrating

is yesterday I made the decision uh to

pack up the

peepe which honestly was came hard like

I kind of think it's fun to talk about

peeee but it's just going to have to

live on as a memory I suppose uh it'll

be it'll be a good memory it's a good

experience it's life experience I

learned a

lot but compliance is uh not necessarily

where you want to live your life put it

that way

uh but yeah I mean like so I made this

decision yesterday and then with like

two hours notice today I get a heads up

that oh by the way we're going to post a

notice uh and and I didn't see the email

until all of a sudden I started getting

messages of people like ah pee's closing

why didn't you tell us and I'm like bro

y y'all

seriously didn't like email me and say

like hey let's work together on posting

a YouTube video or posting a press

release or explaining what's happening

instead you just okay we filed

it again it's fine let bygones be

bygones move on I'm not mentioning

anybody by name here uh it's just it's

just frustrating there there are things

that are frustrating and it's just

because I think frankly you're you're

dealing with uh a lot of uh and this is

no shade on bankers and lawyers but

like there I don't know there's

obviously some kind of major disconnect

between uh how a fund manager wants to

operate and then bankers and lawyers who

need their fees sorry I'm just

frustrated

because I was really excited about this

and that's why I was willing to sync you

know seven figures uh into this this

Challenge and I don't want to come

across the saying it's someone else's

fault I blame myself but I will say I

learned a lot I know when to trust the

system when not to trust the system I

learned a lot about how it works where

the problems are where the upsides are

where the downsides are so if anybody

ever needed a Consulting on what to do

and what not to do I feel like I spent a

million dollars on the best Wall Street

education you could get and I'll tell

you I don't know if it was worth it I

don't know because it's so

frustrating so anyway so uh

this has been tough but the good news is

uh it's obviously it's also been very

like emotionally stressful for us but uh

it's alled me to post fewer videos and

and it's been a just sadly it's become a

distraction but now what we're doing

instead is we're going to go deep on

what we know we are good at that is

YouTube value for our course members and

through that we will raise money for

house hack and we will make house hack

the best real estate company that exists

we're just going to keep grinding we're

already doing really well I was supposed

to do a house hack update video which I

got delayed because of this this ETF

drama which I apologize for I'm not

trying to make excuses it's it's it's a

lot but I'm calibrating it's all getting

calibrated have to get through sort of

the the road bumps of life if you will

uh but anyway if you want to join and

get all the buy sell alerts that we've

got make sure you join over at

kevin.com use coupon code tiny PP we

we'll have that up for a little bit and

uh there'll be a big price increase once

we start getting some of this new uh

content out and rolling daily live

streams you can join me there every

single day talk to me ask me questions

whatever you want analysis you'll see my

analysis on Tempest AI for example or my

you know commentary on anything that's

that's hot to trot or why something's up

or down or what's an interesting

long-term versus shortterm and you get

to meet Kevin Alpha reports for free for

life all of it like once you're course

member take care of you so check it out

but anyway uh I apologize you know

look this is not how I wanted the pp to

end uh but um but that's okay when one

door closes another one opens and

honestly I think we've got some really

good doors opening for house hack I

couldn't be more excited about house

hack uh and the future for house hack

and uh maybe one day uh house hack will

go public and uh it'll take the ticker

PP or a different one I don't know it

doesn't have to be that I'm kidding but

it it is it does feel sad to see my

ticker to see my pee pee go away why not

advertise these things that you told us

here I feel like nobody else knows about

this we'll we'll try a little

advertising and see how it goes

congratulations man you have done so

much people love you people look up to

you Kevin PA there financial analyst and

YouTuber meet Kevin always great to get

your take