What Kids Really Want from Dad...

Kids are really interesting. They

measure their importance to their

parents in different ways. If you say to

them, "How do you know you're important

to your mom?" They'll say, "Well, my mom

does stuff for me. She makes sure I've

got my favorite cereal. She makes sure

that I get picked up from school and I

can have my playdates and she, you know,

makes sure my sports kit is washed." And

I mean, it's all terribly gender

specific. I do apologize, but this is

this is the data. If you say to the kid,

"How do you know you're important to

your dad? He spends time with me." And

we think it's probably cultural because

in our culture, dads are still more

likely to be out at work. So the

precious thing you you have as a man is

your time. And if I give my time to you

as a child, particularly if I do

something you're interested in and I

accept you as an individual and say,

"Yeah, let's be enthusiastic about what

you want to do." Then that is what

underpins how you feel, how that how

important that child feels and that

underpins their self-esteem.