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The Best SALES TRAINING On The Internet

1h 23m 11s18,053 words2,831 segmentsEnglish

What this video covers

This text explores the intersection of personal power, identity, and sales methodology, reframing sales as an empowering act rather than a manipulative one. It emphasizes that while emotion triggers action, logical clarity is essential for long-term commitment and preventing buyer's remorse. Ultimately, sales success relies on shifting a prospect's identity and unlocking their innate resourcefulness to invest in meaningful outcomes.

Key takeaways

  • Power is a neutral amplifier that reflects the ability to bridge thought and reality to influence events.
  • A single critical decision can alter life trajectories, whereas blaming external circumstances surrenders personal agency.
  • Emotion lowers the friction to take initial action, but logic is necessary to solidify commitment and eliminate buyer's remorse.
  • The true objective of closing is facilitating a definitive decision that empowers the prospect to own their results.
  • People consistently unlock resourcefulness in crises, a capacity that can be redirected toward self-investment.
  • An individual's allocation of time and financial resources serves as a direct mirror of their identity and priorities.

Topics covered

Power, Agency, and Responsibility
Defines personal power as the neutral capacity to turn thought into reality and highlights the risk of relinquishing agency through external blame.
Rational and Emotional Balance in Sales
Analyzes the symbiotic dynamic between emotional triggers that initiate purchases and the rational justifications required to sustain long-term satisfaction.
Reframing the Closing Process
Positions closing not as high-pressure manipulation, but as an act of service designed to help prospects make firm, autonomous decisions.
Identity, Priorities, and Resourcefulness
Explores how overcoming financial objections hinges on helping prospects tap into their inherent resourcefulness and align their investments with an upgraded identity.

FULL TRANSCRIPT

0:00

we are all one decision away from

0:01

changing our lives forever and a lot of

0:03

us don't even know it and the difference

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between the decisions you make today and

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the ones that you made last year if

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they've gotten you to where you are

0:09

right now they were not good decisions

0:10

and so if we want to have more power in

0:12

our lives we have to first understand

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what power is and second how to unlock

0:16

it through the actions and decisions

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that we make and if you have a company

0:20

or a business or a job where you need to

0:21

influence other people or you need to

0:23

get people to say yes or you need people

0:24

to make decisions or most importantly

0:25

make decisions for yourself that are

0:26

going to change your life for the better

0:28

then we have to understand what the

0:29

topic means if you don't know who i am

0:31

my name is austral mostly i own

0:32

acquisition.com and 10 years ago i was

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sleeping on a gym floor and 10 years

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later i am now in my mom's basement that

0:37

is how much better my life getting this

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is actually penthouse and i like to work

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in a closet because i like having the

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quiet and not having distractions but

0:44

uh my life has gone significantly better

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uh and i recently spoke at coaching con

0:49

and they wanted me to talk about this

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specific topic because there was a

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series of events and decisions that made

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massive differences in my life and i

0:55

broke them down and after i gave the

0:56

speech and got off stage i had hundreds

0:58

of people who messaged me saying that

0:59

that uh speech was one of the things

1:01

that made them take huge strides in

1:02

their life and honestly made them more

1:04

powerful and that is all i want for you

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mostly nation is to become more and more

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powerful so that we can all make the

1:09

world a better place all right so enjoy

1:11

the presentation and i'll see you guys

1:12

the other side it's just great to be

1:14

here so thank you guys so much

1:16

i promise that i will do my absolute

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best

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to give you a high return on your

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attention uh because it's the most

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valuable thing you guys have i just want

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to thank you for investing here with me

1:26

today so

1:28

that being said uh the reason i went up

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with gold diggers because we all know

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who's the real person who makes the

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money in the family um

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and so i i picked right that's by the

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way the best passive income strategy in

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existence is just to marry someone rich

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um they don't talk about that one right

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the uh the second thing though that i

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want to talk about is uh

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is

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power and i think that actually before i

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get into that who here

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wants to be powerful

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awesome and that's not everybody raised

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their hand which is interesting

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and i think i find it interesting

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because i ask that question sometimes

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and in an audience sometimes it's easier

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to remain anonymous but one-on-one when

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you stare at someone's eyes you're like

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do you want to be powerful a lot of

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people shrink away from that and i think

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it's because at least me when i was

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coming up i had negative associations

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with the word to me power was like the

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emperor in uh star wars you know the

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lightning old fingers and everybody

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and so to me that was like power but i

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saw it as a negative thing

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and i feel like as i developed i started

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to learn that power is neutral

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you can be incredibly powerful and bad

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incredibly powerful and good and so the

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idea is if we can harness power then it

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amplifies who we are

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and if we're shitty people then we're

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very very shitty people and we're very

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good we're very very good and so i hope

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that all of us aspire to have more power

2:52

in our lives and that is the underlying

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theme of the presentation i'm gonna talk

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to you guys about today

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so

2:59

decision making

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who's so excited about decision making

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well i'll give you the sub headline

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which is selling with logic to make lots

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of money

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and

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i think there are different selling

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styles when i because i've trained a lot

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of sales teams we've built a lot of

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sales teams sold a lot of different

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industries now

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people sell differently

3:20

who here would consider themselves like

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an emotional seller like you get like

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emotionally invested in the prospect you

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get them to cry anybody like that i'm

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saying cool who here is somebody who is

3:32

uh is more of a like i'm not going to

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let you leave

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type so you know who you are just raise

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your hand i am that way too sometimes

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all right just me fair enough um and

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then the third is kind of logical

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selling which is like let's just talk

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through this

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and if it makes sense let's do it if it

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doesn't no worries between those three

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types i i tend to actually be more of a

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logical seller in general and

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i've gotten a lot of a claim rightfully

3:58

or not that was wild um

4:01

sorry

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i actually have a fear of birds um

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so

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this was about to be a very short

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presentation

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and so

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and so a lot of the a lot of my like

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success using logic and sales has given

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me a lot of acclaim and this is the

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first presentation that i've put

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together so this is just for you guys

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this is a brand new presentation because

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i've been thinking about

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like reverse engineering what are the

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things what are the frameworks we think

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about

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to get to yes right and the yes that i

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want from somebody is not a yes i'm

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going to buy

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but yes i'm going to decide and i think

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if you can delineate that for yourself

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too it takes a little bit of the

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pressure off selling because my goal is

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to give this person power

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and you have to understand what power is

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in order to give it right who here knows

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the definition of power

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go for it

4:52

i love that thought to existence is what

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he said

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which is actually a really favorite way

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so the dictionary definition

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is the ability to influence or direct

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events or people that's the dictionary

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definition but i love how you said it

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because as i see omnipotence so god or a

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god figure would be as they think it

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appears

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so the the distance between thoughts and

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reality are ins there's there is no

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distance right that would be an

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omnipotent being if he thinks the world

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the world exists right and so as we take

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steps towards that as the ideal we

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become more powerful and if we can do

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that for our prospects we can allow them

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to step into the person they want to be

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and make a decision to own their [ __ ]

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one way or another does that make sense

5:33

cool all right so let's rock

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so this will either be

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the best presentation on sales you've

5:39

ever heard

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the worst presentation on sales you've

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ever heard

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or somewhere in between that is a

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promise

5:46

all right

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and so i thought it would make sense to

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start with this we have a high this is

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charlie munger who's probably like my

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number one hero in this season of my

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life

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we have a high moral responsibility to

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be rational and i think that getting

5:59

someone to rationally decide is

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important because emotional buyers

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oftentimes get excited they'll buy and

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then who's had somebody who calls him

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two days later is like i don't know why

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anybody raise your hand just so you know

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