How I made $100K as a Freelancer on Upwork |10 easy steps
TRANSCRIPTION COMPLÈTE
for those of you that are new to upw
work it's essentially a marketplace
where businesses and individuals can
find and hire Freelancers for a wide
range of projects I have officially made
$100,000 on upw work as a social media
marketer I'm also a toprated Plus
freelancer on the platform with a 100%
job success score and today I'm going to
share with you my top 10 crucial tips
that have led me this far from writing
your portfolio applying to jobs and
crafting killer cover letters I'll also
be sharing some hacks that I've learned
along the way that will have a huge
impact on your result and right at the
end of this video I'm going to actually
reveal my first cover letter that I sent
on upwork that secured me my first job
and how much that first job made me I
opened my upwork account in September of
2021 I have just gotten married and
moved to Jordan to be with my husband
before that my only experience as a
social media marketer was working with
about three very small and local
businesses in my area I was still just
getting my feet wear in the world of
social media and had very little
experience now being in Jordan I had to
think of new ways to get clients I
needed a process that would allow me to
do everything online because beforehand
I would obviously go in store and meet
these brands in person which of course
for me was no longer possible one of the
benefits of covid if you could even call
it a benefit was that working online and
meeting people through zoom and Google
meets had become more socially
acceptable after some YouTube videos and
Google searches I discovered upw work it
was truly a platform I didn't expect to
have much success on because of all the
contradictory reviews that I found on
some people were saying it's a great
platform to work on and then there were
others that were saying it's so
difficult to get clients on upw work and
was a complete waste of time but being
newly married unemployed and without
client I didn't really have a choice
that was my superpower I guess I was
desperate I created an account and got
to applying for jobs straight away my
first tip that I would give you if
you're beginning your journey on upw
work I would highly recommend you take a
look at other successful Freelancers in
your Niche on the platform and take some
inspiration from their account what kind
of things are they seeing and how are
they presenting themselves and their
work on the platform of course it's
important that you're not copying them
but take note of their layout and their
tone this really helped me at the start
because upwork was a platform I was
completely new to and had no idea how to
use I was able to balance off the
success of other Freelancers and have a
more informed strategy when creating an
attractive and interesting profile tip
number two an approach I took early on
as well was to be more friendly and
chill rather than formal and
professional it's always been my motto
if you could call it that that
friendliness and being approachable is
10 times more effective than trying to
come across as professional at the end
of the day they are just normal people
on the other side of that screen no
matter how well established and esteemed
their business is they're still just
another person that you're connecting to
coming across as more friendly could
mean using emojis in your cover letters
or even your profile adding light jokes
or being super positive and encouraging
or talking with more passion saying hey
instead of of hello those are just some
examples the next few tips were what
really generated a lot of success for me
personally in my beginning stages on the
platform the first being I offered a
much wider range of services within my
profession of course so as a social
media marketer we offered copywriting
video editing graphic design social
media strategy plans hashtag research
and a few others looking for me my
husband and I both worked on the
platform together from the same account
so we had a wider range of skills
between us the way I thought about it
was the more things I could offer at
that stage meant the more jobs I could
apply for so if you're a copywriter for
example try to be more Broad in your
services you can offer copy for blog
writing a copy for websites copy for
social media content and so on tip
number four which is another thing that
I did which was apply for a ton of jobs
in the beginning I bought a bunch of
connects for around £50 connects are
basically like points you need to apply
for jobs and then I applied for loads
and loads of jobs I'm talking about
hours and hours applying for different
roles you really have to grind in those
beginning stages to get noticed on upw
workk you need to put yourself in front
of more people's eyes I think in my
first week alone I applied for like 50
different jobs another really important
tip for you for when you're applying to
these jobs is if you're a beginner in
your profession please only apply for
jobs that are for beginners if you're a
beginner copyrighter and you're applying
for copyrighting jobs that are for
experts you are going to be no match for
the competition and more than likely
your proposal is not even going to be
considered as the experts that are also
applying for those jobs are going to
outdo You by far so please don't waste
your connects on jobs that are way out
of your leak tip number six and probably
one of the most important ones that
you're not going to want to hear but you
need to is to grow on the platform
pretty fast in those beginning stages
you need to be cheap not too cheap but
cheap enough most of the time when
businesses are looking for Freelancers
they're looking for Freelancers with
experience they're looking at your
reviews your success score and your
credibility because a lot of the time
it's pretty easy to get scammed on upw
work so businesses are quite wary when
looking for these types of Freelancers
and obviously when you're starting out
you're not going to have that so if you
do want a chance to win over these
clients you have to offer affordability
instead because there are businesses out
there willing to risk a lack of all the
other things for an affordable service
it may not feel nice in the beginning it
didn't for me but it's worth it in the
long run I started out by charging
around $15 an hour for the first couple
of months and now I'm charging $40 per
hour which is probably due for an
increase if I'm being completely honest
and now I'm going to share my top tips
for when you're actually applying to
these jobs and writing your cover
letters one thing that I found really
affable and is a little bit of a secret
but I'm going to tell you anyway is that
I would start off all of my cover
letters with the client's name when
applying for a job you're often going to
be able to to see reviews given by other
Freelancers that have worked with this
client and a lot of the time these
Freelancers will mention their client's
name in the review for example a
freelancer might say John was a great
client to work with he was super
straightforward easy and fair if you see
that same name pop up in a few of the
reviews it's a pretty solid sign that
that account owner's name is John so
what I would do to start off my cover
letter would be something like a hey
John using someone's name adds a
personal touch to your communication it
shows that you've taken the time to
address them specifically rather than
just using a generic approach which a
lot of people on op work do they just
copy and paste cover letters onto
different jobs for my next tip it should
be pretty obvious but I've seen this
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