How this Girl's Astrology App Makes $60K Per Month From TikTok

Hey guys, in this case today I'm going

to break down exactly how this one girl

launched and scaled her astrology app

starcross to over $60,000 per month in

less than a year. I will break down the

onboarding and monetization system that

turns their frontend $10 subscription

into over $240 payments. I will expose

their whole marketing funnel and how

they're acquiring users from Tik Tok and

Instagram for absolutely free. And then

I'll break down the strategy they can

implement to scale their app to over

$200,000 in MR the same way Calai and

Bible Chat AI did. And of course, how

you can copy all of this and implement

it into your own business. Now, if

you've never heard of me, uh my name is

Sebastian Stef. I've exited my own

businesses and now I'm helping founders

and startups figure out their own growth

and marketing strategies. And I'm

working with a bunch of different

companies like Clear 30, Vidi, so Brief,

Classy, and a bunch of more. Here's the

results of just a couple of my clients

and the type of results we kind of

working with implementing these sorts of

like marketing systems for them, right?

From their first million to the first

10K to even the first like 7K or 100K MR

uh so on so forth. And so if you're

building any type of SAS or app and you

would like to work with me to help grow

and market it, then click the first link

under this video and you can book a call

and learn more about that. And here's a

few small highlights of my life so you

kind of maybe get to know me better,

right? I love traveling, I love uh

sports, I love the gym, so on so forth.

Kind of typical stuff. Anyways, that's

enough yapping. Let's break down

Starcross and their growth strategy.

Right. So, I want to get started with

just meeting the founders. It was

created by two co-founders. Uh Neta as

the CMO and Grayson as the CTO. Neta

acts as like the face and marketer and

primary growth driver. Uh and then

Grayson manages the direction of the

company. And the whole app is just built

by Sultan, a part-time developer they

hired off of Pakistan. And with this

very small and lean team, these guys are

pulling in over $60,000 per month uh

with the Starross app. Yeah. And this is

basically all profit simply because all

their growth is organic. They don't

really spend anything on paid media.

Now, a few small things to note is that

the app was launched at like the end of

2024. But Neta actually started posting

on Instagram and validating her content

since about the end of 2023. As you can

see here, she started just getting kind

of couple of views here until eventually

a couple her videos really blew up and

she kind of found her fit winning

formula and ended up getting consistent

virality. Uh, and obviously I can verify

this, but in if I had to guess, most

likely Grayson just found Neta

organically on Tik Tok, reached out to

her for a partnership, and then they

just ported her up and built the

Starcross app. Their initial MVP was

very basic and was literally just like a

link tree style shopping page where they

sold the same things. They eventually

ended up moving over to the app like

your personal readings every month,

soulmate readings, uh, ultimate soul

readings, a bunch of different like

astrology deck themed products basically

that they were selling. And eventually

after they validated this on the MVP,

they moved it and built a whole app

around the same concept. And that's

basically kind of how the app came to

be. Now, after this, I'm going to break

down the marketing, but first I want to

talk about uh the actual app and how how

are they monetizing the app fully and

what is does the onboarding experience

look like on the app. And so, this right

here is the uh Starross app onboarding.

Uh it's a pretty short onboarding page.

As you can see here, it starts off with

a basic login screen, uh phone number

verification, then your name, then your

birthday, your birth time because that's

needed for astrology.

Then the time you're born in, uh then

create password loading screen. uh then

one personalization screen which is like

what what are you tracked to uh

notification enabled and and then

transitions into the payment wall and

this is a fine onboarding page but if

you compare that to the a couple other

apps that I made case study videos on

like Cali and Bible chat you will see

how much more uh you know onboarding

steps they have compared to uh Starross

right these guys have over 20 page in

their onboarding and so as you can see

if I zoom out like they have a lot of

very like they have graphs they have

personal questions they have quiz

questions they have a couple like small

animations, uh, connectivity stuff, they

have reviews. Same with this one, they

have a couple like previews of what the

app was, describing it, explaining it,

so on so forth, right? Just extra steps

to get the users more invested in the

onboarding, which will help in the

conversion rate once it hit with the

payment wall. And especially in my

opinion, uh there's far too few

personalization questions, especially

for an app and niche like astrology,

right? Uh astrology is all about, you

know, feeling special. Uh, and so you

really should focus on expanding this

step right here, which is like

personalizing the app basically for

them, which after I analyzed all their

videos, I'd say the primary growth

driver for the app is like romantic and

soulmate readings. So, I would

definitely focus in on those specific

questions, right? Uh, what is your kind

of relationship status? What kind of

connections are you manifesting right

now? Uh, do you believe in fate? What

was the first thing you look for in a

partner? Have you ever dated someone

with a bad sign before? Which signs are

the most attracted to? uh which zodiac

size have broken your heart so on and so

forth. Right? These are all things that

will kind of really make the user think

deeply and get them emotionally invested

in the signup process. Right? After

that, maybe add a couple self-discovery

and archetype type questions. What's

your biggest personality flex? Uh what

do you struggle with the most in

relationship? Do you lead with your

heart or with your head? Which of these

to describe the best? Right? Mysterious

one, hopeless, romantic, a wild card,

therapist, friend, overachiever, so on

so forth. Uh when you fall, you fall

instantly, slowly, deeply, cautiously.

uh so on so forth, right? I hope you're

kind of picking up what I'm pointing

down here. Obviously, this type of

things, you can go infinitely here. If

you need more examples, I'll just kind

of ask Shaji Biti to come up with a

bunch of examples here. And so, if you

add these sort of like personality

questions, especially for a niche uh

like astrology where like, you know, the

emotions are really heightened, this

will make them really invested and

really actually want to know the answers

to all these questions, right? Because

it's going to feel super personal to

them. Then, after they go through the

onboarding, they're obviously hit down

with the payw wall. And so they're hit

with a soft payw wall. That means you

are able to exit out of it. Uh because

the function of the app is slightly

different than like Cali which has a

hard payw wall. Part of the app

functions is that they share the app

with their friends. And that's kind of

why it's premium. And so let's break

down their kind of payw wall and what it

looks like is they start with a headline

and a sub headline. After that they see

the pricing uh which is about you know

$45.99 for one year and uh $11.99 for

weekly. uh you know if they choose

weekly then yearly they would have to