The AI Side Hustle That's Quietly Taking Off (Full Breakdown)

Take a look at this account. Completely

faceless. She never shows her face. And

she's made over $10,000 with less than

600 followers. 7-second videos. That's

all she posts. And she's doing this from

her dorm room. About an hour a day.

She's one of over 3,000 people that I

personally help build businesses like

this. And I'm about to walk you through

the exact same system step by step. By

the end of this video, you're going to

watch me validate a niche, get a

product, set up a sales page, and create

content with AI doing 80 to 90% of the

work for us from complete scratch. Let's

get into it. Okay, so before I show you

the tools, before you build anything,

there's one step that most people miss,

and it's the reason why they pick the

wrong niche and waste weeks go nowhere.

I call the 7-second scroll test. Super

simple. Open up Instagram now. Go to the

search bar and type in a topic that

you're curious about. It could be

anything. I'm thinking meal prep. Tap

reals, scroll. Now, here's what you're

looking for. You want to find a small

account with less than 10,000 followers

getting big view counts on simple

content. Take a look at this one. Small

account, basic video, over 50,000 views.

Here's another one under 5,000 followers

in this single reel. now has 100,000

views. That's a 20x ratio of followers

and views. And then when the views are

10, 20, 30 times higher than the

follower count, that's literally the

algorithm screaming at you. It's telling

you, "People want this content. I'm

pushing it." And that's the whole test.

High ratio on small accounts, there's

money there. Only big accounts getting

views, the algorithm is not helping your

people. Move on. Pick a different topic

and scroll again. 30 seconds saves you

weeks. Now, meal prep just passed, so we

need a product. Here's where it gets

interesting. You actually have two

options here. And most people don't even

know that the first one exists. This

right here is what is called Allen.tore.

It's a marketplace of digital products

that other creators have already built.

I'm talking ebooks, courses, coaching

programs, software. And every single one

of these product pays you a commission

in order to promote it. And the coolest

thing is you don't have to build these

products. Other businesses did that for

you. Let me show you what I mean. This

product right here, it's a productivity

course. It teaches people how to wake up

earlier, build a better schedule. It's

200 bucks. Now look at this. It pays 98%

commission. And that's $177 per sale

going directly to you. You did not have

to make this product. You didn't have to

write a single word of it. Someone else

created it. And they're paying you the

majority of the sale just to connect it

with the buyer. And then there's a whole

catalog of these. Look at this. The

success switch, $15, 100% commission.

The 3-hour six-pack system, 67 bucks,

100% commission. Different niches,

different price points. You built none

of it. You just pick what you're

interested in. Now, you might be

thinking, wait, isn't this just

affiliate marketing? Similar concept,

but not quite. Because traditional

affiliate marketing only pays 3 to 10%

commissions on products. Let's say you

sell a $1,000 laptop, 40 bucks in

commissions. No thank you. These are

digital products that pay 50 to 90%

commissions. Same effort, completely

different outcome. Let's break down the

numbers here. The $200 productivity

course, 177 in profit. If you make just

one sale a day, that's $5,300 in pure

profit. No employees, no inventory from

a product that you didn't have to make.

And by the way, that's pathway. If you

grab a product that you already built,

it's already proven. You can literally

have it be set up in less than the next

7 minutes. But there is a second path.

Path B is you can build your own

product. And before you say, "But

Richard, I'm not an expert. You don't

get it. I don't even know where to

start." Just watch this. Meal prep

passed our scroll test. So, let's build

a product for that in less than 5

minutes right now live. So, this is Alan

Ai. I'm going to type in exactly what I

want. I'm going to put this into the

product builder feature. Now, this step

matters because the more specific your

instructions, that's called the prompt,

the better the product. Don't just say,

"Make me a meal prep ebook." This is

what I'm going to say. I want a PDF

[music] ebook that teaches busy parents

how to prep food for the week in under

two hours. Full shopping list, 5-day

meal plan, quick prep techniques for

parents with zero time. Now, I'm going

to hit enter. Done. Let's give it a

couple seconds here. And bam, it's

ready. Let me open this up. You see this

professional cover, entire table of

contents, a full 5day plan, breakfast,

lunch, dinner, all data out, shopping

list organized by grocery aisles, prep

techniques with time estimates. All of

this made by AI. Now, before you move

on, always review what you built. Check

to make sure that all the sections flow

logically and make sure that the content

actually makes sense for your audience.

If something's off, you can remake it or

tweak it with a prompt that takes you

literally 30 seconds and is done. This

is the difference between a product that

looks thrown together and one that

people will actually pay for. 2 minutes,

that's a real product that someone would

pay 37 bucks for and you built it from a

single prompt. So, think about what just

happened. Path A is grab an existing

product that's already [music] proven.

Path B is you build your own with AI and

you keep 100% of the revenue. And here's

what I've watched happen with my

students over and over. You don't pick

one, they run both. Some days you find

an existing product that's perfect from

your niche that you validated. Some days

you spot a gap. Nothing in the

marketplace fits. So then you build one

in 10 minutes. One time you're running

two, three, four different products

across different niches. Some that you

found, some you built. That's a system.

All right, products ready. Now you need

a way to actually sell it. Collect

payment. Deliver it. All that stuff. Now

most people think that this means

building a website. Figuring out Stripe.

Spending [music] weeks on tech. Watch.

I'm going to upload this ebook that we

just built. Enter the title. Price 37

bucks. Quick description. Hit create.

Now look what it built. Sales page done.

Checkout done. Automatic email delivery

done. Take a second and scroll through

this. This is what your customer sees.

Professional copy. clean layout, buy

button, and when they click it, they

enter the payment info. Product shows up

in their inbox. You don't touch a thing.

So, zoom out for a sec. We just

validated the niche in 30 seconds. We

got a product up in 2 minutes. Now, it's

live with a full sales page taking

payments. But none of that matters if

nobody sees it. Now, here's the cool

thing. Instagram recently made an update

that changed everything for the way we

make new accounts. They now give

priority reach to fresh accounts over

established [music] ones, which means if

you're starting a fresh account from

zero followers, you actually have a

massive advantage [music]

over someone with a 100,000 followers.

All you do is post 7 to 15 second

videos. Simply post your content about

your niche, show your face, or go

completely faceless. Your choice. Use

stock footage, AI content, whatever you

want. The algorithm will push that to

hundreds, sometimes thousands of people.

No ads, no influencer deals. But here's

the part most people don't know. You

don't have to come up with the content

yourself. Back in Allen AI, I'm going to

go grab an Instagram account that's