Our No-Code Apps Made $50M Using THIS Paywall

Today we're sitting down with Vah

Bagdasarian, a man who has run over

10,000 payw wall experiments and helped

apps add over $50 million in revenue.

He's been behind the scenes on dozens of

apps including Calai, Quitter, and

Claim. And he knows all the common

mistakes founders usually make with payw

walls. But the biggest mistake that

keeps most apps revenue stuck comes from

a common but surprising oversight. You

see, his superpower is to look at an app

that seems healthy and then tell you

exactly how much money they're leaving

on the table. There are many examples of

apps that are operating with like 811%

trust star rate and they're healthy but

then they're missing out a lot of stuff

that 81% easy in like 90% cases if you

have 81%

it can easily become like a that number

he was about to say is the difference

between a good app and a great one. Vi's

entire business is built on the idea

that you can increase your revenue by

$100,000 in a few months without

spending a single extra dollar on user

acquisition. He's challenging what most

people know about building a profitable

app. At the end of the day, your goal

shouldn't be just to get more users. We

all love viral growth hacks, but you

also need to fix the leaks [music] in

your existing system. And he has some

examples that kind of surprised me. We

started to work together in April. They

had like a 1.1%

install to paid rate. So basically from

April to September, we got it from 1.1%

to close to [music] 4%. In this episode,

Vah breaks down his entire playbook for

turning a leaky payw wall into a

predictable revenue machine. We go deep

into the mechanics of multi-step payw

walls, highest leverage placements, and

advanced tactics that can squeeze max

[music] value from the app that you've

already built. And he reveals the exact

psychological tricks he uses to maximize

conversions on a single screen. To

maximize the impact of your transaction

abandonment payable, offer a free trial,

but let users to decide if they want to

buy without free trial or without a free

trial. [music]

If they buy with a free trial, make the

price more expensive. If they buy

without a trial, make it a bit cheaper.

For example, if they were to buy with a

trial, make the discount offer like 80%,

and if they were to buy without a trial,

make the offer 90%. If you're an app

founder Focus on Growth, this is the

episode that will change how you think

about monetization forever. This is the

Superall podcast and I'm Joseph Choy,

founder of Consumer Club. The members in

the Consumer Club Discord and the

founders I interview on the pod build

apps at a median of about a million

dollars ARR. In my conversations with

dozens of these founders every week, one

thing I've noticed is most of them AB

test their pay walls to increase their

conversion rates and make more money.

Now, most people know that one of the

best ways to AB test payw walls is

Superwall. But one thing you might not

know is Superwwell has a lot of data on

the thousands of apps that use their

payw walls. So recently they actually

put together a tool that takes 422

profitable paywall experiments and put

those into a paywall experiment

generator where you can upload a

screenshot of your own payw wall and

it'll give you an experiment idea to

increase your revenue. You can use it

for free at paywallexperiments.com.

All right, let's get into the pod.

People are interested in growth

strategies on this channel and we talk

about a lot of growth hacks and viral

Tik Toks and stuff, but behind a lot of

these viral Tik Toks is the payw wall.

And like a lot of, you know, big app

founders have said that 80% of the

effort that you put into building your

app should go to onboarding and payw

wall because that's where the revenue

actually comes from.

>> And you've designed the pay walls for a

lot of these big apps. Can you zoom out

and kind of show us at a high level

before we go into each one what are some

of the apps that you've designed payw

walls for? We work with a very big apps

and companies like resume kaii claim

revival twitter and many many more. And

for today, I just decided to

take some of the best practices and the

best pay walls we ever created for some

of these apps and then show you and

explain why these pay walls are the best

converting payw walls and what was the

thought process and the strategy behind

all of these pay walls that we designed

for this app.

>> I'm curious, what's one thing most app

founders today you're seeing are getting

wrong with their payw walls? Well, I

think the biggest thing that I'm

noticing is that kind of u take one

concept they see their competitors are

using, not even competitors, but other

apps are using and they copy the pay

wall and it doesn't work for them or it

works for a certain to the certain point

and then they don't try to improve it.

Like I speak with a lot of founders like

oh my friend has this pay wall it

crashes it. We copy the payroll that

their friend have test it and it fails

like happens like many many times every

week. What's a good benchmark these days

for good payw wall conversion rates? And

I know there's a few different types of

conversion rates that are kind of in the

payw wall space.

>> I think it really depends on the

industry, etc., etc., but like if we

talk about trial star rate, I think

everything above 15% is good. If you

have below 15% trial star rate, you have

a lot of work to do. Trial to paid

conversion rate, everything above like a

30% is good. If it's below 30% again you

have a lot of work to do. That being

said there are many examples of apps

they're operating with like 81% trust

rate with and they're healthy but then

they're missing out a lot of stuff that

8 11% easy in like 90% cases if you have

81%

it can easily become like a 15%.

>> Those two metrics are both for free

trials model. So do you also have any uh

benchmarks for nontrial

>> apps?

>> Ideally if you have a lot of users

coming from the US if you have like a

10% and above installed to paid rate

that's really good. If you have anything

less than 4% that's not good. There is a

lot of work we can do. Like between like

four to 10% it's kind of you are not

terrible but you're not great right? you

know and if it's like less than 4% then

you got to you have problem most

probably we got to work to improve that

>> you've seen a lot of apps increase

revenue 100k in 3 months without getting

any new users like just payw wall

experiments which a lot of people is

counterintuitive like most people think

about growth as I need to do better ads

or I need to do more organic Tik Toks go

viral but if you just fix the conversion

rate on your payw walls then that's also

revenue growth. So

>> yeah,

>> um curious like what's the best before

and after you've seen in terms of uh

fixing up pay walls and increasing

revenue?

>> We work with this app. It's an enter in

entertainment category. They have steady

not steady but like the very stable user

growth. They're adding like couple

probably like a 40 50,000 installs per

month. That's like organically. That's

the kind of the average. We started to

work together in April. They had like a

1.1%

install to paid rate. We got it up to 4%

in September. So basically from April to

September, we got it from 1.1% to close

to 4%. And they didn't get new users

coming. They didn't invest any paid way.

They were they were having the same kind