TRANSCRIÇÃOEnglish

Mayor Of New York ERUPTS After Target SHUTS DOWN All Locations In New York

9m 19s1,595 palavras267 segmentsEnglish

TRANSCRIÇÃO COMPLETA

0:00

Target announced today that it's closing

0:01

nine stores in major cities next month

0:04

because of theft and organized retail

0:06

crime. Right now, at this very moment,

0:09

Target closed a store in East Harlem and

0:11

told New York why. What happened next

0:14

says something about where things stand

0:15

between the city and the businesses

0:17

still deciding whether to stay. The

0:20

announcement came in September 2025.

0:22

Target confirmed it was shuttering nine

0:24

locations across four states effective

0:26

October 21st. One of those stores was in

0:29

Harlem. The others were in Seattle, the

0:31

San Francisco Bay area, and Portland.

0:34

The company didn't bury the reason or

0:35

soften it in corporate language. The

0:37

statement was direct. Theft and

0:39

organized retail crime were threatening

0:41

the safety of workers and customers

0:42

[music] and contributing to what Target

0:44

called unsustainable business

0:45

performance. Those weren't talking

0:47

points assembled after the fact. They

0:50

were the conclusions of a company that

0:51

had been tracking a specific problem for

0:53

more than a year and had run out of

0:54

patience with waiting for it to improve.

0:57

CEO Brian Cornell had been raising

0:59

alarms publicly well before the

1:00

closures. On an earnings call in May of

1:03

that year, he told analysts that

1:05

organized retail crime, had escalated at

1:07

Target stores to a level the company had

1:09

never seen. The financial impact was

1:11

specific and staggering. shrinkage, the

1:14

industry term for inventory loss to

1:16

theft, was expected to reduce Target's

1:18

fullear profitability by more than $500

1:21

million compared to the prior year. On

1:23

top of 700 to $800 million in theft

1:26

related losses the year before, the math

1:28

was pointing somewhere that no retailer

1:30

wants to go. By August, Cornell had

1:32

added another number to the case.

1:34

Violent incidents at Target stores had

1:36

increased 120% in the first 5 months of

1:38

the year compared to the same period 12

1:40

months earlier. not 5%, not 20, 120.

1:44

Cornell told investors directly that

1:46

safety incidents associated with theft

1:48

were moving in the wrong direction. He

1:50

also said in May, something that

1:51

deserves to be quoted accurately because

1:53

it frames everything that came after.

1:55

When asked whether Target planned to

1:57

close stores due to rising theft,

1:59

Cornell pushed back. His words were, "We

2:02

do not want to close stores. We know how

2:04

important our stores are. They create

2:06

local jobs. They generate taxes. They're

2:09

very important for those local shoppers

2:11

and they play a critical role in

2:12

communities across the country. He said

2:15

Target would continue to do everything

2:16

in its power to keep its doors open.

2:19

4 months later, it closed nine of them

2:21

anyway. The East Harlem closure hit a

2:24

neighborhood that understood exactly

2:25

what it meant. The store had served a

2:27

community where affordable retail

2:28

options were not abundant, where

2:30

residents depended on accessible prices

2:32

for groceries and everyday essentials,

2:34

and where losing a major anchor tenant

2:36

doesn't get replaced quickly or easily.

2:39

For the workers who found out their

2:40

store was closing, the corporate

2:42

explanation about theft metrics and

2:43

safety incidents didn't make the news

2:45

any easier to absorb. Whatever the

2:47

reasons, the result was the same. Jobs

2:50

were gone. A neighborhood resource was

2:52

gone. and the people who depended on

2:55

both were left to figure out what came

2:56

next. New York officials responded with

2:59

the kind of institutional frustration

3:00

that tends to follow announcements like

3:02

this one. The framing from city and

3:04

state leaders leaned toward corporate

3:05

abandonment rather than business

3:07

necessity. Questions were raised about a

3:10

company that reports tens of billions in

3:11

annual revenue choosing to close stores

3:13

in neighborhoods that needed them. Some

3:16

officials pointed to the history of

3:17

retailers entering New York markets with

3:19

tax incentives and regulatory

3:21

accommodations, arguing that benefits

3:23

extracted from the public created

3:25

obligations that couldn't simply be

3:26

walked away from when conditions got

3:28

difficult. The push back was

3:30

understandable in human terms, but the

3:32

response largely avoided engaging with

3:34

the specific facts Target had laid out.

3:36

The company hadn't cited abstract

3:38

business [music] strategy. It had cited

3:41

a 120% increase in violent incidents. It

3:44

had cited $500 million in projected

3:46

losses from theft. It had cited a

3:49

documented safety crisis that had been

3:51

building long enough that the company

3:52

had already exhausted alternatives

3:54

before reaching the decision to close.

3:57

That case doesn't get weaker because a

3:58

retailer is profitable nationally. It

4:01

gets made store by store, block by

4:03

block, based on conditions that vary

4:05

dramatically across a portfolio of

4:08

nearly 2,000 locations. Target was also

4:11

not alone in making this argument.

4:13

Walgreens and CVS had been shuttering

4:15

urban locations for similar reasons for

4:17

years, citing the same convergence of

4:19

cost pressure and theft. Walmart's CEO

4:23

had gone on record warning that theft

4:24

trends could force store closures and

4:26

push prices higher. Home Depot described

4:29

organized retail crime as a consistent

4:31

pressure it was fighting daily. The

4:33

retail industry's public conversation

4:34

about shrink and safety had reached a

4:36

level of cander unusual for a sector

4:38

that typically prefers to keep its

4:40

operational headaches private. The fact

4:42

that so many companies were saying the

4:44

same things independently about the same

4:46

problems in the same kinds of markets

4:48

suggested the problem wasn't corporate

4:50

narrative management. It was an actual

4:52

condition on the ground. There's a

4:54

counterargument that deserves to be

4:56

taken seriously because the full picture

4:58

is more complicated than any single data

5:00

point. An investigation by CNBC in late

5:03

2023 found something that complicated

5:05

targets specific framing. Crime rates at

5:08

nearby Target locations that remained

5:10

open were in several cases higher than

5:12

at the stores that were closed. That

5:15

finding raised questions about whether

5:17

theft was the complete explanation for

5:18

closure decisions or whether

5:20

underperforming stores were being

5:21

shuttered for business reasons that

5:23

theft provided useful cover for. Cornell

5:26

and Target pushed back, maintaining that

5:28

each closure reflected specific safety

5:30

and operational conditions at each

5:32

location. But the scrutiny was

5:34

legitimate and the honest version of

5:36

this story has to include it. What isn't

5:38

disputed is what happened to Target as a

5:40

company in the years that followed the

5:42

closures. The problems that preceded the

5:44

Harlem decision didn't resolve after

5:45

October 2023. They deepened. In January

5:49

2025, Target announced it was

5:51

eliminating its diversity, equity, and

5:53

inclusion programs, aligning with the

5:55

political direction of the new federal

5:57

administration. The backlash was

5:59

immediate and sustained. Customers who

6:01

had viewed Target as a values aligned

6:03

retailer felt blindsided. A boycott took

6:06

hold across social media and critically

6:08

it showed up in the numbers. Comparable

6:11

store sales fell 3.8% in the first

6:14

quarter of 2025. Overall revenue dropped

6:17

from $ 24.5 billion to $23.8 billion.

6:21

Foot traffic declined for eight

6:23

consecutive weeks. The stock lost more

6:25

than a third of its value and wiped out

6:27

over $20 billion in shareholder worth.

6:30

Tariffs compounded the damage. President

6:32

Trump's import duties pushed up

6:34

merchandise costs across Target's

6:36

product mix, squeezing the margins on

6:38

everything from electronics to household

6:40

basics at precisely the moment consumer

6:43

confidence was falling and customers

6:44

were already reconsidering where to

6:46

spend. Cornell acknowledged the

6:48

compounding pressure publicly. His words

6:50

on an earnings call were unambiguous.

6:52

The company was not satisfied with its

6:54

results and was moving with urgency to

6:56

navigate through a period of volatility.

6:59

In August 2025, Brian Cornell announced

DESBLOQUEAR MAIS

Registe-se gratuitamente para aceder a funcionalidades premium

VISUALIZADOR INTERATIVO

Assista ao vídeo com legendas sincronizadas, sobreposição ajustável e controlo total da reprodução.

REGISTE-SE GRATUITAMENTE PARA DESBLOQUEAR

RESUMO DE IA

Obtenha um resumo instantâneo gerado por IA do conteúdo do vídeo, pontos-chave e conclusões.

REGISTE-SE GRATUITAMENTE PARA DESBLOQUEAR

TRADUZIR

Traduza a transcrição para mais de 100 idiomas com um clique. Baixe em qualquer formato.

REGISTE-SE GRATUITAMENTE PARA DESBLOQUEAR

MAPA MENTAL

Visualize a transcrição como um mapa mental interativo. Entenda a estrutura rapidamente.

REGISTE-SE GRATUITAMENTE PARA DESBLOQUEAR

CONVERSAR COM A TRANSCRIÇÃO

Faça perguntas sobre o conteúdo do vídeo. Obtenha respostas com tecnologia de IA diretamente da transcrição.

REGISTE-SE GRATUITAMENTE PARA DESBLOQUEAR

APROVEITE MAIS DE SUAS TRANSCRIÇÕES

Inscreva-se gratuitamente e desbloqueie o visualizador interativo, resumos de IA, traduções, mapas mentais e muito mais. Não é necessário cartão de crédito.

    Mayor Of New York… - Transcrição Completa | YouTubeTranscript.dev