24hrs With The Happiest Billionaire, Jesse Itzler

That is unfriaking

believable. That made me cry. This is

Jesse Hitler and he's got the craziest

resume you've ever seen. He sold a

private jet company to Warren Buffett.

He helped build Ziko Coconut Water and

he's the only guy who can say that 50

Cent was his intern. But I don't admire

Jesse just because he's rich

financially. I admire him because he

leads such a rich life. He runs these

crazy endurance races. He goes on

adventures with his friends. And I've

always wondered, how does one guy do so

much? As Jesse says, we don't lack time,

we lack a system. So that's why I'm here

at his house today to learn the [music]

exact system that he uses to plan his

year. All right, we're here to do a

annual planning session with the one and

only Jesse. They always tell you to

think like a billionaire. Well, I came

to a billionaire's house to see how he

thinks about planning his year.

>> There he is.

>> Welcome to the house, man. What's going

on, man?

>> Last year, you came on the podcast and

you were like, "Here's how you do it.

This is what you do." I was so inspired

and I left and I did 25% of the process.

So this year my forcing function was I'm

coming to his house. I'm going to do it

with him. [laughter] That's the because

you know I'm a procrastinator. Yeah.

>> So I was like oh I got the whole year to

plan this.

>> And then come the whole year I still

didn't do all of the steps. And so this

year I'm going into the year with more

momentum.

>> A year is a long time.

>> Yeah.

>> You're not going to sit down and be

like, "Oh, here's all 365 days and I'm

going to do it in two." It doesn't work

like that.

>> To figure out like what do you want to

put your energy into this year? And then

once you get that, but I'll give you the

whole thing. Anyway, welcome. You want a

quick tour?

[music]

>> These are organic avocados. Have you

ever seen what an avocado supposed to

look like?

>> You can bring that home with you.

[music]

>> Noideline. [singing]

Fresh kicks, new tricks. Write the

script. Don't miss. It's all in the mix.

New year.

I'm the architect of bliss. Every step,

every twist.

>> This is Taylor. This is Taylor.

>> Hello,

>> Courtney.

>> Courtney, what's in that smoothie?

>> Cocoa powder, a chocolate, uh, trivia,

protein powder, bananas, flax seed.

>> Courtney, how good is how good is this

avocado going to be when I try this

avocado? The real

>> blow your mind. [laughter]

Blow your mind.

>> So, this doesn't look like it's anything

special. We're big on family dinners.

So, like, you know, we have a ton of

family dinners, but every night that we

have a guest, all the kids at the table

have to ask the guest at least one

question. What's great about that is it

it it makes the kids inquisitive. It

teach them a little bit about public

speaking, right?

>> You know, and looking eye contact. We

coach them through a little bit of that

stuff in in today's world, you know,

where there's so much of this. getting

them to talk and communicate and um be

curious like where'd curiosity go,

right?

>> You know, like where's curios?

Seriously,

>> you know what my the the best thing my

parents did for me when I was a kid?

They didn't overched me.

>> They let me be bored. I used to go with

my mom to she was on the board of

education. She'd have threehour meetings

once a month and I would go there. She

would give me a box of crayons and paper

and I'd be so bored. But then I dream

about being on the Knicks. I dream about

being an astronaut. I think about like a

girl in the class or whatever and like

it just got my creative juices rolling

and it also taught me to be patient,

self soothe, you know, all the things

that have been stripped from kids. This

is a very meaningful

room for us.

>> We're about to walk on a sky bridge. I

don't know what to call this. This is

amazing.

>> Can I sponsor Can this be the My First

Million Sky Bridge? We get like a

sticker on the bottom.

>> Absolutely. Oh, I'm excited about this.

I I know you're anxious to get started.

I think before we start and do anything

like anything in life, we got to get

into the right mind state and we can't

like you don't want to come you just got

off a plane, you're tired. I think we

got to get you know and this goes for

anybody by the way. You want to like

plan or you want to have a meeting with

your significant other or partner even

by yourself like you got to get excited

about it and ready to do it and be in

the right mind. So what I love to do is

just take you through what I do in the

morning which is just quick little

workout. I do this quick little workout

maybe jump in the sauna but then we'll

come back here. You'll feel great.

>> Perfect. Let's do it. Good.

>> Yeah, let's do it.

>> I don't have a lot of time like you.

Like I used to say like, "Oh, I need an

hour to work out." I saw this thing on

Instagram that's like 12 uh 10 motions

that everybody should do and I put it on

my wall. It's like basically 10

exercises. By the way, I don't even know

if I'm doing all this [ __ ] right?

>> But I just I'm doing it and it feels

good and it takes me like 6 minutes and

I'm like every part of my body is

getting work.

>> Yeah. I call this a no excuse cuz if you

don't have 6 minutes, you don't have a

life.

>> The only thing is I got a bad foot.

Getting an X-ray. I think I broke my

foot. [laughter]

I'm not even kidding. Let's go to the

sun.

>> You good, Sean?

>> I'm good.

>> Oh, it's a good sign. See the smoke?

>> That means we're cooking up.

>> That means we're cooking up.

>> Yeah. Come on in.

>> So, you want to hear something crazy?

So, this is this is, you know, water,

but this is 50%

beer and 50% water and it creates

>> You get a buzz, too.

I'm a big believer in learning from the

masters, you know, like I had live with

me, master of mindset. I live with the

monks, [music] masters of spirituality.

I live with Wimhof, the master of coal,

the master of, you know, cold and

breath. [music]

And I went to Finland, the masters of

the sauna. I spent I did a tour of a

10-day tour of 30 [music] different

saunas. And one of the gals that was

leading one of the sessions suggested

that we use beer. So I was like, "All

right, the master said beer." We use

beer. [laughter]

>> That's why I'm here. The masters of

planning your year. No, planning your

year. That's why I wanted to come to

you. [music] So the reason I wanted to

come out here, cuz I don't travel much.

Um, I [music] got little kids at home. I

try not to travel. But the reason this

was like a no-brainer for me was

because, um, I wrote this blog post a

while back called, "Who is your Elon?"

So I live in San Francisco. And in San

Francisco, [music] Elon is like the kind

of north star everybody chases. do

something really big, really impactful,

really ambitious, really challenging.