The Son Ordered Two New John Deere's… BUT The Dad Sent The Truck Back Before Entering The Farm
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On a Tuesday morning in April 1978, a
gleaming red semi-truck pulled onto
County Road 14 in Marshall County, Iowa,
hauling two brand new John Deere
tractors that cost more than most people
in the county would earn in a decade.
The driver had delivery instructions to
the Patterson farm, a 640 acre operation
that had been in the same family since
1889. He was supposed to drop off a new
John Deere 4440 and a new John Deere
4240 $14700
and $38,000 respectively. Total value
$85,000 before tax at the main equipment
shed. The driver had done this route
before. He knew the farm. He turned onto
gravel drive that led through a tunnel
of oak trees toward the white farmhouse
and the big red barn. But he never made
it to the barn because standing in the
middle of that gravel drive about 300 yd
from a county road was a 73-year-old man
named Earl Patterson. And Earl was
holding up his hand like a traffic cop.
The truck stopped. The driver leaned out
the window. Mr. Patterson, I've got your
delivery. Earl shook his head. Not my
delivery. my sons and you're not
bringing them onto this property. The
driver blinked, confused. Sir, I've got
paperwork here. Two tractors ordered by
James Patterson. Delivery addressed this
location. Earl's expression didn't
change. I know what the paperwork says,
"But this is my land, and those tractors
aren't coming on it. Turn around and
take them back to the dealership." What
happened in the next 45 minutes became
legendary in Marshall County. And the
lesson it taught is one that every
farmer, young or old, needs to hear
before they make the biggest financial
mistake of their life. Before I explain
exactly what happened between Earl
Patterson and his son that morning, you
need to understand the agricultural
environment of the late 1970s because
this wasn't just a family dispute. This
was a collision between two completely
different philosophies of farming
happening at the exact moment when
American agriculture was splitting into
two camps. Those who believed debt and
expansion were the path to survival and
those who believed debt was a noose
waiting to tighten. By 1978, the boom
years of the early '7s were over. Corn
prices, which had peaked above $3 per
bushel in 1973 to74, had settled back to
around $210
to $230.
Land values were still high. Iowa
farmland was averaging $1,800
to $2,000 per acre, but the explosive
appreciation had slowed. Interest rates
were creeping upward as the Federal
Reserve tried to control inflation, and
equipment prices had gone through the
roof. That John Deere 4440 that cost
$47,000 in 1978. A comparable tractor in
1970 would have cost about $12,000.
Equipment costs had nearly quadrupled
while commodity prices had barely
doubled. But here's what made 1978
particularly dangerous. The agricultural
lending industry was still operating on
the assumption that the boom would
continue. Banks were eager to lend to
farmers, especially young farmers who
wanted to expand and modernize. The term
progressive farmer was thrown around
like a badge of honor. If you weren't
expanding, if you weren't upgrading to
bigger equipment, if you weren't
planning fence row to fence row, you
were considered backward, old-fashioned,
destined to be left behind. The John
Deere dealerships and the farm credit
lenders had basically formed a
partnership. The dealers would sell the
dream of modern farming and the lenders
would finance it with 7 to 10 year loans
that seem manageable when you looked at
the monthly payment in isolation. What
they didn't emphasize was a total debt
burden or what would happen if prices
dropped or how quickly things could
unravel if you had even one or two bad
years. Earl Patterson had started
farming in 1927 when he was 22 years
old, right before the Great Depression.
He'd watched his father lose 160 acres
in 1932 because of debt incurred during
the 1920s boom. He'd survived a
depression by farming small, spending
nothing he didn't have and treating debt
like poison. He'd built the Patterson
farm from 160 acres in 1935 to 640 acres
by 1960. And he'd done it without ever
taking a loan for equipment. Not once,
not ever. He bought used tractors, fix
them himself, and ran them until they
literally couldn't be repaired anymore.
His current equipment roster in 1978
included a 1960 John Deere 4010, a 1965
John Deere 4020, and a 1953 John Deere
70, plus implements that range from
serviceable to barely functional.
Nothing was new, nothing was financed,
and the farm was completely paid off.
640 acres, free and clear, worth over a
million dollars with zero debt. His son,
James Patterson, was 34 years old in
1978. He'd grown up on the farm, worked
alongside his father since he was old
enough to drive a tractor, and had every
intention of taking over the operation
when Earl retired. But James represented
a different generation. One that had
come of age during the boom years of the
early 70s. One that had been taught by
agricultural colleges and extension
agents that modern farming required
modern equipment, modern techniques,
modern thinking. James had attended Iowa
State, majored in agricultural business,
and come home with ideas that made Earl
deeply uncomfortable. James talked about
economies of scale and capital
efficiency and leveraging appreciating
assets. Earl talked about not owing
anyone a damn thing. The tension had
been building for years, but came to a
head in March of 1978 when Earl
announced he was stepping back. He was
73. His knees were shot, his hands had
arthritis, and he wanted to slow down.
He told James a farm was his to run with
one non-negotiable condition. You don't
take on debt. Period. You want new
equipment, you save for it. You want to
expand, you do it slow with cash. But
this farm stays debtree. James heard the
words, but he didn't really listen. He'd
already been talking to the John Deere
dealer in town, a smoothtalking salesman
named Rick Holloway, who convinced James
that the farm needed to modernize to
stay competitive. Your dad did great,
Rick had said. But he's from a different
era. Today, you need horsepower. You
need efficiency. You need equipment that
can cover ground fast, plan precise,
harvest quick. That 04010,
it's 30 years behind the curve. Rick had
shown James a new 4440, a 130 horsepower
beast with a turbocharged diesel engine,
powers shift transmission, and a cab
with air conditioning and a stereo. He'd
shown him the 4,240,
slightly smaller at 100 horsepower, but
still a massive upgrade over the old
equipment. and he'd shown James the
financing options. 10-year loan at 9.5%
interest, monthly payments of about
$1,100
for both tractors combined. You're
farming 640 acres. Rickett said you'll
cover that payment easy, even in a bad
year. And in good years, you'll make
enough extra from increased efficiency
to pay it off early. James had run the
numbers. At 640 acres, averaging 115
bushels of corn per acre. At $2.20 per
bushel, he'd gross about $162,000.
Operating costs seed fertilizer, fuel,
chemicals, maybe $80,000.
That left $82,000 before equipment
payments. Annual payment on the
tractors, $13,200.
still left $68,800
seemed like a no-brainer. What James
didn't calculate. What Rick Holloway
conveniently didn't mention was how much
those numbers could change. What if
yields dropped to 90 bushels in a
drought year? What if corn fell to $180?
What if fuel prices spiked? What if the
tractors needed major repairs that
weren't covered by warranty? What if
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