Tim Is Finally Cooked

is Tim Cooked. Tim Cook of Apple is

stepping down after 15 years as CEO. He

has been remarkably successful. I you I

want to show you something. A lot of

people give Steve Jobs all of the credit

for Apple. And he did a he did I even

give him the majority cuz he turned the

company around. But 2011 in August, this

is when Steve Jobs handed the reigns

over to Tim Cook. Tim Cook has truly

grown this company massively. He's built

out the world's greatest supply chain.

He made it so I believe Apple products

haven't had a recall in his entire

tenure. You know, they they're made with

high quality materials. They come out

every year on like clockwork. He's built

something impressive and he and for the

most of his time there, Apple was the

most valuable company on earth. It has

recently been passed by Nvidia and

Microsoft briefly. It might be

flip-flopping. Uh but still $4 trillion

company. Again, for most of his tenure,

this is the number one company in the

world. And if you are a believer that

the AI bubble is a little bit

overvalued, probably still the most

valuable company on the earth in the

world cuz they have a ton of cash. They

make real hardcore profit. They

basically, you know, make a phone and

sell it at like a massive markup. I've

heard it described as the iPhone is like

the margins of selling a Ferrari, but

the the amount of selling Toyotas.

It's like a mass market product with the

margin of a luxury product. And it's the

greatest product ever. I mean, like in

terms of uh I don't use an iPhone, but

in terms of uh business. And then once

you have it, you're locked into the the

[ __ ] AirPods and the watch and the

entire ecosystem and the app store. They

get 30% on the whole thing. It's it's

just a money generating machine. And so

a lot of that is his effort. A lot of

that is his effort. He's done a really

good job with that. He hasn't innovated

much. That's the big criticism of Tim

Cook is that during his tenure, the

biggest new product was like what?

AirPods. That's like the biggest new

product. But obviously, he's had a

couple truly incredible successes. Can

you guys even imagine what the world was

like before the Apple Vision Pro

made something bigger than Nike? As I've

said in recent uh weeks, the metaphor

that if AirPods was his own company,

it'd be bigger than Nike is no longer

fun to say because Nike has fallen off

so hard that's not even a big deal. I

wouldn't even bring that up anymore.

Nike used to be a bigger deal. Maybe

when Nike pivots to AI data centers.

Anyway, so Tim Cook is replacing his

role with John Turnis, who comes from

the hardware side of Apple. He's like

the executive VP of hardware

development. I believe that's generally

a good idea. It's better than like the

Boeing model, right? Where they throw up

somebody from marketing. Marketing or

finance. Those people generally have a

better chance of gutting the company.

Seems like a decent choice. But he is

left with two major challenges. Number

one is the phone fading out. Are we at

the end of the phone era? Obviously not

this year or even the next 5 years, but

like is it the beginning of some like

voice based device, voice devices or

other types of things other than the

phone being the most dominant thing in

all of tech? Maybe not. Certainly Apple

doesn't think so. But there is an idea

they're a little bit behind on new

hardware. For example, there's a thought

that a major cutting to consumer

electronics will be people's cars. As

cars get more advanced, people they're

going to have more and more stuff in

them. They're going to have more and

more UI and and self-driving gets

better. And so all the phone companies

in China, for example, are making cars.

Xiai's making a car. Huawei's making a

car that not even making, they have cars

right now that you can buy and they're

really good. Apple was making a car.

Kind of seeing the way that was going.

You know, if you flash forward, let's

say 5 years or whatever, if self-driving

is a much bigger deal, people are going

to spend a lot more time in their cars

and cars become consumer electronics

staples instead of just uh about the

horsepower. Apple canled their car. They

couldn't get one built. So, it's a big

thing where like is this hardware guy

going to jump on that? Is he thinking

about that? Are they are they literally

going to try and do new iPhone, new

iPad, new eyewatch every year till they

die?

Are they going to disrupt the paradigm

that has worked for the past decade plus

of Tim Cook? That's the big question

number one. Question number two is Tim

Cook, unlike every single other major

tech company, ignored AI. They really

didn't develop their own good AI

product. And so they ended up

outsourcing to first it was open AI, now

it's Gemini. They're behind the curve

massively on AI. They haven't built out

any unique model. They haven't built out

data centers. They're not doing that

kind of thing. And so if they're right

and they can just wait and buy up

somebody later or clean up the ashes

after things get then it's incredible.

But if they're wrong, then they're like

immeasurably behind. They're going to

end up being IBM to Google or to micro.

You know what I'm saying? They're that's

the big question. I was talking with

Aiden about this on the lemonade stand

and he did bring up a good comparison

that I think is worth talking about and

that is Bob Iger. So Bob Iger was and is

the CEO of Disney and Bob Iger left at

the peak. He left at a great time and

Tim Cook's kind of leaving at the peak.

If Tim Cook retires now, which he's

about to do, he's an incredible CEO.

He's done an incredible job. His name is

unimpeachable, but he's left some

bubbling problems under the surface that

he hasn't addressed. It's the next guy's

problem. If the next guy fumbles that

and Tim Cook tries to come back,

my advice is don't don't do it, bro.

Don't pull Bob Iger cuz Bob Iger torched

his reputation by coming back. Bob Iger

came back. He couldn't fix any of the

problems he get to the next guy. Disney

has stagnated, flatlined. The Disney

Plus dream is dead. and he went from

being like this goat CEO to being like,

"Oh, he's just kind of lucky with the

timing." So, I don't know if Tim Cook's

going to do that. But Tim Cook is

leaving with some problems under the

surface. If they go right, then it's all

good. If they go wrong, though, uh

there's some pressure for him to get

back. Isn't Tim Cook picture? Yes, he is

100%. Tim Cook is still in the picture.

But you're CEO. You are setting the

tone. It's your It's your company now,

your direction. In fact, the more Tim

Cook hangs around as chairman

historically, the worse it is for the

new CEO to get anything done. It becomes

this weird thing where you kind of have

to run it through the Tims. Like they're

hanging on, but they're not quite in the

door. They don't have any They don't

know what's going on. Boots in the

ground, but they're It's not a good

idea. So, he should kind of like back up

as much as he can and let the new guy do

the best he can. Like a disappointed

mom. Yeah, exactly. To the Apple

community. I think that's so cringe.

I hate calling it a community, bro.

People that buy your phones are not part

of a community. In every one of these

emails, I feel the beating heart of our

shared humanity.

Tim Cook, you know what? I'll give it to

him. He's the last of a dying breed. In

like the 2014, 15,16 era, all tech CEOs

were like, you know, kind of woke

and they kind of always talked about a

better world and climate change and that

was like a big thing for tech CEOs. Now

you see like the Palunteer CEO talking