5 Philosophies For Building Projects People Can't Forget

Today's episode is about one word,

excellence. Whenever I hear these

stories about people who are excellent

or what it took to become excellent or

what it took to make something happen

that was truly excellent, it makes me

want to run through a wall for the rest

of the day. So, that's the gift to a

listener. If you're if you're listening

to this in the morning, you're going to

want to run through a wall after you

listen to this.

Sam, it's morning time. Would you like

some FOMO pancakes? because I'm about to

drizzle some FOMO pancakes right in

front of you.

>> For some reason, when you say the word

drizzle, I ought to I'm out. You're out.

>> Yeah,

>> I've never been able to pull that word

off.

>> Yeah, I don't think anyone has.

We um as you know, we're hosting our

annual event. Me and Ben host this

annual event called Hoop Group with Mr.

Beast, and we're hosting it in about a

week. And I was just catching up with

Ben. Ben takes the charge on on like

>> everything in your life.

>> Yeah. Yeah. Doing doing the things. And

I just like keep lobbing in ideas and

then I'm basically the most annoying

guy. It's like he says, "Hey, here's

everything we got." And I'm like, "Can't

we just make it better?" He's like,

"Okay, well, how?" I'm like, "I don't

know. Just just think big." And I say

generic things like that and I'll be

like, "You know, I just got off the

podcast with this guy. What would he

do?" And he's like, "I don't know. What

did what did he tell you about?" Like, I

don't know. Go listen to that. You get

inspired. But

>> by the way, you call it lobbing ideas.

the someone I said that to my coach the

other day and she goes, "That's called

swooping and pooping." Yeah. When you

fly in and you just leave a bunch of

crap.

>> Exactly. They've been working hard and

then you just swoop in and you poop. But

I do it in the name of high standards.

Uh and that's that's how you get away

with anything. That's how you get away

with being an [ __ ] You just say,

"No, I'm not an [ __ ] I have high

standards." But the my standards have

been exceeded by what Ben has pulled off

uh with this event. I just need to tell

you some things about this event. Okay.

For those who don't know, for the last

few years, every year we host a

basketball camp. So, it's kind of like a

basketball camp for billionaires was the

the idea, the dream. There's lots of

different conferences. There's lots of

different networking events. And I hate

conferences and I hate network events.

And despite me talking a lot on this

podcast, I'm actually kind of an

introvert. I don't really enjoy going to

events. And we wanted to do something,

but the idea of just creating yet

another thing that was very much like

everything else that existed was not

appealing. Were you guys just sitting

around? Are our conferences dub?

>> Well, it started with we should do one,

man. We have a big audience. We know all

these interesting people. What if we

hosted an event? And it's like great,

like a like a networking event. Yay.

It's like, no, no, it could be like, I

don't know, like people come and talk.

And we're like, oh, a conference, yay.

And so then I learned this from on my

first business. This guy told me like

irritation leads to innovation. So back

then it was a restaurant business and he

was telling me I was saying how much I

hate food delivery and he's like, "Well,

that's the opportunity. Make food

delivery. doesn't suck and suddenly

you'll take something that's really bad

and just by like making it not suck the

gap between where it normally is and

where you are is really big and so

similarly the idea with this was well

what would be a conference we would want

to go to and so we just started

spitballing with like a you know

childlike energy where it was like I

don't know like instead of ice breakers

like what if we just like what if it was

based around sports we love sports what

if we combine two things we really love

meeting interesting, inspiring business

people, but then basketball. And so the

idea became, we play basketball all day.

What if we got an NBA trainer to come

train us like a fantasy camp? And we

invite people who are really, you know,

successful and interesting, but they

love to hoop. And so we we all first we

play basketball. It's the ultimate

equalizer, icebreaker. People get to

know each other. And then at night, you

talk shop in the kind of like we all

stay in in a couple of houses and we all

talk shop there. And you've been to two

of these that we've we've thrown. So you

you kind of get the idea.

>> Yeah, it's great.

>> Here's the here's just a snippet of the

guest list. So, uh, Mr. Beast, as you

know, he's helps co-host it. Shaq is

coming this year. You you you're so

American, you may not know this name,

but Gerard PK, one of the great soccer

players, uh, in in like the one of the

world famous soccer players who was

married to Shakira for a period of time.

He he's coming. Uh, the richest man in

New Zealand is coming. Four different

NBA team.

>> Who's the richest man in New Zealand?

>> Nick Mobre.

>> Oh, that's cool.

Scooter Braun is coming. We got there's

just a crazy and like some of our

favorite Jesse Sler, Hayes, Jesse Cole

from Savannah Bananas. 17 billionaires

are coming to this event which is pretty

insane. So, I just wanted to tell you

about like the

first just give you a little bit of FOMO

cuz you couldn't make it this year. So,

I wanted to give you a little FOMO on

who's in the room.

>> I think the only two people that gave me

true FOMO there. So, well, first of all,

actually, wait, actually, hold on. Let

me think. Jesse Sler is awesome. So, I

like him. I'm fortunate that I've been

able to hang out with him so I have less

FOMO, but he is amazing. He was probably

the best person I hung out with there

last year. But uh Jesse Cole and uh the

uh Nick Mobre, is that his name? Nick

Mobre.

>> Yeah,

>> probably those two guys. Those two guys

is who who I'd want to meet most.

>> Yeah, I also just want to see Shaq in

person. I think that's just going to be

incredible.

>> That I don't understand. Shaq doesn't

seem like a guy who codes the

sleepovers.

>> Well, he's coming to ours. All right. Is

he sleeping there or is he just popping

in?

>> Yeah, he's coming. He's He's an

attendee. Okay. And so I've bragged

about how cool this event is, but there

are a couple of downsides. The first is

the event is not a roster of names. It's

a vibe. It's how you how it actually

feels to be there. And I'm really

worried this year that we might have

screwed it up by inviting too many kind

of bigname people who were used to being

the center of attention. We got, I

think, pretty lucky the first couple

years that all the most interesting

people were also great hangs, just

really down to earth, really fun to be

around, which I don't think is going to

be true for like your average

billionaire, your average celebrity,

right? Like I think people are just used

to being kind of the center of attention

and being a little standoffish. So, I'm

really worried about that. I hope we

didn't screw it up. I might be coming

back on here in a couple weeks and say,

"Hey, look, you know, it was it was fun,

but lesson learned. You know, too much

of anything is a problem." And the other