The Richest People I Know Do One Thing

All right, look on YouTube, everybody

talks about how they're crushing it.

Every business podcast, every business

influencer is talking about how great

everything is going, but on today's

podcast, my buddy Nick is coming on and

he's doing the opposite. He's talking

about a bunch of the big mistakes he's

made. He's eating humble pie publicly on

the podcast today and talking about some

of the things he's learned from it. So,

I want you to tune into this episode. He

was talking about how he made the

biggest acquisition of his life when he

bought somewhere.com. How he might have

screwed up certain things and how he's

trying to recover from those. It's

another side to Nick. If you know Nick,

he's he's he's a popular guy online, but

you don't always get to see the uh the

humble side. And so, I think it's a

great episode with Nick. Enjoy.

>> All right. What's up? We got Nick Huber

here, friend of the pod. Nick, what's

up, man?

>> Sean, thanks for having me. It's been a

long time. Dude, you um you wrote

something. So, we have every guest do a

little prep dock of like, hey, what do

you what are some things on your mind,

stories, ideas that you want to share?

And you wrote one that I think is very

interesting to people who've been

following Nick Hubert. So, you built up

this personality online of being

confident, borderline cocky. You, you

know, you have strong opinions. You are

not afraid to piss some people off. And

you said this in the document. said, "I

have been humbled off my cocky attitude

in my 30s." Is this a Do we have a heel?

What's the a face turn like in wrestling

where the bad guy becomes good? What's

going on?

>> Yeah, man. I think the last five years

in business, I mean, 5 years ago, you

guys had me on the pot. I I felt like I

knew everything, man. Like, and I think

it was that irrational confidence early

in my career that I wouldn't trade for

anything because I think it led to a lot

of success and me me putting myself out

there. But yeah, man. Like, you just

realize that business is hard. Business

is really hard. So it's not the same as

it was 2024, 2025 are not the same as

2022 2023 for any entrepreneur I know.

>> So G give me an example of uh how Nick

what Nick was thinking then versus Nick

thinking now because there's this great

phrase everyone's a genius in a bull

market. I think part of what you're

going to talk about is like back in

2020, 2021, 2019. Like during that era,

>> it felt like you could do no wrong. But

like give me Nick back then he was

thinking XYZ about himself or the world.

And now what is Nick thinking?

>> I thought business was easy. I thought

building executive teams was easy. I

thought customers just came. I thought I

could do no wrong because I had this

personal brand. Started all these

companies, started 10 plus companies

over a three-ear period.

>> Might as four of them have been shut

down. So yeah, it's uh not all roses.

>> It's not all roses. Uh but you are, you

know, I guess older and wiser now and

you've it's sure some things shut down,

but other things you've sort of doubled

down on and have started to work. What

do you think caused that? Uh was it just

market kicking your ass a little bit in

certain areas that that sort of made you

reassess? Were you wrong about a

specific

>> thing? I thought with a personal brand

that's strong enough, you could get into

an agency business of any kind and go to

the moon whether or not you do a couple

things right, couple things wrong,

whatever. And then yeah, the algorithm

changed. Like the business got a little

harder. People started really watching

how they're spending money. So I just

think it it's harder now than it was,

man. Like I know a lot of people who are

making less money now than they were 3

years ago.

>> Right. Right. Okay. I want to jump

around into some of your new ideas. So

things you're feeling thinking right

now. So you know you mentioned being

sort of humbled and you mentioned your

portfolio going from how many companies

did you have kind of like at your peak

and how many do you have now?

>> 11. Yeah I I started 11 companies from

uh you know 2016 was my first or you

know

>> you were like I'm going to do an SEO

company. I got a storage company. I got

a um what else did you have? You had a

bunch of others.

>> Paper paperclick marketing company

called Ad Rhino. I had a sales

consulting company called Huber Method.

I had a business brokerage. I had, you

know, um, on and on and on. So, I went

on a phase where I was like, I can't I'm

I got the hot hand. My audience is super

powerful. Like, let's scale up some

companies.

>> Do you remember at your peak what the

group revenue or um of of the companies

you owned, the majority of of group

revenue or cash flow was at at the peak?

Cuz it it was working for a little

while, right?

>> Yeah. Well, group cash flow right now is

actually way higher than it was, but

it's only because of like a three-headed

monster of the companies that rose to

the top. So, it's kind of like a power

law thing, right? But of the six bottom

ones, I mean up we were up to half

million dollars a month maybe of total

revenue

>> and I shut down four and two of them are

are, you know, treading water right now,

>> right? And so the I think the most

interesting lesson uh cuz I've got to

see it from the inside. I don't know how

much of this you've shared, but we were

both partners in a company called

Somewhere. Actually, at the time it was

called Shephard. And um people don't

know the backstory here. So, the

backstory is Marshall, who's the founder

who was the founder of the company,

owned the majority of the company. Then,

me and Nick both had a a good a good

chunk, but in the minority. And Marshall

calls and he says, "Hey, I got an

acquisition offer. I think I'm going to

take it." And I was like, "Oh, wow. Talk

me through it. What is it?" And he tells

us that Andrew Wilkinson, our buddy,

other friend of the pod, he made an

offer to buy the company for $52

million. And this was great. You know,

this is a company that Marshall

bootstrapped, didn't raise any money.

Um, so you know, potentially big exit,

but it was a stockbased deal and, you

know, Marshall was going to take it and

Marshall had worked for Andrew when he

was young. Uh, he had a lot of respect

for Andrew. So, I think it was like part

of it was like this like almost like

full circle validation moment, but you

know, personally, I think every

entrepreneur can have that where it's

like, wow, Facebook wants to buy my

company. That's unbelievable. And then

there's the financial component to it.

And on the phone, I was like, well, let

me give you my opinion. And I realized

very quickly I was like, oh, he's

actually already decided. This was a let

me I just wanted to let you know

disguised as a what do you think call

but you know I'm I'm a very opinionated

guy so not to be deterred I was like hey

listen like you know we're growing

really fast I like our stock why would

we trade our stock for for other

person's stock like we should just keep

our stock it's growing it's a small

company so by nature it's going to grow

much faster than these larger companies

and um you know that stock might not be

that liquid are you sure this is a deal

you want to do then I call Nick and I'm

like Nick what do you think I had this

opinion you were very similar and we had

this idea of like if he's going to do if

he wants to sell maybe we could buy it

and originally that was some of the idea