$0 to $9,400 in 23 Days Selling AI (Step-by-Step Blueprint)

So a lot of people confuse strategy and

tactics. Strategy is deciding what game

you are playing and why. Tactics are the

specific actions that you take to win

that game. For example, if I say my

strategy is to make money by selling AI

and automation solutions. That's the big

picture. That's the direction. The

tactics are everything underneath that.

So how you generate leads, how you

structure your email campaigns, how you

run your discovery calls, how you price

your services, how you follow up with

prospects, etc., etc. So strategy

answers the question, what am I trying

to achieve? And tactics answer the

question, what am I doing today?

Specific actions and of course you need

both. So strategy sets the direction and

tactics are what move you forward. Okay,

so I've already made a lot of content on

strategy, you know, full guides on

making money with AI, starting an AI

agency, positioning, and choosing what

to sell. But in this video, we are not

doing that. Today, we are going to focus

purely on tactics, the concrete

practical actions that you can take to

land clients selling AI and automation

solutions. Before we talk about lead

generation and sales, there is one

important prerequisite that we need to

be clear about. You need at least a

basic level of technical capability. The

good news is that the barrier has never

been lower. You don't need a computer

science degree. You don't need years of

experience. You can learn a lot of this

just from watching YouTube tutorials,

reading documentation, and some hands-on

practice. At the minimum, you should

understand the basics of working with

APIs, how to connect different tools

together, and how to move data between

systems. You should be comfortable with

no code tools and low code tools. You

know, things like automation platforms,

NA, make etc. basic data transformations

and triggering workflows across

different services. And you should also

understand prompt engineering at a

practical level. You know, how to give

clear instructions to AI models, how to

structure prompts, and how to iterate

when outputs aren't quite right. With

just that foundation, you can already

start taking on real AI automation work.

Another very strong option right now is

voice agents. learning tools like retal

AI or Vapi and focusing on AI voice

agents is in my opinion one of the best

opportunities today. There is a lot of

demand you know for voice agents and

based on what I'm seeing far fewer

people are offering highquality reliable

AA voice solutions compared to like

general workflow automation with any

tech. You can even see this on platforms

like Upwork. So if you look at workflow

automation jobs they often get like 50

proposals almost immediately. But voice

agent jobs, aa callers, a receptionist,

all of them, those usually get far fewer

proposals, sometimes under 10 proposals.

And also from our own experience as an

agency, this lines up as well. We run

an, you know, an AI automation agency,

both our agency. And 2025, the last

year, roughly 80 to 90% of all the work

that we've done has been related to AI

voice systems. So that's just some

context for you to consider those tools

as well. I'm not going to dive into the

technical side here. I already have

other videos that you know break that

down in detail including a full road map

on how to upskill yourself technically

and you know build production ready AI

systems that you can charge high ticket

prices for. So if that's something you

want feel free to check out that video.

But for this one we are going to assume

that you already have the basics you

know enough about AI and automation just

to build simple systems. And with that

assumption we are going to focus

entirely on lead generation and sales.

So, first let's talk about lead

generation because if you're starting

from scratch, this is almost always your

biggest bottleneck. At the beginning,

the problem is very simple. You don't

have clients yet. You don't have people

to talk to, right? And because of that,

you need to stay extremely focused. Your

only real goal at this stage is

generating leads and closing your first

deal. Now, I want to pause here and make

something very clear. There are a lot of

different ways to generate leads. I

could easily list like over 25 or even

more channels, you know, cold emails,

cold calling, LinkedIn outreach,

Twitter, YouTube, paid ads, SEO,

partnerships, marketplaces, so on and so

forth. And the truth is, most of them

can work. But if you try to do all of

them at once, you won't make any of them

work because you'll be busy but

unfocused. So, the real move is to

narrow your focus and make just one

channel work and only then start

expanding horizontally. Now, before we

go deeper, let's quickly define what a

lead actually is. So, a lead is simply a

person that you can contact.

Technically, you could walk up to random

people on the street and start talking

to them. Those are leads, but

realistically, they don't know you. They

don't trust you. And most importantly,

they don't already have a problem that

you're solving. Compare that to this

situation. A business owner watches a

YouTube tutorial on a chart. They visit

an agency website from the link from the

video description. They submit a form

describing exactly what they want built.

Now that's a completely different type

of lead. They already have a problem.

They are actively looking to solve it

and they already believe that you might

be the right person to help. That's what

we call a warm lead. So our goal to

generate as many warm leads as possible.

And this brings me to inbound versus

outbound lead generation. So that

example of someone watching a video, you

know, and reaching out on their own,

that's inbound. Inbound leads are

usually easier to close. But there is a

trade-off. As always, inbound takes

time. It is a long-term play. And in the

beginning, it is not very predictable,

right? You can publish content on

YouTube, on Instagram for months before

anything meaningful happens, before you

know you generate any significant amount

of views and any leads at all. And

because of that, if your immediate goal

is to land your first client, inbound

alone is usually not the fastest path.

That said, inbound is still extremely

valuable. It compounds over time. It

builds credibility, trust, and your

brand. So, start as early as possible.

Just document your journey, share what

you're learning, and give away value for

free. Over time, you will see this turns

into a free, organic, and high quality

lead generation machine. But that's not

what this video is about. If your goal

is to get your first deal on the board,

outbound is the most direct option. So

when you are starting from scratch, the

two most costefficient and predictable

outbound channels are Upwork and cold

email. So let's focus on Upwork first.

Upwork works for one simple reason. The

people there already know that they have

a problem and they are already willing

to pay to get it solved. They post a job

with specific requirements, right? So

your job is not to convince them that

they need AI. Your job is to convince

them that you are the right person to do

the work. I'll create a separate video

that goes deep on Upwork. I will show

you everything from the inside. So, make

sure to subscribe and stay tuned. But

for now, your main objective is very

simple. It is to stand out. So, most

jobs on Upwork get thousands of

applications and most of them sound

exactly the same. Hi, my name is John

and I am an expert in any. So, here's a

quick example. A while ago, I published

a job which was titled NA10 automation

specialist for CRM integration. In the

first day, I got like 61 applications,